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My favorite so far. I'm not absolutely sure about the typography. Maybe too Flintstones? But the orange field behind the black lettering is brilliant. Cool contest, BTW.
(Matt Angelino at 2005/09/01 10:15:58.109 GMT-5)

Thanks for the feedback, Matt! I'm going to take your advice and create an additional version with different typography. When I submit it, I'll list you as the inspiration. -Richard
(rwentworth at 2005/09/01 14:40:33.871 GMT-5)

It would be really a pity if this logo goes out of this list, so let's comment on;) This is one of the best in the contest imho, it calls back the times when all this mess around logos and other big corporate stuff began. Nice, balanced graphic.
(viktor at 2005/09/05 18:12:41.403 GMT-5)

Thanks viktor!
(Richard Wentworth at 2005/09/06 23:04:20.203 GMT-5)

This is simple and will easily make the transfer in size and in mediums it will need to. It will look just as good and consistent on a t-shirt as it will on a mug, buisness card or web page sidebar. I especially like that it includes the "for opinion makers". Looking through the logos many of the others that included the phrase seemed not clean or too busy - but this is clean, simple and easy to blend into most people's websites. The orange behind the black text makes the ad and helps the opinion maker text work. It is clean, informal enough to be fun and the spirit of blogads, but formal enough to be taken seriously and to meet the needs of business, it is simple, will blend with most sites and will look great on a t-shirt or mug. I would buy these shirts and would put this logo on my webpage and can easily envision it on a business card. By far the best overall!
(Tenn at 2005/09/07 22:23:44.220 GMT-5)

Thanks for your kind words, Tenn!
(richard wentworth at 2005/09/08 19:52:41.840 GMT-5)

Of the six mentioned in Henry's blog entry of 9/7 as "staff favorites," this is by far the best. It's not even close. Good work and good luck.
(Craig Newmark at 2005/09/09 20:12:52.267 GMT-5)

Thanks for the well wishes, Craig. I'm excited to see what happens now!
(richard wentworth at 2005/09/11 12:41:27.606 GMT-5)

I like this logo a lot, but I keep getting the feeling I've seen it (by that I mean similar logos) before. There are a lot of Internet company logos already that look like this. It doesn't differentiate blogads from the crowd.
(Scott-O-Rama at 2005/09/12 22:02:34.530 GMT-5)

Thanks for your criticism, Scott. I guess I think that the funkyness (funkiness?) of the hand-cut lettering is enough to separate the logo from the thypes of logo that you mentioned, which are by and large simply repurposing pre-existing fonts. I'm hoping that the familiarity that folks feel is more familial -- warm, and maybe even nostalgic? Hm... I wonder: is it too early to be nostalgic for the golden age of blogging? Nah!
(Richard Wentworth at 2005/09/13 13:04:58.011 GMT-5)

Well, alright! Glad to make the short list! It's an honor to be in the last 30 along with so many other cool designs. Rather than expound on my design's intention and usefulness, I think I'm going to leave it up to the bloggers and advertisers to determine the value of my logo. Logos shouldn't need much explanation. Either they work, or they don't. Hope mine works for you. If folks have any specific feedback on my piece, I'd love to hear it. I'll repspond to comments, but otherwise will be staying out of the way so folks can make up their minds based on the visual information. Thanks for reading and looking, and may the best logo win!
(Richard Wentworth at 2005/09/16 16:25:17.019 GMT-5)

Is this too heavy? In the final analysis, the blog is more important than the ad, and perhaps this one announces itself too forcibly.
(Jeff Harper at 2005/09/17 18:53:22.246 GMT-5)

Good critique, Jeff! I disagree, however, with the idea that this design is overpowering. I will agree with you somewhat that, at its current size, this logo may be a bit large for the upper left hand corner of the blog. However, when adjusted down a bit in size, this logo will not only fit nicely in the scheme of the page, but it will exist in harmony with BlogAds' content and aesthetic.
(Richard Wentworth at 2005/09/18 16:42:19.937 GMT-5)

Still my favorite of all the shortlist! See my comments above for my reasons. Peace, Tenn
(Tenn at 2005/09/19 14:28:50.679 GMT-5)

In addition to my earlier comments (in the blog) I wanted to respond to Tenn's comment: I suppose I'm just opposed to including the tag line... for a couple of reasons. One, they already mention (in the context of their website) some variation on the phrase "for opinion makers" in a couple of spots. Adding it "again" to the logo seems like overuse of the phrase. I also think that in most of the entries, "for opinion makers" is going to render really small once you get the rest of the logo down to certain sizes, and it often feels as though the design of the logos is bogged down by the effort to fit in the tag line.
(Brian Ford at 2005/09/19 15:25:27.803 GMT-5)

Thanks for your crit, Brian! I disagree, of course, with your assessment. The tagline could easily be dropped, repositioned, or mutated -- as easily as a change of color in your design, for instance. I think that to dwell on the tagline is misleading and misdirecting the conversation, which should be about: does the image work? I personally believe that this image works beautifully -- it has a playful, and yet professional tone, and can be tweaked in any number of ways, as evidenced by my other mutated submissions.
(RichardWentworth at 2005/09/20 12:48:50.902 GMT-5)