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I may be biased since Heidi Frieder is my graphic designer, but after reviewing the other logos, I have to honestly say this one really stands out from the rest.
(Denise Wakeman at 2005/09/03 16:47:36.443 GMT-5)

Love it...alphabet soup...perfect
(Mayde at 2005/09/03 22:29:46.917 GMT-5)

My personal opinion is that this was a very good logo that also fit very well into the other sites logo ...(even if I have another personal favorit who could fit into my sites). I do in fact, some design myself and have 40 years experience in marketing/advertising/ sales - so I have a little "clue" in this!!!
(Karl Birger Ronsen at 2005/09/04 00:10:12.995 GMT-5)

LOVE it! Grabs your attention right away, fun, pulls you in.
(Raine at 2005/09/04 03:51:59.389 GMT-5)

I may be biased as well, as I entered a logo, but this also completely fails the test of a versatile logo. But then again, so do most of the entries. I realize they asked for something out of the ordinary, but I really think there are ways to accomadate their request and still present a logo that doesn't contain too many colors, etc.
(Brian Ford at 2005/09/04 11:01:07.391 GMT-5)

Creative...yes. But it doesn't transfer well to its end use...such as being embroidered on a hat and/or t-shirt or put on a business card.
(Anthony at 2005/09/04 13:50:50.378 GMT-5)

Great logo. Really sends the message!
(Deena Fischer at 2005/09/04 14:55:07.101 GMT-5)

I write in response to both Anthony & Brian Ford. This logo is completely versatile considering modern technology and high production value available today at minimal cost. I've been a graphic designer in print (and now web) since 1988. Today, its virtually the same cost to print 4-color process via digital means than to print a 2-3 color logo. That includes printing on hats, t-shirts, stationery, mugs, etc. This logo design could easily be adapted for embroidery as well. The logo's primary use was intended for blogads.com, an internet application. The contest legalese did not specify the need for a logo that doesn't contain too many colors, etc. My focus was on original concept, for which much room was made in the contest description-- I appreciate that most traditional pre-digital logos (of which I have created many) tend toward absolute simplicity for quickest read and collateral use. I felt compelled to utilize blogads.com's primary application and audience to my fullest advantage and conjured up this concept while keeping in mind alternate applications and currently available technologies for cost-effective collateral solutions. I currently have clients utilizing full color logos on a variety of collateral applications with no complaints about production costs. One other unrelated thought I did not include in my explanation: My intention was to create this logo in the spirit of an actual blogad. I utilized two stock photos to bring my concept to light. One had spooned up the word "words", the other "profits" (both apropos to the assignment). Using my skills as a photo retoucher, I created most of the letterforms by hand. Despite the medium, I feel this logo qualifies in the hand-hewn, homespun category.
(Heidi Frieder at 2005/09/04 21:45:04.010 GMT-5)

a great concept for an ad but there's a LOT of stuff going on for a logo
(Lisa Ostrom at 2005/09/05 08:00:58.377 GMT-5)

Looks like we've got an interesting discussion going on here. I have to say that one of the reasons I love Heidi's approach to design is that she looks for the story that her client wants to convey. Rather than go with design for design's sake, she analyzes the objectives and message the client wants to get across with their graphic imagry. That's why I feel this logo is successful. It clearly tells the story of using Blogads to help your advertising message stand out from the morass of messages readers are subjected to at every turn.
(Denise Wakeman at 2005/09/05 09:50:43.928 GMT-5)

I -believe- that you have a rational argument for why this logo is acceptable. I stick with my original statement that it would be difficult to blend this in with a wide variety of design. I feel as though they will be required to design "around" this logo. Is it a cool design? Yes. It would probably make for a great advertisement in the right context. Is it an effective logo? I think no. It's quite possible that they'll feel different than I do, but I don't think that will change the fact that this isn't "right" for a logo.
(Brian Ford at 2005/09/05 12:01:30.383 GMT-5)

After reviewing the other entries. I have to say that this one, by Heidi Frieder, is the most fun and creative. So much more than just type. Very engaging.
(Shawn Cossette at 2005/09/06 09:35:21.410 GMT-5)

looks like the logo for the tv show talk soup
(Jerome at 2005/09/07 17:09:25.423 GMT-5)

Nice concept but I disagree about the reproducability of a four color logo. While it may be possible to print a photographic image on a hat or mug it will not be done to the stame exacting standard afforded by spot colors. Maybe there is a simpler solution that still communicates your idea. See Occam's razor.
(karl frankowski at 2005/09/07 17:33:35.960 GMT-5)

While I appreciate all the thought and work that this does seem to represent the spirit of the concept of blogads it seems overly complex and intricate for a logo. When you make it smaller you will lose alot and when you make it bigger it will change the dynamic of it. A logo should be something consistent for all the mediums it will be used in. Logos need to be simple, clean and unique. While this is clean it is complex and requires a lot of thought as to what it means as well. Just my .02
(Tenn at 2005/09/07 22:17:41.243 GMT-5)

completely versatile? you're kidding, right?
(jillmonroe at 2005/09/08 23:04:10.432 GMT-5)

I like the idea, but like others have said, this is not a good logo. This looks like an ad or a poster. If it was as small as the current blogads logo in the upper left, you could barely read blogads and there is no way you could read for opinion makers as I can barely make it out right now. The only way this would work for a logo is if you created this in illustrator and had less emphasis on the background and more on the spoon and type.
(Andrew Kidd at 2005/09/08 23:27:09.829 GMT-5)

This logo is fun and creative. Love it
(Joyce Shatkin at 2005/09/11 20:46:14.683 GMT-5)

A little too busy for my tastes. And the soup looks a little like vomit.
(Scott-O-Rama at 2005/09/12 21:56:30.360 GMT-5)

I think is is cool but would not be good for a logo because it is not easily tranfered to print such as t-shirts or other promotional materials.
(Tony Antrough at 2005/09/15 10:50:06.512 GMT-5)