| 1. Age? |
|---|
| Response Percent |
Response Total |
||
| <14 | 0.00% | 0 | |
| 14-21 | 8.02% | 38 | |
| 21-30 | 20.04% | 95 | |
| 31-40 | 21.52% | 102 | |
| 41-50 | 26.79% | 127 | |
| 51-60 | 17.30% | 82 | |
| 61-70 | 5.49% | 26 | |
| 71+ | 0.84% | 4 | |
| Total Respondents | 474 | ||
| (skipped this question) | 1 | ||
| 2. Sex |
|---|
| Response Percent |
Response Total |
||
| Male | 88.40% | 419 | |
| Female | 11.60% | 55 | |
| Total Respondents | 474 | ||
| (skipped this question) | 1 | ||
| 3. Annual family income: |
|---|
| Response Percent |
Response Total |
||
| 0-$10,000 | 3.70% | 17 | |
| $10-$20,000 | 3.26% | 15 | |
| $20-30,000 | 3.91% | 18 | |
| $30-$45,000 | 11.09% | 51 | |
| $45-$60,000 | 13.26% | 61 | |
| $60-$90,000 | 23.91% | 110 | |
| $90-$120,000 | 19.57% | 90 | |
| $120-$150,000 | 8.70% | 40 | |
| $150-$200,000 | 6.96% | 32 | |
| $200-$300,000 | 2.83% | 13 | |
| $300-$500,000 | 1.74% | 8 | |
| >$500,000 | 1.09% | 5 | |
| Total Respondents | 460 | ||
| (skipped this question) | 15 | ||
| 4. Household size: |
|---|
| Response Percent |
Response Total |
||
| 1 | 21.84% | 102 | |
| 2 | 29.34% | 137 | |
| 3 | 16.27% | 76 | |
| 4 | 18.20% | 85 | |
| 5 | 9.85% | 46 | |
| 6 | 2.57% | 12 | |
| 7 | 1.07% | 5 | |
| 8+ | 0.86% | 4 | |
| Total Respondents | 467 | ||
| (skipped this question) | 8 | ||
| 5. Job title: |
|---|
| Response Percent |
Response Total |
||
| Accountant/auditor | 1.48% | 7 | |
| Admin Assistant | 1.05% | 5 | |
| Analyst | 1.90% | 9 | |
| Artist/musician/entertainer | 0.21% | 1 | |
| Architect | 0.21% | 1 | |
| Associate | 0.00% | 0 | |
| Broker/trader/adviser | 2.11% | 10 | |
| CEO/Chairman/President | 1.05% | 5 | |
| CFO,COO,CTO,CIO | 0.21% | 1 | |
| Clergy | 0.42% | 2 | |
| Clerical worker | 1.05% | 5 | |
| Computer professional | 13.29% | 63 | |
| Consultant | 1.90% | 9 | |
| Director | 1.48% | 7 | |
| Doctor | 0.42% | 2 | |
| Educator | 2.95% | 14 | |
| Engineer | 7.81% | 37 | |
| Entrepreneur | 2.11% | 10 | |
| Government official | 2.74% | 13 | |
| Health care worker (other than Dr.) | 1.27% | 6 | |
| Homemaker | 2.32% | 11 | |
| Lawyer/Judge | 2.11% | 10 | |
| Manager | 6.33% | 30 | |
| Military officer | 1.48% | 7 | |
| Partner/principal/owner | 1.90% | 9 | |
| Researcher | 0.42% | 2 | |
| Sales | 3.59% | 17 | |
| Skilled labor | 1.48% | 7 | |
| Scientist | 2.53% | 12 | |
| Service provider | 1.27% | 6 | |
| Student | 12.24% | 58 | |
| Supervisor | 0.84% | 4 | |
| Technician | 2.74% | 13 | |
| Vice President | 1.05% | 5 | |
| Writer/editor | 2.11% | 10 | |
| Retired | 4.64% | 22 | |
| Other (please specify) | 9.28% | 44 | |
| Total Respondents | 474 | ||
| (skipped this question) | 1 | ||
| 6. Your education: |
|---|
| Response Percent |
Response Total |
||
| High school graduate | 6.44% | 30 | |
| Some college | 31.12% | 145 | |
| College graduate | 40.77% | 190 | |
