| 1. Age? |
|---|
| Response Percent |
Response Total |
||
| <14 | 1.19% | 1 | |
| 14-21 | 15.48% | 13 | |
| 21-30 | 30.95% | 26 | |
| 31-40 | 21.43% | 18 | |
| 41-50 | 21.43% | 18 | |
| 51-60 | 5.95% | 5 | |
| 61-70 | 3.57% | 3 | |
| 71+ | 0.00% | 0 | |
| Total Respondents | 84 | ||
| (skipped this question) | 0 | ||
| 2. Sex |
|---|
| Response Percent |
Response Total |
||
| Male | 72.62% | 61 | |
| Female | 27.38% | 23 | |
| Total Respondents | 84 | ||
| (skipped this question) | 0 | ||
| 3. Annual family income: |
|---|
| Response Percent |
Response Total |
||
| 0-$10,000 | 10.13% | 8 | |
| $10-$20,000 | 7.59% | 6 | |
| $20-30,000 | 7.59% | 6 | |
| $30-$45,000 | 8.86% | 7 | |
| $45-$60,000 | 13.92% | 11 | |
| $60-$90,000 | 17.72% | 14 | |
| $90-$120,000 | 15.19% | 12 | |
| $120-$150,000 | 8.86% | 7 | |
| $150-$200,000 | 6.33% | 5 | |
| $200-$300,000 | 2.53% | 2 | |
| $300-$500,000 | 0.00% | 0 | |
| >$500,000 | 1.27% | 1 | |
| Total Respondents | 79 | ||
| (skipped this question) | 5 | ||
| 4. Household size: |
|---|
| Response Percent |
Response Total |
||
| 1 | 32.91% | 26 | |
| 2 | 24.05% | 19 | |
| 3 | 17.72% | 14 | |
| 4 | 18.99% | 15 | |
| 5 | 3.80% | 3 | |
| 6 | 2.53% | 2 | |
| 7 | 0.00% | 0 | |
| 8+ | 0.00% | 0 | |
| Total Respondents | 79 | ||
| (skipped this question) | 5 | ||
| 5. Job title: |
|---|
| Response Percent |
Response Total |
||
| Accountant/auditor | 1.19% | 1 | |
| Admin Assistant | 0.00% | 0 | |
| Analyst | 1.19% | 1 | |
| Artist/musician/entertainer | 2.38% | 2 | |
| Architect | 1.19% | 1 | |
| Associate | 0.00% | 0 | |
| Broker/trader/adviser | 0.00% | 0 | |
| CEO/Chairman/President | 2.38% | 2 | |
| CFO,COO,CTO,CIO | 0.00% | 0 | |
| Clergy | 0.00% | 0 | |
| Clerical worker | 0.00% | 0 | |
| Computer professional | 9.52% | 8 | |
| Consultant | 5.95% | 5 | |
| Director | 4.76% | 4 | |
| Doctor | 0.00% | 0 | |
| Educator | 9.52% | 8 | |
| Engineer | 2.38% | 2 | |
| Entrepreneur | 4.76% | 4 | |
| Government official | 2.38% | 2 | |
| Health care worker (other than Dr.) | 2.38% | 2 | |
| Homemaker | 1.19% | 1 | |
| Lawyer/Judge | 0.00% | 0 | |
| Manager | 1.19% | 1 | |
| Military officer | 1.19% | 1 | |
| Partner/principal/owner | 1.19% | 1 | |
| Researcher | 1.19% | 1 | |
| Sales | 1.19% | 1 | |
| Skilled labor | 0.00% | 0 | |
| Scientist | 4.76% | 4 | |
| Service provider | 1.19% | 1 | |
| Student | 25.00% | 21 | |
| Supervisor | 1.19% | 1 | |
| Technician | 1.19% | 1 | |
| Vice President | 0.00% | 0 | |
| Writer/editor | 4.76% | 4 | |
| Retired | 1.19% | 1 | |
| Other (please specify) | 3.57% | 3 | |
| Total Respondents | 84 | ||
| (skipped this question) | 0 | ||
| 6. Your education: |
