| 1. Age? |
|---|
| Response Percent |
Response Total |
||
| <14 | 0.00% | 0 | |
| 14-21 | 0.00% | 0 | |
| 21-30 | 31.91% | 15 | |
| 31-40 | 25.53% | 12 | |
| 41-50 | 23.40% | 11 | |
| 51-60 | 12.77% | 6 | |
| 61-70 | 2.13% | 1 | |
| 71+ | 4.26% | 2 | |
| Total Respondents | 47 | ||
| (skipped this question) | 0 | ||
| 2. Sex |
|---|
| Response Percent |
Response Total |
||
| Male | 65.96% | 31 | |
| Female | 34.04% | 16 | |
| Total Respondents | 47 | ||
| (skipped this question) | 0 | ||
| 3. Annual family income: |
|---|
| Response Percent |
Response Total |
||
| 0-$10,000 | 2.22% | 1 | |
| $10-$20,000 | 8.89% | 4 | |
| $20-30,000 | 2.22% | 1 | |
| $30-$45,000 | 6.67% | 3 | |
| $45-$60,000 | 13.33% | 6 | |
| $60-$90,000 | 35.56% | 16 | |
| $90-$120,000 | 11.11% | 5 | |
| $120-$150,000 | 13.33% | 6 | |
| $150-$200,000 | 2.22% | 1 | |
| $200-$300,000 | 4.44% | 2 | |
| $300-$500,000 | 0.00% | 0 | |
| >$500,000 | 0.00% | 0 | |
| Total Respondents | 45 | ||
| (skipped this question) | 2 | ||
| 4. Household size: |
|---|
| Response Percent |
Response Total |
||
| 1 | 34.04% | 16 | |
| 2 | 34.04% | 16 | |
| 3 | 14.89% | 7 | |
| 4 | 10.64% | 5 | |
| 5 | 4.26% | 2 | |
| 6 | 2.13% | 1 | |
| 7 | 0.00% | 0 | |
| 8+ | 0.00% | 0 | |
| Total Respondents | 47 | ||
| (skipped this question) | 0 | ||
| 5. Job title: |
|---|
| Response Percent |
Response Total |
||
| Accountant/auditor | 0.00% | 0 | |
| Admin Assistant | 2.13% | 1 | |
| Analyst | 0.00% | 0 | |
| Artist/musician/entertainer | 0.00% | 0 | |
| Architect | 2.13% | 1 | |
| Associate | 2.13% | 1 | |
| Broker/trader/adviser | 0.00% | 0 | |
| CEO/Chairman/President | 0.00% | 0 | |
| CFO,COO,CTO,CIO | 0.00% | 0 | |
| Clergy | 0.00% | 0 | |
| Clerical worker | 0.00% | 0 | |
| Computer professional | 6.38% | 3 | |
| Consultant | 0.00% | 0 | |
| Director | 4.26% | 2 | |
| Doctor | 0.00% | 0 | |
| Educator | 8.51% | 4 | |
| Engineer | 2.13% | 1 | |
| Entrepreneur | 0.00% | 0 | |
| Government official | 2.13% | 1 | |
| Health care worker (other than Dr.) | 6.38% | 3 | |
| Homemaker | 0.00% | 0 | |
| Lawyer/Judge | 36.17% | 17 | |
| Manager | 6.38% | 3 | |
| Military officer | 0.00% | 0 | |
| Partner/principal/owner | 0.00% | 0 | |
| Researcher | 2.13% | 1 | |
| Sales | 0.00% | 0 | |
| Skilled labor | 0.00% | 0 | |
| Scientist | 0.00% | 0 | |
| Service provider | 0.00% | 0 | |
| Student | 12.77% | 6 | |
| Supervisor | 0.00% | 0 | |
| Technician | 0.00% | 0 | |
| Vice President | 0.00% | 0 | |
| Writer/editor | 2.13% | 1 | |
| Retired | 0.00% | 0 | |
| Other (please specify) | 4.26% | 2 | |
| Total Respondents | 47 | ||
| (skipped this question) | 0 | ||
| 6. Your education: |
|---|
| Response Percent |
Response Total |
||
| High school graduate | 2.13% | 1 | |
| Some college | 6.38% | 3 | |
| College graduate | 19.15% | 9 | |
