| 1. Age? |
|---|
| Response Percent |
Response Total |
||
| <14 | 0.00% | 0 | |
| 14-21 | 2.12% | 5 | |
| 21-30 | 20.34% | 48 | |
| 31-40 | 21.19% | 50 | |
| 41-50 | 25.00% | 59 | |
| 51-60 | 23.31% | 55 | |
| 61-70 | 6.78% | 16 | |
| 71+ | 1.27% | 3 | |
| Total Respondents | 236 | ||
| (skipped this question) | 2 | ||
| 2. Sex |
|---|
| Response Percent |
Response Total |
||
| Male | 74.15% | 175 | |
| Female | 25.85% | 61 | |
| Total Respondents | 236 | ||
| (skipped this question) | 2 | ||
| 3. Annual family income: |
|---|
| Response Percent |
Response Total |
||
| 0-$10,000 | 3.11% | 7 | |
| $10-$20,000 | 3.11% | 7 | |
| $20-30,000 | 2.22% | 5 | |
| $30-$45,000 | 8.44% | 19 | |
| $45-$60,000 | 8.44% | 19 | |
| $60-$90,000 | 24.44% | 55 | |
| $90-$120,000 | 20.44% | 46 | |
| $120-$150,000 | 11.11% | 25 | |
| $150-$200,000 | 8.89% | 20 | |
| $200-$300,000 | 4.89% | 11 | |
| $300-$500,000 | 2.67% | 6 | |
| >$500,000 | 2.22% | 5 | |
| Total Respondents | 225 | ||
| (skipped this question) | 13 | ||
| 4. Household size: |
|---|
| Response Percent |
Response Total |
||
| 1 | 27.04% | 63 | |
| 2 | 36.05% | 84 | |
| 3 | 14.16% | 33 | |
| 4 | 15.02% | 35 | |
| 5 | 6.01% | 14 | |
| 6 | 1.29% | 3 | |
| 7 | 0.00% | 0 | |
| 8+ | 0.43% | 1 | |
| Total Respondents | 233 | ||
| (skipped this question) | 5 | ||
| 5. Job title: |
|---|
| Response Percent |
Response Total |
||
| Accountant/auditor | 1.27% | 3 | |
| Admin Assistant | 1.27% | 3 | |
| Analyst | 2.97% | 7 | |
| Artist/musician/entertainer | 0.42% | 1 | |
| Architect | 0.85% | 2 | |
| Associate | 1.27% | 3 | |
| Broker/trader/adviser | 0.42% | 1 | |
| CEO/Chairman/President | 0.42% | 1 | |
| CFO,COO,CTO,CIO | 0.85% | 2 | |
| Clergy | 0.00% | 0 | |
| Clerical worker | 1.27% | 3 | |
| Computer professional | 8.47% | 20 | |
| Consultant | 5.93% | 14 | |
| Director | 3.81% | 9 | |
| Doctor | 0.42% | 1 | |
| Educator | 5.08% | 12 | |
| Engineer | 5.51% | 13 | |
| Entrepreneur | 1.69% | 4 | |
| Government official | 2.12% | 5 | |
| Health care worker (other than Dr.) | 0.42% | 1 | |
| Homemaker | 2.97% | 7 | |
| Lawyer/Judge | 12.29% | 29 | |
| Manager | 2.54% | 6 | |
| Military officer | 0.85% | 2 | |
| Partner/principal/owner | 1.27% | 3 | |
| Researcher | 1.69% | 4 | |
| Sales | 1.69% | 4 | |
| Skilled labor | 0.42% | 1 | |
| Scientist | 1.69% | 4 | |
| Service provider | 0.00% | 0 | |
| Student | 7.63% | 18 | |
| Supervisor | 0.85% | 2 | |
| Technician | 1.27% | 3 | |
| Vice President | 1.27% | 3 | |
| Writer/editor | 4.66% | 11 | |
| Retired | 8.05% | 19 | |
| Other (please specify) | 6.36% | 15 | |
| Total Respondents | 236 | ||
| (skipped this question) | 2 | ||
| 6. Your education: |
|---|
| Response Percent |
Response Total |
||
| High school graduate | 2.12% | 5 | |
| Some college | 19.49% | 46 | |
| College graduate | 34.75% | 82 | |
