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Logo manifesto | Finalists | Shortlist | Entries | Most comments | Recent comments Logo collaborationBlogads.com needs a new logo. I hope you can help. We'll pay $1000 to the creator of our new logo and $300 to the blogger whose post refers or inspires her/him. (Details and legalese below.) November 2, 2005: our new logo. You can see the finalists here, and read more about the process below. We need an incarnation of blogging's hand-crafted joy and social richness, something closer to this, this, this or this than these. Update 9/23 Dear finalists, I've now e-mailed you the URL for submitting a revised or reinvented logo. Nobody's perfect, and I'd suggest you watch the comments on your logos and others before resubmitting. Unlike the first time you submitted, I'll hold off on publishing your submission until next Tuesday, September 27. You may have noticed that, to date, I've avoided communicating with you individually. At first this was because, with a flood of people submitting great designs, individual communication was impractical. As the field narrowed, I realized that it would be unfair to provide behind-the-scenes coaching to personal favorites. (Only a couple of which are represented in the final list, BTW.) At this point, the public discourse has taken on a life of its own. So since this is an experiment in online collaboration as well as an attempt to design a killer logo, I'll stick with keeping all communication public. If you'd like to ask questions or comment on the process, do it at the bottom of this page. To reitterate something I wrote yesterday in this post in my blog: at this stage in the collaboration, I will NOT be publishing incoming comments about individual logos that don't focus on constructive criticism or suggest improvements. We're starting to get "I agree, this logo is the best" or "I hate this one" comments, which don't help us move forward. And, while I've enjoyed logoists' arguments for their own work, I'd suggest that the best strategy now is listening closely and designing passionately. Perhaps after each logoist has had the chance to submit a logo incorporating public insights in the current round, maybe we can try one last round of "woot!" for fun. Finally, a thought I had while walking Taco yesterday morning and musing about the finalists. I don't want to state this explicitly, lest 9 identical logos fly in. So I'll present a puzzle: Blogs embody individuality. What simple icon traditionally expresses human uniqueness? Update 8/30 From tomorrow morning, we'll be publishing new submissions live, as well as any previous ones the creators would like to get feedback on. Also, we'll be turning on comments with each post and doing a preview of comments to ensure that things stay civil and in focus. We've had some tremendous submissions and, in the interest of experimentation and social brainstorming, would like to see what happens if/when the public and other creators can look over each other's shoulders. 8/31: you can now see new entries here. And here's the URL, if you would like to forward to someone: http://www.blogads.com/Help_us_build_a_new_logo/entry_list. Let's see what happens now. Why rely on the blogosphere rather than corporate America's Certified Logo Creation Process, which is what some friends have urged? First, because Blogads is a community, a transparent collective that thrives thanks to the support of its members, buyers and sellers alike. So it seems natural that the community should help create a new logo. Second, because I trust the blogosphere. Time and again, I've watched bloggers pool and process information to generate unique, speedy, transcendent insights far beyond the capacity of any traditional organization. Third, because most corporate logos are sooooo bad, such blandly sculpted embodiments of inhuman compromise. We've got to be able to generate something more humane, right? Finally, I hope to practice what I preach. As I travel around evangelizing blogs to advertisers, I increasingly return to a few simple ideas. The lattice is stronger than the ladder. The hive surpasses the hierarchy. Business is a conversation. Blogging busts the wall between reader/writer, just as Cluetrain shreds the distinction between producer and consumer. Now, when things go right, we're all participants. So if you feel so inclined, please help create Blogads' new logo. Beyond a bunch of wires connecting 900 blogs to thousands of advertisers, what is Blogads.com? Please write a post describing what you think Blogads is and should be and how our logo might convey this idea. If you aren't a blogger, offer your suggestions in the comments below. Let your designer friends know about our need. Or have at it with your own markers, peacock feathers, jackhammers, neon tube benders, mouse or legos. Please read our legalese and use the form below to send us potential logos. Submissions will close on September 9 and by September 14, we'll post submissions (maybe 100?), excluding off-topic or objectionable ones, and solicit comments on each. (Update: You can make up to ten submissions, though we can't promise to publish them all.) When a winner emerges, we'll pay the winning designer $1000, and send $300 to the blogger who wrote the post that inspired or referred the winner, subject to the legal boiler-plate. Here's some fuel for brainstorming from April 1999, May 2002, October 2004 and August 2005. Some pointers and personal biases:
This should work. Let's try. With luck, both the logo creation process and its result will embody what Blogads.com itself aspires to be -- a unique collaboration of passionate individuals. Henry Copeland Update:Earlier today it dawned on me that our call for help probably germinated when I saw SXSW's Big Bag competition for the first time last spring. Jeff Jarvis tags this page "open-source logo" and Hugh Hewitt pitches in some potential BlogAds slogans: "Funding the Revolution" and "Nightmare on Fleet Street." Friday afternoon brings some great submissions from bloggers and, I'm excited to say, designers who've previously created some of the best blogads. While some blogger submissions are trending corporate, the advertiser submissions highlight blogs' indie/outsider/revolutionary characteristics. Looking in from the outside, they see stuff bloggers can't see. FWIW, I think that's what we need to accentuate. comments
Can participants make multiple submissions? And, can they post their design submissions on their own blogs?
