Responses by readers of ByronCrawford.com: The Mindset of a Champion to March 2006 music blogs
reader survey, organized by Blogads.com. Full survey responses and party breakouts available here.
1. Age?
    Response
Percent
Response
Total
<18
8.16% 4
18-21
24.49% 12
22-30
53.06% 26
31-40
10.20% 5
41-50
2.04% 1
51-60
0.00% 0
61-70
0.00% 0
71+
2.04% 1
Total Respondents 49
(skipped this question) 0
2. Sex
    Response
Percent
Response
Total
Male
89.80% 44
Female
10.20% 5
Total Respondents 49
(skipped this question) 0
3. Annual family income:
    Response
Percent
Response
Total
0-$10,000
6.12% 3
$10-$20,000
4.08% 2
$20-30,000
16.33% 8
$30-$45,000
10.20% 5
$45-$60,000
8.16% 4
$60-$90,000
16.33% 8
$90-$120,000
14.29% 7
$120-$150,000
6.12% 3
$150-$200,000
8.16% 4
$200-$300,000
4.08% 2
$300-$500,000
2.04% 1
>$500,000
4.08% 2
Total Respondents 49
(skipped this question) 0
4. Sexual orientation?
    Response
Percent
Response
Total
Straight
91.84% 45
Gay
0.00% 0
Lesbian
2.04% 1
Bisexual
2.04% 1
Transgender
4.08% 2
Total Respondents 49
(skipped this question) 0
5. Job title:
    Response
Percent
Response
Total
Accountant/auditor
0.00% 0
Admin Assistant
6.12% 3
Analyst
2.04% 1
Artist/musician/entertainer
0.00% 0
Architect
0.00% 0
Associate
2.04% 1
Broker/trader/adviser
0.00% 0
CEO/Chairman/President
0.00% 0
CFO,COO,CTO,CIO
0.00% 0
Clergy
2.04% 1
Clerical worker
2.04% 1
Computer professional
6.12% 3
Consultant
2.04% 1
Director
2.04% 1
Doctor
0.00% 0
Educator
2.04% 1
Engineer
2.04% 1
Entrepreneur
4.08% 2
Government official
6.12% 3
Health care worker (other than Dr.)
0.00% 0
Homemaker
0.00% 0
Lawyer/Judge
4.08% 2
Manager
0.00% 0
Military officer
0.00% 0
Partner/principal/owner
0.00% 0
Researcher
2.04% 1
Sales
0.00% 0
Skilled labor
2.04% 1
Scientist
0.00% 0
Service provider
0.00% 0
Student
34.69% 17
Supervisor
0.00% 0
Technician
2.04% 1
Vice President
0.00% 0
Writer/editor
2.04% 1
Retired
2.04% 1
Other (please specify)
