| 1. Age? |
|---|
| Response Percent |
Response Total |
||
| <14 | 0.00% | 0 | |
| 14-21 | 4.55% | 1 | |
| 21-30 | 40.91% | 9 | |
| 31-40 | 9.09% | 2 | |
| 41-50 | 18.18% | 4 | |
| 51-60 | 22.73% | 5 | |
| 61-70 | 4.55% | 1 | |
| 71+ | 0.00% | 0 | |
| Total Respondents | 22 | ||
| (skipped this question) | 0 | ||
| 2. Sex |
|---|
| Response Percent |
Response Total |
||
| Male | 68.18% | 15 | |
| Female | 31.82% | 7 | |
| Total Respondents | 22 | ||
| (skipped this question) | 0 | ||
| 3. Annual family income: |
|---|
| Response Percent |
Response Total |
||
| 0-$10,000 | 5.00% | 1 | |
| $10-$20,000 | 5.00% | 1 | |
| $20-30,000 | 10.00% | 2 | |
| $30-$45,000 | 30.00% | 6 | |
| $45-$60,000 | 5.00% | 1 | |
| $60-$90,000 | 10.00% | 2 | |
| $90-$120,000 | 10.00% | 2 | |
| $120-$150,000 | 5.00% | 1 | |
| $150-$200,000 | 10.00% | 2 | |
| $200-$300,000 | 0.00% | 0 | |
| $300-$500,000 | 5.00% | 1 | |
| >$500,000 | 5.00% | 1 | |
| Total Respondents | 20 | ||
| (skipped this question) | 2 | ||
| 4. Household size: |
|---|
| Response Percent |
Response Total |
||
| 1 | 42.86% | 9 | |
| 2 | 19.05% | 4 | |
| 3 | 19.05% | 4 | |
| 4 | 14.29% | 3 | |
| 5 | 4.76% | 1 | |
| 6 | 0.00% | 0 | |
| 7 | 0.00% | 0 | |
| 8+ | 0.00% | 0 | |
| Total Respondents | 21 | ||
| (skipped this question) | 1 | ||
| 5. Job title: |
|---|
| Response Percent |
Response Total |
||
| Accountant/auditor | 0.00% | 0 | |
| Admin Assistant | 0.00% | 0 | |
| Analyst | 4.55% | 1 | |
| Artist/musician/entertainer | 0.00% | 0 | |
| Architect | 0.00% | 0 | |
| Associate | 0.00% | 0 | |
| Broker/trader/adviser | 0.00% | 0 | |
| CEO/Chairman/President | 4.55% | 1 | |
| CFO,COO,CTO,CIO | 0.00% | 0 | |
| Clergy | 0.00% | 0 | |
| Clerical worker | 0.00% | 0 | |
| Computer professional | 0.00% | 0 | |
| Consultant | 9.09% | 2 | |
| Director | 4.55% | 1 | |
| Doctor | 0.00% | 0 | |
| Educator | 0.00% | 0 | |
| Engineer | 0.00% | 0 | |
| Entrepreneur | 4.55% | 1 | |
| Government official | 0.00% | 0 | |
| Health care worker (other than Dr.) | 0.00% | 0 | |
| Homemaker | 0.00% | 0 | |
| Lawyer/Judge | 0.00% | 0 | |
| Manager | 9.09% | 2 | |
| Military officer | 0.00% | 0 | |
| Partner/principal/owner | 0.00% | 0 | |
| Researcher | 0.00% | 0 | |
| Sales | 0.00% | 0 | |
| Skilled labor | 0.00% | 0 | |
| Scientist | 0.00% | 0 | |
| Service provider | 0.00% | 0 | |
| Student | 9.09% | 2 | |
| Supervisor | 0.00% | 0 | |
| Technician | 0.00% | 0 | |
| Vice President | 0.00% | 0 | |
| Writer/editor | 18.18% | 4 | |
| Retired | 13.64% | 3 | |
| Other (please specify) | 22.73% | 5 | |
| Total Respondents | 22 | ||
| (skipped this question) | 0 | ||
| 6. Your education: |
|---|
| Response Percent |
Response Total |
||
| High school graduate | 0.00% | 0 | |
| Some college | 27.27% | 6 | |
