| 1. Age? |
|---|
| Response Percent |
Response Total |
||
| <14 | 0.00% | 0 | |
| 14-21 | 1.54% | 3 | |
| 21-30 | 11.28% | 22 | |
| 31-40 | 25.64% | 50 | |
| 41-50 | 29.74% | 58 | |
| 51-60 | 20.00% | 39 | |
| 61-70 | 8.72% | 17 | |
| 71+ | 3.08% | 6 | |
| Total Respondents | 195 | ||
| (skipped this question) | 0 | ||
| 2. Sex |
|---|
| Response Percent |
Response Total |
||
| Male | 70.26% | 137 | |
| Female | 29.74% | 58 | |
| Total Respondents | 195 | ||
| (skipped this question) | 0 | ||
| 3. Annual family income: |
|---|
| Response Percent |
Response Total |
||
| 0-$10,000 | 0.00% | 0 | |
| $10-$20,000 | 1.07% | 2 | |
| $20-30,000 | 6.42% | 12 | |
| $30-$45,000 | 8.56% | 16 | |
| $45-$60,000 | 13.37% | 25 | |
| $60-$90,000 | 24.60% | 46 | |
| $90-$120,000 | 21.93% | 41 | |
| $120-$150,000 | 10.16% | 19 | |
| $150-$200,000 | 7.49% | 14 | |
| $200-$300,000 | 2.67% | 5 | |
| $300-$500,000 | 2.67% | 5 | |
| >$500,000 | 1.07% | 2 | |
| Total Respondents | 187 | ||
| (skipped this question) | 8 | ||
| 4. Household size: |
|---|
| Response Percent |
Response Total |
||
| 1 | 22.40% | 43 | |
| 2 | 28.12% | 54 | |
| 3 | 15.10% | 29 | |
| 4 | 25.00% | 48 | |
| 5 | 5.73% | 11 | |
| 6 | 2.60% | 5 | |
| 7 | 1.04% | 2 | |
| 8+ | 0.00% | 0 | |
| Total Respondents | 192 | ||
| (skipped this question) | 3 | ||
| 5. Job title: |
|---|
| Response Percent |
Response Total |
||
| Accountant/auditor | 0.51% | 1 | |
| Admin Assistant | 2.56% | 5 | |
| Analyst | 4.10% | 8 | |
| Artist/musician/entertainer | 1.03% | 2 | |
| Architect | 0.00% | 0 | |
| Associate | 0.51% | 1 | |
| Broker/trader/adviser | 1.03% | 2 | |
| CEO/Chairman/President | 0.51% | 1 | |
| CFO,COO,CTO,CIO | 1.03% | 2 | |
| Clergy | 0.51% | 1 | |
| Clerical worker | 1.54% | 3 | |
| Computer professional | 8.21% | 16 | |
| Consultant | 3.08% | 6 | |
| Director | 1.03% | 2 | |
| Doctor | 1.03% | 2 | |
| Educator | 3.59% | 7 | |
| Engineer | 8.72% | 17 | |
| Entrepreneur | 1.54% | 3 | |
| Government official | 1.54% | 3 | |
| Health care worker (other than Dr.) | 2.05% | 4 | |
| Homemaker | 4.62% | 9 | |
| Lawyer/Judge | 1.54% | 3 | |
| Manager | 8.72% | 17 | |
| Military officer | 3.08% | 6 | |
| Partner/principal/owner | 0.51% | 1 | |
| Researcher | 1.03% | 2 | |
| Sales | 6.15% | 12 | |
| Skilled labor | 1.54% | 3 | |
| Scientist | 0.00% | 0 | |
| Service provider | 0.51% | 1 | |
| Student | 3.08% | 6 | |
| Supervisor | 1.03% | 2 | |
| Technician | 2.56% | 5 | |
| Vice President | 0.00% | 0 | |
| Writer/editor | 2.56% | 5 | |
| Retired | 7.69% | 15 | |
| Other (please specify) | 11.28% | 22 | |
| Total Respondents | 195 | ||
| (skipped this question) | 0 | ||
| 6. Your education: |
|---|
| Response Percent |
Response Total |
||
| High school graduate | 3.61% | 7 | |
| Some college | 27.84% | 54 | |
| College graduate | 40.21% | 78 | |