|---|
| Response Percent |
Response Total |
||
| High school graduate | 12.35% | 10 | |
| Some college | 25.93% | 21 | |
| College graduate | 33.33% | 27 | |
| Post-graduate degree | 28.40% | 23 | |
| Total Respondents | 81 | ||
| (skipped this question) | 3 | ||
| 7. Industry: |
|---|
| Response Percent |
Response Total |
||
| Accounting | 1.30% | 1 | |
| Agriculture | 0.00% | 0 | |
| Architecture, Design | 2.60% | 2 | |
| Arts, Entertainment | 10.39% | 8 | |
| Computers, Software, Tech | 14.29% | 11 | |
| Construction | 2.60% | 2 | |
| Consulting | 3.90% | 3 | |
| Education | 19.48% | 15 | |
| Engineering | 5.19% | 4 | |
| Finance, Banking, Brokerage | 1.30% | 1 | |
| Government, Diplomacy | 2.60% | 2 | |
| Health care | 5.19% | 4 | |
| Homemaker | 0.00% | 0 | |
| Import, Export, Trade | 0.00% | 0 | |
| Information Management/Library | 0.00% | 0 | |
| Insurance | 0.00% | 0 | |
| Legal | 0.00% | 0 | |
| Manufacturing | 2.60% | 2 | |
| MarCom, Advertising, PR | 2.60% | 2 | |
| Media | 5.19% | 4 | |
| Military | 1.30% | 1 | |
| Non-profit/Associations | 1.30% | 1 | |
| Pharmaceuticals | 0.00% | 0 | |
| Politics | 2.60% | 2 | |
| Real-estate | 0.00% | 0 | |
| Recruiting/HR | 0.00% | 0 | |
| Religious | 0.00% | 0 | |
| Retired | 0.00% | 0 | |
| R&D | 2.60% | 2 | |
| Retail | 5.19% | 4 | |
| Social Services | 1.30% | 1 | |
| Telecommunications | 3.90% | 3 | |
| Transport | 0.00% | 0 | |
| Travel, Hospitality | 2.60% | 2 | |
| Wholesale | 0.00% | 0 | |
| Total Respondents | 77 | ||
| (skipped this question) | 7 | ||
| 8. Politically, you are: |
|---|
| Response Percent |
Response Total |
||
| Apolitical | 2.60% | 2 | |
| Democrat | 58.44% | 45 | |
| Republican | 0.00% | 0 | |
| Libertarian | 7.79% | 6 | |
| Independent | 20.78% | 16 | |
| Green | 10.39% | 8 | |
| Total Respondents | 77 | ||
| (skipped this question) | 7 | ||
| 9. In the last 6 months, how much money have you spent online in each of the following categories? |
|---|
| Spending range | ||||||||||
| 0 | $1-$100 | $100-$199 | $200-$499 | $500-$999 | $1000-$1499 | $1500-$2499 | $2500-$4999 | $5000+ | Response Total |
|
| Contributed to a cause/campaign | 50% (39) | 27% (21) | 9% (7) | 8% (6) | 3% (2) | 3% (2) | 0% (0) | 0% (0) | 1% (1) | 78 |
| Clothes | 49% (37) | 22% (17) | 11% (8) | 9% (7) | 7% (5) | 3% (2) | 0% (0) | 0% (0) | 0% (0) | 76 |
| Software | 46% (35) | 28% (21) | 11% (8) | 13% (10) | 1% (1) | 0% (0) | 1% (1) | 0% (0) | 0% (0) | 76 |
| Music | 37% (28) | 54% (41) | 7% (5) | 3% (2) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 76 |
| Books | 17% (13) | 42% (32) | 13% (10) | 21% (16) | 5% (4) | 1% (1) | 1% (1) | 0% (0) | 0% (0) | 77 |
