Linking to Progresso Soup's new absurdist online soap opera.

Fun image, lots of links and I love the "more reviews" link!

Yes, it must be Christmas.

Show don't tell. And then link, link, link.

Part of Budget rent a car's treasure hunt. Great image, strong allusive quotes.

Running on the gay blogad network, this is perfectly targetted copy. Sharp photo, humor. A couple of style points off for the illegible text right below Keywest.

This blogad's tongue-in-someone-else's cheek copy is a tight-as-jodhpurs fit for the LA and life-style blogs it targets. Have fun when you advertise!

One of three pieces of creative run by Sutter Home to promote its new wine label. The text is a little murky (or do I need bifocals?) but the offbeat approach is smart.

What's this? Hmmm, looks cool, better nibble and find out more. (Feel like a fish nibbling a worm, don't you?)

Weird picture, too-close-for-comfort text. Great ad, Careerbuilder!

Bulls, posteriors, Pamplona... where else are you going to see this ad?

Non-standard image -- great to see someone breaking out of the mold!

Simple, clean, eye-grabbing creative.

Simplicity, beauty... sometimes online advertising is so simple it looks easy.

Strong image, copy aligns with blog sensibility, paragraph breaks, bold and plain text including separate links.

Cool image. Could have used some bolds/italics in the text.

Know thy customer! Ads with copy meshing the blogs they run on do particularly well.

Although I'm not wild about the "join free today" element and the overall slickness of the image, the ad text is funny and to the point, with good use of bold, underline and intra-text links.

Intriguing image impels you to click and learn more.

Strong image, blog-like text, closes with a question rather than a pitch.

Rather than just talking about the courses on offer, this New School ad offers specific, intriguing examples. The ad has been effective, but we'd love to see the same campaign try a bolder, wordless image above the text.