| Post-graduate degree | 28.35% | 55 | |
| Total Respondents | 194 | ||
| (skipped this question) | 1 | ||
| 7. Industry: |
|---|
| Response Percent |
Response Total |
||
| Accounting | 0.54% | 1 | |
| Agriculture | 1.08% | 2 | |
| Architecture, Design | 0.54% | 1 | |
| Arts, Entertainment | 1.62% | 3 | |
| Computers, Software, Tech | 7.57% | 14 | |
| Construction | 3.24% | 6 | |
| Consulting | 5.41% | 10 | |
| Education | 5.41% | 10 | |
| Engineering | 4.32% | 8 | |
| Finance, Banking, Brokerage | 1.62% | 3 | |
| Government, Diplomacy | 5.41% | 10 | |
| Health care | 10.27% | 19 | |
| Homemaker | 2.70% | 5 | |
| Import, Export, Trade | 1.08% | 2 | |
| Information Management/Library | 1.08% | 2 | |
| Insurance | 3.24% | 6 | |
| Legal | 4.86% | 9 | |
| Manufacturing | 9.19% | 17 | |
| MarCom, Advertising, PR | 1.08% | 2 | |
| Media | 2.16% | 4 | |
| Military | 11.35% | 21 | |
| Non-profit/Associations | 0.54% | 1 | |
| Pharmaceuticals | 0.00% | 0 | |
| Politics | 0.00% | 0 | |
| Real-estate | 2.16% | 4 | |
| Recruiting/HR | 0.00% | 0 | |
| Religious | 0.54% | 1 | |
| Retired | 3.24% | 6 | |
| R&D | 0.00% | 0 | |
| Retail | 3.24% | 6 | |
| Social Services | 0.00% | 0 | |
| Telecommunications | 3.78% | 7 | |
| Transport | 2.16% | 4 | |
| Travel, Hospitality | 0.54% | 1 | |
| Wholesale | 0.00% | 0 | |
| Total Respondents | 185 | ||
| (skipped this question) | 10 | ||
| 8. Politically, you are: |
|---|
| Response Percent |
Response Total |
||
| Apolitical | 2.65% | 5 | |
| Democrat | 2.65% | 5 | |
| Republican | 64.55% | 122 | |
| Libertarian | 9.52% | 18 | |
| Independent | 20.63% | 39 | |
| Green | 0.00% | 0 | |
| Total Respondents | 189 | ||
| (skipped this question) | 6 | ||
| 9. In the last 6 months, how much money have you spent online in each of the following categories? |
|---|
| Spending range | ||||||||||
| 0 | $1-$100 | $100-$199 | $200-$499 | $500-$999 | $1000-$1499 | $1500-$2499 | $2500-$4999 | $5000+ | Response Total |
|
| Contributed to a cause/campaign | 31% (53) | 27% (46) | 14% (24) | 13% (23) | 8% (14) | 3% (6) | 2% (3) | 1% (2) | 1% (1) | 172 |
| Clothes | 32% (52) | 22% (36) | 13% (21) | 21% (34) | 9% (15) | 3% (5) | 1% (1) | 0% (0) | 1% (1) | 165 |
| Software | 33% (57) | 30% (51) | 18% (31) | 11% (19) | 5% (8) | 2% (3) | 1% (1) | 1% (1) | 0% (0) | 171 |
| Music | 39% (65) | 45% (75) | 8% (14) | 6% (10) | 1% (1) | 1% (1) | 0% (0) | 0% (0) | 0% (0) | 166 |
| Books | 14% (26) | 34% (61) | 23% (42) | 17% (30) | 10% (18) | 1% (1) | 2% (3) | 0% (0) | 0% (0) | 181 |
| Plane tickets | 35% (61) | 0% (0) | 3% (5) | 14% (24) | 18% (32) | 12% (21) | 8% (14) | 7% (13) | 3% (6) | 176 |
| Computer | 49% (83) | 11% (18) | 7% (11) | 8% (14) | 7% (11) | 8% (14) | 7% (11) | 3% (5) | 1% (1) | 168 |
| Consumer electronics | 48% (80) | 11% (19) | 13% (21) | 11% (18) | 9% (15) | 2% (4) | 3% (5) | 3% (5) | 1% (1) | 168 |