| Post-graduate degree | 72.34% | 34 | |
| Total Respondents | 47 | ||
| (skipped this question) | 0 | ||
| 7. Industry: |
|---|
| Response Percent |
Response Total |
||
| Accounting | 0.00% | 0 | |
| Agriculture | 0.00% | 0 | |
| Architecture, Design | 2.17% | 1 | |
| Arts, Entertainment | 0.00% | 0 | |
| Computers, Software, Tech | 6.52% | 3 | |
| Construction | 0.00% | 0 | |
| Consulting | 0.00% | 0 | |
| Education | 19.57% | 9 | |
| Engineering | 0.00% | 0 | |
| Finance, Banking, Brokerage | 2.17% | 1 | |
| Government, Diplomacy | 4.35% | 2 | |
| Health care | 8.70% | 4 | |
| Homemaker | 0.00% | 0 | |
| Import, Export, Trade | 0.00% | 0 | |
| Information Management/Library | 0.00% | 0 | |
| Insurance | 2.17% | 1 | |
| Legal | 45.65% | 21 | |
| Manufacturing | 0.00% | 0 | |
| MarCom, Advertising, PR | 0.00% | 0 | |
| Media | 2.17% | 1 | |
| Military | 0.00% | 0 | |
| Non-profit/Associations | 2.17% | 1 | |
| Pharmaceuticals | 0.00% | 0 | |
| Politics | 2.17% | 1 | |
| Real-estate | 0.00% | 0 | |
| Recruiting/HR | 0.00% | 0 | |
| Religious | 0.00% | 0 | |
| Retired | 0.00% | 0 | |
| R&D | 0.00% | 0 | |
| Retail | 0.00% | 0 | |
| Social Services | 0.00% | 0 | |
| Telecommunications | 2.17% | 1 | |
| Transport | 0.00% | 0 | |
| Travel, Hospitality | 0.00% | 0 | |
| Wholesale | 0.00% | 0 | |
| Total Respondents | 46 | ||
| (skipped this question) | 1 | ||
| 8. Politically, you are: |
|---|
| Response Percent |
Response Total |
||
| Apolitical | 0.00% | 0 | |
| Democrat | 65.96% | 31 | |
| Republican | 2.13% | 1 | |
| Libertarian | 8.51% | 4 | |
| Independent | 19.15% | 9 | |
| Green | 4.26% | 2 | |
| Total Respondents | 47 | ||
| (skipped this question) | 0 | ||
| 9. In the last 6 months, how much money have you spent online in each of the following categories? |
|---|
| Spending range | ||||||||||
| 0 | $1-$100 | $100-$199 | $200-$499 | $500-$999 | $1000-$1499 | $1500-$2499 | $2500-$4999 | $5000+ | Response Total |
|
| Contributed to a cause/campaign | 37% (15) | 27% (11) | 29% (12) | 7% (3) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 41 |
| Clothes | 26% (11) | 17% (7) | 19% (8) | 21% (9) | 14% (6) | 0% (0) | 2% (1) | 0% (0) | 0% (0) | 42 |
| Software | 32% (13) | 39% (16) | 15% (6) | 10% (4) | 5% (2) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 41 |
| Music | 23% (10) | 48% (21) | 18% (8) | 11% (5) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 44 |
| Books | 5% (2) | 39% (17) | 27% (12) | 23% (10) | 5% (2) | 2% (1) | 0% (0) | 0% (0) | 0% (0) | 44 |
| Plane tickets | 33% (14) | 0% (0) | 2% (1) | 12% (5) | 30% (13) | 9% (4) | 7% (3) | 5% (2) | 2% (1) | 43 |
| Computer | 53% (23) | 7% (3) | 7% (3) | 2% (1) | 14% (6) | 5% (2) | 12% (5) | 0% (0) | 0% (0) | 43 |
