Blogads

2006 Music blogs reader survey

Surveys overview page
1. Age?
    Response
Percent
Response
Total
<18
4.52% 31
18-21
19.53% 134
22-30
44.17% 303
31-40
23.18% 159
41-50
5.83% 40
51-60
2.19% 15
61-70
0.15% 1
71+
0.44% 3
Total Respondents 686
(skipped this question) 2
2. Sex
    Response
Percent
Response
Total
Male
72.59% 498
Female
27.41% 188
Total Respondents 686
(skipped this question) 2
3. Annual family income:
    Response
Percent
Response
Total
0-$10,000
7.70% 50
$10-$20,000
6.63% 43
$20-30,000
12.17% 79
$30-$45,000
14.48% 94
$45-$60,000
14.18% 92
$60-$90,000
17.87% 116
$90-$120,000
11.56% 75
$120-$150,000
6.16% 40
$150-$200,000
3.70% 24
$200-$300,000
2.77% 18
$300-$500,000
1.23% 8
>$500,000
1.54% 10
Total Respondents 649
(skipped this question) 39
4. Sexual orientation?
    Response
Percent
Response
Total
Straight
87.74% 587
Gay
6.43% 43
Lesbian
0.45% 3
Bisexual
4.48% 30
Transgender
0.90% 6
Total Respondents 669
(skipped this question) 19
5. Job title:
    Response
Percent
Response
Total
Accountant/auditor
0.44% 3
Admin Assistant
3.94% 27
Analyst
1.46% 10
Artist/musician/entertainer
4.81% 33
Architect
0.44% 3
Associate
0.87% 6
Broker/trader/adviser
0.87% 6
CEO/Chairman/President
0.73% 5
CFO,COO,CTO,CIO
0.15% 1
Clergy
0.15% 1
Clerical worker
1.60% 11
Computer professional
5.98% 41
Consultant
1.75% 12
Director
1.02% 7
Doctor
0.15% 1
Educator
4.66% 32
Engineer
2.04% 14
Entrepreneur
1.46% 10
Government official
0.87% 6
Health care worker (other than Dr.)
0.73% 5
Homemaker
0.44% 3
Lawyer/Judge
3.06% 21
Manager
3.94% 27
Military officer
0.58% 4
Partner/principal/owner
1.17% 8
Researcher
1.75% 12
Sales
3.35% 23
Skilled labor
1.60% 11
Scientist
1.02% 7
Service provider
1.46% 10
Student
25.95% 178
Supervisor
0.73% 5
Technician
1.90% 13
Vice President
0.73% 5
Writer/editor
4.23% 29
Retired
0.58% 4
Other (please specify)