| Post-graduate degree | 43.64% | 103 | |
| Total Respondents | 236 | ||
| (skipped this question) | 2 | ||
| 7. Industry: |
|---|
| Response Percent |
Response Total |
||
| Accounting | 0.44% | 1 | |
| Agriculture | 0.44% | 1 | |
| Architecture, Design | 0.88% | 2 | |
| Arts, Entertainment | 2.63% | 6 | |
| Computers, Software, Tech | 11.40% | 26 | |
| Construction | 1.32% | 3 | |
| Consulting | 2.19% | 5 | |
| Education | 12.28% | 28 | |
| Engineering | 3.51% | 8 | |
| Finance, Banking, Brokerage | 6.58% | 15 | |
| Government, Diplomacy | 6.14% | 14 | |
| Health care | 2.19% | 5 | |
| Homemaker | 1.32% | 3 | |
| Import, Export, Trade | 0.00% | 0 | |
| Information Management/Library | 1.75% | 4 | |
| Insurance | 0.44% | 1 | |
| Legal | 15.35% | 35 | |
| Manufacturing | 1.75% | 4 | |
| MarCom, Advertising, PR | 3.51% | 8 | |
| Media | 5.26% | 12 | |
| Military | 2.19% | 5 | |
| Non-profit/Associations | 0.44% | 1 | |
| Pharmaceuticals | 2.19% | 5 | |
| Politics | 1.32% | 3 | |
| Real-estate | 0.44% | 1 | |
| Recruiting/HR | 0.44% | 1 | |
| Religious | 0.88% | 2 | |
| Retired | 3.07% | 7 | |
| R&D | 1.75% | 4 | |
| Retail | 1.75% | 4 | |
| Social Services | 0.00% | 0 | |
| Telecommunications | 3.51% | 8 | |
| Transport | 0.88% | 2 | |
| Travel, Hospitality | 0.88% | 2 | |
| Wholesale | 0.88% | 2 | |
| Total Respondents | 228 | ||
| (skipped this question) | 10 | ||
| 8. Politically, you are: |
|---|
| Response Percent |
Response Total |
||
| Apolitical | 1.75% | 4 | |
| Democrat | 10.92% | 25 | |
| Republican | 35.81% | 82 | |
| Libertarian | 25.33% | 58 | |
| Independent | 25.76% | 59 | |
| Green | 0.44% | 1 | |
| Total Respondents | 229 | ||
| (skipped this question) | 9 | ||
| 9. In the last 6 months, how much money have you spent online in each of the following categories? |
|---|
| Spending range | ||||||||||
| 0 | $1-$100 | $100-$199 | $200-$499 | $500-$999 | $1000-$1499 | $1500-$2499 | $2500-$4999 | $5000+ | Response Total |
|
| Contributed to a cause/campaign | 49% (105) | 23% (48) | 9% (19) | 10% (21) | 5% (11) | 3% (6) | 1% (2) | 0% (1) | 0% (0) | 213 |
| Clothes | 37% (80) | 10% (22) | 17% (37) | 20% (44) | 9% (20) | 5% (10) | 0% (1) | 1% (3) | 0% (1) | 218 |
| Software | 35% (76) | 29% (62) | 18% (38) | 9% (20) | 7% (16) | 1% (2) | 1% (2) | 0% (0) | 0% (0) | 216 |
| Music | 28% (62) | 46% (102) | 16% (35) | 6% (13) | 2% (4) | 1% (3) | 0% (0) | 0% (0) | 0% (1) | 220 |
| Books | 15% (34) | 29% (68) | 22% (50) | 24% (56) | 6% (13) | 3% (6) | 1% (2) | 1% (2) | 0% (1) | 232 |
| Plane tickets | 36% (77) | 0% (0) | 2% (4) | 12% (25) | 18% (38) | 13% (27) | 10% (21) | 7% (14) | 4% (8) | 214 |
| Computer | 49% (105) | 7% (15) | 6% (12) | 8% (18) | 6% (12) | 11% (24) | 6% (13) | 5% (11) | 2% (4) | 214 |
| Consumer electronics | 43% (93) | 13% (27) | 9% (20) | 13% (28) | 10% (21) | 7% (14) | 3% (6) | 1% (3) | 1% (2) | 214 |