| Subscription to a publication | 51% (87) | 37% (62) | 7% (11) | 5% (8) | 0% (0) | 1% (1) | 0% (0) | 0% (0) | 0% (0) | 169 |
| Total Respondents | 192 | |||||||||
| (skipped this question) | 3 | |||||||||
| 10. Which of the following have you done in the last twelve months: |
|---|
| Response Percent |
Response Total |
||
| Written or called any politician at the state, local, or national level | 73.30% | 129 | |
| Attended a political rally, speech, or organized protest of any kind | 17.61% | 31 | |
| Attended a public meeting on town or school affairs | 36.93% | 65 | |
| Held or run for political office | 0.00% | 0 | |
| Served on a committee for some local organization | 26.14% | 46 | |
| Served as an officer for some club or organization | 26.70% | 47 | |
| Written a letter to the Editor of a newspaper or magazine or called a live radio or TV show to express an opinion | 47.16% | 83 | |
| Signed a petition | 66.48% | 117 | |
| Worked for a political party | 14.20% | 25 | |
| Made a speech | 11.36% | 20 | |
| Written an article for a magazine or newspaper | 17.05% | 30 | |
| Been an active member of any group that tries to influence public policy or government | 28.98% | 51 | |
| Total Respondents | 176 | ||
| (skipped this question) | 19 | ||
| 11. In an average week, how many friends and colleagues do you e-mail, IM or talk with about political news or opinions? (Please exclude web postings.) |
|---|
| Response Percent |
Response Total |
||
| 1-5 | 37.31% | 72 | |
| 5-10 | 38.34% | 74 | |
| 11-20 | 8.81% | 17 | |
| 21-30 | 7.77% | 15 | |
| 31-40 | 2.07% | 4 | |
| 41-50 | 1.55% | 3 | |
| 51-60 | 1.04% | 2 | |
| 61-70 | 0.52% | 1 | |
| 71-80 | 0.00% | 0 | |
| 81-100 | 0.52% | 1 | |
| 101-150 | 1.04% | 2 | |
| 151-200 | 0.00% | 0 | |
| 200+ | 1.04% | 2 | |
| Total Respondents | 193 | ||
| (skipped this question) | 2 | ||
| 12. What newspapers do you read at least once a week? |
|---|
| Online | Respondents Total |
||
| The New York Times | 5% (2) | 95% (41) | 43 |
| USA Today | 48% (12) | 52% (13) | 25 |
| The Washington Times | 16% (7) | 88% (38) | 43 |
| The Boston Globe | 0% (0) | 100% (11) | 11 |
| The Wall Street Journal | 28% (23) | 83% (69) | 83 |
| The Financial Times | 7% (1) | 93% (14) | 15 |
| The Guardian | 7% (1) | 93% (13) | 14 |
| The Washington Post | 5% (3) | 97% (57) | 59 |
| The Hill | 0% (0) | 100% (5) | 5 |
| The Los Angeles Times | 10% (2) | 90% (18) | 20 |
| The Philadelphia Inquirer | 0% (0) | 100% (3) | 3 |
| The Christian Science Monitor | 6% (1) | 94% (16) | 17 |
| Roll Call | 0% (0) | 100% (11) | 11 |
| National Journal | 0% (0) | 100% (5) | 5 |
| The Jerusalem Post | 0% (0) | 100% (15) | 15 |
| Total Respondents | 129 | ||
| (skipped this question) | 66 | ||
| 13. Magazines you read regularly: |
|---|
| Online | Respondents Total |
||