| Consumer electronics | 33% (14) | 14% (6) | 17% (7) | 14% (6) | 14% (6) | 5% (2) | 0% (0) | 2% (1) | 0% (0) | 42 |
| Subscription to a publication | 32% (13) | 51% (21) | 15% (6) | 2% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 41 |
| Total Respondents | 45 | |||||||||
| (skipped this question) | 2 | |||||||||
| 10. Which of the following have you done in the last twelve months: |
|---|
| Response Percent |
Response Total |
||
| Written or called any politician at the state, local, or national level | 67.50% | 27 | |
| Attended a political rally, speech, or organized protest of any kind | 45.00% | 18 | |
| Attended a public meeting on town or school affairs | 30.00% | 12 | |
| Held or run for political office | 2.50% | 1 | |
| Served on a committee for some local organization | 27.50% | 11 | |
| Served as an officer for some club or organization | 35.00% | 14 | |
| Written a letter to the Editor of a newspaper or magazine or called a live radio or TV show to express an opinion | 37.50% | 15 | |
| Signed a petition | 67.50% | 27 | |
| Worked for a political party | 10.00% | 4 | |
| Made a speech | 22.50% | 9 | |
| Written an article for a magazine or newspaper | 30.00% | 12 | |
| Been an active member of any group that tries to influence public policy or government | 37.50% | 15 | |
| Total Respondents | 40 | ||
| (skipped this question) | 7 | ||
| 11. In an average week, how many friends and colleagues do you e-mail, IM or talk with about political news or opinions? (Please exclude web postings.) |
|---|
| Response Percent |
Response Total |
||
| 1-5 | 51.06% | 24 | |
| 5-10 | 31.91% | 15 | |
| 11-20 | 8.51% | 4 | |
| 21-30 | 4.26% | 2 | |
| 31-40 | 0.00% | 0 | |
| 41-50 | 0.00% | 0 | |
| 51-60 | 0.00% | 0 | |
| 61-70 | 0.00% | 0 | |
| 71-80 | 0.00% | 0 | |
| 81-100 | 2.13% | 1 | |
| 101-150 | 2.13% | 1 | |
| 151-200 | 0.00% | 0 | |
| 200+ | 0.00% | 0 | |
| Total Respondents | 47 | ||
| (skipped this question) | 0 | ||
| 12. What newspapers do you read at least once a week? |
|---|
| Online | Respondents Total |
||
| The New York Times | 24% (8) | 85% (28) | 33 |
| USA Today | 25% (1) | 75% (3) | 4 |
| The Washington Times | 0% (0) | 100% (1) | 1 |
| The Boston Globe | 0% (0) | 100% (2) | 2 |
| The Wall Street Journal | 67% (4) | 50% (3) | 6 |
| The Financial Times | 0% (0) | 0% (0) | 0 |
| The Guardian | 0% (0) | 100% (7) | 7 |
| The Washington Post | 4% (1) | 96% (22) | 23 |
| The Hill | 0% (0) | 100% (2) | 2 |
| The Los Angeles Times | 20% (1) | 80% (4) | 5 |
| The Philadelphia Inquirer | 75% (3) | 25% (1) | 4 |
| The Christian Science Monitor | 0% (0) | 0% (0) | 0 |
| Roll Call | 0% (0) | 100% (1) | 1 |
| National Journal | 0% (0) | 0% (0) | 0 |
| The Jerusalem Post | 0% (0) | 100% (1) | 1 |
| Total Respondents | 41 | ||
| (skipped this question) | 6 | ||
| 13. Magazines you read regularly: |