13.41% 92
Total Respondents 686
(skipped this question) 2
6. Your education:
    Response
Percent
Response
Total
High school graduate
10.38% 69
Some college
30.23% 201
College graduate
41.95% 279
Post-graduate degree
17.44% 116
Total Respondents 665
(skipped this question) 23
7. Industry:
    Response
Percent
Response
Total
Accounting
1.34% 8
Agriculture
0.34% 2
Architecture, Design
2.51% 15
Arts, Entertainment
15.24% 91
Computers, Software, Tech
8.04% 48
Construction
1.34% 8
Consulting
0.84% 5
Education
11.73% 70
Engineering
3.18% 19
Finance, Banking, Brokerage
4.36% 26
Government, Diplomacy
4.19% 25
Health care
4.69% 28
Homemaker
1.17% 7
Import, Export, Trade
0.84% 5
Information Management/Library
0.50% 3
Insurance
1.34% 8
Legal
5.36% 32
Manufacturing
2.01% 12
MarCom, Advertising, PR
4.19% 25
Media
8.54% 51
Military
0.84% 5
Non-profit/Associations
3.35% 20
Pharmaceuticals
1.01% 6
Real-estate
1.68% 10
Recruiting/HR
0.00% 0
Religious
0.34% 2
Retired
0.17% 1
R&D
0.67% 4
Retail
4.52% 27
Social Services
0.50% 3
Telecommunications
1.51% 9
Transport
1.17% 7
Travel, Hospitality
1.68% 10
Wholesale
0.84% 5
Total Respondents 597
(skipped this question) 91
8. Politically, you are:
    Response
Percent
Response
Total
Apolitical
10.03% 64
Democrat
37.62% 240
Republican
10.50% 67
Libertarian
8.93% 57
Independent
26.49% 169
Green
6.43% 41
Total Respondents 638
(skipped this question) 50
9. In the last 6 months, how much money have you spent online in each of the following categories?
Spending range
  0 $1-$100 $100-$199 $200-$499 $500-$999 $1000-$1499 $1500-$2499 $2500-$4999 $5000+ Response
Total
Contributed to a cause/campaign 62% (381) 27% (166) 6% (35) 3% (19) 2% (11) 0% (3) 0% (0) 0% (0) 1% (4) 619
Clothes 37% (231) 28% (172) 15% (95) 13% (79) 4% (24) 2% (14) 0% (3) 0% (1) 0% (3) 622
Software 61% (371) 24% (149) 8% (49) 4% (24) 2% (15) 0% (3) 0% (0) 0% (1) 0% (1) 613
Music 14% (92) 39% (253) 21% (138) 17% (112) 5% (34) 2% (13) 1% (6) 1% (4) 0% (1) 653
Books 30% (189) 41% (262) 17% (105) 9% (56) 3% (16) 0% (3) 0% (0) 0% (1) 0% (1) 633
Plane tickets 50% (317) 3% (17) 4% (25) 12% (73) 16% (99) 8% (50) 4% (26) 2% (14) 2% (11) 632
Computer 64% (392) 12% (71) 6% (36) 4% (26) 5% (29) 5% (28) 3% (20) 2% (10) 0% (2) 614
Consumer electronics 51% (308) 16% (100) 11% (64) 12% (76) 5% (32) 2% (14) 1% (8) 1% (4) 0% (3) 609
Subscription to a publication 59% (361) 36% (221) 4% (26) 1% (7) 0% (1) 0% (0) 0% (0) 0% (0) 0% (1) 617
Adult toys 91% (543) 7% (40) 1% (3) 1% (3) 0% (2) 0% (0) 0% (0) 0% (2) 1% (7) 600
Total Respondents 661
(skipped this question) 27
10. Have you consumed music on the basis of a blogger's recommendation?
  Listened Bought Respondents
Total
Many times 97% (525) 38% (205) 542
Occasionally 31% (130) 80% (331) 415
Never 37% (37) 90% (89) 99
Total Respondents 677
(skipped this question) 11
11. In an average week, how many friends and colleagues do you e-mail, IM or talk with about new music, events, bands, etc?
    Response
Percent
Response
Total
0
5.15% 35
1-3
29.16% 198
4-7
27.54% 187
8-10
14.73% 100
11-20
10.75% 73
21-100
8.10% 55
101+
4.57% 31
Total Respondents 679
(skipped this question) 9