| College graduate | 54.55% | 12 | |
| Post-graduate degree | 18.18% | 4 | |
| Total Respondents | 22 | ||
| (skipped this question) | 0 | ||
| 7. Industry: |
|---|
| Response Percent |
Response Total |
||
| Accounting | 0.00% | 0 | |
| Agriculture | 0.00% | 0 | |
| Architecture, Design | 0.00% | 0 | |
| Arts, Entertainment | 4.55% | 1 | |
| Computers, Software, Tech | 0.00% | 0 | |
| Construction | 0.00% | 0 | |
| Consulting | 0.00% | 0 | |
| Education | 0.00% | 0 | |
| Engineering | 0.00% | 0 | |
| Finance, Banking, Brokerage | 4.55% | 1 | |
| Government, Diplomacy | 27.27% | 6 | |
| Health care | 0.00% | 0 | |
| Homemaker | 0.00% | 0 | |
| Import, Export, Trade | 0.00% | 0 | |
| Information Management/Library | 0.00% | 0 | |
| Insurance | 0.00% | 0 | |
| Legal | 0.00% | 0 | |
| Manufacturing | 4.55% | 1 | |
| MarCom, Advertising, PR | 4.55% | 1 | |
| Media | 0.00% | 0 | |
| Military | 0.00% | 0 | |
| Non-profit/Associations | 13.64% | 3 | |
| Pharmaceuticals | 0.00% | 0 | |
| Politics | 13.64% | 3 | |
| Real-estate | 9.09% | 2 | |
| Recruiting/HR | 0.00% | 0 | |
| Religious | 4.55% | 1 | |
| Retired | 0.00% | 0 | |
| R&D | 0.00% | 0 | |
| Retail | 9.09% | 2 | |
| Social Services | 4.55% | 1 | |
| Telecommunications | 0.00% | 0 | |
| Transport | 0.00% | 0 | |
| Travel, Hospitality | 0.00% | 0 | |
| Wholesale | 0.00% | 0 | |
| Total Respondents | 22 | ||
| (skipped this question) | 0 | ||
| 8. Politically, you are: |
|---|
| Response Percent |
Response Total |
||
| Apolitical | 0.00% | 0 | |
| Democrat | 86.36% | 19 | |
| Republican | 0.00% | 0 | |
| Libertarian | 0.00% | 0 | |
| Independent | 13.64% | 3 | |
| Green | 0.00% | 0 | |
| Total Respondents | 22 | ||
| (skipped this question) | 0 | ||
| 9. In the last 6 months, how much money have you spent online in each of the following categories? |
|---|
| Spending range | ||||||||||
| 0 | $1-$100 | $100-$199 | $200-$499 | $500-$999 | $1000-$1499 | $1500-$2499 | $2500-$4999 | $5000+ | Response Total |
|
| Contributed to a cause/campaign | 10% (2) | 19% (4) | 38% (8) | 10% (2) | 14% (3) | 0% (0) | 0% (0) | 0% (0) | 10% (2) | 21 |
| Clothes | 29% (6) | 19% (4) | 14% (3) | 14% (3) | 14% (3) | 0% (0) | 5% (1) | 0% (0) | 5% (1) | 21 |
| Software | 40% (8) | 30% (6) | 10% (2) | 10% (2) | 10% (2) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 20 |
| Music | 25% (5) | 30% (6) | 30% (6) | 10% (2) | 0% (0) | 5% (1) | 0% (0) | 0% (0) | 0% (0) | 20 |
| Books | 11% (2) | 42% (8) | 21% (4) | 0% (0) | 11% (2) | 11% (2) | 0% (0) | 5% (1) | 0% (0) | 19 |
| Plane tickets | 27% (6) | 0% (0) | 9% (2) | 23% (5) | 5% (1) | 18% (4) | 9% (2) | 0% (0) | 9% (2) | 22 |
| Computer | 65% (13) | 10% (2) | 5% (1) | 0% (0) | 5% (1) | 5% (1) | 5% (1) | 0% (0) | 5% (1) | 20 |