| The Advocate | 0% (0) | 100% (1) | 1 |
| American Rifleman | 94% (33) | 9% (3) | 35 |
| The American Prospect | 33% (1) | 67% (2) | 3 |
| Atlantic Monthly | 56% (9) | 50% (8) | 16 |
| Barrons | 33% (1) | 67% (2) | 3 |
| Business 2.0 | 40% (2) | 60% (3) | 5 |
| Business Week | 44% (4) | 56% (5) | 9 |
| Christianity Today | 60% (3) | 40% (2) | 5 |
| Depatures | 0% (0) | 0% (0) | 0 |
| The Economist | 50% (9) | 61% (11) | 18 |
| Editor & Publisher | 17% (1) | 83% (5) | 6 |
| Esquire | 0% (0) | 100% (1) | 1 |
| Forbes | 67% (8) | 33% (4) | 12 |
| Foreign Policy | 25% (2) | 75% (6) | 8 |
| Fortune | 86% (6) | 14% (1) | 7 |
| Guidepost | 100% (5) | 0% (0) | 5 |
| Harpers | 50% (1) | 50% (1) | 2 |
| Harvard Business Review | 67% (2) | 33% (1) | 3 |
| Inc. | 67% (4) | 33% (2) | 6 |
| The Jerusalem report | 0% (0) | 100% (2) | 2 |
| Money | 71% (10) | 29% (4) | 14 |
| Mother Jones | 0% (0) | 100% (1) | 1 |
| National Geographic | 83% (40) | 21% (10) | 48 |
| The Nation | 50% (1) | 50% (1) | 2 |
| National Review | 21% (12) | 84% (47) | 56 |
| New York | 0% (0) | 0% (0) | 0 |
| The New Yorker | 40% (2) | 60% (3) | 5 |
| The New York Review of Books | 0% (0) | 100% (1) | 1 |
| The New Republic | 14% (1) | 100% (7) | 7 |
| New Scientist | 0% (0) | 100% (3) | 3 |
| Newsweek | 68% (17) | 36% (9) | 25 |
| NRA Rifleman | 82% (14) | 24% (4) | 17 |
| Onion | 4% (1) | 96% (25) | 26 |
| Popular Science | 80% (12) | 27% (4) | 15 |
| Reason Magazine | 14% (1) | 86% (6) | 7 |
| Rolling Stone | 80% (4) | 40% (2) | 5 |
| Scientific American | 83% (10) | 25% (3) | 12 |
| The Smithsonian | 92% (23) | 12% (3) | 25 |
| Salon | 0% (0) | 100% (6) | 6 |
| Slate | 0% (0) | 100% (22) | 22 |
| Smart Money | 60% (3) | 40% (2) | 5 |
| Soldier of Fortune | 80% (8) | 30% (3) | 10 |
| Time | 72% (21) | 31% (9) | 29 |
| The Week | 100% (3) | 0% (0) | 3 |
| Time | 57% (4) | 57% (4) | 7 |
| US News & World Reports | 74% (20) | 33% (9) | 27 |
| Utne Reader | 50% (1) | 50% (1) | 2 |
| Vanity Fair | 58% (7) | 42% (5) | 12 |
| The Washington Monthly | 0% (0) | 100% (2) | 2 |
| Weekly Standard | 23% (10) | 80% (35) | 44 |
| Wired | 23% (5) | 77% (17) | 22 |
| Total Respondents | 157 | ||
| (skipped this question) | 38 | ||
| 14. Please rate how well the following media provide you with news and opinion: |
|---|
| Usefulness | ||||||
| NA | Worthless | Somewhat useful | Useful | Extremely useful | Response Total |
|
| Word of mouth | 13% (21) | 20% (32) | 52% (84) | 10% (17) | 5% (8) | 162 |
| Television | 4% (8) | 41% (75) | 45% (84) | 8% (15) | 2% (3) | 185 |
| Radio | 10% (17) | 12% (21) | 35% (61) | 28% (49) | 14% (24) | 172 |
| Newspapers (print) | 10% (17) | 36% (62) | 37% (65) | 16% (27) | 2% (3) | 174 |
| Newspapers (online) | 7% (12) | 13% (23) | 50% (90) | 22% (40) | 8% (15) | 180 |
| Magazines (print) | 12% (21) | 19% (33) | 49% (83) | 16% (28) | 3% (5) | 170 |
