Responses by readers of IMAO to March 2006 political blogs reader survey, organized
by Blogads.com. Full survey responses and party breakouts available here.
1. Age?
    Response
Percent		 Response
Total
<14
0.00% 0
14-21
16.90% 24
21-30
25.35% 36
31-40
27.46% 39
41-50
19.72% 28
51-60
9.15% 13
61-70
1.41% 2
71+
0.00% 0
Total Respondents 142
(skipped this question) 0
2. Sex
    Response
Percent		 Response
Total
Male
85.21% 121
Female
14.79% 21
Total Respondents 142
(skipped this question) 0
3. Annual family income:
    Response
Percent		 Response
Total
0-$10,000
1.48% 2
$10-$20,000
5.93% 8
$20-30,000
6.67% 9
$30-$45,000
11.85% 16
$45-$60,000
20.00% 27
$60-$90,000
22.22% 30
$90-$120,000
17.78% 24
$120-$150,000
4.44% 6
$150-$200,000
4.44% 6
$200-$300,000
4.44% 6
$300-$500,000
0.00% 0
>$500,000
0.74% 1
Total Respondents 135
(skipped this question) 7
4. Household size:
    Response
Percent		 Response
Total
1
18.84% 26
2
26.81% 37
3
15.22% 21
4
19.57% 27
5
10.14% 14
6
5.80% 8
7
0.00% 0
8+
3.62% 5
Total Respondents 138
(skipped this question) 4
5. Job title:
    Response
Percent		 Response
Total
Accountant/auditor
0.70% 1
Admin Assistant
2.82% 4
Analyst
3.52% 5
Artist/musician/entertainer
0.00% 0
Architect
0.00% 0
Associate
0.70% 1
Broker/trader/adviser
0.00% 0
CEO/Chairman/President
1.41% 2
CFO,COO,CTO,CIO
0.00% 0
Clergy
0.00% 0
Clerical worker
2.11% 3
Computer professional
9.15% 13
Consultant
1.41% 2
Director
0.70% 1
Doctor
0.00% 0
Educator
0.00% 0
Engineer
8.45% 12
Entrepreneur
1.41% 2
Government official
2.82% 4
Health care worker (other than Dr.)
1.41% 2
Homemaker
3.52% 5
Lawyer/Judge
2.82% 4
Manager
3.52% 5
Military officer
3.52% 5
Partner/principal/owner
0.70% 1
Researcher
2.11% 3
Sales
1.41% 2
Skilled labor
4.23% 6
Scientist
0.00% 0
Service provider
0.70% 1
Student
18.31% 26
Supervisor
0.00% 0
Technician
5.63% 8
Vice President
0.70% 1
Writer/editor
3.52% 5
Retired
2.82% 4
Other (please specify)