| Plane tickets | 45% (35) | 0% (0) | 4% (3) | 13% (10) | 17% (13) | 4% (3) | 5% (4) | 12% (9) | 1% (1) | 78 |
| Computer | 50% (38) | 12% (9) | 5% (4) | 7% (5) | 9% (7) | 4% (3) | 5% (4) | 4% (3) | 4% (3) | 76 |
| Consumer electronics | 47% (35) | 19% (14) | 5% (4) | 21% (16) | 5% (4) | 3% (2) | 0% (0) | 0% (0) | 0% (0) | 75 |
| Subscription to a publication | 53% (40) | 44% (33) | 0% (0) | 3% (2) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 75 |
| Total Respondents | 81 | |||||||||
| (skipped this question) | 3 | |||||||||
| 10. Which of the following have you done in the last twelve months: |
|---|
| Response Percent |
Response Total |
||
| Written or called any politician at the state, local, or national level | 62.34% | 48 | |
| Attended a political rally, speech, or organized protest of any kind | 40.26% | 31 | |
| Attended a public meeting on town or school affairs | 28.57% | 22 | |
| Held or run for political office | 0.00% | 0 | |
| Served on a committee for some local organization | 22.08% | 17 | |
| Served as an officer for some club or organization | 23.38% | 18 | |
| Written a letter to the Editor of a newspaper or magazine or called a live radio or TV show to express an opinion | 40.26% | 31 | |
| Signed a petition | 81.82% | 63 | |
| Worked for a political party | 16.88% | 13 | |
| Made a speech | 22.08% | 17 | |
| Written an article for a magazine or newspaper | 28.57% | 22 | |
| Been an active member of any group that tries to influence public policy or government | 36.36% | 28 | |
| Total Respondents | 77 | ||
| (skipped this question) | 7 | ||
| 11. In an average week, how many friends and colleagues do you e-mail, IM or talk with about political news or opinions? (Please exclude web postings.) |
|---|
| Response Percent |
Response Total |
||
| 1-5 | 48.19% | 40 | |
| 5-10 | 25.30% | 21 | |
| 11-20 | 13.25% | 11 | |
| 21-30 | 9.64% | 8 | |
| 31-40 | 1.20% | 1 | |
| 41-50 | 0.00% | 0 | |
| 51-60 | 1.20% | 1 | |
| 61-70 | 1.20% | 1 | |
| 71-80 | 0.00% | 0 | |
| 81-100 | 0.00% | 0 | |
| 101-150 | 0.00% | 0 | |
| 151-200 | 0.00% | 0 | |
| 200+ | 0.00% | 0 | |
| Total Respondents | 83 | ||
| (skipped this question) | 1 | ||
| 12. What newspapers do you read at least once a week? |
|---|
| Online | Respondents Total |
||
| The New York Times | 23% (13) | 86% (48) | 56 |
| USA Today | 43% (3) | 57% (4) | 7 |
| The Washington Times | 0% (0) | 100% (6) | 6 |
| The Boston Globe | 0% (0) | 100% (4) | 4 |
| The Wall Street Journal | 50% (6) | 50% (6) | 12 |
| The Financial Times | 0% (0) | 100% (3) | 3 |
| The Guardian | 21% (4) | 84% (16) | 19 |
| The Washington Post | 13% (4) | 93% (28) | 30 |