12.24% 6
Total Respondents 49
(skipped this question) 0
6. Your education:
    Response
Percent
Response
Total
High school graduate
14.29% 7
Some college
26.53% 13
College graduate
30.61% 15
Post-graduate degree
28.57% 14
Total Respondents 49
(skipped this question) 0
7. Industry:
    Response
Percent
Response
Total
Accounting
4.76% 2
Agriculture
2.38% 1
Architecture, Design
0.00% 0
Arts, Entertainment
11.90% 5
Computers, Software, Tech
11.90% 5
Construction
0.00% 0
Consulting
0.00% 0
Education
16.67% 7
Engineering
4.76% 2
Finance, Banking, Brokerage
4.76% 2
Government, Diplomacy
4.76% 2
Health care
2.38% 1
Homemaker
0.00% 0
Import, Export, Trade
0.00% 0
Information Management/Library
0.00% 0
Insurance
2.38% 1
Legal
11.90% 5
Manufacturing
2.38% 1
MarCom, Advertising, PR
4.76% 2
Media
2.38% 1
Military
0.00% 0
Non-profit/Associations
4.76% 2
Pharmaceuticals
0.00% 0
Real-estate
2.38% 1
Recruiting/HR
0.00% 0
Religious
0.00% 0
Retired
0.00% 0
R&D
0.00% 0
Retail
2.38% 1
Social Services
0.00% 0
Telecommunications
2.38% 1
Transport
0.00% 0
Travel, Hospitality
0.00% 0
Wholesale
0.00% 0
Total Respondents 42
(skipped this question) 7
8. Politically, you are:
    Response
Percent
Response
Total
Apolitical
14.58% 7
Democrat
37.50% 18
Republican
6.25% 3
Libertarian
16.67% 8
Independent
20.83% 10
Green
4.17% 2
Total Respondents 48
(skipped this question) 1
9. In the last 6 months, how much money have you spent online in each of the following categories?
Spending range
  0 $1-$100 $100-$199 $200-$499 $500-$999 $1000-$1499 $1500-$2499 $2500-$4999 $5000+ Response
Total
Contributed to a cause/campaign 65% (30) 30% (14) 2% (1) 2% (1) 0% (0) 0% (0) 0% (0) 0% (0) 0% (0) 46
Clothes 36% (17) 26% (12) 9% (4) 21% (10) 6% (3) 2% (1) 0% (0) 0% (0) 0% (0) 47
Software 76% (35) 11% (5) 2% (1) 9% (4) 0% (0) 0% (0) 0% (0) 2% (1) 0% (0) 46
Music 33% (16) 44% (21) 17% (8) 4% (2) 0% (0) 2% (1) 0% (0) 0% (0) 0% (0) 48
Books 41% (19) 30% (14) 15% (7) 4% (2) 7% (3) 0% (0) 0% (0) 2% (1) 0% (0) 46
Plane tickets 38% (17) 2% (1) 7% (3) 9% (4) 24% (11) 4% (2) 7% (3) 7% (3) 2% (1) 45
Computer 60% (27) 7% (3) 4% (2) 9% (4) 4% (2) 7% (3) 2% (1) 7% (3) 0% (0) 45
Consumer electronics 38% (17) 29% (13) 7% (3) 16% (7) 7% (3) 2% (1) 2% (1) 0% (0) 0% (0) 45
Subscription to a publication 57% (26) 39% (18) 0% (0) 2% (1) 2% (1) 0% (0) 0% (0) 0% (0) 0% (0) 46
Adult toys 86% (38) 9% (4) 0% (0) 0% (0) 0% (0) 0% (0) 0% (0) 0% (0) 5% (2) 44
Total Respondents 49
(skipped this question) 0
10. Have you consumed music on the basis of a blogger's recommendation?
  Listened Bought Respondents
Total
Many times 97% (35) 22% (8) 36
Occasionally 35% (12) 74% (25) 34
Never 31% (4) 92% (12) 13
Total Respondents 49
(skipped this question) 0
11. In an average week, how many friends and colleagues do you e-mail, IM or talk with about new music, events, bands, etc?
    Response
Percent
Response
Total
0
4.08% 2
1-3
34.69% 17
4-7
32.65% 16
8-10
12.24% 6
11-20
10.20% 5
21-100
2.04% 1
101+
4.08% 2
