| 1. Age? |
|---|
| Response Percent |
Response Total |
||
| <14 | 0.00% | 0 | |
| 14-21 | 0.00% | 0 | |
| 21-30 | 11.11% | 2 | |
| 31-40 | 16.67% | 3 | |
| 41-50 | 33.33% | 6 | |
| 51-60 | 27.78% | 5 | |
| 61-70 | 5.56% | 1 | |
| 71+ | 5.56% | 1 | |
| Total Respondents | 18 | ||
| (skipped this question) | 0 | ||
| 2. Sex |
|---|
| Response Percent |
Response Total |
||
| Male | 94.44% | 17 | |
| Female | 5.56% | 1 | |
| Total Respondents | 18 | ||
| (skipped this question) | 0 | ||
| 3. Annual family income: |
|---|
| Response Percent |
Response Total |
||
| 0-$10,000 | 0.00% | 0 | |
| $10-$20,000 | 0.00% | 0 | |
| $20-30,000 | 0.00% | 0 | |
| $30-$45,000 | 6.25% | 1 | |
| $45-$60,000 | 12.50% | 2 | |
| $60-$90,000 | 6.25% | 1 | |
| $90-$120,000 | 31.25% | 5 | |
| $120-$150,000 | 18.75% | 3 | |
| $150-$200,000 | 18.75% | 3 | |
| $200-$300,000 | 0.00% | 0 | |
| $300-$500,000 | 6.25% | 1 | |
| >$500,000 | 0.00% | 0 | |
| Total Respondents | 16 | ||
| (skipped this question) | 2 | ||
| 4. Household size: |
|---|
| Response Percent |
Response Total |
||
| 1 | 5.56% | 1 | |
| 2 | 38.89% | 7 | |
| 3 | 11.11% | 2 | |
| 4 | 22.22% | 4 | |
| 5 | 16.67% | 3 | |
| 6 | 0.00% | 0 | |
| 7 | 0.00% | 0 | |
| 8+ | 5.56% | 1 | |
| Total Respondents | 18 | ||
| (skipped this question) | 0 | ||
| 5. Job title: |
|---|
| Response Percent |
Response Total |
||
| Accountant/auditor | 0.00% | 0 | |
| Admin Assistant | 0.00% | 0 | |
| Analyst | 5.56% | 1 | |
| Artist/musician/entertainer | 0.00% | 0 | |
| Architect | 0.00% | 0 | |
| Associate | 0.00% | 0 | |
| Broker/trader/adviser | 5.56% | 1 | |
| CEO/Chairman/President | 0.00% | 0 | |
| CFO,COO,CTO,CIO | 0.00% | 0 | |
| Clergy | 0.00% | 0 | |
| Clerical worker | 0.00% | 0 | |
| Computer professional | 22.22% | 4 | |
| Consultant | 0.00% | 0 | |
| Director | 0.00% | 0 | |
| Doctor | 5.56% | 1 | |
| Educator | 11.11% | 2 | |
| Engineer | 0.00% | 0 | |
| Entrepreneur | 5.56% | 1 | |
| Government official | 0.00% | 0 | |
| Health care worker (other than Dr.) | 0.00% | 0 | |
| Homemaker | 0.00% | 0 | |
| Lawyer/Judge | 5.56% | 1 | |
| Manager | 5.56% | 1 | |
| Military officer | 0.00% | 0 | |
| Partner/principal/owner | 0.00% | 0 | |
| Researcher | 0.00% | 0 | |
| Sales | 0.00% | 0 | |
| Skilled labor | 0.00% | 0 | |
| Scientist | 0.00% | 0 | |
| Service provider | 0.00% | 0 | |
| Student | 0.00% | 0 | |
| Supervisor | 0.00% | 0 | |
| Technician | 5.56% | 1 | |
| Vice President | 0.00% | 0 | |
| Writer/editor | 5.56% | 1 | |
| Retired | 0.00% | 0 | |
| Other (please specify) | 22.22% | 4 | |
| Total Respondents | 18 | ||
| (skipped this question) | 0 | ||
| 6. Your education: |
|---|
| Response Percent |
Response Total |
||
| High school graduate | 0.00% | 0 | |
| Some college | 11.11% | 2 | |
