Blog reader survey 2005: Republicans

1. Age?
  Response
Percent
Response
Total
<14
0.04%3
14-21
3.64%290
21-30
13.57%1082
31-40
21.95%1750
41-50
26.91%2145
51-60
21.28%1696
61-70
9.95%793
71+
2.66%212
Total Respondents7971
(skipped this question)0
2. Sex
  Response
Percent
Response
Total
Male
80.71%6433
Female
19.29%1538
Total Respondents7971
(skipped this question)0
3. Annual family income:
  Response
Percent
Response
Total
0-$10,000
1.60%123
$10-$20,000
2.38%183
$20-30,000
4.42%339
$30-$45,000
8.53%655
$45-$60,000
12.89%990
$60-$90,000
22.13%1699
$90-$120,000
19.64%1508
$120-$150,000
10.11%776
$150-$200,000
8.43%647
$200-$300,000
5.16%396
$300-$500,000
2.57%197
>$500,000
2.15%165
Total Respondents7678
(skipped this question)293
4. Job title:
  Response
Percent
Response
Total
Accountant/auditor
2.04%163
Admin Assistant
1.53%122
Analyst
2.33%186
Artist/musician/entertainer
0.89%71
Architect
0.44%35
Associate
0.73%58
Broker/trader/adviser
1.79%143
CEO/Chairman/President
2.27%181
CFO,COO,CTO,CIO
1.12%89
Clergy
0.87%69
Clerical worker
0.93%74
Computer professional
7.33%584
Consultant
3.24%258
Director
2.13%170
Doctor
1.59%127
Educator
4.03%321
Engineer
5.18%413
Entrepreneur
2.41%192
Government official
1.51%120
Health care worker (other than Dr.)
1.25%100
Homemaker
3.11%248
Lawyer/Judge
4.93%393
Manager
6.26%499
Military officer
0.90%72
Partner/principal/owner
2.17%173
Researcher
0.78%62
Sales
4.18%333
Skilled labor
1.23%98
Scientist
1.10%88
Service provider
0.75%60
Student
6.72%536
Supervisor
1.05%84
Technician
1.93%154
Vice President
1.89%151
Writer/editor
2.33%186
Retired
8.98%716
Other (please specify)