| Post-graduate degree | 21.67% | 101 | |
| Total Respondents | 466 | ||
| (skipped this question) | 9 | ||
| 7. Industry: |
|---|
| Response Percent |
Response Total |
||
| Accounting | 0.92% | 4 | |
| Agriculture | 0.92% | 4 | |
| Architecture, Design | 0.69% | 3 | |
| Arts, Entertainment | 0.92% | 4 | |
| Computers, Software, Tech | 11.44% | 50 | |
| Construction | 3.20% | 14 | |
| Consulting | 2.29% | 10 | |
| Education | 7.32% | 32 | |
| Engineering | 5.49% | 24 | |
| Finance, Banking, Brokerage | 8.70% | 38 | |
| Government, Diplomacy | 5.49% | 24 | |
| Health care | 3.89% | 17 | |
| Homemaker | 1.60% | 7 | |
| Import, Export, Trade | 0.23% | 1 | |
| Information Management/Library | 0.46% | 2 | |
| Insurance | 2.06% | 9 | |
| Legal | 3.66% | 16 | |
| Manufacturing | 8.70% | 38 | |
| MarCom, Advertising, PR | 0.46% | 2 | |
| Media | 2.06% | 9 | |
| Military | 5.95% | 26 | |
| Non-profit/Associations | 2.29% | 10 | |
| Pharmaceuticals | 1.83% | 8 | |
| Politics | 0.92% | 4 | |
| Real-estate | 1.37% | 6 | |
| Recruiting/HR | 0.00% | 0 | |
| Religious | 0.92% | 4 | |
| Retired | 2.97% | 13 | |
| R&D | 1.14% | 5 | |
| Retail | 3.89% | 17 | |
| Social Services | 0.46% | 2 | |
| Telecommunications | 3.43% | 15 | |
| Transport | 1.83% | 8 | |
| Travel, Hospitality | 0.92% | 4 | |
| Wholesale | 1.60% | 7 | |
| Total Respondents | 437 | ||
| (skipped this question) | 38 | ||
| 8. Politically, you are: |
|---|
| Response Percent |
Response Total |
||
| Apolitical | 2.15% | 10 | |
| Democrat | 1.93% | 9 | |
| Republican | 75.32% | 351 | |
| Libertarian | 9.44% | 44 | |
| Independent | 11.16% | 52 | |
| Green | 0.00% | 0 | |
| Total Respondents | 466 | ||
| (skipped this question) | 9 | ||
| 9. In the last 6 months, how much money have you spent online in each of the following categories? |
|---|
| Spending range | ||||||||||
| 0 | $1-$100 | $100-$199 | $200-$499 | $500-$999 | $1000-$1499 | $1500-$2499 | $2500-$4999 | $5000+ | Response Total |
|
| Contributed to a cause/campaign | 60% (252) | 22% (91) | 9% (36) | 5% (23) | 3% (13) | 1% (5) | 0% (1) | 0% (1) | 0% (0) | 422 |
| Clothes | 45% (191) | 19% (79) | 10% (44) | 16% (67) | 7% (31) | 2% (9) | 1% (6) | 0% (0) | 0% (0) | 427 |
| Software | 43% (184) | 29% (125) | 16% (67) | 7% (29) | 1% (6) | 2% (7) | 1% (3) | 0% (2) | 0% (1) | 424 |
| Music | 46% (198) | 40% (175) | 8% (35) | 4% (16) | 2% (7) | 0% (2) | 0% (0) | 0% (0) | 0% (0) | 433 |
| Books | 20% (89) | 44% (193) | 19% (83) | 12% (54) | 3% (13) | 1% (3) | 0% (2) | 0% (0) | 0% (1) | 438 |
| Plane tickets | 52% (226) | 2% (8) | 1% (5) | 12% (53) | 16% (69) | 7% (29) | 4% (18) | 3% (13) | 3% (11) | 432 |
| Computer | 55% (235) | 10% (41) | 5% (22) | 8% (35) | 8% (34) | 5% (22) | 5% (20) | 3% (12) | 1% (6) | 427 |
| Consumer electronics | 47% (201) | 17% (74) | 11% (48) | 10% (45) | 8% (34) | 3% (12) | 1% (6) | 2% (8) | 1% (4) | 432 |