| College graduate | 33.33% | 6 | |
| Post-graduate degree | 55.56% | 10 | |
| Total Respondents | 18 | ||
| (skipped this question) | 0 | ||
| 7. Industry: |
|---|
| Response Percent |
Response Total |
||
| Accounting | 0.00% | 0 | |
| Agriculture | 5.88% | 1 | |
| Architecture, Design | 0.00% | 0 | |
| Arts, Entertainment | 0.00% | 0 | |
| Computers, Software, Tech | 11.76% | 2 | |
| Construction | 0.00% | 0 | |
| Consulting | 0.00% | 0 | |
| Education | 23.53% | 4 | |
| Engineering | 0.00% | 0 | |
| Finance, Banking, Brokerage | 5.88% | 1 | |
| Government, Diplomacy | 11.76% | 2 | |
| Health care | 5.88% | 1 | |
| Homemaker | 0.00% | 0 | |
| Import, Export, Trade | 0.00% | 0 | |
| Information Management/Library | 11.76% | 2 | |
| Insurance | 0.00% | 0 | |
| Legal | 5.88% | 1 | |
| Manufacturing | 0.00% | 0 | |
| MarCom, Advertising, PR | 0.00% | 0 | |
| Media | 5.88% | 1 | |
| Military | 0.00% | 0 | |
| Non-profit/Associations | 0.00% | 0 | |
| Pharmaceuticals | 0.00% | 0 | |
| Politics | 0.00% | 0 | |
| Real-estate | 0.00% | 0 | |
| Recruiting/HR | 0.00% | 0 | |
| Religious | 0.00% | 0 | |
| Retired | 0.00% | 0 | |
| R&D | 0.00% | 0 | |
| Retail | 5.88% | 1 | |
| Social Services | 0.00% | 0 | |
| Telecommunications | 5.88% | 1 | |
| Transport | 0.00% | 0 | |
| Travel, Hospitality | 0.00% | 0 | |
| Wholesale | 0.00% | 0 | |
| Total Respondents | 17 | ||
| (skipped this question) | 1 | ||
| 8. Politically, you are: |
|---|
| Response Percent |
Response Total |
||
| Apolitical | 0.00% | 0 | |
| Democrat | 5.56% | 1 | |
| Republican | 50.00% | 9 | |
| Libertarian | 27.78% | 5 | |
| Independent | 16.67% | 3 | |
| Green | 0.00% | 0 | |
| Total Respondents | 18 | ||
| (skipped this question) | 0 | ||
| 9. In the last 6 months, how much money have you spent online in each of the following categories? |
|---|
| Spending range | ||||||||||
| 0 | $1-$100 | $100-$199 | $200-$499 | $500-$999 | $1000-$1499 | $1500-$2499 | $2500-$4999 | $5000+ | Response Total |
|
| Contributed to a cause/campaign | 44% (7) | 31% (5) | 6% (1) | 13% (2) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 6% (1) | 16 |
| Clothes | 29% (4) | 29% (4) | 21% (3) | 14% (2) | 7% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 14 |
| Software | 27% (4) | 27% (4) | 20% (3) | 13% (2) | 13% (2) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 15 |
| Music | 60% (9) | 27% (4) | 13% (2) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 15 |
| Books | 18% (3) | 24% (4) | 35% (6) | 18% (3) | 6% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 17 |
| Plane tickets | 33% (5) | 0% (0) | 0% (0) | 13% (2) | 13% (2) | 20% (3) | 13% (2) | 0% (0) | 7% (1) | 15 |
| Computer | 46% (6) | 0% (0) | 0% (0) | 15% (2) | 8% (1) | 15% (2) | 0% (0) | 0% (0) | 15% (2) | 13 |