|---|
| Online | Respondents Total |
||
| The Advocate | 0% (0) | 0% (0) | 0 |
| American Rifleman | 100% (1) | 0% (0) | 1 |
| The American Prospect | 0% (0) | 100% (8) | 8 |
| Atlantic Monthly | 89% (8) | 11% (1) | 9 |
| Barrons | 0% (0) | 0% (0) | 0 |
| Business 2.0 | 0% (0) | 0% (0) | 0 |
| Business Week | 0% (0) | 100% (1) | 1 |
| Christianity Today | 0% (0) | 100% (1) | 1 |
| Depatures | 0% (0) | 0% (0) | 0 |
| The Economist | 86% (6) | 14% (1) | 7 |
| Editor & Publisher | 25% (1) | 75% (3) | 4 |
| Esquire | 100% (2) | 0% (0) | 2 |
| Forbes | 0% (0) | 100% (2) | 2 |
| Foreign Policy | 50% (1) | 50% (1) | 2 |
| Fortune | 0% (0) | 100% (1) | 1 |
| Guidepost | 0% (0) | 0% (0) | 0 |
| Harpers | 100% (10) | 0% (0) | 10 |
| Harvard Business Review | 0% (0) | 0% (0) | 0 |
| Inc. | 100% (1) | 0% (0) | 1 |
| The Jerusalem report | 0% (0) | 0% (0) | 0 |
| Money | 33% (1) | 67% (2) | 3 |
| Mother Jones | 0% (0) | 100% (2) | 2 |
| National Geographic | 100% (9) | 0% (0) | 9 |
| The Nation | 56% (5) | 56% (5) | 9 |
| National Review | 0% (0) | 100% (2) | 2 |
| New York | 0% (0) | 0% (0) | 0 |
| The New Yorker | 85% (11) | 23% (3) | 13 |
| The New York Review of Books | 73% (8) | 36% (4) | 11 |
| The New Republic | 80% (4) | 20% (1) | 5 |
| New Scientist | 100% (2) | 0% (0) | 2 |
| Newsweek | 91% (10) | 9% (1) | 11 |
| NRA Rifleman | 0% (0) | 0% (0) | 0 |
| Onion | 0% (0) | 100% (13) | 13 |
| Popular Science | 0% (0) | 0% (0) | 0 |
| Reason Magazine | 50% (1) | 50% (1) | 2 |
| Rolling Stone | 100% (1) | 0% (0) | 1 |
| Scientific American | 100% (6) | 0% (0) | 6 |
| The Smithsonian | 100% (2) | 0% (0) | 2 |
| Salon | 9% (1) | 91% (10) | 11 |
| Slate | 0% (0) | 100% (11) | 11 |
| Smart Money | 0% (0) | 100% (1) | 1 |
| Soldier of Fortune | 0% (0) | 0% (0) | 0 |
| Time | 75% (3) | 25% (1) | 4 |
| The Week | 0% (0) | 0% (0) | 0 |
| Time | 33% (1) | 67% (2) | 3 |
| US News & World Reports | 50% (1) | 50% (1) | 2 |
| Utne Reader | 50% (1) | 50% (1) | 2 |
| Vanity Fair | 100% (3) | 0% (0) | 3 |
| The Washington Monthly | 14% (1) | 86% (6) | 7 |
| Weekly Standard | 0% (0) | 100% (1) | 1 |
| Wired | 88% (7) | 25% (2) | 8 |
| Total Respondents | 40 | ||
| (skipped this question) | 7 | ||
| 14. Please rate how well the following media provide you with news and opinion: |
|---|
| Usefulness | ||||||
| NA | Worthless | Somewhat useful | Useful | Extremely useful | Response Total |
|
| Word of mouth | 6% (2) | 17% (6) | 61% (22) | 11% (4) | 6% (2) | 36 |
| Television | 3% (1) | 28% (11) | 55% (22) | 15% (6) | 0% (0) | 40 |
| Radio | 10% (4) | 8% (3) | 28% (11) | 25% (10) | 30% (12) | 40 |
| Newspapers (print) | 7% (3) | 10% (4) | 34% (14) | 32% (13) | 17% (7) | 41 |
| Newspapers (online) | 3% (1) | 0% (0) | 32% (12) | 32% (12) | 32% (12) | 37 |