| Magazines (online) | 19% (31) | 13% (21) | 46% (73) | 19% (31) | 3% (4) | 160 |
| Blogs | 0% (0) | 0% (0) | 4% (7) | 31% (59) | 65% (124) | 190 |
| Forums | 43% (67) | 12% (19) | 22% (34) | 16% (25) | 7% (11) | 156 |
| % of total media consumption | ||||||||||||
| 0 | 10 | 20 | 30 | 40 | 50 | 60 | 70 | 80 | 90 | 100 | Response Total |
|
| Word of mouth | 44% (59) | 49% (65) | 4% (5) | 1% (1) | 1% (1) | 0% (0) | 0% (0) | 1% (1) | 0% (0) | 1% (1) | 0% (0) | 133 |
| Television | 27% (42) | 48% (75) | 15% (23) | 7% (11) | 2% (3) | 1% (1) | 1% (1) | 1% (1) | 0% (0) | 0% (0) | 0% (0) | 157 |
| Radio | 21% (31) | 31% (46) | 18% (27) | 17% (25) | 6% (9) | 3% (5) | 1% (1) | 1% (1) | 1% (2) | 0% (0) | 0% (0) | 147 |
| Newspapers (print) | 39% (54) | 46% (64) | 12% (17) | 1% (2) | 1% (1) | 1% (1) | 0% (0) | 0% (0) | 0% (0) | 1% (1) | 0% (0) | 140 |
| Newspapers (online) | 16% (25) | 53% (82) | 13% (20) | 10% (15) | 5% (7) | 2% (3) | 1% (1) | 1% (1) | 0% (0) | 0% (0) | 0% (0) | 154 |
| Magazines (print) | 35% (48) | 48% (66) | 12% (16) | 3% (4) | 2% (3) | 1% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 138 |
| Magazines (online) | 32% (41) | 51% (66) | 16% (21) | 1% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 1% (1) | 0% (0) | 0% (0) | 130 |
| Blogs | 0% (0) | 9% (16) | 15% (27) | 20% (36) | 15% (27) | 17% (31) | 9% (17) | 7% (12) | 6% (10) | 1% (1) | 2% (3) | 180 |
| Forums | 54% (63) | 26% (31) | 11% (13) | 5% (6) | 2% (2) | 0% (0) | 1% (1) | 0% (0) | 0% (0) | 1% (1) | 0% (0) | 117 |
| Total Respondents | 195 | |||||||||||
| (skipped this question) | 0 | |||||||||||
| 15. Do you have your own blog? |
|---|
| Response Percent |
Response Total |
||
| Yes | 28.21% | 55 | |
| No | 71.79% | 140 | |
| Total Respondents | 195 | ||
| (skipped this question) | 0 | ||
| 16. Why do you blog? |
|---|
| Response Percent |
Response Total |
||
| To influence public opinion. | 41.82% | 23 | |
| To let off steam. | 47.27% | 26 | |
| For money. | 0.00% | 0 | |
| For fame. | 3.64% | 2 | |
| To meet new people. | 30.91% | 17 | |
| To formulate new ideas. | 49.09% | 27 | |
| To stay in touch with old friends. | 23.64% | 13 | |
| To keep track of my thoughts. | 50.91% | 28 | |
| I'm not sure, but I love it. | 18.18% | 10 | |
| To smite my enemies. | 14.55% | 8 | |
| To praise my friends. | 5.45% | 3 | |
| Other (please specify) | 32.73% | 18 | |
| Total Respondents | 55 | ||
| (skipped this question) | 140 | ||
| 17. When did you start blogging? |
|---|
| Response Percent |
Response Total |
||
| 1998 | 1.82% | 1 | |
| 1999 | 1.82% | 1 | |
| 2000 | 0.00% | 0 | |
| 2001 | 0.00% | 0 | |
| 2002 | 0.00% | 0 | |
| 2003 | 10.91% | 6 | |
| 2004 | 32.73% | 18 | |
| 2005 | 43.64% | 24 | |
| 2006 | 9.09% | 5 | |
| Total Respondents | 55 | ||
| (skipped this question) | 140 | ||
| 18. How many blogs do you read daily? |