8.07%643
Total Respondents7971
(skipped this question)0
5. Industry:
  Response
Percent
Response
Total
Accounting
1.46%108
Agriculture
1.08%80
Architecture, Design
0.88%65
Arts, Entertainment
2.40%177
Computers, Software, Tech
9.62%710
Construction
2.99%221
Consulting
3.13%231
Education
9.51%702
Engineering
4.15%306
Finance, Banking, Brokerage
7.55%557
Government, Diplomacy
5.47%404
Health care
6.21%458
Homemaker
1.86%137
Import, Export, Trade
0.42%31
Information Management/Library
1.03%76
Insurance
2.14%158
Legal
6.81%503
Manufacturing
6.50%480
MarCom, Advertising, PR
1.56%115
Media
2.44%180
Military
2.56%189
Non-profit/Associations
1.56%115
Pharmaceuticals
0.95%70
Real-estate
2.71%200
Recruiting/HR
0.23%17
Religious
1.38%102
Retired
2.97%219
R&D
1.11%82
Retail
2.60%192
Social Services
0.42%31
Telecommunications
2.19%162
Transport
2.05%151
Travel, Hospitality
1.04%77
Wholesale
1.03%76
Total Respondents7381
(skipped this question)590
6. Politically, you are:
  Response
Percent
Response
Total
Apolitical
0.00%0
Democrat
0.00%0
Republican
100.01%7972
Libertarian
0.00%0
Independent
0.00%0
Green
0.00%0
Total Respondents7971
(skipped this question)0
7. In the last 6 months, how much money have you spent online in each of the following categories?
Spending range
  0 $1-$100 $100-$199 $200-$499 $500-$999 $1000-$1499 $1500-$2499 $2500-$4999 $5000+ Response
Total
Contributed to a cause/campaign 38% (2700) 26% (1853) 13% (904) 11% (813) 6% (404) 2% (175) 2% (110) 1% (75) 1% (75) 7109
Software 38% (2682) 31% (2147) 15% (1022) 11% (748) 4% (282) 1% (84) 0% (27) 0% (22) 0% (18) 7032
Music 41% (2818) 40% (2746) 12% (827) 6% (383) 1% (92) 1% (40) 0% (12) 0% (9) 0% (10) 6937
Books 16% (1173) 35% (2613) 23% (1749) 18% (1381) 5% (412) 2% (114) 1% (48) 0% (15) 0% (7) 7512
Plane tickets 39% (2780) 1% (76) 2% (155) 13% (922) 18% (1280) 12% (865) 8% (542) 5% (349) 3% (218) 7187
Computer 50% (3449) 10% (656) 6% (444) 7% (505) 8% (561) 7% (468) 6% (438) 4% (247) 1% (92) 6860
Consumer electronics 44% (3032) 14% (965) 10% (720) 15% (1053) 9% (616) 4% (267) 2% (108) 1% (85) 0% (29) 6875
Subscription to a publication 48% (3315) 39% (2693) 9% (593) 3% (216) 1% (61) 0% (18) 0% (6) 0% (2) 0% (4) 6908
Total Respondents7826
(skipped this question)145
8. Which of the following have you done in the last twelve months:
  Response
Percent
Response
Total
Written or called any politician at the state, local, or national level
61.41%4210
Attended a political rally, speech, or organized protest of any kind
32.02%2195
Attended a public meeting on town or school affairs
30.16%2068
Held or run for political office
1.59%109
Served on a committee for some local organization
27.13%1860
Served as an officer for some club or organization
26.28%1802
Written a letter to the Editor of a newspaper or magazine or called a live radio or TV show to express an opinion
43.57%2987
Signed a petition
64.18%4400
Worked for a political party
24.49%1679
Made a speech
15.71%1077
Written an article for a magazine or newspaper
12.47%855
Been an active member of any group that tries to influence public policy or government
26.30%1803
Total Respondents6856
(skipped this question)1115
9. Magazines you subscribe to:
  Response
Percent
Response
Total
Ad Age
0.85%53
Adbusters
0.10%6
American Record Guide
0.14%9
American Rifleman
9.05%562
The American Prospect
0.26%16
Analog
0.77%48
Asimov's
0.55%34
Atlantic Monthly
6.17%383
Aviation week
1.77%110
Barrons
2.67%166
Baseball Weekly
1.32%82
Baseball America
1.06%66
Blade
0.18%11
Blender
0.61%38
Bon Apetite
4.25%264
Business 2.0
2.56%159
Business Week
4.20%261
Car and Driver
4.27%265
Christianity Today
3.24%201
Computer Gaming World
1.59%99
Cosmopolitan
1.01%63
Daily Variety
0.29%18
Depatures
0.23%14
Downbeat
0.18%11
The Economist
8.96%556
ESPN Magazine
4.70%292
Entertainment Weekly
3.16%196
Esquire
1.80%112
Fast Company
1.51%94
Field and Stream
2.11%131
Forbes
7.65%475
Foreign Policy
1.97%122
Fortean Times
0.13%8
Fortune
3.35%208
Guidepost
2.13%132
Harpers
0.61%38
Harvard Business Review
1.24%77
Inc.
0.66%41
IT World
0.72%45
The Jerusalem report
0.24%15
The Jerusalem Post
1.29%80
JAMA
0.74%46
Kiplingers
2.22%138
Mac Addict
1.79%111
MacWorld
2.72%169
Maxim
3.59%223
Mens Health
3.72%231
MIT Tech Review
1.19%74
Money
3.50%217
Mother Jones
0.26%16
National Geographic
12.42%771
The Nation
0.27%17
National Review
22.80%1415
New York
0.87%54
The New Yorker
4.22%262
The New York Review of Books
0.77%48
The New Republic
2.87%178
New Scientist
0.68%42
Newsweek
6.77%420
NRA Rifleman
6.15%382
Onion
1.14%71
PC Gamer
1.56%97
People
2.14%133
Popular Science