| Magazines (print) | 5% (2) | 8% (3) | 24% (9) | 49% (18) | 14% (5) | 37 |
| Magazines (online) | 17% (5) | 0% (0) | 40% (12) | 33% (10) | 10% (3) | 30 |
| Blogs | 0% (0) | 0% (0) | 32% (14) | 39% (17) | 30% (13) | 44 |
| Forums | 45% (13) | 21% (6) | 24% (7) | 10% (3) | 0% (0) | 29 |
| % of total media consumption | ||||||||||||
| 0 | 10 | 20 | 30 | 40 | 50 | 60 | 70 | 80 | 90 | 100 | Response Total |
|
| Word of mouth | 33% (10) | 43% (13) | 13% (4) | 7% (2) | 0% (0) | 3% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 30 |
| Television | 18% (7) | 60% (24) | 10% (4) | 10% (4) | 0% (0) | 3% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 40 |
| Radio | 14% (5) | 36% (13) | 28% (10) | 6% (2) | 3% (1) | 3% (1) | 6% (2) | 6% (2) | 0% (0) | 0% (0) | 0% (0) | 36 |
| Newspapers (print) | 15% (6) | 43% (17) | 28% (11) | 13% (5) | 3% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 40 |
| Newspapers (online) | 11% (4) | 27% (10) | 32% (12) | 16% (6) | 5% (2) | 8% (3) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 37 |
| Magazines (print) | 11% (4) | 49% (17) | 34% (12) | 6% (2) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 35 |
| Magazines (online) | 27% (8) | 63% (19) | 7% (2) | 3% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 30 |
| Blogs | 0% (0) | 27% (12) | 31% (14) | 16% (7) | 9% (4) | 11% (5) | 4% (2) | 2% (1) | 0% (0) | 0% (0) | 0% (0) | 45 |
| Forums | 52% (11) | 33% (7) | 10% (2) | 0% (0) | 5% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 21 |
| Total Respondents | 45 | |||||||||||
| (skipped this question) | 2 | |||||||||||
| 15. Do you have your own blog? |
|---|
| Response Percent |
Response Total |
||
| Yes | 38.30% | 18 | |
| No | 61.70% | 29 | |
| Total Respondents | 47 | ||
| (skipped this question) | 0 | ||
| 16. Why do you blog? |
|---|
| Response Percent |
Response Total |
||
| To influence public opinion. | 41.18% | 7 | |
| To let off steam. | 47.06% | 8 | |
| For money. | 11.76% | 2 | |
| For fame. | 5.88% | 1 | |
| To meet new people. | 5.88% | 1 | |
| To formulate new ideas. | 52.94% | 9 | |
| To stay in touch with old friends. | 29.41% | 5 | |
| To keep track of my thoughts. | 64.71% | 11 | |
| I'm not sure, but I love it. | 11.76% | 2 | |
| To smite my enemies. | 11.76% | 2 | |
| To praise my friends. | 11.76% | 2 | |
| Other (please specify) | 41.18% | 7 | |
| Total Respondents | 17 | ||
| (skipped this question) | 30 | ||
| 17. When did you start blogging? |
|---|
| Response Percent |
Response Total |
||
| 1998 | 0.00% | 0 | |
| 1999 | 0.00% | 0 | |
| 2000 | 11.11% | 2 | |
| 2001 | 0.00% | 0 | |
| 2002 | 11.11% | 2 | |
| 2003 | 33.33% | 6 | |
| 2004 | 16.67% | 3 | |
| 2005 | 27.78% | 5 | |
| 2006 | 0.00% | 0 | |
| Total Respondents | 18 | ||
| (skipped this question) | 29 | ||
| 18. How many blogs do you read daily? |