Total Respondents 49
(skipped this question) 0
12. Friends rely on you for the dish on:
    Response
Percent
Response
Total
Fashion
22.92% 11
Music
81.25% 39
Writers
22.92% 11
Politicians
41.67% 20
Celeb news
22.92% 11
Movies
52.08% 25
The future
12.50% 6
Gadgets
33.33% 16
Parties
33.33% 16
Shows
22.92% 11
Food
12.50% 6
Sex
14.58% 7
Total Respondents 48
(skipped this question) 1
13. Magazines you read weekly:
  Online Print Respondents
Total
American Record Guide 0% (0) 0% (0) 0
Billboard 67% (4) 33% (2) 6
Blade 0% (0) 0% (0) 0
Blender 11% (1) 100% (9) 9
Bon Apetite 100% (1) 0% (0) 1
Daily Variety 0% (0) 100% (1) 1
Details 0% (0) 100% (2) 2
Downbeat 0% (0) 0% (0) 0
Entertainment Weekly 33% (1) 67% (2) 3
Esquire 20% (1) 80% (4) 5
Maxim 11% (1) 89% (8) 9
Mens Health 0% (0) 100% (4) 4
Mother Jones 0% (0) 100% (1) 1
National Inquirer 0% (0) 100% (3) 3
NME 67% (2) 33% (1) 3
Onion 75% (9) 33% (4) 12
Paste 100% (1) 0% (0) 1
Playboy 0% (0) 100% (6) 6
Playgirl 0% (0) 0% (0) 0
Razor Magazine 0% (0) 100% (2) 2
Rolling Stone 31% (4) 77% (10) 13
Spin 67% (2) 67% (2) 3
Stuff Magazine 0% (0) 100% (5) 5
TV Guide 0% (0) 100% (2) 2
Us Weekly 0% (0) 100% (2) 2
Vanity Fair 0% (0) 100% (4) 4
Variety 0% (0) 100% (3) 3
Weekly World News 100% (1) 0% (0) 1
Wired 57% (4) 57% (4) 7
Total Respondents 31
(skipped this question) 18
14. Please rate how well the following media provide you with news and opinion:
Usefulness
  NA Worthless Somewhat useful Useful Extremely useful Response
Total
Word of mouth 2% (1) 14% (6) 43% (19) 27% (12) 14% (6) 44
Television 4% (2) 13% (6) 43% (20) 23% (11) 17% (8) 47
Radio 16% (7) 27% (12) 40% (18) 4% (2) 13% (6) 45
Newspapers (print) 14% (6) 14% (6) 30% (13) 27% (12) 16% (7) 44
Newspapers (online) 17% (8) 6% (3) 26% (12) 30% (14) 21% (10) 47
Magazines (print) 7% (3) 30% (13) 41% (18) 18% (8) 5% (2) 44
Magazines (online) 20% (9) 27% (12) 32% (14) 18% (8) 2% (1) 44
Blogs 2% (1) 4% (2) 43% (20) 26% (12) 26% (12) 47
Forums 32% (13) 17% (7) 29% (12) 17% (7) 5% (2) 41
% of total media consumption
  0 10 20 30 40 50 60 70 80 90 100 Response
Total
Word of mouth 19% (7) 32% (12) 22% (8) 16% (6) 0% (0) 3% (1) 3% (1) 0% (0) 0% (0) 0% (0) 5% (2) 37
Television 12% (5) 34% (14) 24% (10) 17% (7) 0% (0) 7% (3) 0% (0) 0% (0) 2% (1) 0% (0) 2% (1) 41
Radio 38% (13) 32% (11) 9% (3) 12% (4) 0% (0) 0% (0) 3% (1) 3% (1) 0% (0) 0% (0) 3% (1) 34
Newspapers (print) 32% (12) 37% (14) 16% (6) 3% (1) 5% (2) 3% (1) 5% (2) 0% (0) 0% (0) 0% (0) 0% (0) 38
Newspapers (online) 18% (7) 34% (13) 18% (7) 13% (5) 11% (4) 5% (2) 0% (0) 0% (0) 0% (0) 0% (0) 0% (0) 38
Magazines (print) 28% (10) 33% (12) 22% (8) 6% (2) 6% (2) 3% (1) 0% (0) 3% (1) 0% (0) 0% (0) 0% (0) 36
Magazines (online) 44% (15) 41% (14) 9% (3) 3% (1) 0% (0) 3% (1) 0% (0) 0% (0) 0% (0) 0% (0) 0% (0) 34
Blogs 7% (3) 39% (16) 20% (8) 10% (4) 2% (1) 7% (3) 2% (1) 0% (0) 5% (2) 2% (1) 5% (2) 41
Forums 34% (10) 34% (10) 7% (2) 0% (0) 10% (3) 7% (2) 0% (0) 0% (0) 3% (1) 0% (0) 3% (1) 29