9.86% 14
Total Respondents 142
(skipped this question) 0
6. Your education:
    Response
Percent		 Response
Total
High school graduate
12.23% 17
Some college
38.13% 53
College graduate
35.25% 49
Post-graduate degree
14.39% 20
Total Respondents 139
(skipped this question) 3
7. Industry:
    Response
Percent		 Response
Total
Accounting
1.54% 2
Agriculture
0.77% 1
Architecture, Design
1.54% 2
Arts, Entertainment
5.38% 7
Computers, Software, Tech
5.38% 7
Construction
3.85% 5
Consulting
4.62% 6
Education
8.46% 11
Engineering
13.08% 17
Finance, Banking, Brokerage
5.38% 7
Government, Diplomacy
6.92% 9
Health care
4.62% 6
Homemaker
3.08% 4
Import, Export, Trade
0.77% 1
Information Management/Library
0.00% 0
Insurance
0.77% 1
Legal
3.85% 5
Manufacturing
6.15% 8
MarCom, Advertising, PR
1.54% 2
Media
1.54% 2
Military
9.23% 12
Non-profit/Associations
1.54% 2
Pharmaceuticals
0.00% 0
Politics
0.77% 1
Real-estate
0.00% 0
Recruiting/HR
0.00% 0
Religious
0.00% 0
Retired
0.77% 1
R&D
0.77% 1
Retail
0.00% 0
Social Services
2.31% 3
Telecommunications
2.31% 3
Transport
2.31% 3
Travel, Hospitality
0.00% 0
Wholesale
0.77% 1
Total Respondents 130
(skipped this question) 12
8. Politically, you are:
    Response
Percent		 Response
Total
Apolitical
0.00% 0
Democrat
0.00% 0
Republican
76.06% 108
Libertarian
12.68% 18
Independent
10.56% 15
Green
0.70% 1
Total Respondents 142
(skipped this question) 0
9. In the last 6 months, how much money have you spent online in each of the following categories?
Spending range
  0 $1-$100 $100-$199 $200-$499 $500-$999 $1000-$1499 $1500-$2499 $2500-$4999 $5000+ Response
Total
Contributed to a cause/campaign 59% (74) 25% (31) 6% (7) 9% (11) 2% (2) 0% (0) 0% (0) 1% (1) 0% (0) 126
Clothes 46% (58) 25% (32) 10% (12) 13% (17) 4% (5) 1% (1) 1% (1) 0% (0) 0% (0) 126
Software 42% (52) 29% (36) 16% (20) 8% (10) 4% (5) 1% (1) 0% (0) 0% (0) 0% (0) 124
Music 44% (57) 43% (55) 10% (13) 3% (4) 0% (0) 0% (0) 0% (0) 0% (0) 0% (0) 129
Books 30% (39) 36% (47) 17% (22) 15% (19) 2% (2) 2% (2) 0% (0) 0% (0) 0% (0) 131
Plane tickets 58% (74) 1% (1) 4% (5) 14% (18) 13% (17) 6% (7) 2% (2) 1% (1) 2% (2) 127
Computer 60% (75) 10% (13) 8% (10) 9% (11) 4% (5) 3% (4) 4% (5) 2% (2) 0% (0) 125
Consumer electronics 50% (62) 14% (17) 13% (16) 15% (18) 2% (3) 1% (1) 2% (3) 2% (3) 0% (0) 123
Subscription to a publication 70% (85) 27% (33) 2% (2) 2% (2) 0% (0) 0% (0) 0% (0) 0% (0) 0% (0) 122
Total Respondents 138
(skipped this question) 4
10. Which of the following have you done in the last twelve months:
    Response
Percent		 Response
Total
Written or called any politician at the state, local, or national level
63.48% 73
Attended a political rally, speech, or organized protest of any kind
13.04% 15
Attended a public meeting on town or school affairs
26.96% 31
Held or run for political office
2.61% 3
Served on a committee for some local organization
19.13% 22
Served as an officer for some club or organization
28.70% 33
Written a letter to the Editor of a newspaper or magazine or called a live radio or TV show to express an opinion
41.74% 48
Signed a petition
63.48% 73
Worked for a political party
12.17% 14
Made a speech
18.26% 21
Written an article for a magazine or newspaper
12.17% 14
Been an active member of any group that tries to influence public policy or government
26.96% 31
Total Respondents 115
(skipped this question) 27
11. In an average week, how many friends and colleagues do you e-mail, IM or talk with about political news or opinions? (Please exclude web postings.)