| The Hill | 0% (0) | 100% (3) | 3 |
| The Los Angeles Times | 13% (2) | 87% (13) | 15 |
| The Philadelphia Inquirer | 0% (0) | 100% (1) | 1 |
| The Christian Science Monitor | 10% (1) | 90% (9) | 10 |
| Roll Call | 0% (0) | 100% (1) | 1 |
| National Journal | 0% (0) | 100% (3) | 3 |
| The Jerusalem Post | 0% (0) | 100% (2) | 2 |
| Total Respondents | 61 | ||
| (skipped this question) | 23 | ||
| 13. Magazines you read regularly: |
|---|
| Online | Respondents Total |
||
| The Advocate | 0% (0) | 100% (1) | 1 |
| American Rifleman | 0% (0) | 0% (0) | 0 |
| The American Prospect | 0% (0) | 100% (3) | 3 |
| Atlantic Monthly | 50% (4) | 50% (4) | 8 |
| Barrons | 0% (0) | 0% (0) | 0 |
| Business 2.0 | 0% (0) | 100% (2) | 2 |
| Business Week | 33% (1) | 100% (3) | 3 |
| Christianity Today | 100% (1) | 0% (0) | 1 |
| Depatures | 0% (0) | 0% (0) | 0 |
| The Economist | 65% (15) | 48% (11) | 23 |
| Editor & Publisher | 17% (1) | 83% (5) | 6 |
| Esquire | 100% (3) | 0% (0) | 3 |
| Forbes | 33% (1) | 67% (2) | 3 |
| Foreign Policy | 50% (2) | 50% (2) | 4 |
| Fortune | 0% (0) | 100% (1) | 1 |
| Guidepost | 0% (0) | 0% (0) | 0 |
| Harpers | 82% (9) | 18% (2) | 11 |
| Harvard Business Review | 0% (0) | 0% (0) | 0 |
| Inc. | 0% (0) | 0% (0) | 0 |
| The Jerusalem report | 0% (0) | 100% (2) | 2 |
| Money | 0% (0) | 0% (0) | 0 |
| Mother Jones | 73% (8) | 27% (3) | 11 |
| National Geographic | 93% (14) | 13% (2) | 15 |
| The Nation | 82% (9) | 27% (3) | 11 |
| National Review | 0% (0) | 0% (0) | 0 |
| New York | 67% (2) | 67% (2) | 3 |
| The New Yorker | 88% (21) | 21% (5) | 24 |
| The New York Review of Books | 67% (4) | 33% (2) | 6 |
| The New Republic | 0% (0) | 100% (2) | 2 |
| New Scientist | 40% (2) | 60% (3) | 5 |
| Newsweek | 80% (12) | 27% (4) | 15 |
| NRA Rifleman | 0% (0) | 0% (0) | 0 |
| Onion | 16% (6) | 89% (34) | 38 |
| Popular Science | 44% (4) | 67% (6) | 9 |
| Reason Magazine | 0% (0) | 0% (0) | 0 |
| Rolling Stone | 100% (11) | 0% (0) | 11 |
| Scientific American | 57% (8) | 57% (8) | 14 |
| The Smithsonian | 78% (7) | 22% (2) | 9 |
| Salon | 0% (0) | 100% (21) | 21 |
| Slate | 0% (0) | 100% (14) | 14 |
| Smart Money | 0% (0) | 0% (0) | 0 |
| Soldier of Fortune | 0% (0) | 0% (0) | 0 |
| Time | 78% (14) | 22% (4) | 18 |
| The Week | 50% (1) | 50% (1) | 2 |
| Time | 56% (5) | 44% (4) | 9 |
| US News & World Reports | 60% (3) | 40% (2) | 5 |
| Utne Reader | 89% (8) | 22% (2) | 9 |
| Vanity Fair | 100% (7) | 0% (0) | 7 |
| The Washington Monthly | 100% (1) | 0% (0) | 1 |
| Weekly Standard | 0% (0) | 0% (0) | 0 |
| Wired | 65% (13) | 65% (13) | 20 |
| Total Respondents | 72 | ||
| (skipped this question) | 12 | ||