| Subscription to a publication | 61% (256) | 32% (135) | 4% (18) | 2% (8) | 0% (1) | 0% (2) | 0% (0) | 0% (0) | 0% (1) | 421 |
| Total Respondents | 457 | |||||||||
| (skipped this question) | 18 | |||||||||
| 10. Which of the following have you done in the last twelve months: |
|---|
| Response Percent |
Response Total |
||
| Written or called any politician at the state, local, or national level | 61.56% | 237 | |
| Attended a political rally, speech, or organized protest of any kind | 24.68% | 95 | |
| Attended a public meeting on town or school affairs | 29.35% | 113 | |
| Held or run for political office | 3.12% | 12 | |
| Served on a committee for some local organization | 17.66% | 68 | |
| Served as an officer for some club or organization | 20.78% | 80 | |
| Written a letter to the Editor of a newspaper or magazine or called a live radio or TV show to express an opinion | 41.82% | 161 | |
| Signed a petition | 65.97% | 254 | |
| Worked for a political party | 16.36% | 63 | |
| Made a speech | 12.99% | 50 | |
| Written an article for a magazine or newspaper | 9.87% | 38 | |
| Been an active member of any group that tries to influence public policy or government | 23.90% | 92 | |
| Total Respondents | 385 | ||
| (skipped this question) | 90 | ||
| 11. In an average week, how many friends and colleagues do you e-mail, IM or talk with about political news or opinions? (Please exclude web postings.) |
|---|
| Response Percent |
Response Total |
||
| 1-5 | 52.59% | 244 | |
| 5-10 | 31.90% | 148 | |
| 11-20 | 9.91% | 46 | |
| 21-30 | 2.16% | 10 | |
| 31-40 | 1.29% | 6 | |
| 41-50 | 1.08% | 5 | |
| 51-60 | 0.22% | 1 | |
| 61-70 | 0.22% | 1 | |
| 71-80 | 0.00% | 0 | |
| 81-100 | 0.00% | 0 | |
| 101-150 | 0.00% | 0 | |
| 151-200 | 0.00% | 0 | |
| 200+ | 0.65% | 3 | |
| Total Respondents | 464 | ||
| (skipped this question) | 11 | ||
| 12. What newspapers do you read at least once a week? |
|---|
| Online | Respondents Total |
||
| The New York Times | 20% (17) | 87% (75) | 86 |
| USA Today | 42% (24) | 60% (34) | 57 |
| The Washington Times | 7% (9) | 95% (129) | 136 |
| The Boston Globe | 12% (3) | 92% (24) | 26 |
| The Wall Street Journal | 27% (51) | 78% (147) | 189 |
| The Financial Times | 15% (4) | 89% (24) | 27 |
| The Guardian | 5% (2) | 100% (39) | 39 |
| The Washington Post | 8% (8) | 93% (97) | 104 |
| The Hill | 3% (1) | 97% (29) | 30 |
| The Los Angeles Times | 10% (4) | 90% (37) | 41 |
| The Philadelphia Inquirer | 50% (7) | 71% (10) | 14 |
| The Christian Science Monitor | 4% (1) | 96% (23) | 24 |
| Roll Call | 4% (1) | 96% (22) | 23 |
| National Journal | 0% (0) | 100% (23) | 23 |
| The Jerusalem Post | 2% (1) | 98% (55) | 56 |
| Total Respondents | 279 | ||
| (skipped this question) | 196 | ||
| 13. Magazines you read regularly: |
|---|
| Online | Respondents Total |
||
