| 1. Age? |
|---|
| Response Percent |
Response Total |
||
| <14 | 0.00% | 0 | |
| 14-21 | 0.28% | 2 | |
| 21-30 | 4.90% | 35 | |
| 31-40 | 14.41% | 103 | |
| 41-50 | 30.63% | 219 | |
| 51-60 | 35.66% | 255 | |
| 61-70 | 10.91% | 78 | |
| 71+ | 3.22% | 23 | |
| Total Respondents | 715 | ||
| (skipped this question) | 1 | ||
| 2. Sex |
|---|
| Response Percent |
Response Total |
||
| Male | 55.10% | 394 | |
| Female | 44.90% | 321 | |
| Total Respondents | 715 | ||
| (skipped this question) | 1 | ||
| 3. Annual family income: |
|---|
| Response Percent |
Response Total |
||
| 0-$10,000 | 1.32% | 9 | |
| $10-$20,000 | 3.37% | 23 | |
| $20-30,000 | 3.96% | 27 | |
| $30-$45,000 | 9.82% | 67 | |
| $45-$60,000 | 15.54% | 106 | |
| $60-$90,000 | 19.94% | 136 | |
| $90-$120,000 | 18.18% | 124 | |
| $120-$150,000 | 9.38% | 64 | |
| $150-$200,000 | 9.38% | 64 | |
| $200-$300,000 | 5.13% | 35 | |
| $300-$500,000 | 1.61% | 11 | |
| >$500,000 | 2.35% | 16 | |
| Total Respondents | 682 | ||
| (skipped this question) | 34 | ||
| 4. Household size: |
|---|
| Response Percent |
Response Total |
||
| 1 | 23.64% | 165 | |
| 2 | 36.96% | 258 | |
| 3 | 15.62% | 109 | |
| 4 | 16.19% | 113 | |
| 5 | 5.16% | 36 | |
| 6 | 1.58% | 11 | |
| 7 | 0.57% | 4 | |
| 8+ | 0.29% | 2 | |
| Total Respondents | 698 | ||
| (skipped this question) | 18 | ||
| 5. Job title: |
|---|
| Response Percent |
Response Total |
||
| Accountant/auditor | 0.42% | 3 | |
| Admin Assistant | 1.82% | 13 | |
| Analyst | 2.10% | 15 | |
| Artist/musician/entertainer | 1.54% | 11 | |
| Architect | 1.82% | 13 | |
| Associate | 0.28% | 2 | |
| Broker/trader/adviser | 0.84% | 6 | |
| CEO/Chairman/President | 1.96% | 14 | |
| CFO,COO,CTO,CIO | 0.70% | 5 | |
| Clergy | 0.00% | 0 | |
| Clerical worker | 0.42% | 3 | |
| Computer professional | 8.39% | 60 | |
| Consultant | 4.34% | 31 | |
| Director | 1.82% | 13 | |
| Doctor | 0.98% | 7 | |
| Educator | 8.53% | 61 | |
| Engineer | 1.40% | 10 | |
| Entrepreneur | 1.82% | 13 | |
| Government official | 0.84% | 6 | |
| Health care worker (other than Dr.) | 2.38% | 17 | |
| Homemaker | 4.06% | 29 | |
| Lawyer/Judge | 6.99% | 50 | |
| Manager | 3.08% | 22 | |
| Military officer | 0.00% | 0 | |
| Partner/principal/owner | 2.80% | 20 | |
| Researcher | 1.26% | 9 | |
| Sales | 3.08% | 22 | |
| Skilled labor | 0.42% | 3 | |
| Scientist | 2.52% | 18 | |
| Service provider | 1.26% | 9 | |
| Student | 2.10% | 15 | |
| Supervisor | 0.56% | 4 | |
| Technician | 1.12% | 8 | |
| Vice President | 1.54% | 11 | |
| Writer/editor | 5.59% | 40 | |
| Retired | 9.65% | 69 | |
| Other (please specify) | 11.61% | 83 | |
| Total Respondents | 715 | ||
| (skipped this question) | 1 | ||
| 6. Your education: |
|---|
| Response Percent |
Response Total |
||
| High school graduate | 2.11% | 15 | |
| Some college | 16.48% | 117 | |
| College graduate | 37.32% | 265 | |