| Consumer electronics | 35% (6) | 18% (3) | 24% (4) | 18% (3) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 6% (1) | 17 |
| Subscription to a publication | 53% (8) | 27% (4) | 20% (3) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 15 |
| Total Respondents | 17 | |||||||||
| (skipped this question) | 1 | |||||||||
| 10. Which of the following have you done in the last twelve months: |
|---|
| Response Percent |
Response Total |
||
| Written or called any politician at the state, local, or national level | 70.59% | 12 | |
| Attended a political rally, speech, or organized protest of any kind | 29.41% | 5 | |
| Attended a public meeting on town or school affairs | 47.06% | 8 | |
| Held or run for political office | 0.00% | 0 | |
| Served on a committee for some local organization | 47.06% | 8 | |
| Served as an officer for some club or organization | 23.53% | 4 | |
| Written a letter to the Editor of a newspaper or magazine or called a live radio or TV show to express an opinion | 52.94% | 9 | |
| Signed a petition | 52.94% | 9 | |
| Worked for a political party | 17.65% | 3 | |
| Made a speech | 35.29% | 6 | |
| Written an article for a magazine or newspaper | 11.76% | 2 | |
| Been an active member of any group that tries to influence public policy or government | 52.94% | 9 | |
| Total Respondents | 17 | ||
| (skipped this question) | 1 | ||
| 11. In an average week, how many friends and colleagues do you e-mail, IM or talk with about political news or opinions? (Please exclude web postings.) |
|---|
| Response Percent |
Response Total |
||
| 1-5 | 61.11% | 11 | |
| 5-10 | 22.22% | 4 | |
| 11-20 | 5.56% | 1 | |
| 21-30 | 0.00% | 0 | |
| 31-40 | 0.00% | 0 | |
| 41-50 | 5.56% | 1 | |
| 51-60 | 0.00% | 0 | |
| 61-70 | 0.00% | 0 | |
| 71-80 | 0.00% | 0 | |
| 81-100 | 0.00% | 0 | |
| 101-150 | 0.00% | 0 | |
| 151-200 | 0.00% | 0 | |
| 200+ | 5.56% | 1 | |
| Total Respondents | 18 | ||
| (skipped this question) | 0 | ||
| 12. What newspapers do you read at least once a week? |
|---|
| Online | Respondents Total |
||
| The New York Times | 0% (0) | 100% (4) | 4 |
| USA Today | 0% (0) | 100% (2) | 2 |
| The Washington Times | 0% (0) | 100% (6) | 6 |
| The Boston Globe | 0% (0) | 100% (2) | 2 |
| The Wall Street Journal | 56% (5) | 67% (6) | 9 |
| The Financial Times | 0% (0) | 100% (1) | 1 |
| The Guardian | 0% (0) | 100% (2) | 2 |
| The Washington Post | 0% (0) | 100% (7) | 7 |
| The Hill | 0% (0) | 100% (2) | 2 |
| The Los Angeles Times | 0% (0) | 100% (2) | 2 |
| The Philadelphia Inquirer | 0% (0) | 100% (1) | 1 |
| The Christian Science Monitor | 0% (0) | 100% (1) | 1 |
| Roll Call | 0% (0) | 100% (1) | 1 |
| National Journal | 0% (0) | 100% (1) | 1 |
| The Jerusalem Post | 0% (0) | 100% (1) | 1 |
| Total Respondents | 11 | ||