Total Respondents 48
(skipped this question) 1
15. Do you have your own blog?
    Response
Percent
Response
Total
Yes
18.37% 9
No
81.63% 40
Total Respondents 49
(skipped this question) 0
16. How many blogs do you read daily?
    Response
Percent
Response
Total
1
30.61% 15
2
14.29% 7
3
10.20% 5
4
10.20% 5
5
8.16% 4
6
4.08% 2
7
2.04% 1
8
2.04% 1
9
2.04% 1
10
2.04% 1
11-15
6.12% 3
16-25
6.12% 3
26-50
2.04% 1
51-100
0.00% 0
101-200
0.00% 0
200+
0.00% 0
Total Respondents 49
(skipped this question) 0
17. Do you leave comments in other peoples' blogs?
    Response
Percent
Response
Total
Yes
62.50% 30
No
37.50% 18
Total Respondents 48
(skipped this question) 1
18. In an average week, roughly how many hours do you spend reading blogs?
    Response
Percent
Response
Total
0
0.00% 0
1
10.20% 5
2
26.53% 13
3
18.37% 9
4
10.20% 5
5
6.12% 3
6
0.00% 0
7
4.08% 2
8
2.04% 1
9
0.00% 0
10
6.12% 3
11
0.00% 0
12
2.04% 1
13
0.00% 0
14
4.08% 2
15
0.00% 0
16
0.00% 0
17
0.00% 0
18
2.04% 1
19-24
6.12% 3
24-30
0.00% 0
30-36
0.00% 0
36+
2.04% 1
Total Respondents 49
(skipped this question) 0
19. You read blogs for:
    Response
Percent
Response
Total
Faster news
36.73% 18
Pictures
20.41% 10
Latest trends
30.61% 15
Transparent biases
36.73% 18
Better perspective
48.98% 24
More personality
61.22% 30
More honesty
44.90% 22
News I can't find elsewhere
63.27% 31
Links
36.73% 18
Humor
97.96% 48
Snark
26.53% 13
Other (please specify)
10.20% 5
Total Respondents 49
(skipped this question) 0
20. List up to ten of your favorite blogs (to make this data parsable and useful for bloggers, please put each blog name on a new row and provide at least the first full word of blog's name):
21. Referring blog:
22. You read blogs via RSS:
    Response
Percent
Response
Total
What's RSS?
46.67% 21
Never
37.78% 17
Occassionally
6.67% 3
Often
4.44% 2
Always
4.44% 2
Total Respondents 45
(skipped this question) 4
23. You listen to how many podcasts each week:
    Response
Percent
Response
Total
Never
70.21% 33
1
23.40% 11
2
2.13% 1
3
0.00% 0
4
0.00% 0
5
0.00% 0
6
2.13% 1
7
0.00% 0
8
0.00% 0
9
0.00% 0
10
0.00% 0
11-15
0.00% 0
16-25
0.00% 0
>25
2.13% 1
Total Respondents 47
(skipped this question) 2
24. Blogs are:
    Response
Percent
Response
Total
Soon to be forgotten
6.38% 3
Bigger than the Beatles
8.51% 4
Going to be absorbed by corporate publishers
40.43% 19
Going to fill the hole left when traditional publishers fold
44.68% 21
Total Respondents 47
(skipped this question) 2
25. What questions would you like to see asked in future surveys?
26. What kind of music do you like?
27. How many page impressions do you have? (Use third party data like SiteMeter or Blogads.)
    Response
Percent
Response
Total
Don't know.
66.67% 6
<5000 impressions a month
11.11% 1
5-50,000 impressions a month
11.11% 1
50-200,000 impressions a month
0.00% 0
200-500,000 impressions a month
0.00% 0
500,000 to 1 million impressions a month
11.11% 1
>1 million impressions a month
0.00% 0
Total Respondents 9
(skipped this question) 40
28. Why do you blog?
    Response
Percent
Response
Total
To influence public opinion.
33.33% 3
To let off steam.
66.67% 6
For money.
11.11% 1
For fame.
11.11% 1
To meet new people.
11.11% 1
To formulate new ideas.
55.56% 5
To stay in touch with old friends.
44.44% 4
To keep track of my thoughts.
77.78% 7
I'm not sure, but I love it.
0.00% 0
To smite my enemies.
55.56% 5
To praise my friends.
22.22% 2
Other (please specify)
11.11% 1
Total Respondents 9
(skipped this question) 40
29. When did you start blogging?
    Response
Percent
Response
Total
1991-1997
0.00% 0
1998
0.00% 0
1999
0.00% 0
2000
0.00% 0
2001
0.00% 0
2002
0.00% 0
2003
11.11% 1
2004
33.33% 3
2005
55.56% 5
2006
0.00% 0
Total Respondents 9
(skipped this question) 40