| Consumer electronics | 45% (9) | 20% (4) | 5% (1) | 15% (3) | 0% (0) | 5% (1) | 0% (0) | 5% (1) | 5% (1) | 20 |
| Subscription to a publication | 47% (9) | 47% (9) | 0% (0) | 5% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 19 |
| Total Respondents | 22 | |||||||||
| (skipped this question) | 0 | |||||||||
| 10. Which of the following have you done in the last twelve months: |
|---|
| Response Percent |
Response Total |
||
| Written or called any politician at the state, local, or national level | 86.36% | 19 | |
| Attended a political rally, speech, or organized protest of any kind | 95.45% | 21 | |
| Attended a public meeting on town or school affairs | 81.82% | 18 | |
| Held or run for political office | 9.09% | 2 | |
| Served on a committee for some local organization | 50.00% | 11 | |
| Served as an officer for some club or organization | 59.09% | 13 | |
| Written a letter to the Editor of a newspaper or magazine or called a live radio or TV show to express an opinion | 63.64% | 14 | |
| Signed a petition | 95.45% | 21 | |
| Worked for a political party | 68.18% | 15 | |
| Made a speech | 45.45% | 10 | |
| Written an article for a magazine or newspaper | 50.00% | 11 | |
| Been an active member of any group that tries to influence public policy or government | 72.73% | 16 | |
| Total Respondents | 22 | ||
| (skipped this question) | 0 | ||
| 11. In an average week, how many friends and colleagues do you e-mail, IM or talk with about political news or opinions? (Please exclude web postings.) |
|---|
| Response Percent |
Response Total |
||
| 1-5 | 9.09% | 2 | |
| 5-10 | 36.36% | 8 | |
| 11-20 | 9.09% | 2 | |
| 21-30 | 13.64% | 3 | |
| 31-40 | 9.09% | 2 | |
| 41-50 | 0.00% | 0 | |
| 51-60 | 4.55% | 1 | |
| 61-70 | 0.00% | 0 | |
| 71-80 | 0.00% | 0 | |
| 81-100 | 4.55% | 1 | |
| 101-150 | 0.00% | 0 | |
| 151-200 | 0.00% | 0 | |
| 200+ | 13.64% | 3 | |
| Total Respondents | 22 | ||
| (skipped this question) | 0 | ||
| 12. What newspapers do you read at least once a week? |
|---|
| Online | Respondents Total |
||
| The New York Times | 31% (4) | 92% (12) | 13 |
| USA Today | 100% (3) | 0% (0) | 3 |
| The Washington Times | 0% (0) | 100% (1) | 1 |
| The Boston Globe | 0% (0) | 100% (1) | 1 |
| The Wall Street Journal | 67% (2) | 67% (2) | 3 |
| The Financial Times | 0% (0) | 100% (2) | 2 |
| The Guardian | 0% (0) | 100% (2) | 2 |
| The Washington Post | 15% (2) | 92% (12) | 13 |
| The Hill | 0% (0) | 100% (4) | 4 |
| The Los Angeles Times | 17% (1) | 100% (6) | 6 |
| The Philadelphia Inquirer | 0% (0) | 100% (1) | 1 |
| The Christian Science Monitor | 0% (0) | 100% (1) | 1 |
| Roll Call | 0% (0) | 100% (3) | 3 |
| National Journal | 0% (0) | 100% (3) | 3 |
| The Jerusalem Post | 0% (0) | 0% (0) | 0 |
| Total Respondents | 18 | ||
| (skipped this question) | 4 | ||