| (skipped this question) | 7 | ||
| 13. Magazines you read regularly: |
|---|
| Online | Respondents Total |
||
| The Advocate | 0% (0) | 0% (0) | 0 |
| American Rifleman | 100% (1) | 0% (0) | 1 |
| The American Prospect | 0% (0) | 0% (0) | 0 |
| Atlantic Monthly | 100% (2) | 0% (0) | 2 |
| Barrons | 50% (1) | 50% (1) | 2 |
| Business 2.0 | 0% (0) | 0% (0) | 0 |
| Business Week | 0% (0) | 0% (0) | 0 |
| Christianity Today | 0% (0) | 0% (0) | 0 |
| Depatures | 0% (0) | 0% (0) | 0 |
| The Economist | 75% (3) | 25% (1) | 4 |
| Editor & Publisher | 0% (0) | 100% (1) | 1 |
| Esquire | 0% (0) | 0% (0) | 0 |
| Forbes | 100% (3) | 0% (0) | 3 |
| Foreign Policy | 100% (2) | 0% (0) | 2 |
| Fortune | 0% (0) | 100% (1) | 1 |
| Guidepost | 0% (0) | 0% (0) | 0 |
| Harpers | 100% (1) | 0% (0) | 1 |
| Harvard Business Review | 100% (1) | 0% (0) | 1 |
| Inc. | 0% (0) | 0% (0) | 0 |
| The Jerusalem report | 0% (0) | 0% (0) | 0 |
| Money | 100% (2) | 0% (0) | 2 |
| Mother Jones | 0% (0) | 0% (0) | 0 |
| National Geographic | 100% (1) | 0% (0) | 1 |
| The Nation | 0% (0) | 0% (0) | 0 |
| National Review | 50% (3) | 50% (3) | 6 |
| New York | 0% (0) | 0% (0) | 0 |
| The New Yorker | 100% (1) | 0% (0) | 1 |
| The New York Review of Books | 0% (0) | 0% (0) | 0 |
| The New Republic | 0% (0) | 100% (1) | 1 |
| New Scientist | 0% (0) | 100% (1) | 1 |
| Newsweek | 0% (0) | 0% (0) | 0 |
| NRA Rifleman | 100% (1) | 0% (0) | 1 |
| Onion | 25% (1) | 75% (3) | 4 |
| Popular Science | 33% (1) | 67% (2) | 3 |
| Reason Magazine | 0% (0) | 0% (0) | 0 |
| Rolling Stone | 0% (0) | 0% (0) | 0 |
| Scientific American | 0% (0) | 100% (1) | 1 |
| The Smithsonian | 100% (2) | 0% (0) | 2 |
| Salon | 0% (0) | 100% (2) | 2 |
| Slate | 0% (0) | 100% (2) | 2 |
| Smart Money | 100% (2) | 0% (0) | 2 |
| Soldier of Fortune | 0% (0) | 0% (0) | 0 |
| Time | 67% (2) | 33% (1) | 3 |
| The Week | 0% (0) | 0% (0) | 0 |
| Time | 50% (1) | 50% (1) | 2 |
| US News & World Reports | 50% (1) | 50% (1) | 2 |
| Utne Reader | 0% (0) | 0% (0) | 0 |
| Vanity Fair | 100% (1) | 0% (0) | 1 |
| The Washington Monthly | 0% (0) | 0% (0) | 0 |
| Weekly Standard | 33% (1) | 67% (2) | 3 |
| Wired | 50% (1) | 50% (1) | 2 |
| Total Respondents | 13 | ||
| (skipped this question) | 5 | ||
| 14. Please rate how well the following media provide you with news and opinion: |
|---|
| Usefulness | ||||||
| NA | Worthless | Somewhat useful | Useful | Extremely useful | Response Total |
|
| Word of mouth | 25% (3) | 17% (2) | 50% (6) | 8% (1) | 0% (0) | 12 |
| Television | 0% (0) | 13% (2) | 73% (11) | 13% (2) | 0% (0) | 15 |
| Radio | 8% (1) | 8% (1) | 31% (4) | 38% (5) | 15% (2) | 13 |
| Newspapers (print) | 8% (1) | 38% (5) | 38% (5) | 15% (2) | 0% (0) | 13 |
| Newspapers (online) | 0% (0) | 0% (0) | 73% (11) | 20% (3) | 7% (1) | 15 |