| The Advocate | 0% (0) | 100% (2) | 2 |
| American Rifleman | 95% (55) | 7% (4) | 58 |
| The American Prospect | 22% (2) | 89% (8) | 9 |
| Atlantic Monthly | 75% (9) | 42% (5) | 12 |
| Barrons | 75% (3) | 25% (1) | 4 |
| Business 2.0 | 57% (4) | 43% (3) | 7 |
| Business Week | 53% (10) | 47% (9) | 19 |
| Christianity Today | 25% (2) | 75% (6) | 8 |
| Depatures | 0% (0) | 0% (0) | 0 |
| The Economist | 59% (20) | 47% (16) | 34 |
| Editor & Publisher | 0% (0) | 100% (3) | 3 |
| Esquire | 100% (2) | 0% (0) | 2 |
| Forbes | 55% (16) | 52% (15) | 29 |
| Foreign Policy | 31% (4) | 69% (9) | 13 |
| Fortune | 65% (11) | 41% (7) | 17 |
| Guidepost | 100% (5) | 0% (0) | 5 |
| Harpers | 0% (0) | 0% (0) | 0 |
| Harvard Business Review | 100% (3) | 0% (0) | 3 |
| Inc. | 33% (1) | 67% (2) | 3 |
| The Jerusalem report | 20% (1) | 80% (4) | 5 |
| Money | 75% (9) | 25% (3) | 12 |
| Mother Jones | 0% (0) | 100% (2) | 2 |
| National Geographic | 87% (41) | 17% (8) | 47 |
| The Nation | 0% (0) | 100% (7) | 7 |
| National Review | 38% (52) | 72% (98) | 137 |
| New York | 0% (0) | 0% (0) | 0 |
| The New Yorker | 100% (3) | 0% (0) | 3 |
| The New York Review of Books | 33% (1) | 67% (2) | 3 |
| The New Republic | 33% (4) | 75% (9) | 12 |
| New Scientist | 33% (2) | 83% (5) | 6 |
| Newsweek | 79% (22) | 29% (8) | 28 |
| NRA Rifleman | 85% (34) | 15% (6) | 40 |
| Onion | 25% (13) | 80% (41) | 51 |
| Popular Science | 77% (36) | 30% (14) | 47 |
| Reason Magazine | 57% (8) | 50% (7) | 14 |
| Rolling Stone | 43% (3) | 57% (4) | 7 |
| Scientific American | 75% (21) | 39% (11) | 28 |
| The Smithsonian | 93% (13) | 7% (1) | 14 |
| Salon | 17% (1) | 83% (5) | 6 |
| Slate | 5% (1) | 95% (18) | 19 |
| Smart Money | 50% (3) | 50% (3) | 6 |
| Soldier of Fortune | 71% (5) | 29% (2) | 7 |
| Time | 81% (25) | 26% (8) | 31 |
| The Week | 75% (3) | 25% (1) | 4 |
| Time | 85% (11) | 23% (3) | 13 |
| US News & World Reports | 65% (24) | 46% (17) | 37 |
| Utne Reader | 0% (0) | 0% (0) | 0 |
| Vanity Fair | 67% (2) | 33% (1) | 3 |
| The Washington Monthly | 0% (0) | 100% (2) | 2 |
| Weekly Standard | 23% (24) | 85% (88) | 103 |
| Wired | 60% (12) | 40% (8) | 20 |
| Total Respondents | 302 | ||
| (skipped this question) | 173 | ||
| 14. Please rate how well the following media provide you with news and opinion: |
|---|
| Usefulness | ||||||
| NA | Worthless | Somewhat useful | Useful | Extremely useful | Response Total |
|
| Word of mouth | 15% (57) | 21% (83) | 51% (198) | 12% (47) | 2% (7) | 392 |
| Television | 2% (9) | 30% (134) | 46% (206) | 21% (95) | 2% (8) | 452 |
| Radio | 9% (42) | 6% (28) | 28% (124) | 39% (172) | 17% (77) | 443 |
| Newspapers (print) | 12% (50) | 36% (150) | 37% (156) | 13% (55) | 2% (9) | 420 |
| Newspapers (online) | 9% (39) | 12% (52) | 49% (207) | 26% (111) | 3% (14) | 423 |
| Magazines (print) | 21% (84) | 26% (103) | 36% (147) | 15% (59) | 2% (10) | 403 |
