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Logo manifesto | Finalists | Shortlist | Entries | Most comments | Recent comments
add commentIf you are commenting on a logo, please focus on concrete suggestions for improving the logo. Cheers or jeers won't get published. comments
I didn't post an explanation of my revision so:
As most of the criticism of my logo was centered around the aggressiveness of a fist, I thought I'd tone it down by adding a tag-line that would focus attention on the thumb area. (Which happens to be the most important part anyway.) This also, in my mind, answers Henry's riddle about what makes humans unique.
I also dropped the black down to a darker grey in order to make the fist more recognizable.
Language and communication is what seperates humans from animals. Monkeys have opposable thumbs.
I like the updated colors. I think the "blogads" is too small though in proportion the rest of the logo. I do not like the tagline where it is because I feel it is pulling to much attention away from "blogads". I think it would look better below "blogads". Because the image and the text all have a lot of contrast, I do not feel one thing really dominates, thus it all kind of blends together too much. Your logo reminded me of these.
http://www.acmetoycompany.com/Slade.jpg
http://www.trondheimkungfu.com/pics/logo1_m.gif
So, once again... my fist logo... reminded you of graphics depicting fists? I'm not sure why you're not commenting on the other logos that they remind you of fonts used together to spell words. Unless someone comes up with a logo that is styled similarly to mine, I'm through with arguing "why" it's not similar.
As for the placement of the tag-line... it would wreck the balance (both color and weight distribution) of the logo to place it at the bottom. I feel that the graphic is more than enough to make you see "image" first... "tag-line" second. The idea with using a graphic is that people will see this and come to know it as "the blogads logo." Therefore, the size of the word blogads isn't really relevant.
William -
I'm well aware that "having thumbs" wasn't the answer to Henry's riddle, but I wasn't interested in creating a new logo at this stage as I think mine is good enough to win the contest. I merely thought it was interesting that it was that easy to read meaning into my logo.
Also, monkeys communicate just fine.
All animals communicate. But not one of them can write letters to each other, or speak several languages, or form words. I was just answering your comment on what makes humans unique.
I mean, I said it looked like a gorilla on a blogads rock last week. Is this the response? I mean, who doesn't love an opposable thumb?!
Because I'm not sure what your comment means, I'm not real sure how to respond to it... Um... thanks for the comment... I guess?
For what it's worth, none of the changes I made were in response to your previous comment.
I've expressed my views on the older version so won't regurgitate here. I don't like the tagline above the fist. It's clever, but I wouldn't start creating competing taglines for BlogAds. Also the placement and logo choice are odd looking. Did you make it 80% black instead of pure black, because it looks a bit faded. I think you strayed on this one, like the older one better although the size is correct...
Thanks for the comment Ken, as far as I can tell you're about the only person giving fairly biased critiques. (With maybe a couple of rare exceptions.) I'll still take your comments with a grain of salt, though... as you're competition. I would say that blogads must not be TOO in love with their current tagline, or they wouldn't have suggested in the manifesto that we come up with new ones. We'll just have to agree to disagree on the black/grey issue. My view is that if it's supposed to look like it's worn (or faded) having a pure black image is a mistake, and one that I wanted to change right from the beginning. The tagline to me is pretty much a non-factor as it could be removed or changed in a matter of seconds. If they really like the old tagline, I could even stick with theirs. (Though I'm not sure how blogads is for opinion makers... it seems to me that blogads is for those who want to advertise on opinion maker blogs.)
I'm not really sure how I could have really strayed, as I didn't make much of a change at all. (Rotated, lightened, and added some orange. Again, the tagline {which I like} can go or stay.) Certainly far less change than some of the other entrants. I was confident with my entry in round one, so saw little reason for radical departures in round 4 or 5 or wherever we are.
I feel like I can say without too much ego (much like you have) that I've designed a winning logo.
Ken... I meant "unbiased" in my last comment.
"The size of the [company name] isn't really relevant."
Insupportable, unless you've already spent a kajillion dollars advertising your logo.
The company name needs to be legible at its most commonly used size, which sure ain't gonna be 200px. You can't make the thumb bigger, so I'd re-think this one completely.
The tagline is almost unreadable even at 200px. I like the fact that it's on top -- makes the company name more dramatic. Tagline itself is too smug, IMHO. Should focus on BlogAds customers, not on the company itself. |
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