| 13. Magazines you read regularly: |
|---|
| Online | Respondents Total |
||
| The Advocate | 100% (2) | 0% (0) | 2 |
| American Rifleman | 0% (0) | 0% (0) | 0 |
| The American Prospect | 0% (0) | 100% (1) | 1 |
| Atlantic Monthly | 100% (4) | 0% (0) | 4 |
| Barrons | 0% (0) | 0% (0) | 0 |
| Business 2.0 | 0% (0) | 0% (0) | 0 |
| Business Week | 0% (0) | 100% (1) | 1 |
| Christianity Today | 0% (0) | 0% (0) | 0 |
| Depatures | 100% (1) | 0% (0) | 1 |
| The Economist | 60% (3) | 40% (2) | 5 |
| Editor & Publisher | 0% (0) | 100% (3) | 3 |
| Esquire | 100% (1) | 0% (0) | 1 |
| Forbes | 100% (1) | 0% (0) | 1 |
| Foreign Policy | 100% (1) | 0% (0) | 1 |
| Fortune | 0% (0) | 0% (0) | 0 |
| Guidepost | 0% (0) | 0% (0) | 0 |
| Harpers | 100% (3) | 0% (0) | 3 |
| Harvard Business Review | 0% (0) | 100% (1) | 1 |
| Inc. | 0% (0) | 0% (0) | 0 |
| The Jerusalem report | 0% (0) | 0% (0) | 0 |
| Money | 0% (0) | 0% (0) | 0 |
| Mother Jones | 33% (1) | 100% (3) | 3 |
| National Geographic | 100% (2) | 0% (0) | 2 |
| The Nation | 50% (2) | 50% (2) | 4 |
| National Review | 0% (0) | 100% (2) | 2 |
| New York | 0% (0) | 100% (1) | 1 |
| The New Yorker | 60% (3) | 40% (2) | 5 |
| The New York Review of Books | 50% (1) | 50% (1) | 2 |
| The New Republic | 0% (0) | 100% (1) | 1 |
| New Scientist | 0% (0) | 0% (0) | 0 |
| Newsweek | 67% (4) | 33% (2) | 6 |
| NRA Rifleman | 0% (0) | 0% (0) | 0 |
| Onion | 0% (0) | 100% (9) | 9 |
| Popular Science | 0% (0) | 0% (0) | 0 |
| Reason Magazine | 0% (0) | 0% (0) | 0 |
| Rolling Stone | 100% (2) | 0% (0) | 2 |
| Scientific American | 50% (1) | 50% (1) | 2 |
| The Smithsonian | 100% (2) | 0% (0) | 2 |
| Salon | 0% (0) | 100% (5) | 5 |
| Slate | 0% (0) | 100% (7) | 7 |
| Smart Money | 0% (0) | 0% (0) | 0 |
| Soldier of Fortune | 0% (0) | 0% (0) | 0 |
| Time | 50% (2) | 50% (2) | 4 |
| The Week | 0% (0) | 0% (0) | 0 |
| Time | 100% (1) | 0% (0) | 1 |
| US News & World Reports | 67% (2) | 33% (1) | 3 |
| Utne Reader | 0% (0) | 100% (1) | 1 |
| Vanity Fair | 100% (3) | 0% (0) | 3 |
| The Washington Monthly | 0% (0) | 100% (1) | 1 |
| Weekly Standard | 100% (1) | 0% (0) | 1 |
| Wired | 75% (3) | 25% (1) | 4 |
| Total Respondents | 17 | ||
| (skipped this question) | 5 | ||
| 14. Please rate how well the following media provide you with news and opinion: |
|---|
| Usefulness | ||||||
| NA | Worthless | Somewhat useful | Useful | Extremely useful | Response Total |
|
| Word of mouth | 10% (2) | 30% (6) | 35% (7) | 10% (2) | 15% (3) | 20 |
| Television | 0% (0) | 23% (5) | 73% (16) | 5% (1) | 0% (0) | 22 |
| Radio | 10% (2) | 15% (3) | 45% (9) | 10% (2) | 20% (4) | 20 |
| Newspapers (print) | 10% (2) | 0% (0) | 19% (4) | 52% (11) | 19% (4) | 21 |
| Newspapers (online) | 0% (0) | 0% (0) | 19% (4) | 48% (10) | 33% (7) | 21 |