Yes, to the first question. For the second, how about up to 10? (Have now updated post to answer your questions.)
Is there a limit on the amount of submissions that are sent in to the contest? Can I send in 10? 50? If there is a limit, I would probably want to post them on my own blog, and let my readers narrow it down.
A spiffed-up version of your original notebook scribble:
http://sisu.typepad.com/photos/uncategorized/blogadscom_1.jpg
Note: I couldn't get the image to load in the "Choose File" feature above so offer the URL here.
A spiffed-up version of your original notebook scribble:
http://sisu.typepad.com/photos/uncategorized/blogadscom_1.jpg
Note: Choose File above didn't seem to work.
Is this logo content limited to U.S residents?
Here ya go...
What you had in mind way back when:
http://sisu.typepad.com/photos/uncategorized/blogadslogo2.jpg
Also available in my new post here:
http://sisu.typepad.com/sisu/2005/08/post_1.html
Can we get a look at the submityted logos in order to get an idea ?
TOM: I think we'll stick at 10 per submissions, to avoid chaos. I like your idea of getting your readers' feedback. SISSY: Those are cool. Thank you. I'm sorry you've had problems submitting them -- lets get that fixed. A bunch of other folks have been successful. Please write info @ blogads.com with more info about your problem. Or call us. (We'll only be able to get public feedback and pick from items submitted through this page.) LCF: Yes, unfortunately, just US residents. I'm sorry if this excludes you. KARIM: We initially planned to make all submissions immediately visible/commentable, but suspected that some designers wanted to keep their ideas unpublic while others were still designing. Also realized that folks who wanted public feedback could do what Matt, Sissy and Tom suggested: posting drafts online and getting feedback from their blog readers or links in these comments. BTW, SEAN BONNER has done a very funny batch of logos we can't use: href=http://www.seanbonner.com/blog/archives/001938.php.
Why on earth is the contest limited to US residents? Is this a joke?
My entries can be seen here in case anyone needs/wants any inspiration: http://www.mostlymuppet.com/archives/2005/
A great idea, one that I may copy to see what comes in. Joe
Espen, I'm no lawyer. My understanding is that sticking within US keeps legalisms (competition, copyright, etc) simpler.
You state above, "the submissions will close on 9 Sep 2005." The terms and conditions states the contest ends on 1 Sep 2005. Could you please clarify?
September 9. Will correct the terms now! Thank you.
The Raven
Please reconsider "US residents only". What if I submit - you won't know if I am not from US. So in other words, you will (for example) disdqualify the best logo if it is not from US? Could you consider at least Amazon.com gift certificate, or something similar? I am very interested in this competition. Thanks
I am from Beijing China. I am very interested in this logo contest.But why it is limited to US residents? though i have send my creation for blogads logo to you.So, please tell me ,whether should i forget about the contest or still looking for my logo win in the end?
I'm sorry, the terms remain as stated above and in the more legalistic terms and conditions.
Hmmm, O.K. I'll post a few descriptive ideas on my blog @ www.area417.com.
Hi, Henry -- Thanks for your nice comments . . . I figured out what was wrong -- 'had to optimize picture file to get it down to under 5 k . . . Entry officially accepted. :)
Same here, I'm very interested in this contest but I'm from Canada - It's a bit strange IMO that members from around the world use Blogger and thus Blogads and that yet the contest is limited only to US residents.