| 14. Please rate how well the following media provide you with news and opinion: |
|---|
| Usefulness | ||||||
| NA | Worthless | Somewhat useful | Useful | Extremely useful | Response Total |
|
| Word of mouth | 6% (4) | 17% (12) | 40% (29) | 31% (22) | 7% (5) | 72 |
| Television | 10% (7) | 31% (22) | 44% (31) | 15% (11) | 0% (0) | 71 |
| Radio | 16% (12) | 10% (8) | 23% (18) | 30% (23) | 21% (16) | 77 |
| Newspapers (print) | 18% (14) | 9% (7) | 38% (29) | 26% (20) | 8% (6) | 76 |
| Newspapers (online) | 4% (3) | 3% (2) | 30% (22) | 42% (31) | 21% (15) | 73 |
| Magazines (print) | 11% (8) | 1% (1) | 42% (30) | 31% (22) | 15% (11) | 72 |
| Magazines (online) | 22% (14) | 8% (5) | 36% (23) | 27% (17) | 8% (5) | 64 |
| Blogs | 1% (1) | 1% (1) | 31% (24) | 36% (28) | 31% (24) | 78 |
| Forums | 27% (16) | 23% (14) | 35% (21) | 10% (6) | 5% (3) | 60 |
| % of total media consumption | ||||||||||||
| 0 | 10 | 20 | 30 | 40 | 50 | 60 | 70 | 80 | 90 | 100 | Response Total |
|
| Word of mouth | 20% (13) | 54% (35) | 8% (5) | 12% (8) | 3% (2) | 0% (0) | 0% (0) | 0% (0) | 2% (1) | 2% (1) | 0% (0) | 65 |
| Television | 29% (18) | 37% (23) | 16% (10) | 6% (4) | 5% (3) | 5% (3) | 2% (1) | 0% (0) | 2% (1) | 0% (0) | 0% (0) | 63 |
| Radio | 14% (10) | 31% (22) | 13% (9) | 23% (16) | 10% (7) | 1% (1) | 4% (3) | 1% (1) | 0% (0) | 1% (1) | 0% (0) | 70 |
| Newspapers (print) | 27% (17) | 41% (26) | 17% (11) | 5% (3) | 5% (3) | 0% (0) | 2% (1) | 3% (2) | 0% (0) | 0% (0) | 0% (0) | 63 |
| Newspapers (online) | 9% (6) | 31% (21) | 28% (19) | 9% (6) | 9% (6) | 4% (3) | 4% (3) | 4% (3) | 0% (0) | 1% (1) | 0% (0) | 68 |
| Magazines (print) | 20% (13) | 48% (31) | 18% (12) | 6% (4) | 5% (3) | 0% (0) | 2% (1) | 2% (1) | 0% (0) | 0% (0) | 0% (0) | 65 |
| Magazines (online) | 36% (20) | 42% (23) | 11% (6) | 4% (2) | 2% (1) | 4% (2) | 0% (0) | 2% (1) | 0% (0) | 0% (0) | 0% (0) | 55 |
| Blogs | 8% (6) | 24% (17) | 29% (21) | 13% (9) | 14% (10) | 3% (2) | 4% (3) | 0% (0) | 4% (3) | 0% (0) | 1% (1) | 72 |
| Forums | 56% (27) | 31% (15) | 8% (4) | 4% (2) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 48 |
| Total Respondents | 81 | |||||||||||
| (skipped this question) | 3 | |||||||||||
| 15. Do you have your own blog? |
|---|
| Response Percent |
Response Total |
||
| Yes | 39.29% | 33 | |
| No | 60.71% | 51 | |
| Total Respondents | 84 | ||
| (skipped this question) | 0 | ||
| 16. Why do you blog? |
|---|
| Response Percent |
Response Total |
||
| To influence public opinion. | 25.00% | 8 | |
| To let off steam. | 50.00% | 16 | |
| For money. | 6.25% | 2 | |
| For fame. | 12.50% | 4 | |
| To meet new people. | 25.00% | 8 | |