| Post-graduate degree | 44.08% | 313 | |
| Total Respondents | 710 | ||
| (skipped this question) | 6 | ||
| 7. Industry: |
|---|
| Response Percent |
Response Total |
||
| Accounting | 1.03% | 7 | |
| Agriculture | 0.59% | 4 | |
| Architecture, Design | 2.65% | 18 | |
| Arts, Entertainment | 5.60% | 38 | |
| Computers, Software, Tech | 9.28% | 63 | |
| Construction | 2.50% | 17 | |
| Consulting | 4.42% | 30 | |
| Education | 15.17% | 103 | |
| Engineering | 2.65% | 18 | |
| Finance, Banking, Brokerage | 4.42% | 30 | |
| Government, Diplomacy | 3.98% | 27 | |
| Health care | 7.22% | 49 | |
| Homemaker | 1.62% | 11 | |
| Import, Export, Trade | 0.29% | 2 | |
| Information Management/Library | 1.91% | 13 | |
| Insurance | 0.88% | 6 | |
| Legal | 8.69% | 59 | |
| Manufacturing | 2.36% | 16 | |
| MarCom, Advertising, PR | 1.77% | 12 | |
| Media | 2.65% | 18 | |
| Military | 0.44% | 3 | |
| Non-profit/Associations | 2.80% | 19 | |
| Pharmaceuticals | 0.74% | 5 | |
| Politics | 0.74% | 5 | |
| Real-estate | 1.62% | 11 | |
| Recruiting/HR | 0.74% | 5 | |
| Religious | 0.44% | 3 | |
| Retired | 4.57% | 31 | |
| R&D | 1.03% | 7 | |
| Retail | 2.65% | 18 | |
| Social Services | 0.59% | 4 | |
| Telecommunications | 1.33% | 9 | |
| Transport | 1.03% | 7 | |
| Travel, Hospitality | 1.03% | 7 | |
| Wholesale | 0.59% | 4 | |
| Total Respondents | 679 | ||
| (skipped this question) | 37 | ||
| 8. Politically, you are: |
|---|
| Response Percent |
Response Total |
||
| Apolitical | 2.32% | 16 | |
| Democrat | 67.25% | 464 | |
| Republican | 1.01% | 7 | |
| Libertarian | 2.90% | 20 | |
| Independent | 22.90% | 158 | |
| Green | 3.62% | 25 | |
| Total Respondents | 690 | ||
| (skipped this question) | 26 | ||
| 9. In the last 6 months, how much money have you spent online in each of the following categories? |
|---|
| Spending range | ||||||||||
| 0 | $1-$100 | $100-$199 | $200-$499 | $500-$999 | $1000-$1499 | $1500-$2499 | $2500-$4999 | $5000+ | Response Total |
|
| Contributed to a cause/campaign | 16% (104) | 33% (213) | 19% (119) | 17% (108) | 8% (51) | 3% (20) | 2% (11) | 1% (7) | 1% (5) | 638 |
| Clothes | 26% (155) | 17% (101) | 17% (100) | 23% (136) | 11% (69) | 5% (28) | 1% (7) | 0% (3) | 1% (5) | 604 |
| Software | 32% (187) | 29% (173) | 16% (97) | 14% (83) | 5% (30) | 2% (14) | 1% (3) | 0% (0) | 0% (2) | 589 |
| Music | 27% (165) | 43% (257) | 16% (96) | 10% (58) | 3% (16) | 1% (8) | 0% (1) | 0% (0) | 0% (0) | 601 |
| Books | 9% (60) | 31% (203) | 25% (167) | 23% (151) | 7% (49) | 2% (14) | 1% (9) | 0% (2) | 0% (1) | 656 |
| Plane tickets | 34% (212) | 1% (5) | 2% (15) | 12% (71) | 17% (104) | 13% (79) | 10% (64) | 7% (44) | 4% (23) | 617 |
| Computer | 43% (253) | 8% (48) | 6% (34) | 10% (59) | 9% (53) | 9% (50) | 9% (50) | 5% (27) | 2% (11) | 585 |
| Consumer electronics | 39% (231) | 16% (93) | 12% (72) | 16% (93) | 10% (58) | 4% (22) | 2% (10) | 2% (10) | 0% (1) | 590 |