| Magazines (print) | 10% (2) | 5% (1) | 50% (10) | 35% (7) | 0% (0) | 20 |
| Magazines (online) | 32% (6) | 0% (0) | 21% (4) | 42% (8) | 5% (1) | 19 |
| Blogs | 0% (0) | 0% (0) | 27% (6) | 32% (7) | 41% (9) | 22 |
| Forums | 22% (4) | 22% (4) | 44% (8) | 6% (1) | 6% (1) | 18 |
| % of total media consumption | ||||||||||||
| 0 | 10 | 20 | 30 | 40 | 50 | 60 | 70 | 80 | 90 | 100 | Response Total |
|
| Word of mouth | 36% (5) | 50% (7) | 7% (1) | 7% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 14 |
| Television | 11% (2) | 53% (10) | 21% (4) | 11% (2) | 0% (0) | 0% (0) | 5% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 19 |
| Radio | 21% (3) | 50% (7) | 29% (4) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 14 |
| Newspapers (print) | 12% (2) | 35% (6) | 24% (4) | 12% (2) | 6% (1) | 6% (1) | 6% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 17 |
| Newspapers (online) | 0% (0) | 58% (11) | 16% (3) | 16% (3) | 0% (0) | 5% (1) | 5% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 19 |
| Magazines (print) | 24% (4) | 59% (10) | 12% (2) | 6% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 17 |
| Magazines (online) | 29% (4) | 57% (8) | 14% (2) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 14 |
| Blogs | 0% (0) | 30% (6) | 30% (6) | 10% (2) | 10% (2) | 15% (3) | 5% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 20 |
| Forums | 46% (6) | 54% (7) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 13 |
| Total Respondents | 22 | |||||||||||
| (skipped this question) | 0 | |||||||||||
| 15. Do you have your own blog? |
|---|
| Response Percent |
Response Total |
||
| Yes | 31.82% | 7 | |
| No | 68.18% | 15 | |
| Total Respondents | 22 | ||
| (skipped this question) | 0 | ||
| 16. Why do you blog? |
|---|
| Response Percent |
Response Total |
||
| To influence public opinion. | 57.14% | 4 | |
| To let off steam. | 57.14% | 4 | |
| For money. | 0.00% | 0 | |
| For fame. | 0.00% | 0 | |
| To meet new people. | 0.00% | 0 | |
| To formulate new ideas. | 57.14% | 4 | |
| To stay in touch with old friends. | 14.29% | 1 | |
| To keep track of my thoughts. | 28.57% | 2 | |
| I'm not sure, but I love it. | 14.29% | 1 | |
| To smite my enemies. | 14.29% | 1 | |
| To praise my friends. | 0.00% | 0 | |
| Other (please specify) | 28.57% | 2 | |
| Total Respondents | 7 | ||
| (skipped this question) | 15 | ||
| 17. When did you start blogging? |
|---|
| Response Percent |
Response Total |
||
| 1998 | 0.00% | 0 | |
| 1999 | 0.00% | 0 | |
| 2000 | 0.00% | 0 | |
| 2001 | 0.00% | 0 | |
| 2002 | 0.00% | 0 | |
| 2003 | 14.29% | 1 | |
| 2004 | 14.29% | 1 | |
| 2005 | 71.43% | 5 | |
| 2006 | 0.00% | 0 | |
| Total Respondents | 7 | ||
| (skipped this question) | 15 | ||
| 18. How many blogs do you read daily? |
|---|