I really don't care if it's legally "simpler" to only allow US residents to join. What strikes me though, is that it's bad judgmenent to a) miss out on some good design from non US-residensts, b) let people like me get the impression that blogads is a really stupid company.
But then again, that's not my problem is it.
With luck, both the logo creation process and its result will embody what Blogads.com itself aspires to be -- a unique collaboration of passionate individuals - USA residents ONLY !
Scared of the competition ?
yeah, it's funny they only want to accept contributions from USA. they shouldn't have published the announcement out of America in the first place. im from the philippines and im very interested in this competition. too bad.
Well i saw the ample "logos" given on the website. What you want is not a logo a piece of ilustration/calligraphy. Your suggested items are not logos. Please dont confuse illustration with logo.
I'm shocked that Blogger, a service used by so many worldwide is limiting its design opportunities to one country.
There is much more potential for great designs abroad ... you're making a big mistake through this form of exclusion.
Please, please reconsider your decision.
Simply stupid idea, if you want only US residents to apply, I have a good script for you to let only visitors from the US to enter your site. If you had not noticed the whole internet is about getting to contact the world regardless of location.......$1000 up your....
Stupid, fearful, unbloggerlike, exclusive. YOWWEE!
I doubt I can change your minds, but will offer a some background for anyone else wandering along who hasn't dealt with Blogads before and wonders about our US-centric focus. We're not Google, Microsoft, Lenovo, Oracle or Siemens. We don't have fatcat instituational backers and survive by focusing on our customers and spending only on essentials. With 14 staff, we do our best to serve 900 bloggers and roughly 500 advertisers a month... and maybe a few more of both next month. It happens that 98% of both groups are in the United States. Soooooo, we're focusing resources (lawyering, time, publicity for the winning logo designer) in the US, our market. Yes, I'll admit I hope the logo will be designed by someone who actually already knows about Blogads and perhaps has dealt with us, someone who is part of the Blogads' community, rather than some anonymous passerby looking to make a quick $1000. If you are still convinced this is a stupid jingoistic fatcat US scheme, you might take it up with my colleague Miklos who supervised the legalisms. Funnily enough, he's Hungarian.
not real happy about the 5k size restriction. I made one to submit. its on my site if you want to see it it is truly less than 200x200 pixels but considerably larger than the 5k size limit. 5k?? you want images for your site that run on an old commodore 64 don't you??? the 2 comments above this are over 5k as an image!!
BUT! but, what you will do if you all like the logo i designed??? You know,I said not only would occured on me but also on other who also is not the US resident!
at the end you maybe have to say: ohhhh~ this logo is good is very suitble for us,but but ,we can't use it,because.....?
so do please (also for youself)if you can change the rule?~
---frankly Ran li
dycoco@gmail.com
waiting you reply!thanks
Hi, i'm intrested to join, but i'm not from USA,
please reconsider, i'm sure many people would like to enter it too.
Thank You.
ok, here is another U.S. resident question:
I am a U.S. resident but we are stationed over-seas, how would you consider our submission?
tee hee.. with all this uproar maybe you should have just stuck with corporate america's certified logo creation process after all :P
Thank you for your giggle SF. Experimenting has its ups and downs, but so far, more joys than sorrow. We're getting some fantastic submissions. If anything, I'd love to see the process become more social with more public brainstorming.
Hi,
Is this new logo suppose to say Blogads or Blogads.com? Reason I ask is I see you refer to it as both above.
Thanks
Can be either. Whatever you think looks better.
I submitted two designs that said they were under 5k when I saved them and the submission process went through. After I had already submitted them, I checked the file size in my file system and it reports that they are 8k. Would you like me to resubmit the logos, or should I not worry because the submission form went through? Thanks, Jenny.
Looks like they came through fine. Cool ideas, nicely executed. Thank you Jenny!
Hi Henry,
Have any entries been put online yet?
Thanks,
Richard
Hi
Just a comment on the US residents only thing. Where the designer comes from shouldnt really present a problem, as long as they can download a PDF of a legal agreement, sign it, and send it to your company. With legalities, you should be worrying whether the designer is 18 or older, not which country they reside in.
Side note:
I'm unclear on the style of the design you're looking for. I saw three examples, all very different, one with a graffiti picture. Is that what you're going for? Or a clean modern style? Please let me know so I can get a submission in :)
It’s very obvious you’ve never done this before if you open the logos to comment. You’ll get them lots and lots of them. It will be come design by committee. Then you’ll get something that looks like nothing and wonder why.
