Fuzzy image, the kind of thing a blogger would do herself. Questions rather than statements. Bad choice? Nope, a giant surge in clicks for this particular ad hijacked the creative trajectory and led to a reconceptualization of the rest of the Audi A3 campaign.

Another great ad from Knopf, celebrating the fact that, thanks to the Internet, commerce is a mobius strip of conversation, with global corporations and networked individuals on equal standing and fire-power. Yes, time to reread Cluetrain. Here's thesis #9: "networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge."

Audi3 pushes the post-modern ad envelope. Playing beneath an intentionally obscure image the ad links to bloggers who are talking about the ad campaign. Remember: you have to seduce influentials, and sometimes playing hard to get is the way to get. Questions not answers; puzzles not solutions.

Yet another piece of the Audi3 narrative puzzle.

Another intriguing piece of the Audi3 narrative puzzle.

This is one of a series of subtly brilliant ads for the Audi A3, a campaign woven together with an offline narrative designed to titilate and engage online influentials (aka blog readers.) Note the use of multiple text links and sophisticated narrative language.