| Response Percent |
Response Total |
||
| 1 | 4.55% | 1 | |
| 2 | 4.55% | 1 | |
| 3 | 0.00% | 0 | |
| 4 | 13.64% | 3 | |
| 5 | 31.82% | 7 | |
| 6 | 9.09% | 2 | |
| 7 | 4.55% | 1 | |
| 8 | 0.00% | 0 | |
| 9 | 4.55% | 1 | |
| 10 | 9.09% | 2 | |
| 11-15 | 13.64% | 3 | |
| 16-25 | 4.55% | 1 | |
| 26-50 | 0.00% | 0 | |
| 51-100 | 0.00% | 0 | |
| 101-200 | 0.00% | 0 | |
| 200+ | 0.00% | 0 | |
| Total Respondents | 22 | ||
| (skipped this question) | 0 | ||
| 19. Do you leave comments in other people's blogs? |
|---|
| Response Percent |
Response Total |
||
| Yes | 77.27% | 17 | |
| No | 22.73% | 5 | |
| Total Respondents | 22 | ||
| (skipped this question) | 0 | ||
| 20. In an average week, roughly how many hours do you spend reading blogs? |
|---|
| Response Percent |
Response Total |
||
| 0 | 0.00% | 0 | |
| 1 | 0.00% | 0 | |
| 2 | 4.55% | 1 | |
| 3 | 13.64% | 3 | |
| 4 | 0.00% | 0 | |
| 5 | 0.00% | 0 | |
| 6 | 4.55% | 1 | |
| 7 | 9.09% | 2 | |
| 8 | 9.09% | 2 | |
| 9 | 0.00% | 0 | |
| 10 | 4.55% | 1 | |
| 11 | 0.00% | 0 | |
| 12 | 4.55% | 1 | |
| 13 | 0.00% | 0 | |
| 14 | 0.00% | 0 | |
| 15 | 18.18% | 4 | |
| 16 | 0.00% | 0 | |
| 17 | 0.00% | 0 | |
| 18 | 4.55% | 1 | |
| 19-24 | 18.18% | 4 | |
| 24-30 | 4.55% | 1 | |
| 30-36 | 4.55% | 1 | |
| 36+ | 0.00% | 0 | |
| Total Respondents | 22 | ||
| (skipped this question) | 0 | ||
| 21. You read blogs for: |
|---|
| Response Percent |
Response Total |
||
| Faster news | 68.18% | 15 | |
| Latest trends | 50.00% | 11 | |
| Transparent biases | 27.27% | 6 | |
| Better perspective | 68.18% | 15 | |
| More personality | 40.91% | 9 | |
| More honesty | 40.91% | 9 | |
| News I can't find elsewhere | 72.73% | 16 | |
| Links | 59.09% | 13 | |
| Humor | 68.18% | 15 | |
| Other (please specify) | 13.64% | 3 | |
| Total Respondents | 22 | ||
| (skipped this question) | 0 | ||
| 22. List up to ten of your favorite blogs (to make this data parsable and useful for bloggers, please put each blog name on a new row and provide at least the first full word of blog's name): |
|---|
| 23. Referring blog: |
|---|
| 24. You read blogs via RSS: |
|---|
| Response Percent |
Response Total |
||
| Never | 75.00% | 15 | |
| Occasionally | 15.00% | 3 | |
| Often | 10.00% | 2 | |
| Always | 0.00% | 0 | |
| Total Respondents | 20 | ||
| (skipped this question) | 2 | ||
| 25. You listen to how many podcasts each week: |
|---|
| Response Percent |
Response Total |
||
| Never | 71.43% | 15 | |
| 1 | 19.05% | 4 | |
| 2 | 0.00% | 0 | |
| 3 | 4.76% | 1 | |
| 4 | 0.00% | 0 | |
| 5 | 4.76% | 1 | |
| 6 | 0.00% | 0 | |
| 7 | 0.00% | 0 | |
| 8 | 0.00% | 0 | |
| 9 | 0.00% | 0 | |
| 10 | 0.00% | 0 | |
| 11-15 | 0.00% | 0 | |
| 16-25 | 0.00% | 0 | |
| >25 | 0.00% | 0 | |
| Total Respondents | 21 | ||
| (skipped this question) | 1 | ||