12. Friends rely on you for the dish on:
    Response
Percent
Response
Total
Fashion
19.32% 125
Music
88.41% 572
Writers
31.99% 207
Politicians
27.51% 178
Celeb news
24.11% 156
Movies
48.07% 311
The future
15.92% 103
Gadgets
28.28% 183
Parties
18.86% 122
Shows
40.03% 259
Food
23.03% 149
Sex
15.46% 100
Total Respondents 647
(skipped this question) 41
13. Magazines you read weekly:
  Online Print Respondents
Total
American Record Guide 60% (3) 40% (2) 5
Billboard 87% (97) 14% (16) 111
Blade 60% (3) 40% (2) 5
Blender 22% (17) 82% (64) 78
Bon Apetite 14% (3) 86% (18) 21
Daily Variety 73% (11) 27% (4) 15
Details 4% (1) 96% (23) 24
Downbeat 43% (3) 57% (4) 7
Entertainment Weekly 32% (36) 79% (90) 114
Esquire 17% (7) 90% (38) 42
Maxim 21% (15) 86% (60) 70
Mens Health 18% (7) 82% (32) 39
Mother Jones 30% (6) 75% (15) 20
National Inquirer 30% (6) 70% (14) 20
NME 81% (89) 22% (24) 110
Onion 86% (181) 19% (41) 211
Paste 51% (29) 58% (33) 57
Playboy 31% (11) 74% (26) 35
Playgirl 40% (2) 80% (4) 5
Razor Magazine 30% (3) 70% (7) 10
Rolling Stone 44% (81) 63% (116) 183
Spin 37% (38) 70% (72) 103
Stuff Magazine 15% (5) 85% (29) 34
TV Guide 58% (22) 55% (21) 38
Us Weekly 27% (13) 82% (40) 49
Vanity Fair 11% (7) 91% (58) 64
Variety 50% (10) 60% (12) 20
Weekly World News 48% (12) 52% (13) 25
Wired 61% (70) 48% (55) 114
Total Respondents 470
(skipped this question) 218
14. Please rate how well the following media provide you with news and opinion:
Usefulness
  NA Worthless Somewhat useful Useful Extremely useful Response
Total
Word of mouth 4% (22) 7% (42) 36% (205) 31% (179) 22% (129) 577
Television 4% (25) 25% (147) 41% (243) 22% (128) 8% (46) 589
Radio 12% (70) 29% (164) 32% (181) 19% (108) 9% (51) 574
Newspapers (print) 11% (65) 14% (77) 35% (201) 30% (172) 9% (53) 568
Newspapers (online) 17% (97) 9% (52) 29% (166) 29% (165) 16% (93) 573
Magazines (print) 7% (41) 12% (66) 43% (243) 31% (178) 7% (39) 567
Magazines (online) 14% (76) 14% (77) 39% (220) 27% (150) 7% (37) 560
Blogs 3% (17) 7% (40) 34% (204) 35% (207) 21% (125) 593
Forums 19% (103) 20% (110) 31% (167) 21% (117) 9% (49) 546
% of total media consumption
  0 10 20 30 40 50 60 70 80 90 100 Response
Total
Word of mouth 12% (55) 42% (189) 14% (64) 9% (40) 3% (14) 5% (24) 3% (15) 4% (19) 2% (9) 2% (8) 3% (12) 449
Television 18% (83) 38% (176) 16% (72) 11% (52) 4% (19) 4% (17) 3% (14) 2% (7) 2% (9) 2% (7) 1% (6) 462
Radio 36% (154) 31% (132) 14% (59) 9% (38) 2% (7) 2% (8) 2% (9) 1% (6) 1% (5) 0% (1) 1% (6) 425
Newspapers (print) 24% (105) 40% (174) 17% (74) 8% (34) 3% (14) 3% (11) 2% (7) 1% (5) 1% (3) 0% (1) 1% (3) 431
Newspapers (online) 24% (102) 32% (135) 18% (76) 12% (51) 6% (24) 3% (13) 1% (4) 1% (6) 2% (9) 1% (4) 0% (2) 426
Magazines (print) 19% (81) 43% (183) 20% (85) 7% (28) 2% (9) 3% (13) 2% (9) 2% (7) 1% (3) 0% (2) 1% (4) 424
Magazines (online) 28% (117) 40% (165) 14% (60) 8% (33) 2% (10) 4% (17) 0% (1) 1% (6) 1% (5) 0% (2) 0% (1) 417
Blogs 9% (42) 34% (165) 19% (92) 14% (69) 6% (29) 7% (34) 3% (15) 3% (15) 3% (17) 1% (6) 1% (6) 490
Forums 38% (146) 33% (126) 13% (49) 4% (15) 3% (13) 3% (12) 1% (3) 2% (8) 1% (4) 1% (5) 1% (5) 386