| Subscription to a publication | 46% (97) | 40% (84) | 10% (22) | 2% (5) | 1% (3) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 211 |
| Total Respondents | 235 | |||||||||
| (skipped this question) | 3 | |||||||||
| 10. Which of the following have you done in the last twelve months: |
|---|
| Response Percent |
Response Total |
||
| Written or called any politician at the state, local, or national level | 64.77% | 125 | |
| Attended a political rally, speech, or organized protest of any kind | 19.69% | 38 | |
| Attended a public meeting on town or school affairs | 37.31% | 72 | |
| Held or run for political office | 2.59% | 5 | |
| Served on a committee for some local organization | 35.75% | 69 | |
| Served as an officer for some club or organization | 31.61% | 61 | |
| Written a letter to the Editor of a newspaper or magazine or called a live radio or TV show to express an opinion | 38.86% | 75 | |
| Signed a petition | 49.74% | 96 | |
| Worked for a political party | 10.36% | 20 | |
| Made a speech | 21.24% | 41 | |
| Written an article for a magazine or newspaper | 18.13% | 35 | |
| Been an active member of any group that tries to influence public policy or government | 21.76% | 42 | |
| Total Respondents | 193 | ||
| (skipped this question) | 45 | ||
| 11. In an average week, how many friends and colleagues do you e-mail, IM or talk with about political news or opinions? (Please exclude web postings.) |
|---|
| Response Percent |
Response Total |
||
| 1-5 | 54.08% | 126 | |
| 5-10 | 25.75% | 60 | |
| 11-20 | 11.59% | 27 | |
| 21-30 | 3.43% | 8 | |
| 31-40 | 1.72% | 4 | |
| 41-50 | 0.43% | 1 | |
| 51-60 | 1.29% | 3 | |
| 61-70 | 0.43% | 1 | |
| 71-80 | 0.00% | 0 | |
| 81-100 | 0.43% | 1 | |
| 101-150 | 0.00% | 0 | |
| 151-200 | 0.00% | 0 | |
| 200+ | 0.86% | 2 | |
| Total Respondents | 233 | ||
| (skipped this question) | 5 | ||
| 12. What newspapers do you read at least once a week? |
|---|
| Online | Respondents Total |
||
| The New York Times | 25% (28) | 89% (101) | 113 |
| USA Today | 48% (11) | 52% (12) | 23 |
| The Washington Times | 10% (5) | 94% (48) | 51 |
| The Boston Globe | 23% (5) | 91% (20) | 22 |
| The Wall Street Journal | 33% (38) | 83% (95) | 115 |
| The Financial Times | 17% (3) | 89% (16) | 18 |
| The Guardian | 0% (0) | 100% (21) | 21 |
| The Washington Post | 9% (9) | 97% (102) | 105 |
| The Hill | 11% (1) | 100% (9) | 9 |
| The Los Angeles Times | 12% (4) | 91% (30) | 33 |
| The Philadelphia Inquirer | 29% (2) | 86% (6) | 7 |
| The Christian Science Monitor | 13% (2) | 94% (15) | 16 |
| Roll Call | 0% (0) | 100% (6) | 6 |
| National Journal | 22% (2) | 100% (9) | 9 |
| The Jerusalem Post | 0% (0) | 100% (16) | 16 |
| Total Respondents | 179 | ||
| (skipped this question) | 59 | ||
| 13. Magazines you read regularly: |
|---|
| Online | Respondents Total |
||