    Response
Percent		 Response
Total
1-5
56.03% 79
5-10
29.08% 41
11-20
7.80% 11
21-30
3.55% 5
31-40
1.42% 2
41-50
0.00% 0
51-60
0.71% 1
61-70
0.71% 1
71-80
0.71% 1
81-100
0.00% 0
101-150
0.00% 0
151-200
0.00% 0
200+
0.00% 0
Total Respondents 141
(skipped this question) 1
12. What newspapers do you read at least once a week?
  Print Online Respondents
Total
The New York Times 13% (2) 88% (14) 16
USA Today 56% (14) 48% (12) 25
The Washington Times 6% (2) 94% (29) 31
The Boston Globe 0% (0) 100% (2) 2
The Wall Street Journal 18% (8) 91% (41) 45
The Financial Times 0% (0) 100% (2) 2
The Guardian 0% (0) 100% (8) 8
The Washington Post 0% (0) 100% (28) 28
The Hill 25% (1) 75% (3) 4
The Los Angeles Times 33% (2) 67% (4) 6
The Philadelphia Inquirer 100% (1) 0% (0) 1
The Christian Science Monitor 13% (2) 87% (13) 15
Roll Call 20% (1) 80% (4) 5
National Journal 0% (0) 100% (7) 7
The Jerusalem Post 0% (0) 100% (18) 18
Total Respondents 83
(skipped this question) 59
13. Magazines you read regularly:
  Print Online Respondents
Total
The Advocate 0% (0) 0% (0) 0
American Rifleman 81% (26) 19% (6) 32
The American Prospect 0% (0) 100% (1) 1
Atlantic Monthly 67% (2) 33% (1) 3
Barrons 0% (0) 0% (0) 0
Business 2.0 0% (0) 100% (1) 1
Business Week 25% (1) 75% (3) 4
Christianity Today 60% (3) 40% (2) 5
Depatures 0% (0) 0% (0) 0
The Economist 43% (3) 57% (4) 7
Editor & Publisher 33% (1) 67% (2) 3
Esquire 0% (0) 0% (0) 0
Forbes 60% (3) 40% (2) 5
Foreign Policy 0% (0) 0% (0) 0
Fortune 100% (2) 0% (0) 2
Guidepost 100% (1) 0% (0) 1
Harpers 0% (0) 100% (1) 1
Harvard Business Review 0% (0) 100% (1) 1
Inc. 100% (1) 0% (0) 1
The Jerusalem report 0% (0) 100% (3) 3
Money 100% (4) 0% (0) 4
Mother Jones 0% (0) 0% (0) 0
National Geographic 82% (14) 24% (4) 17
The Nation 0% (0) 100% (1) 1
National Review 41% (17) 73% (30) 41
New York 0% (0) 0% (0) 0
The New Yorker 0% (0) 0% (0) 0
The New York Review of Books 67% (2) 67% (2) 3
The New Republic 0% (0) 100% (2) 2
New Scientist 50% (2) 50% (2) 4
Newsweek 67% (4) 33% (2) 6
NRA Rifleman 84% (16) 16% (3) 19
Onion 4% (1) 96% (26) 27
Popular Science 74% (20) 33% (9) 27
Reason Magazine 0% (0) 100% (4) 4
Rolling Stone 100% (1) 0% (0) 1
Scientific American 67% (14) 38% (8) 21
The Smithsonian 100% (4) 0% (0) 4
Salon 0% (0) 100% (2) 2
Slate 0% (0) 100% (7) 7
Smart Money 0% (0) 0% (0) 0
Soldier of Fortune 83% (5) 33% (2) 6
Time 67% (8) 33% (4) 12
The Week 100% (1) 0% (0) 1
Time 80% (4) 20% (1) 5
US News & World Reports 55% (6) 45% (5) 11
Utne Reader 0% (0) 0% (0) 0
Vanity Fair 0% (0) 0% (0) 0
The Washington Monthly 0% (0) 0% (0) 0
Weekly Standard 53% (8) 60% (9) 15
Wired 50% (4) 50% (4) 8
Total Respondents 95
(skipped this question) 47
14. Please rate how well the following media provide you with news and opinion:
Usefulness
  NA Worthless Somewhat useful Useful Extremely useful Response
Total
Word of mouth 15% (18) 18% (22) 57% (70) 7% (9) 3% (4) 123
Television 3% (4) 32% (42) 44% (57) 19% (25) 2% (2) 130
Radio 16% (21) 8% (11) 29% (38) 34% (45) 13% (17) 132
Newspapers (print) 12% (15) 40% (52) 36% (47) 9% (12) 2% (3) 129
Newspapers (online) 16% (20) 18% (23) 41% (52) 19% (24) 6% (7) 126
Magazines (print) 21% (26) 28% (35) 31% (39) 14% (17) 6% (7) 124
Magazines (online) 26% (31) 10% (12) 42% (51) 17% (21) 5% (6) 121
Blogs 0% (0) 1% (1) 14% (19) 43% (59) 42% (58) 137
Forums 38% (44) 22% (26) 23% (27) 11% (13) 6% (7) 117
% of total media consumption
  0 10 20 30 40 50 60 70 80 90 100 Response
Total
Word of mouth 34% (30) 52% (46) 8% (7) 3% (3) 1% (1) 1% (1) 0% (0) 0% (0) 0% (0) 0% (0) 0% (0) 88
Television 18% (20) 37% (42) 28% (32) 6% (7) 4% (5) 4% (4) 1% (1) 1% (1) 0% (0) 1% (1) 0% (0) 113
Radio 15% (16) 38% (41) 14% (15) 17% (18) 5% (5) 7% (8) 3% (3) 3% (3) 0% (0) 0% (0) 0% (0) 109
Newspapers (print) 38% (39) 42% (43) 13% (13) 3% (3) 1% (1) 2% (2) 0% (0) 0% (0) 0% (0) 1% (1) 0% (0) 102
Newspapers (online) 27% (26) 47% (46) 14% (14) 8% (8) 1% (1) 2% (2) 0% (0) 0% (0) 0% (0) 0% (0) 0% (0) 97
Magazines (print) 44% (37) 45% (38) 9% (8) 1% (1) 1% (1) 0% (0) 0% (0) 0% (0) 0% (0) 0% (0) 0% (0) 85
Magazines (online) 25% (21) 54% (45) 14% (12) 2% (2) 1% (1) 2% (2) 0% (0) 1% (1) 0% (0) 0% (0) 0% (0) 84
Blogs 0% (0) 12% (15) 21% (26) 19% (24) 20% (25) 14% (18) 6% (8) 4% (5) 2% (2) 2% (2) 0% (0) 125
Forums 51% (40) 33% (26) 9% (7) 4% (3) 1% (1) 1% (1) 0% (0) 0% (0) 0% (0) 0% (0) 0% (0) 78