| Magazines (print) | 31% (4) | 8% (1) | 31% (4) | 23% (3) | 8% (1) | 13 |
| Magazines (online) | 27% (3) | 9% (1) | 36% (4) | 27% (3) | 0% (0) | 11 |
| Blogs | 0% (0) | 0% (0) | 31% (5) | 25% (4) | 44% (7) | 16 |
| Forums | 42% (5) | 8% (1) | 42% (5) | 8% (1) | 0% (0) | 12 |
| % of total media consumption | ||||||||||||
| 0 | 10 | 20 | 30 | 40 | 50 | 60 | 70 | 80 | 90 | 100 | Response Total |
|
| Word of mouth | 33% (2) | 67% (4) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 6 |
| Television | 23% (3) | 46% (6) | 23% (3) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 8% (1) | 0% (0) | 0% (0) | 0% (0) | 13 |
| Radio | 17% (2) | 25% (3) | 42% (5) | 0% (0) | 8% (1) | 8% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 12 |
| Newspapers (print) | 30% (3) | 50% (5) | 20% (2) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 10 |
| Newspapers (online) | 0% (0) | 54% (7) | 15% (2) | 15% (2) | 8% (1) | 0% (0) | 0% (0) | 8% (1) | 0% (0) | 0% (0) | 0% (0) | 13 |
| Magazines (print) | 17% (1) | 50% (3) | 0% (0) | 17% (1) | 17% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 6 |
| Magazines (online) | 0% (0) | 67% (4) | 17% (1) | 17% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 6 |
| Blogs | 0% (0) | 21% (3) | 21% (3) | 21% (3) | 14% (2) | 0% (0) | 14% (2) | 7% (1) | 0% (0) | 0% (0) | 0% (0) | 14 |
| Forums | 71% (5) | 29% (2) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 7 |
| Total Respondents | 18 | |||||||||||
| (skipped this question) | 0 | |||||||||||
| 15. Do you have your own blog? |
|---|
| Response Percent |
Response Total |
||
| Yes | 16.67% | 3 | |
| No | 83.33% | 15 | |
| Total Respondents | 18 | ||
| (skipped this question) | 0 | ||
| 16. Why do you blog? |
|---|
| Response Percent |
Response Total |
||
| To influence public opinion. | 66.67% | 2 | |
| To let off steam. | 100.00% | 3 | |
| For money. | 0.00% | 0 | |
| For fame. | 0.00% | 0 | |
| To meet new people. | 33.33% | 1 | |
| To formulate new ideas. | 0.00% | 0 | |
| To stay in touch with old friends. | 0.00% | 0 | |
| To keep track of my thoughts. | 66.67% | 2 | |
| I'm not sure, but I love it. | 0.00% | 0 | |
| To smite my enemies. | 33.33% | 1 | |
| To praise my friends. | 0.00% | 0 | |
| Other (please specify) | 33.33% | 1 | |
| Total Respondents | 3 | ||
| (skipped this question) | 15 | ||
| 17. When did you start blogging? |
|---|
| Response Percent |
Response Total |
||
| 1998 | 0.00% | 0 | |
| 1999 | 0.00% | 0 | |
| 2000 | 0.00% | 0 | |
| 2001 | 0.00% | 0 | |
| 2002 | 0.00% | 0 | |
| 2003 | 66.67% | 2 | |
| 2004 | 0.00% | 0 | |
| 2005 | 33.33% | 1 | |
| 2006 | 0.00% | 0 | |
| Total Respondents | 3 | ||
| (skipped this question) | 15 | ||
| 18. How many blogs do you read daily? |
|---|
