Another cutting edge ad. It doesn't ask for an action or a "buy." It provides content, information, newsy stuff people actually might enjoy using. Rather than trying to megaphone its message over the community, this advertiser is engaging the blogosphere and using blogads to facilitate that communication. Coming on the tale of the recent Murakami, it feels like advertisers are making a real breakthrough in their understanding of the medium's huge potential. HC: 02/29/05