Total Respondents 138
(skipped this question) 4
15. Do you have your own blog?
    Response
Percent		 Response
Total
Yes
31.69% 45
No
68.31% 97
Total Respondents 142
(skipped this question) 0
16. Why do you blog?
    Response
Percent		 Response
Total
To influence public opinion.
37.78% 17
To let off steam.
64.44% 29
For money.
6.67% 3
For fame.
4.44% 2
To meet new people.
15.56% 7
To formulate new ideas.
35.56% 16
To stay in touch with old friends.
24.44% 11
To keep track of my thoughts.
51.11% 23
I'm not sure, but I love it.
33.33% 15
To smite my enemies.
28.89% 13
To praise my friends.
20.00% 9
Other (please specify)
24.44% 11
Total Respondents 45
(skipped this question) 97
17. When did you start blogging?
    Response
Percent		 Response
Total
1998
0.00% 0
1999
2.22% 1
2000
4.44% 2
2001
2.22% 1
2002
2.22% 1
2003
6.67% 3
2004
33.33% 15
2005
35.56% 16
2006
13.33% 6
Total Respondents 45
(skipped this question) 97
18. How many blogs do you read daily?
    Response
Percent		 Response
Total
1
5.63% 8
2
11.27% 16
3
9.15% 13
4
8.45% 12
5
16.20% 23
6
3.52% 5
7
6.34% 9
8
4.23% 6
9
0.70% 1
10
10.56% 15
11-15
14.79% 21
16-25
4.93% 7
26-50
4.23% 6
51-100
0.00% 0
101-200
0.00% 0
200+
0.00% 0
Total Respondents 142
(skipped this question) 0
19. Do you leave comments in other people's blogs?
    Response
Percent		 Response
Total
Yes
75.35% 107
No
24.65% 35
Total Respondents 142
(skipped this question) 0
20. In an average week, roughly how many hours do you spend reading blogs?
    Response
Percent		 Response
Total
0
0.00% 0
1
1.41% 2
2
4.93% 7
3
9.15% 13
4
7.04% 10
5
8.45% 12
6
7.75% 11
7
4.23% 6
8
7.75% 11
9
0.70% 1
10
12.68% 18
11
2.82% 4
12
6.34% 9
13
0.00% 0
14
3.52% 5
15
5.63% 8
16
1.41% 2
17
0.70% 1
18
0.70% 1
19-24
6.34% 9
24-30
4.93% 7
30-36
1.41% 2
36+
2.11% 3
Total Respondents 142
(skipped this question) 0
21. You read blogs for:
    Response
Percent		 Response
Total
Faster news
61.27% 87
Latest trends
17.61% 25
Transparent biases
48.59% 69
Better perspective
69.01% 98
More personality
46.48% 66
More honesty
63.38% 90
News I can't find elsewhere
83.10% 118
Links
42.96% 61
Humor
92.96% 132
Other (please specify)
2.82% 4
Total Respondents 142
(skipped this question) 0
22. List up to ten of your favorite blogs (to make this data parsable and useful for bloggers, please put each blog name on a new row and provide at least the first full word of blog's name):
23. Referring blog:
24. You read blogs via RSS:
    Response
Percent		 Response
Total
Never
67.19% 86
Occasionally
21.88% 28
Often
7.81% 10
Always
3.12% 4
Total Respondents 128
(skipped this question) 14
25. You listen to how many podcasts each week:
    Response
Percent		 Response
Total
Never
55.40% 77
1
22.30% 31
2
6.47% 9
3
7.19% 10
4
1.44% 2
5
4.32% 6
6
1.44% 2
7
0.72% 1
8
0.00% 0
9
0.00% 0
10
0.00% 0
11-15
0.72% 1
16-25
0.00% 0
>25
0.00% 0
Total Respondents 139
(skipped this question) 3
Aggregate data is published under the Creative Commons Attribution License by Pressflex LLC.