After it’s all said and done go with what you like, what appeals to you, not what the masses have to say. It’s your logo.
Great comment Jeff. Yes, I agree design by committee is a horrible and banal force. 90% of American advertising (and 50% of blogads?) suffer from this malady. BUT... though I'm not sure yet exactly what process we're replicating/reinventing/imitating here, I'm pretty sure it NOT a committee, but something closer to the blogosphere's idea-parsing and brainstorming. I'm not sure how the process will work or how moving from the private to public mode today will workout, but I'm excited to see.
I was just wondering where the posted submissions were going to be displayed. I'd love to watch how this develops.
Pat
Great feedback Pat! It's linked at the top of the page, but I'll try to make the link more prominent. Here it is for your quick cut and paste: http://www.blogads.com/Help_us_build_a_new_logo/entry_list
Well I am not a blogger, but I read them. And I really enjoyed reading about what you guys thought was important. And actually isn't that what makes the internet great. Folks from all different walks of life making statements and linking the rest of us to important data? It seems like lately any important issue that crops up within my life I can find feedback on the net. I don't know what I'd do without a computer now. So thanks Henry!
You need to use your image editing software to reduce the quality (NOT SIZE) of the jpeg to get it under the 5k limit. Using freeware like XNView, you can hit an options button on the saveAs dialog box which will let you adjust the quality settings to shrink the filesize without shrinking the size.
copyright issues?give me break. some third worlders would even consider for a moment giving you the copyright for their left arm (were it possible) for the chance at a $1000 U.S much less causing trouble for you after winning the prize.Promotions?if you need the winner to physically be there you could deduct $600 for round trip tickets and the person would still be happy.
Speculative competitions like this generally don't attract professional designers, as I believe members of the AIGA in the U.S. and GDC and RGD in Canada (and I am sure elsewhere) refuse to partake due to ethics violations because of wasted manhours spent. (However, if they wanna spend the time, give'r.)
Are you manually adding the logo entries to the logo entries pages? Mine is under 5kb (which is far too restrictive IMO), and under 200px, yet I'm seeing nothing?
Very sorry, William, haven't seen anything come through from you yet. Would you mind resubmitting?
Hi Henry, my submission is listed now, I will be trying to submit some different styles before the deadline, as I'm still unclear on the style BlogAds is looking for. I got the impression "urban", "grunge" and "scrawl" after reading the brief though.
Looking at them again, the common characteristic of three of the four examples cited near the top of the page is that they were created by hand. Which is also a unique beauty of blogs versus traditional media. Hope this helps.
I'm curious as to how you're picking the winner? Will the commentary with the logos play a role? If so, this contest is pretty flawed.
Flawed? NOTHING we do is even slightly flawed. :) In fact, we're doing as much as possible with finite resources to get a great logo. Your suggestions are much appreciated. What do you think we should do?
Well, flawed might have been a bit strong, but I was merely concerned that a logo might be picked due to the positive comments, which don't really seem to reflect the best logos, necessarily. I think a lot of logos are more visible as a result of random commenting. (Possibly by friends?) Some of the better logos are getting buried, as they aren't being commented on.
Also, not that this will be an issue again anytime soon, I would think that "live posting" was probably a bad idea, as you seem to be getting a lot of entries that are clearly inspired by other entries. This sorta drags down the innovation.
Ahh, I see what you mean. FWIW, some of my favorites don't have comments yet. I've been brainstorming a way to un-bury ads (perhaps reverse order), so your thoughts much appreciated.
I don't believe that some entries being "inspired" by earlier ones drags down the innovation at all by the way. I thought that was the whole idea behind this, to collectively brainstorm. I do find it almost funny though, how the logos that most closely fulfill the criteria above are getting the least comments. (like the graffiti ones) This is not a bad thing per se, I just hope you take it all into account and don't pick the one that has X amount of positive comments in the end. Just because it's a nice image does not mean it translates well into a logo which has to be very versatile to be used in all kinds of formats, sizes and media.
Ah well, logo competition winners are limited to US only, yet BlogAds had no problem taking my cash when I advertised through them. Great to know there seems to be a huge difference between handing out money and accepting money.