| Subscription to a publication | 40% (238) | 44% (267) | 11% (67) | 3% (20) | 1% (6) | 0% (2) | 0% (1) | 0% (0) | 0% (0) | 601 |
| Total Respondents | 692 | |||||||||
| (skipped this question) | 24 | |||||||||
| 10. Which of the following have you done in the last twelve months: |
|---|
| Response Percent |
Response Total |
||
| Written or called any politician at the state, local, or national level | 85.41% | 568 | |
| Attended a political rally, speech, or organized protest of any kind | 39.85% | 265 | |
| Attended a public meeting on town or school affairs | 38.50% | 256 | |
| Held or run for political office | 1.20% | 8 | |
| Served on a committee for some local organization | 27.52% | 183 | |
| Served as an officer for some club or organization | 21.35% | 142 | |
| Written a letter to the Editor of a newspaper or magazine or called a live radio or TV show to express an opinion | 49.77% | 331 | |
| Signed a petition | 83.01% | 552 | |
| Worked for a political party | 22.71% | 151 | |
| Made a speech | 8.57% | 57 | |
| Written an article for a magazine or newspaper | 12.03% | 80 | |
| Been an active member of any group that tries to influence public policy or government | 33.98% | 226 | |
| Total Respondents | 665 | ||
| (skipped this question) | 51 | ||
| 11. In an average week, how many friends and colleagues do you e-mail, IM or talk with about political news or opinions? (Please exclude web postings.) |
|---|
| Response Percent |
Response Total |
||
| 1-5 | 44.82% | 316 | |
| 5-10 | 33.05% | 233 | |
| 11-20 | 13.19% | 93 | |
| 21-30 | 4.11% | 29 | |
| 31-40 | 1.28% | 9 | |
| 41-50 | 1.42% | 10 | |
| 51-60 | 0.43% | 3 | |
| 61-70 | 0.43% | 3 | |
| 71-80 | 0.14% | 1 | |
| 81-100 | 0.28% | 2 | |
| 101-150 | 0.00% | 0 | |
| 151-200 | 0.28% | 2 | |
| 200+ | 0.57% | 4 | |
| Total Respondents | 705 | ||
| (skipped this question) | 11 | ||
| 12. What newspapers do you read at least once a week? |
|---|
| Online | Respondents Total |
||
| The New York Times | 23% (128) | 87% (475) | 547 |
| USA Today | 28% (21) | 73% (55) | 75 |
| The Washington Times | 2% (1) | 98% (40) | 41 |
| The Boston Globe | 14% (19) | 89% (117) | 132 |
| The Wall Street Journal | 45% (47) | 62% (64) | 104 |
| The Financial Times | 14% (9) | 86% (57) | 66 |
| The Guardian | 3% (6) | 98% (215) | 220 |
| The Washington Post | 7% (33) | 97% (471) | 486 |
| The Hill | 0% (0) | 100% (69) | 69 |
| The Los Angeles Times | 13% (36) | 91% (247) | 271 |
| The Philadelphia Inquirer | 24% (10) | 80% (33) | 41 |
| The Christian Science Monitor | 6% (6) | 97% (94) | 97 |
| Roll Call | 0% (0) | 100% (44) | 44 |
| National Journal | 0% (0) | 100% (49) | 49 |
| The Jerusalem Post | 0% (0) | 100% (10) | 10 |
| Total Respondents | 629 | ||
| (skipped this question) | 87 | ||
| 13. Magazines you read regularly: |
|---|
| Online | Respondents Total |
||
| The Advocate | 71% (5) | 29% (2) | 7 |