| Response Percent |
Response Total |
||
| 1 | 0.00% | 0 | |
| 2 | 27.78% | 5 | |
| 3 | 5.56% | 1 | |
| 4 | 11.11% | 2 | |
| 5 | 0.00% | 0 | |
| 6 | 0.00% | 0 | |
| 7 | 0.00% | 0 | |
| 8 | 11.11% | 2 | |
| 9 | 0.00% | 0 | |
| 10 | 16.67% | 3 | |
| 11-15 | 16.67% | 3 | |
| 16-25 | 11.11% | 2 | |
| 26-50 | 0.00% | 0 | |
| 51-100 | 0.00% | 0 | |
| 101-200 | 0.00% | 0 | |
| 200+ | 0.00% | 0 | |
| Total Respondents | 18 | ||
| (skipped this question) | 0 | ||
| 19. Do you leave comments in other people's blogs? |
|---|
| Response Percent |
Response Total |
||
| Yes | 82.35% | 14 | |
| No | 17.65% | 3 | |
| Total Respondents | 17 | ||
| (skipped this question) | 1 | ||
| 20. In an average week, roughly how many hours do you spend reading blogs? |
|---|
| Response Percent |
Response Total |
||
| 0 | 0.00% | 0 | |
| 1 | 0.00% | 0 | |
| 2 | 16.67% | 3 | |
| 3 | 0.00% | 0 | |
| 4 | 11.11% | 2 | |
| 5 | 22.22% | 4 | |
| 6 | 0.00% | 0 | |
| 7 | 5.56% | 1 | |
| 8 | 5.56% | 1 | |
| 9 | 0.00% | 0 | |
| 10 | 16.67% | 3 | |
| 11 | 0.00% | 0 | |
| 12 | 0.00% | 0 | |
| 13 | 0.00% | 0 | |
| 14 | 0.00% | 0 | |
| 15 | 5.56% | 1 | |
| 16 | 0.00% | 0 | |
| 17 | 0.00% | 0 | |
| 18 | 5.56% | 1 | |
| 19-24 | 11.11% | 2 | |
| 24-30 | 0.00% | 0 | |
| 30-36 | 0.00% | 0 | |
| 36+ | 0.00% | 0 | |
| Total Respondents | 18 | ||
| (skipped this question) | 0 | ||
| 21. You read blogs for: |
|---|
| Response Percent |
Response Total |
||
| Faster news | 50.00% | 9 | |
| Latest trends | 16.67% | 3 | |
| Transparent biases | 33.33% | 6 | |
| Better perspective | 94.44% | 17 | |
| More personality | 38.89% | 7 | |
| More honesty | 61.11% | 11 | |
| News I can't find elsewhere | 83.33% | 15 | |
| Links | 50.00% | 9 | |
| Humor | 50.00% | 9 | |
| Other (please specify) | 5.56% | 1 | |
| Total Respondents | 18 | ||
| (skipped this question) | 0 | ||
| 22. List up to ten of your favorite blogs (to make this data parsable and useful for bloggers, please put each blog name on a new row and provide at least the first full word of blog's name): |
|---|
| 23. Referring blog: |
|---|
| 24. You read blogs via RSS: |
|---|
| Response Percent |
Response Total |
||
| Never | 93.33% | 14 | |
| Occasionally | 6.67% | 1 | |
| Often | 0.00% | 0 | |
| Always | 0.00% | 0 | |
| Total Respondents | 15 | ||
| (skipped this question) | 3 | ||
| 25. You listen to how many podcasts each week: |
|---|
| Response Percent |
Response Total |
||
| Never | 66.67% | 12 | |
| 1 | 5.56% | 1 | |
| 2 | 11.11% | 2 | |
| 3 | 11.11% | 2 | |
| 4 | 0.00% | 0 | |
| 5 | 5.56% | 1 | |
| 6 | 0.00% | 0 | |
| 7 | 0.00% | 0 | |
| 8 | 0.00% | 0 | |
| 9 | 0.00% | 0 | |
| 10 | 0.00% | 0 | |
| 11-15 | 0.00% | 0 | |
| 16-25 | 0.00% | 0 | |
| >25 | 0.00% | 0 | |
| Total Respondents | 18 | ||
| (skipped this question) | 0 | ||