Nevertheless, my submission stands.
any sugestions on how to make the logos under your 5k size yet big enough to see? I have 3 awsome ones that I just love, but am unable to make them any smaller. I HAVE TRIED EVERYTHING!
Hi Christie, have you tried saving them in photoshop with the "save for web" option? It's the only way I've been able to get mine under 5k
I am using photoDraw and I have 4 really good ones that I cannot get lower than 15 without drastically killing the size making the image unusable. Dag it!!!!
Any idea when winners will be announced?
Great question Pedro, one we've been puzzling over. Still learning a lot from the conversation going on, but realize that all good things must come to an end. Brian Ford tweaked his design in response to suggestions and provided a URL. My thought is to create a Very Short List and offer the members of that list the chance to tweak their designs, then make a selection.
My suggestion (as an entrant) is that this new shortlist should basically be a tweaked submission with one last "why I think my logo is right for you" statement.
As much as I think that the comments are nice, I think comments are going to (and already are) repeating. If you were to pick 5 and say "sell your design" and then make a choice based on that sales pitch... seems fair to me. Tweaking is fine, if people really want to tweak. (Mine was less a tweak, and more "here's how this -could- look when presented.)
I'd like to see a few more days of commenting, and a final list closer to 10 than 5. (And all my entries included on that final list of course):P
My final thoughts on my logo:
1) Again, I added a bit of color in order to draw out "blogads" but mainly to help tie it to the current website. I also took out some of the tilt so that the hand now lays flat... makes the hand look like it's grasping opportunity in addition to the powerful iconography of being a fist.
<a href="http://brian.isdlab.com/blogads.jpg">Click here to see the tweaked logo.</a>
2) I think you wanted something different, and if you look through the 10 finalists, virtually all of them except for mine offer a typographical solution. Your website is almost entirely text based, and I think an image-based logo helps to offset that nicely. The rest seem to get a bit lost next to all of your body text. A logo -should- stand out. There's a design rule that essentially states that in any group, an object that is different from the other objects will be the most memorable. I feel that it's difficult to describe the other entrants in any memorable way. "The orange and black typographic logo." That could describe almost every other entry.
3) Again, this logo stands out and will generate discussion. Blogs are on the move... they're pushing the boundaries. I see no reason to shy away from an aggressive logo.
That's about it from me. I'm content to see what happens at this point. I may respond to others comments if I feel it's warranted. If not, good luck to everyone.
Several folks have written to ask about raising the size of the logo. In theory, the thing is going to have to be small to be viewed by the public and, eventually, to run on Blogads.com. Some folks are having no trouble. Does "save for the web" option (mentioned above) only work in photoshop?
Are you sure they don't mean size as in "file size?" As opposed to "file dimensions."
Below 5K is definitely a bit excessive. About the only benefit I see from keeping the restrictions that low are minimalism in design. I think that in general you're going to probably want to use a logo with a file size larger than 5K. It's possible to have a larger file size and still keep the logo below the 200 pixel requirement. This balance will ensure a nice looking logo.
And, as far as I know, Save for Web is definitely an Adobe thing. (Photoshop, Illustrator, etc.) However, there are other apps that can adjust file sizes fairly easily. (I'm on a Mac, so I would suggest Graphic Converter.)
My suggestion is to just go ahead and accept any gif or jpeg that is formatted within your 200 pixel requirement. The file size shouldn't be too great in that case. (And can be adjusted after you pick a winner anyway.)
In regards to comments that are posted on our entry... what about responses to critiques? I thought the last critique was valid, but had my own valid reasons for not addressing his concern, and as far as I can tell it's not been posted. I certainly don't want to appear as though I haven't taken his critique into consideration.
Just curious.
Alrighty then, the final stretch, if you missed it on the main BlogAds page here's a link to my submission with various twists. http://www.agentflux.com/images/blogadslogoapplication.jpg As far as Henry's comment about human uniqueness, well it's a bit late for me to competely change my submission, but I still give myself a big Thumbs up. Good luck to all.
Well my entry was discounted early on by someone that made a statement that they thought I was using clipart. Which I hadn't, but hey what's the use. I never heard a response from the people that run the contest so I guess that comment stood and served the purpose of the one that posted it. I hope they win on those grounds.
They're all UGLY! You could have gotten these sort of entries with a $100 contest. It looks like people are using pre-made fonts and then just modding them a little. Who won this contest by the way?
Hm... I wonder who won?
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