| The Advocate | 50% (2) | 50% (2) | 4 |
| American Rifleman | 100% (14) | 0% (0) | 14 |
| The American Prospect | 25% (1) | 75% (3) | 4 |
| Atlantic Monthly | 74% (26) | 31% (11) | 35 |
| Barrons | 64% (7) | 45% (5) | 11 |
| Business 2.0 | 75% (6) | 25% (2) | 8 |
| Business Week | 50% (7) | 57% (8) | 14 |
| Christianity Today | 100% (3) | 0% (0) | 3 |
| Depatures | 0% (0) | 0% (0) | 0 |
| The Economist | 74% (34) | 43% (20) | 46 |
| Editor & Publisher | 0% (0) | 100% (11) | 11 |
| Esquire | 100% (9) | 0% (0) | 9 |
| Forbes | 89% (17) | 37% (7) | 19 |
| Foreign Policy | 43% (6) | 57% (8) | 14 |
| Fortune | 100% (8) | 25% (2) | 8 |
| Guidepost | 100% (3) | 0% (0) | 3 |
| Harpers | 100% (6) | 17% (1) | 6 |
| Harvard Business Review | 50% (2) | 75% (3) | 4 |
| Inc. | 67% (2) | 33% (1) | 3 |
| The Jerusalem report | 0% (0) | 100% (3) | 3 |
| Money | 71% (5) | 29% (2) | 7 |
| Mother Jones | 100% (6) | 0% (0) | 6 |
| National Geographic | 93% (28) | 7% (2) | 30 |
| The Nation | 20% (1) | 80% (4) | 5 |
| National Review | 26% (19) | 82% (59) | 72 |
| New York | 40% (2) | 60% (3) | 5 |
| The New Yorker | 76% (25) | 33% (11) | 33 |
| The New York Review of Books | 33% (2) | 67% (4) | 6 |
| The New Republic | 21% (5) | 88% (21) | 24 |
| New Scientist | 57% (4) | 43% (3) | 7 |
| Newsweek | 74% (20) | 30% (8) | 27 |
| NRA Rifleman | 100% (8) | 0% (0) | 8 |
| Onion | 31% (13) | 81% (34) | 42 |
| Popular Science | 78% (7) | 22% (2) | 9 |
| Reason Magazine | 20% (5) | 84% (21) | 25 |
| Rolling Stone | 88% (7) | 13% (1) | 8 |
| Scientific American | 73% (11) | 33% (5) | 15 |
| The Smithsonian | 78% (14) | 22% (4) | 18 |
| Salon | 0% (0) | 100% (13) | 13 |
| Slate | 0% (0) | 100% (56) | 56 |
| Smart Money | 100% (2) | 0% (0) | 2 |
| Soldier of Fortune | 75% (3) | 25% (1) | 4 |
| Time | 72% (13) | 39% (7) | 18 |
| The Week | 100% (3) | 33% (1) | 3 |
| Time | 67% (4) | 33% (2) | 6 |
| US News & World Reports | 59% (10) | 47% (8) | 17 |
| Utne Reader | 50% (1) | 50% (1) | 2 |
| Vanity Fair | 71% (10) | 29% (4) | 14 |
| The Washington Monthly | 11% (1) | 89% (8) | 9 |
| Weekly Standard | 30% (12) | 80% (32) | 40 |
| Wired | 70% (14) | 40% (8) | 20 |
| Total Respondents | 185 | ||
| (skipped this question) | 53 | ||
| 14. Please rate how well the following media provide you with news and opinion: |
|---|
| Usefulness | ||||||
| NA | Worthless | Somewhat useful | Useful | Extremely useful | Response Total |
|
| Word of mouth | 13% (25) | 20% (39) | 51% (102) | 16% (31) | 2% (3) | 200 |
| Television | 6% (13) | 28% (62) | 48% (107) | 18% (40) | 0% (1) | 223 |
| Radio | 14% (31) | 13% (29) | 37% (81) | 25% (55) | 10% (22) | 218 |
| Newspapers (print) | 13% (28) | 17% (37) | 38% (82) | 24% (52) | 9% (19) | 218 |
| Newspapers (online) | 4% (9) | 6% (13) | 41% (90) | 36% (81) | 13% (29) | 222 |
| Magazines (print) | 14% (30) | 10% (21) | 43% (90) | 24% (50) | 8% (17) | 208 |