| American Rifleman | 50% (1) | 50% (1) | 2 |
| The American Prospect | 30% (27) | 76% (68) | 90 |
| Atlantic Monthly | 72% (84) | 38% (44) | 117 |
| Barrons | 92% (11) | 8% (1) | 12 |
| Business 2.0 | 67% (6) | 56% (5) | 9 |
| Business Week | 69% (20) | 34% (10) | 29 |
| Christianity Today | 50% (2) | 50% (2) | 4 |
| Depatures | 100% (1) | 0% (0) | 1 |
| The Economist | 66% (50) | 37% (28) | 76 |
| Editor & Publisher | 2% (3) | 98% (136) | 139 |
| Esquire | 80% (8) | 20% (2) | 10 |
| Forbes | 63% (12) | 42% (8) | 19 |
| Foreign Policy | 34% (10) | 66% (19) | 29 |
| Fortune | 82% (14) | 24% (4) | 17 |
| Guidepost | 100% (1) | 0% (0) | 1 |
| Harpers | 73% (91) | 28% (35) | 125 |
| Harvard Business Review | 25% (2) | 75% (6) | 8 |
| Inc. | 100% (1) | 0% (0) | 1 |
| The Jerusalem report | 20% (1) | 80% (4) | 5 |
| Money | 71% (10) | 29% (4) | 14 |
| Mother Jones | 47% (49) | 58% (61) | 105 |
| National Geographic | 80% (65) | 21% (17) | 81 |
| The Nation | 39% (73) | 70% (130) | 186 |
| National Review | 10% (2) | 90% (18) | 20 |
| New York | 84% (16) | 16% (3) | 19 |
| The New Yorker | 70% (175) | 34% (84) | 249 |
| The New York Review of Books | 58% (57) | 49% (48) | 98 |
| The New Republic | 26% (11) | 77% (33) | 43 |
| New Scientist | 38% (9) | 71% (17) | 24 |
| Newsweek | 59% (107) | 48% (86) | 181 |
| NRA Rifleman | 33% (1) | 67% (2) | 3 |
| Onion | 8% (12) | 92% (139) | 151 |
| Popular Science | 59% (10) | 41% (7) | 17 |
| Reason Magazine | 38% (3) | 63% (5) | 8 |
| Rolling Stone | 54% (33) | 48% (29) | 61 |
| Scientific American | 78% (45) | 28% (16) | 58 |
| The Smithsonian | 85% (40) | 15% (7) | 47 |
| Salon | 5% (11) | 95% (227) | 238 |
| Slate | 4% (7) | 96% (166) | 173 |
| Smart Money | 73% (8) | 27% (3) | 11 |
| Soldier of Fortune | 100% (1) | 0% (0) | 1 |
| Time | 56% (71) | 53% (67) | 126 |
| The Week | 90% (9) | 10% (1) | 10 |
| Time | 38% (20) | 66% (35) | 53 |
| US News & World Reports | 58% (23) | 43% (17) | 40 |
| Utne Reader | 72% (23) | 31% (10) | 32 |
| Vanity Fair | 79% (97) | 25% (31) | 123 |
| The Washington Monthly | 23% (19) | 80% (66) | 83 |
| Weekly Standard | 0% (0) | 100% (7) | 7 |
| Wired | 62% (48) | 44% (34) | 77 |
| Total Respondents | 593 | ||
| (skipped this question) | 123 | ||
| 14. Please rate how well the following media provide you with news and opinion: |
|---|
| Usefulness | ||||||
| NA | Worthless | Somewhat useful | Useful | Extremely useful | Response Total |
|
| Word of mouth | 18% (100) | 13% (73) | 49% (270) | 17% (91) | 3% (15) | 549 |
| Television | 3% (21) | 43% (278) | 45% (288) | 8% (50) | 1% (4) | 641 |
| Radio | 11% (68) | 14% (84) | 36% (219) | 29% (179) | 10% (64) | 614 |
| Newspapers (print) | 12% (74) | 11% (71) | 45% (277) | 26% (161) | 6% (36) | 619 |
| Newspapers (online) | 4% (26) | 2% (15) | 39% (250) | 40% (257) | 14% (91) | 639 |