Total Respondents 636
(skipped this question) 52
15. Do you have your own blog?
    Response
Percent
Response
Total
Yes
41.40% 284
No
58.60% 402
Total Respondents 686
(skipped this question) 2
16. How many blogs do you read daily?
    Response
Percent
Response
Total
1
17.94% 110
2
11.91% 73
3
12.40% 76
4
6.85% 42
5
10.28% 63
6
5.06% 31
7
1.96% 12
8
3.43% 21
9
0.49% 3
10
8.16% 50
11-15
9.79% 60
16-25
6.04% 37
26-50
2.94% 18
51-100
1.63% 10
101-200
0.82% 5
200+
0.33% 2
Total Respondents 613
(skipped this question) 75
17. Do you leave comments in other peoples' blogs?
    Response
Percent
Response
Total
Yes
58.00% 348
No
42.00% 252
Total Respondents 600
(skipped this question) 88
18. In an average week, roughly how many hours do you spend reading blogs?
    Response
Percent
Response
Total
0
3.75% 23
1
15.99% 98
2
15.82% 97
3
9.79% 60
4
7.99% 49
5
10.44% 64
6
3.59% 22
7
4.57% 28
8
3.43% 21
9
0.82% 5
10
9.14% 56
11
0.33% 2
12
2.28% 14
13
0.16% 1
14
1.79% 11
15
2.12% 13
16
0.00% 0
17
0.00% 0
18
0.65% 4
19-24
4.57% 28
24-30
1.14% 7
30-36
0.16% 1
36+
1.47% 9
Total Respondents 613
(skipped this question) 75
19. You read blogs for:
    Response
Percent
Response
Total
Faster news
35.99% 212
Pictures
31.75% 187
Latest trends
36.67% 216
Transparent biases
20.03% 118
Better perspective
42.11% 248
More personality
42.95% 253
More honesty
32.26% 190
News I can't find elsewhere
54.67% 322
Links
44.65% 263
Humor
68.93% 406
Snark
24.96% 147
Other (please specify)
18.85% 111
Total Respondents 589
(skipped this question) 99
20. List up to ten of your favorite blogs (to make this data parsable and useful for bloggers, please put each blog name on a new row and provide at least the first full word of blog's name):
21. Referring blog:
22. You read blogs via RSS:
    Response
Percent
Response
Total
What's RSS?
35.23% 198
Never
31.49% 177
Occassionally
15.12% 85
Often
10.50% 59
Always
8.19% 46
Total Respondents 562
(skipped this question) 126
23. You listen to how many podcasts each week:
    Response
Percent
Response
Total
Never
62.04% 353
1
17.75% 101
2
8.08% 46
3
4.39% 25
4
1.76% 10
5
1.93% 11
6
0.70% 4
7
0.35% 2
8
0.35% 2
9
0.18% 1
10
1.05% 6
11-15
0.35% 2
16-25
0.35% 2
>25
0.70% 4
Total Respondents 569
(skipped this question) 119
24. Blogs are:
    Response
Percent
Response
Total
Soon to be forgotten
9.85% 53
Bigger than the Beatles
16.73% 90
Going to be absorbed by corporate publishers
29.93% 161
Going to fill the hole left when traditional publishers fold
43.49% 234
Total Respondents 538
(skipped this question) 150
25. What questions would you like to see asked in future surveys?
26. What kind of music do you like?
27. How many page impressions do you have? (Use third party data like SiteMeter or Blogads.)
    Response
Percent
Response
Total
Don't know.
49.61% 128
<5000 impressions a month
31.01% 80
5-50,000 impressions a month
10.85% 28
50-200,000 impressions a month
5.43% 14
200-500,000 impressions a month
1.55% 4
500,000 to 1 million impressions a month
1.16% 3
>1 million impressions a month
0.39% 1
Total Respondents 258
(skipped this question) 430
28. Why do you blog?
    Response
Percent
Response
Total
To influence public opinion.
29.60% 82
To let off steam.
39.35% 109
For money.
6.50% 18
For fame.
6.86% 19
To meet new people.
24.91% 69
To formulate new ideas.
37.91% 105
To stay in touch with old friends.
32.13% 89
To keep track of my thoughts.
58.12% 161
I'm not sure, but I love it.
26.71% 74
To smite my enemies.
14.08% 39
To praise my friends.
14.08% 39
Other (please specify)
18.05% 50
Total Respondents 277
(skipped this question) 411
29. When did you start blogging?
    Response
Percent
Response
Total
1991-1997
3.23% 9
1998
1.08% 3
1999
4.66% 13
2000
7.89% 22
2001
6.81% 19
2002
7.53% 21
2003
13.62% 38
2004
17.92% 50
2005
30.11% 84
2006
7.17% 20
Total Respondents 279
(skipped this question) 409