|---|
| Response Percent |
Response Total |
||
| 1 | 1.54% | 3 | |
| 2 | 3.08% | 6 | |
| 3 | 3.08% | 6 | |
| 4 | 4.62% | 9 | |
| 5 | 16.41% | 32 | |
| 6 | 8.21% | 16 | |
| 7 | 3.59% | 7 | |
| 8 | 4.62% | 9 | |
| 9 | 1.03% | 2 | |
| 10 | 12.31% | 24 | |
| 11-15 | 22.05% | 43 | |
| 16-25 | 13.33% | 26 | |
| 26-50 | 5.13% | 10 | |
| 51-100 | 0.51% | 1 | |
| 101-200 | 0.00% | 0 | |
| 200+ | 0.51% | 1 | |
| Total Respondents | 195 | ||
| (skipped this question) | 0 | ||
| 19. Do you leave comments in other people's blogs? |
|---|
| Response Percent |
Response Total |
||
| Yes | 72.25% | 138 | |
| No | 27.75% | 53 | |
| Total Respondents | 191 | ||
| (skipped this question) | 4 | ||
| 20. In an average week, roughly how many hours do you spend reading blogs? |
|---|
| Response Percent |
Response Total |
||
| 0 | 0.00% | 0 | |
| 1 | 1.54% | 3 | |
| 2 | 4.10% | 8 | |
| 3 | 1.54% | 3 | |
| 4 | 3.08% | 6 | |
| 5 | 7.69% | 15 | |
| 6 | 2.56% | 5 | |
| 7 | 7.18% | 14 | |
| 8 | 5.64% | 11 | |
| 9 | 1.54% | 3 | |
| 10 | 16.92% | 33 | |
| 11 | 0.51% | 1 | |
| 12 | 5.64% | 11 | |
| 13 | 1.03% | 2 | |
| 14 | 4.62% | 9 | |
| 15 | 11.79% | 23 | |
| 16 | 1.54% | 3 | |
| 17 | 1.03% | 2 | |
| 18 | 1.54% | 3 | |
| 19-24 | 10.26% | 20 | |
| 24-30 | 3.59% | 7 | |
| 30-36 | 2.56% | 5 | |
| 36+ | 4.10% | 8 | |
| Total Respondents | 195 | ||
| (skipped this question) | 0 | ||
| 21. You read blogs for: |
|---|
| Response Percent |
Response Total |
||
| Faster news | 62.56% | 122 | |
| Latest trends | 18.97% | 37 | |
| Transparent biases | 42.56% | 83 | |
| Better perspective | 88.21% | 172 | |
| More personality | 42.56% | 83 | |
| More honesty | 81.03% | 158 | |
| News I can't find elsewhere | 88.21% | 172 | |
| Links | 46.15% | 90 | |
| Humor | 60.51% | 118 | |
| Other (please specify) | 12.31% | 24 | |
| Total Respondents | 195 | ||
| (skipped this question) | 0 | ||
| 22. List up to ten of your favorite blogs (to make this data parsable and useful for bloggers, please put each blog name on a new row and provide at least the first full word of blog's name): |
|---|
| 23. Referring blog: |
|---|
| 24. You read blogs via RSS: |
|---|
| Response Percent |
Response Total |
||
| Never | 65.32% | 113 | |
| Occasionally | 24.86% | 43 | |
| Often | 6.36% | 11 | |
| Always | 4.62% | 8 | |
| Total Respondents | 173 | ||
| (skipped this question) | 22 | ||
| 25. You listen to how many podcasts each week: |
|---|
| Response Percent |
Response Total |
||
| Never | 76.32% | 145 | |
| 1 | 8.95% | 17 | |
| 2 | 8.95% | 17 | |
| 3 | 1.05% | 2 | |
| 4 | 1.05% | 2 | |
| 5 | 3.16% | 6 | |
| 6 | 0.00% | 0 | |
| 7 | 0.00% | 0 | |
| 8 | 0.00% | 0 | |
| 9 | 0.00% | 0 | |
| 10 | 0.00% | 0 | |
| 11-15 | 0.53% | 1 | |
| 16-25 | 0.00% | 0 | |
| >25 | 0.00% | 0 | |
| Total Respondents | 190 | ||
| (skipped this question) | 5 | ||