| Magazines (print) | 13% (75) | 7% (39) | 41% (246) | 31% (184) | 8% (49) | 593 |
| Magazines (online) | 12% (69) | 3% (15) | 41% (229) | 36% (200) | 9% (49) | 562 |
| Blogs | 0% (0) | 0% (0) | 3% (20) | 17% (120) | 80% (547) | 687 |
| Forums | 51% (245) | 9% (45) | 20% (94) | 14% (65) | 6% (27) | 476 |
| % of total media consumption | ||||||||||||
| 0 | 10 | 20 | 30 | 40 | 50 | 60 | 70 | 80 | 90 | 100 | Response Total |
|
| Word of mouth | 42% (167) | 49% (196) | 5% (20) | 1% (5) | 1% (2) | 1% (5) | 0% (0) | 0% (1) | 1% (2) | 0% (0) | 0% (0) | 398 |
| Television | 30% (165) | 49% (270) | 14% (78) | 3% (17) | 1% (6) | 1% (8) | 1% (3) | 0% (1) | 0% (0) | 0% (0) | 0% (0) | 548 |
| Radio | 23% (115) | 41% (211) | 22% (110) | 9% (44) | 3% (13) | 2% (11) | 0% (2) | 0% (1) | 0% (2) | 0% (1) | 0% (0) | 510 |
| Newspapers (print) | 24% (123) | 49% (249) | 17% (87) | 6% (29) | 2% (12) | 1% (6) | 0% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 507 |
| Newspapers (online) | 7% (39) | 50% (280) | 26% (143) | 11% (59) | 4% (20) | 1% (6) | 1% (5) | 0% (0) | 0% (2) | 1% (5) | 0% (1) | 560 |
| Magazines (print) | 22% (100) | 57% (262) | 16% (76) | 3% (14) | 0% (2) | 1% (6) | 0% (0) | 0% (2) | 0% (0) | 0% (0) | 0% (0) | 462 |
| Magazines (online) | 18% (79) | 64% (285) | 12% (54) | 3% (13) | 1% (3) | 1% (5) | 0% (1) | 0% (2) | 0% (2) | 0% (0) | 0% (0) | 444 |
| Blogs | 0% (0) | 3% (21) | 15% (94) | 24% (152) | 15% (99) | 16% (101) | 10% (65) | 8% (53) | 5% (31) | 4% (24) | 1% (5) | 645 |
| Forums | 65% (190) | 23% (67) | 7% (21) | 2% (6) | 0% (1) | 1% (2) | 0% (1) | 0% (0) | 1% (2) | 0% (1) | 0% (0) | 291 |
| Total Respondents | 708 | |||||||||||
| (skipped this question) | 8 | |||||||||||
| 15. Do you have your own blog? |
|---|
| Response Percent |
Response Total |
||
| Yes | 11.89% | 85 | |
| No | 88.11% | 630 | |
| Total Respondents | 715 | ||
| (skipped this question) | 1 | ||
| 16. Why do you blog? |
|---|
| Response Percent |
Response Total |
||
| To influence public opinion. | 36.47% | 31 | |
| To let off steam. | 50.59% | 43 | |
| For money. | 2.35% | 2 | |
| For fame. | 4.71% | 4 | |
| To meet new people. | 8.24% | 7 | |
| To formulate new ideas. | 44.71% | 38 | |
| To stay in touch with old friends. | 25.88% | 22 | |
| To keep track of my thoughts. | 50.59% | 43 | |
| I'm not sure, but I love it. | 22.35% | 19 | |
| To smite my enemies. | 18.82% | 16 | |
| To praise my friends. | 11.76% | 10 | |
| Other (please specify) | 22.35% | 19 | |
| Total Respondents | 85 | ||
| (skipped this question) | 631 | ||
| 17. When did you start blogging? |
|---|
| Response Percent |
Response Total |
||
| 1998 | 3.53% | 3 | |
| 1999 | 3.53% | 3 | |
| 2000 | 3.53% | 3 | |
| 2001 | 2.35% | 2 | |
| 2002 | 3.53% | 3 | |
| 2003 | 10.59% | 9 | |
| 2004 | 25.88% | 22 | |
| 2005 | 30.59% | 26 | |
| 2006 | 16.47% | 14 | |
| Total Respondents | 85 | ||
| (skipped this question) | 631 | ||