| Magazines (online) | 14% (30) | 4% (8) | 42% (88) | 31% (64) | 9% (19) | 209 |
| Blogs | 0% (0) | 0% (1) | 13% (30) | 40% (93) | 47% (109) | 233 |
| Forums | 47% (88) | 17% (32) | 24% (45) | 9% (16) | 3% (6) | 187 |
| % of total media consumption | ||||||||||||
| 0 | 10 | 20 | 30 | 40 | 50 | 60 | 70 | 80 | 90 | 100 | Response Total |
|
| Word of mouth | 34% (53) | 56% (88) | 7% (11) | 2% (3) | 0% (0) | 0% (0) | 0% (0) | 1% (1) | 0% (0) | 0% (0) | 0% (0) | 156 |
| Television | 23% (44) | 50% (96) | 16% (31) | 7% (14) | 3% (5) | 1% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 191 |
| Radio | 24% (42) | 40% (70) | 25% (44) | 7% (13) | 1% (2) | 2% (3) | 0% (0) | 0% (0) | 0% (0) | 1% (1) | 0% (0) | 175 |
| Newspapers (print) | 26% (45) | 43% (75) | 20% (35) | 6% (11) | 3% (6) | 1% (2) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 174 |
| Newspapers (online) | 8% (15) | 48% (94) | 28% (55) | 10% (19) | 4% (7) | 1% (2) | 2% (3) | 1% (1) | 0% (0) | 0% (0) | 0% (0) | 196 |
| Magazines (print) | 27% (45) | 59% (100) | 8% (14) | 4% (6) | 1% (1) | 1% (2) | 1% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 169 |
| Magazines (online) | 20% (33) | 55% (91) | 17% (28) | 7% (11) | 1% (2) | 1% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 166 |
| Blogs | 0% (1) | 13% (28) | 19% (41) | 23% (49) | 19% (41) | 11% (23) | 6% (13) | 3% (6) | 4% (9) | 2% (5) | 0% (1) | 217 |
| Forums | 68% (81) | 24% (29) | 4% (5) | 2% (2) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 3% (3) | 0% (0) | 0% (0) | 120 |
| Total Respondents | 235 | |||||||||||
| (skipped this question) | 3 | |||||||||||
| 15. Do you have your own blog? |
|---|
| Response Percent |
Response Total |
||
| Yes | 36.86% | 87 | |
| No | 63.14% | 149 | |
| Total Respondents | 236 | ||
| (skipped this question) | 2 | ||
| 16. Why do you blog? |
|---|
| Response Percent |
Response Total |
||
| To influence public opinion. | 33.72% | 29 | |
| To let off steam. | 33.72% | 29 | |
| For money. | 3.49% | 3 | |
| For fame. | 8.14% | 7 | |
| To meet new people. | 13.95% | 12 | |
| To formulate new ideas. | 43.02% | 37 | |
| To stay in touch with old friends. | 22.09% | 19 | |
| To keep track of my thoughts. | 59.30% | 51 | |
| I'm not sure, but I love it. | 22.09% | 19 | |
| To smite my enemies. | 6.98% | 6 | |
| To praise my friends. | 1.16% | 1 | |
| Other (please specify) | 22.09% | 19 | |
| Total Respondents | 86 | ||
| (skipped this question) | 152 | ||
| 17. When did you start blogging? |
|---|
| Response Percent |
Response Total |
||
| 1998 | 1.16% | 1 | |
| 1999 | 1.16% | 1 | |
| 2000 | 1.16% | 1 | |
| 2001 | 3.49% | 3 | |
| 2002 | 8.14% | 7 | |
| 2003 | 10.47% | 9 | |
| 2004 | 32.56% | 28 | |
| 2005 | 39.53% | 34 | |
| 2006 | 2.33% | 2 | |
| Total Respondents | 86 | ||
| (skipped this question) | 152 | ||