|---|
| Response Percent |
Response Total |
||
| 1 | 6.38% | 3 | |
| 2 | 6.38% | 3 | |
| 3 | 4.26% | 2 | |
| 4 | 10.64% | 5 | |
| 5 | 19.15% | 9 | |
| 6 | 8.51% | 4 | |
| 7 | 2.13% | 1 | |
| 8 | 4.26% | 2 | |
| 9 | 0.00% | 0 | |
| 10 | 10.64% | 5 | |
| 11-15 | 14.89% | 7 | |
| 16-25 | 8.51% | 4 | |
| 26-50 | 4.26% | 2 | |
| 51-100 | 0.00% | 0 | |
| 101-200 | 0.00% | 0 | |
| 200+ | 0.00% | 0 | |
| Total Respondents | 47 | ||
| (skipped this question) | 0 | ||
| 19. Do you leave comments in other people's blogs? |
|---|
| Response Percent |
Response Total |
||
| Yes | 61.70% | 29 | |
| No | 38.30% | 18 | |
| Total Respondents | 47 | ||
| (skipped this question) | 0 | ||
| 20. In an average week, roughly how many hours do you spend reading blogs? |
|---|
| Response Percent |
Response Total |
||
| 0 | 0.00% | 0 | |
| 1 | 2.13% | 1 | |
| 2 | 17.02% | 8 | |
| 3 | 8.51% | 4 | |
| 4 | 2.13% | 1 | |
| 5 | 17.02% | 8 | |
| 6 | 4.26% | 2 | |
| 7 | 6.38% | 3 | |
| 8 | 10.64% | 5 | |
| 9 | 0.00% | 0 | |
| 10 | 19.15% | 9 | |
| 11 | 0.00% | 0 | |
| 12 | 4.26% | 2 | |
| 13 | 0.00% | 0 | |
| 14 | 2.13% | 1 | |
| 15 | 2.13% | 1 | |
| 16 | 0.00% | 0 | |
| 17 | 0.00% | 0 | |
| 18 | 0.00% | 0 | |
| 19-24 | 2.13% | 1 | |
| 24-30 | 0.00% | 0 | |
| 30-36 | 2.13% | 1 | |
| 36+ | 0.00% | 0 | |
| Total Respondents | 47 | ||
| (skipped this question) | 0 | ||
| 21. You read blogs for: |
|---|
| Response Percent |
Response Total |
||
| Faster news | 46.81% | 22 | |
| Latest trends | 25.53% | 12 | |
| Transparent biases | 25.53% | 12 | |
| Better perspective | 68.09% | 32 | |
| More personality | 46.81% | 22 | |
| More honesty | 44.68% | 21 | |
| News I can't find elsewhere | 70.21% | 33 | |
| Links | 44.68% | 21 | |
| Humor | 57.45% | 27 | |
| Other (please specify) | 10.64% | 5 | |
| Total Respondents | 47 | ||
| (skipped this question) | 0 | ||
| 22. List up to ten of your favorite blogs (to make this data parsable and useful for bloggers, please put each blog name on a new row and provide at least the first full word of blog's name): |
|---|
| 23. Referring blog: |
|---|
| 24. You read blogs via RSS: |
|---|
| Response Percent |
Response Total |
||
| Never | 68.89% | 31 | |
| Occasionally | 15.56% | 7 | |
| Often | 6.67% | 3 | |
| Always | 8.89% | 4 | |
| Total Respondents | 45 | ||
| (skipped this question) | 2 | ||
| 25. You listen to how many podcasts each week: |
|---|
| Response Percent |
Response Total |
||
| Never | 76.09% | 35 | |
| 1 | 8.70% | 4 | |
| 2 | 4.35% | 2 | |
| 3 | 4.35% | 2 | |
| 4 | 4.35% | 2 | |
| 5 | 2.17% | 1 | |
| 6 | 0.00% | 0 | |
| 7 | 0.00% | 0 | |
| 8 | 0.00% | 0 | |
| 9 | 0.00% | 0 | |
| 10 | 0.00% | 0 | |
| 11-15 | 0.00% | 0 | |
| 16-25 | 0.00% | 0 | |
| >25 | 0.00% | 0 | |
| Total Respondents | 46 | ||
| (skipped this question) | 1 | ||