4.04%251
Playboy
2.59%161
Reader's digest
8.99%558
Real Simple
2.45%152
Reason Magazine
1.71%106
Road and Track
1.85%115
Rolling Stone
1.30%81
Scientific American
3.72%231
The Smithsonian
5.27%327
Spin
0.21%13
Sports Illustrated
8.59%533
Salon
0.26%16
Smart Money
1.84%114
Southern Living
4.11%255
Soldier of Fortune
0.61%38
Time
4.95%307
TV Guide
3.62%225
Town & Country
0.85%53
The Week
0.71%44
Time
2.45%152
US News & World Reports
7.30%453
Utne Reader
0.16%10
Vanity Fair
2.14%133
Wall Street Journal
18.08%1122
The Washington Monthly
0.32%20
Weekly Standard
13.40%832
Wine Spectator
2.58%160
Wired
3.69%229
Other (please specify)
39.47%2450
Total Respondents6207
(skipped this question)1764
10. Please rate how well the following media provide you with news and opinion:
Usefulness
  NA Worthless Somewhat useful Useful Extremely useful Response
Total
Word of mouth 18% (1132) 23% (1458) 45% (2823) 11% (713) 3% (205) 6331
Television 3% (202) 22% (1611) 46% (3405) 24% (1808) 5% (405) 7431
Radio 7% (527) 6% (409) 27% (1936) 35% (2528) 26% (1870) 7270
Newspapers (print) 9% (642) 29% (2055) 40% (2811) 18% (1304) 4% (267) 7079
Newspapers (online) 9% (652) 8% (557) 41% (2894) 31% (2196) 11% (741) 7040
Magazines (print) 15% (998) 18% (1227) 38% (2557) 23% (1556) 5% (367) 6705
Magazines (online) 21% (1392) 9% (571) 33% (2157) 27% (1750) 10% (638) 6508
Blogs 1% (87) 1% (85) 9% (682) 30% (2299) 59% (4456) 7609
Forums 48% (2821) 15% (853) 22% (1308) 11% (644) 4% (241) 5867
% of total media consumption
  0 10 20 30 40 50 60 70 80 90 100 Response
Total
Word of mouth 45% (2137) 45% (2107) 6% (268) 1% (70) 1% (37) 1% (36) 0% (15) 0% (10) 0% (3) 0% (7) 0% (7) 4697
Television 16% (1088) 43% (2859) 22% (1487) 10% (630) 4% (243) 2% (157) 1% (53) 1% (49) 0% (32) 0% (16) 0% (14) 6628
Radio 11% (725) 34% (2201) 23% (1489) 14% (896) 7% (456) 5% (312) 2% (124) 2% (101) 1% (52) 1% (46) 1% (37) 6439
Newspapers (print) 32% (1900) 44% (2616) 15% (868) 5% (285) 2% (105) 1% (75) 0% (26) 0% (18) 0% (8) 0% (7) 0% (6) 5914
Newspapers (online) 16% (936) 48% (2900) 21% (1269) 8% (492) 3% (180) 2% (119) 1% (48) 0% (26) 0% (17) 0% (12) 0% (6) 6005
Magazines (print) 32% (1719) 49% (2617) 13% (690) 4% (211) 1% (62) 1% (37) 0% (20) 0% (10) 0% (8) 0% (6) 0% (4) 5384
Magazines (online) 28% (1440) 48% (2412) 16% (809) 5% (250) 1% (49) 1% (43) 0% (20) 0% (18) 0% (6) 0% (10) 0% (3) 5060
Blogs 2% (121) 14% (1023) 22% (1586) 22% (1560) 14% (960) 12% (827) 6% (432) 4% (266) 2% (162) 1% (96) 1% (47) 7080
Forums 63% (2391) 26% (1007) 6% (224) 2% (72) 1% (49) 1% (38) 0% (6) 0% (11) 0% (8) 0% (9) 0% (5) 3820
Total Respondents7868
(skipped this question)103
11. How many blogs do you read daily?
  Response
Percent
Response
Total
1
5.85%466
2
7.49%597
3
11.87%946
4
9.43%752
5
14.59%1163
6
7.87%627
7
3.93%313
8
4.45%355
9
1.14%91
10
9.72%775
11-15
13.93%1110
16-25
6.34%505
26-50
2.20%175
51-100
0.80%64
101-200
0.33%26
200+
0.13%10
Total Respondents7971
(skipped this question)0
12. In an average week, roughly how many hours do you spend reading blogs?
  Response
Percent
Response
Total
0
0.75%60
1
4.83%385
2
9.02%719
3
7.33%584
4
5.92%472
5
8.57%683
6
4.72%376
7
6.57%524
8
4.75%379
9
1.14%91
10
16.65%1327
11
0.48%38
12
4.55%363
13
0.34%27
14
4.24%338
15
5.82%464
16
1.12%89
17
0.21%17
18
1.14%91
19-24
7.92%631
24-30
2.41%192
30-36
0.53%42
36+
1.03%82
Total Respondents7971
(skipped this question)0
13. Do you have your own blog?
  Response
Percent
Response
Total
Yes
17.31%1380
No
82.72%6593
Total Respondents7970
(skipped this question)1
14. You read blogs for:
  Response
Percent
Response
Total
Faster news
67.66%5355
Latest trends
34.10%2699
Transparent biases
46.92%3713
Better perspective
80.16%6344
More personality
43.05%3407
More honesty
67.92%5375
News I can't find elsewhere
78.15%6185
Other (please specify)
13.43%1063
Total Respondents7914
(skipped this question)57
15. List up to ten of your favorite blogs (to make this data parsable and useful for bloggers, please put each blog name on a new row and provide at least the first full word of blog's name):
16. Referring blog:
17. You read blogs via RSS:
  Response
Percent
Response
Total
Never
74.71%5086
Occassionally
16.73%1139
Often
5.80%395
Always
3.36%229
Total Respondents6808
(skipped this question)1163
18. You listen to how many podcasts each week:
  Response
Percent
Response
Total
Never
91.55%6727
1
3.40%250
2
1.92%141
3
1.03%76
4
0.35%26
5
0.37%27
6
0.12%9
7
0.19%14
8
0.05%4
9
0.04%3
10
0.22%16
11-15
0.10%7
16-25
0.04%3
>25
0.03%2
Monthly
0.12%9
Weekly
0.14%10
Daily
0.33%24
Total Respondents7348
(skipped this question)623