| Magazines (online) | 22% (87) | 14% (56) | 36% (142) | 21% (82) | 6% (23) | 390 |
| Blogs | 0% (1) | 1% (5) | 10% (46) | 37% (172) | 52% (238) | 462 |
| Forums | 36% (135) | 15% (55) | 28% (106) | 18% (66) | 3% (13) | 375 |
| % of total media consumption | ||||||||||||
| 0 | 10 | 20 | 30 | 40 | 50 | 60 | 70 | 80 | 90 | 100 | Response Total |
|
| Word of mouth | 38% (118) | 49% (153) | 10% (32) | 2% (7) | 0% (1) | 1% (3) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 314 |
| Television | 20% (81) | 45% (183) | 19% (76) | 9% (36) | 4% (16) | 3% (12) | 1% (3) | 0% (1) | 0% (0) | 0% (1) | 0% (0) | 409 |
| Radio | 13% (51) | 35% (136) | 22% (85) | 17% (66) | 6% (25) | 4% (17) | 2% (6) | 1% (2) | 0% (1) | 1% (5) | 0% (0) | 394 |
| Newspapers (print) | 38% (125) | 44% (147) | 11% (38) | 4% (14) | 1% (3) | 2% (5) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 332 |
| Newspapers (online) | 19% (68) | 52% (187) | 18% (63) | 8% (30) | 1% (5) | 1% (2) | 0% (1) | 0% (1) | 1% (2) | 0% (1) | 0% (0) | 360 |
| Magazines (print) | 40% (121) | 48% (143) | 9% (28) | 2% (6) | 0% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 299 |
| Magazines (online) | 29% (86) | 53% (156) | 12% (36) | 4% (11) | 1% (2) | 0% (0) | 0% (0) | 0% (1) | 0% (1) | 0% (0) | 0% (0) | 293 |
| Blogs | 1% (5) | 11% (49) | 20% (86) | 18% (80) | 15% (66) | 14% (61) | 8% (36) | 7% (29) | 3% (11) | 3% (12) | 1% (3) | 438 |
| Forums | 47% (124) | 39% (103) | 8% (21) | 3% (9) | 1% (2) | 2% (5) | 0% (0) | 0% (1) | 0% (1) | 0% (0) | 0% (0) | 266 |
| Total Respondents | 470 | |||||||||||
| (skipped this question) | 5 | |||||||||||
| 15. Do you have your own blog? |
|---|
| Response Percent |
Response Total |
||
| Yes | 16.03% | 76 | |
| No | 83.97% | 398 | |
| Total Respondents | 474 | ||
| (skipped this question) | 1 | ||
| 16. Why do you blog? |
|---|
| Response Percent |
Response Total |
||
| To influence public opinion. | 38.67% | 29 | |
| To let off steam. | 58.67% | 44 | |
| For money. | 4.00% | 3 | |
| For fame. | 6.67% | 5 | |
| To meet new people. | 6.67% | 5 | |
| To formulate new ideas. | 36.00% | 27 | |
| To stay in touch with old friends. | 20.00% | 15 | |
| To keep track of my thoughts. | 52.00% | 39 | |
| I'm not sure, but I love it. | 26.67% | 20 | |
| To smite my enemies. | 18.67% | 14 | |
| To praise my friends. | 6.67% | 5 | |
| Other (please specify) | 12.00% | 9 | |
| Total Respondents | 75 | ||
| (skipped this question) | 400 | ||
| 17. When did you start blogging? |
|---|
| Response Percent |
Response Total |
||
| 1998 | 0.00% | 0 | |
| 1999 | 1.33% | 1 | |
| 2000 | 1.33% | 1 | |
| 2001 | 6.67% | 5 | |
| 2002 | 2.67% | 2 | |
| 2003 | 9.33% | 7 | |
| 2004 | 29.33% | 22 | |
| 2005 | 37.33% | 28 | |
| 2006 | 12.00% | 9 | |
| Total Respondents | 75 | ||
| (skipped this question) | 400 | ||