| 18. How many blogs do you read daily? |
|---|
| Response Percent |
Response Total |
||
| 1 | 1.68% | 4 | |
| 2 | 2.52% | 6 | |
| 3 | 2.94% | 7 | |
| 4 | 2.94% | 7 | |
| 5 | 10.50% | 25 | |
| 6 | 8.40% | 20 | |
| 7 | 7.56% | 18 | |
| 8 | 2.94% | 7 | |
| 9 | 0.42% | 1 | |
| 10 | 13.87% | 33 | |
| 11-15 | 24.79% | 59 | |
| 16-25 | 14.71% | 35 | |
| 26-50 | 5.88% | 14 | |
| 51-100 | 0.00% | 0 | |
| 101-200 | 0.84% | 2 | |
| 200+ | 0.00% | 0 | |
| Total Respondents | 238 | ||
| (skipped this question) | 0 | ||
| 19. Do you leave comments in other people's blogs? |
|---|
| Response Percent |
Response Total |
||
| Yes | 61.80% | 144 | |
| No | 38.20% | 89 | |
| Total Respondents | 233 | ||
| (skipped this question) | 5 | ||
| 20. In an average week, roughly how many hours do you spend reading blogs? |
|---|
| Response Percent |
Response Total |
||
| 0 | 0.00% | 0 | |
| 1 | 1.68% | 4 | |
| 2 | 3.36% | 8 | |
| 3 | 4.20% | 10 | |
| 4 | 4.20% | 10 | |
| 5 | 7.56% | 18 | |
| 6 | 2.52% | 6 | |
| 7 | 3.78% | 9 | |
| 8 | 3.78% | 9 | |
| 9 | 0.84% | 2 | |
| 10 | 21.43% | 51 | |
| 11 | 0.00% | 0 | |
| 12 | 4.62% | 11 | |
| 13 | 0.00% | 0 | |
| 14 | 6.72% | 16 | |
| 15 | 12.61% | 30 | |
| 16 | 1.26% | 3 | |
| 17 | 0.00% | 0 | |
| 18 | 1.68% | 4 | |
| 19-24 | 13.87% | 33 | |
| 24-30 | 3.36% | 8 | |
| 30-36 | 1.26% | 3 | |
| 36+ | 1.26% | 3 | |
| Total Respondents | 238 | ||
| (skipped this question) | 0 | ||
| 21. You read blogs for: |
|---|
| Response Percent |
Response Total |
||
| Faster news | 64.41% | 152 | |
| Latest trends | 37.71% | 89 | |
| Transparent biases | 51.69% | 122 | |
| Better perspective | 80.51% | 190 | |
| More personality | 61.86% | 146 | |
| More honesty | 60.17% | 142 | |
| News I can't find elsewhere | 78.39% | 185 | |
| Links | 59.32% | 140 | |
| Humor | 65.68% | 155 | |
| Other (please specify) | 7.20% | 17 | |
| Total Respondents | 236 | ||
| (skipped this question) | 2 | ||
| 22. List up to ten of your favorite blogs (to make this data parsable and useful for bloggers, please put each blog name on a new row and provide at least the first full word of blog's name): |
|---|
| 23. Referring blog: |
|---|
| 24. You read blogs via RSS: |
|---|
| Response Percent |
Response Total |
||
| Never | 69.74% | 159 | |
| Occasionally | 14.04% | 32 | |
| Often | 7.89% | 18 | |
| Always | 8.33% | 19 | |
| Total Respondents | 228 | ||
| (skipped this question) | 10 | ||
| 25. You listen to how many podcasts each week: |
|---|
| Response Percent |
Response Total |
||
| Never | 65.82% | 156 | |
| 1 | 13.50% | 32 | |
| 2 | 10.13% | 24 | |
| 3 | 4.64% | 11 | |
| 4 | 2.11% | 5 | |
| 5 | 2.95% | 7 | |
| 6 | 0.00% | 0 | |
| 7 | 0.42% | 1 | |
| 8 | 0.00% | 0 | |
| 9 | 0.00% | 0 | |
| 10 | 0.42% | 1 | |
| 11-15 | 0.00% | 0 | |
| 16-25 | 0.00% | 0 | |
| >25 | 0.00% | 0 | |
| Total Respondents | 237 | ||
| (skipped this question) | 1 | ||