| 18. How many blogs do you read daily? |
|---|
| Response Percent |
Response Total |
||
| 1 | 0.14% | 1 | |
| 2 | 0.98% | 7 | |
| 3 | 5.17% | 37 | |
| 4 | 6.28% | 45 | |
| 5 | 15.78% | 113 | |
| 6 | 11.45% | 82 | |
| 7 | 6.15% | 44 | |
| 8 | 6.56% | 47 | |
| 9 | 2.09% | 15 | |
| 10 | 15.78% | 113 | |
| 11-15 | 18.30% | 131 | |
| 16-25 | 8.66% | 62 | |
| 26-50 | 1.68% | 12 | |
| 51-100 | 0.70% | 5 | |
| 101-200 | 0.28% | 2 | |
| 200+ | 0.00% | 0 | |
| Total Respondents | 716 | ||
| (skipped this question) | 0 | ||
| 19. Do you leave comments in other people's blogs? |
|---|
| Response Percent |
Response Total |
||
| Yes | 61.22% | 423 | |
| No | 38.78% | 268 | |
| Total Respondents | 691 | ||
| (skipped this question) | 25 | ||
| 20. In an average week, roughly how many hours do you spend reading blogs? |
|---|
| Response Percent |
Response Total |
||
| 0 | 0.00% | 0 | |
| 1 | 0.70% | 5 | |
| 2 | 1.12% | 8 | |
| 3 | 2.09% | 15 | |
| 4 | 3.07% | 22 | |
| 5 | 4.61% | 33 | |
| 6 | 3.07% | 22 | |
| 7 | 5.17% | 37 | |
| 8 | 5.59% | 40 | |
| 9 | 1.96% | 14 | |
| 10 | 18.58% | 133 | |
| 11 | 0.70% | 5 | |
| 12 | 7.12% | 51 | |
| 13 | 0.84% | 6 | |
| 14 | 9.36% | 67 | |
| 15 | 10.20% | 73 | |
| 16 | 2.37% | 17 | |
| 17 | 0.84% | 6 | |
| 18 | 1.26% | 9 | |
| 19-24 | 12.99% | 93 | |
| 24-30 | 4.75% | 34 | |
| 30-36 | 1.12% | 8 | |
| 36+ | 2.51% | 18 | |
| Total Respondents | 716 | ||
| (skipped this question) | 0 | ||
| 21. You read blogs for: |
|---|
| Response Percent |
Response Total |
||
| Faster news | 68.91% | 492 | |
| Latest trends | 23.67% | 169 | |
| Transparent biases | 34.03% | 243 | |
| Better perspective | 85.71% | 612 | |
| More personality | 36.97% | 264 | |
| More honesty | 77.87% | 556 | |
| News I can't find elsewhere | 88.94% | 635 | |
| Links | 59.66% | 426 | |
| Humor | 53.50% | 382 | |
| Other (please specify) | 14.01% | 100 | |
| Total Respondents | 714 | ||
| (skipped this question) | 2 | ||
| 22. List up to ten of your favorite blogs (to make this data parsable and useful for bloggers, please put each blog name on a new row and provide at least the first full word of blog's name): |
|---|
| 23. Referring blog: |
|---|
| 24. You read blogs via RSS: |
|---|
| Response Percent |
Response Total |
||
| Never | 73.91% | 476 | |
| Occasionally | 15.22% | 98 | |
| Often | 7.92% | 51 | |
| Always | 3.11% | 20 | |
| Total Respondents | 644 | ||
| (skipped this question) | 72 | ||
| 25. You listen to how many podcasts each week: |
|---|
| Response Percent |
Response Total |
||
| Never | 76.55% | 532 | |
| 1 | 8.49% | 59 | |
| 2 | 4.89% | 34 | |
| 3 | 4.03% | 28 | |
| 4 | 1.29% | 9 | |
| 5 | 2.16% | 15 | |
| 6 | 0.14% | 1 | |
| 7 | 0.00% | 0 | |
| 8 | 0.29% | 2 | |
| 9 | 0.14% | 1 | |
| 10 | 0.58% | 4 | |
| 11-15 | 0.72% | 5 | |
| 16-25 | 0.43% | 3 | |
| >25 | 0.29% | 2 | |
| Total Respondents | 695 | ||
| (skipped this question) | 21 | ||