| 18. How many blogs do you read daily? |
|---|
| Response Percent |
Response Total |
||
| 1 | 5.26% | 25 | |
| 2 | 8.00% | 38 | |
| 3 | 12.00% | 57 | |
| 4 | 7.37% | 35 | |
| 5 | 16.63% | 79 | |
| 6 | 7.16% | 34 | |
| 7 | 3.37% | 16 | |
| 8 | 4.63% | 22 | |
| 9 | 0.63% | 3 | |
| 10 | 11.58% | 55 | |
| 11-15 | 13.68% | 65 | |
| 16-25 | 6.74% | 32 | |
| 26-50 | 2.11% | 10 | |
| 51-100 | 0.42% | 2 | |
| 101-200 | 0.42% | 2 | |
| 200+ | 0.00% | 0 | |
| Total Respondents | 475 | ||
| (skipped this question) | 0 | ||
| 19. Do you leave comments in other people's blogs? |
|---|
| Response Percent |
Response Total |
||
| Yes | 53.08% | 250 | |
| No | 46.92% | 221 | |
| Total Respondents | 471 | ||
| (skipped this question) | 4 | ||
| 20. In an average week, roughly how many hours do you spend reading blogs? |
|---|
| Response Percent |
Response Total |
||
| 0 | 0.00% | 0 | |
| 1 | 2.11% | 10 | |
| 2 | 6.53% | 31 | |
| 3 | 6.74% | 32 | |
| 4 | 6.32% | 30 | |
| 5 | 9.47% | 45 | |
| 6 | 4.84% | 23 | |
| 7 | 7.37% | 35 | |
| 8 | 5.47% | 26 | |
| 9 | 1.89% | 9 | |
| 10 | 16.63% | 79 | |
| 11 | 1.05% | 5 | |
| 12 | 4.00% | 19 | |
| 13 | 0.21% | 1 | |
| 14 | 3.58% | 17 | |
| 15 | 8.00% | 38 | |
| 16 | 0.84% | 4 | |
| 17 | 0.63% | 3 | |
| 18 | 0.84% | 4 | |
| 19-24 | 9.26% | 44 | |
| 24-30 | 3.16% | 15 | |
| 30-36 | 0.42% | 2 | |
| 36+ | 0.63% | 3 | |
| Total Respondents | 475 | ||
| (skipped this question) | 0 | ||
| 21. You read blogs for: |
|---|
| Response Percent |
Response Total |
||
| Faster news | 62.50% | 295 | |
| Latest trends | 22.46% | 106 | |
| Transparent biases | 50.85% | 240 | |
| Better perspective | 83.05% | 392 | |
| More personality | 39.62% | 187 | |
| More honesty | 70.34% | 332 | |
| News I can't find elsewhere | 79.03% | 373 | |
| Links | 47.03% | 222 | |
| Humor | 64.41% | 304 | |
| Other (please specify) | 6.14% | 29 | |
| Total Respondents | 472 | ||
| (skipped this question) | 3 | ||
| 22. List up to ten of your favorite blogs (to make this data parsable and useful for bloggers, please put each blog name on a new row and provide at least the first full word of blog's name): |
|---|
| 23. Referring blog: |
|---|
| 24. You read blogs via RSS: |
|---|
| Response Percent |
Response Total |
||
| Never | 72.41% | 315 | |
| Occasionally | 19.77% | 86 | |
| Often | 4.37% | 19 | |
| Always | 3.91% | 17 | |
| Total Respondents | 435 | ||
| (skipped this question) | 40 | ||
| 25. You listen to how many podcasts each week: |
|---|
| Response Percent |
Response Total |
||
| Never | 83.73% | 386 | |
| 1 | 8.03% | 37 | |
| 2 | 3.47% | 16 | |
| 3 | 1.30% | 6 | |
| 4 | 1.30% | 6 | |
| 5 | 1.08% | 5 | |
| 6 | 0.43% | 2 | |
| 7 | 0.00% | 0 | |
| 8 | 0.00% | 0 | |
| 9 | 0.00% | 0 | |
| 10 | 0.22% | 1 | |
| 11-15 | 0.43% | 2 | |
| 16-25 | 0.00% | 0 | |
| >25 | 0.00% | 0 | |
| Total Respondents | 461 | ||
| (skipped this question) | 14 | ||