| To formulate new ideas. | 34.38% | 11 | |
| To stay in touch with old friends. | 28.12% | 9 | |
| To keep track of my thoughts. | 53.12% | 17 | |
| I'm not sure, but I love it. | 31.25% | 10 | |
| To smite my enemies. | 12.50% | 4 | |
| To praise my friends. | 6.25% | 2 | |
| Other (please specify) | 18.75% | 6 | |
| Total Respondents | 32 | ||
| (skipped this question) | 52 | ||
| 17. When did you start blogging? |
|---|
| Response Percent |
Response Total |
||
| 1998 | 3.03% | 1 | |
| 1999 | 6.06% | 2 | |
| 2000 | 3.03% | 1 | |
| 2001 | 9.09% | 3 | |
| 2002 | 3.03% | 1 | |
| 2003 | 18.18% | 6 | |
| 2004 | 12.12% | 4 | |
| 2005 | 42.42% | 14 | |
| 2006 | 3.03% | 1 | |
| Total Respondents | 33 | ||
| (skipped this question) | 51 | ||
| 18. How many blogs do you read daily? |
|---|
| Response Percent |
Response Total |
||
| 1 | 14.29% | 12 | |
| 2 | 17.86% | 15 | |
| 3 | 17.86% | 15 | |
| 4 | 5.95% | 5 | |
| 5 | 11.90% | 10 | |
| 6 | 7.14% | 6 | |
| 7 | 2.38% | 2 | |
| 8 | 1.19% | 1 | |
| 9 | 1.19% | 1 | |
| 10 | 4.76% | 4 | |
| 11-15 | 7.14% | 6 | |
| 16-25 | 2.38% | 2 | |
| 26-50 | 3.57% | 3 | |
| 51-100 | 0.00% | 0 | |
| 101-200 | 0.00% | 0 | |
| 200+ | 2.38% | 2 | |
| Total Respondents | 84 | ||
| (skipped this question) | 0 | ||
| 19. Do you leave comments in other people's blogs? |
|---|
| Response Percent |
Response Total |
||
| Yes | 54.76% | 46 | |
| No | 45.24% | 38 | |
| Total Respondents | 84 | ||
| (skipped this question) | 0 | ||
| 20. In an average week, roughly how many hours do you spend reading blogs? |
|---|
| Response Percent |
Response Total |
||
| 0 | 0.00% | 0 | |
| 1 | 4.76% | 4 | |
| 2 | 14.29% | 12 | |
| 3 | 8.33% | 7 | |
| 4 | 11.90% | 10 | |
| 5 | 15.48% | 13 | |
| 6 | 3.57% | 3 | |
| 7 | 14.29% | 12 | |
| 8 | 0.00% | 0 | |
| 9 | 1.19% | 1 | |
| 10 | 5.95% | 5 | |
| 11 | 0.00% | 0 | |
| 12 | 3.57% | 3 | |
| 13 | 0.00% | 0 | |
| 14 | 0.00% | 0 | |
| 15 | 3.57% | 3 | |
| 16 | 0.00% | 0 | |
| 17 | 0.00% | 0 | |
| 18 | 3.57% | 3 | |
| 19-24 | 2.38% | 2 | |
| 24-30 | 3.57% | 3 | |
| 30-36 | 1.19% | 1 | |
| 36+ | 2.38% | 2 | |
| Total Respondents | 84 | ||
| (skipped this question) | 0 | ||
| 21. You read blogs for: |
|---|
| Response Percent |
Response Total |
||
| Faster news | 45.12% | 37 | |
| Latest trends | 30.49% | 25 | |
| Transparent biases | 34.15% | 28 | |
| Better perspective | 62.20% | 51 | |
| More personality | 45.12% | 37 | |
| More honesty | 53.66% | 44 | |
| News I can't find elsewhere | 71.95% | 59 | |
| Links | 60.98% | 50 | |
| Humor | 84.15% | 69 | |
| Other (please specify) | 9.76% | 8 | |
| Total Respondents | 82 | ||
| (skipped this question) | 2 | ||
| 22. List up to ten of your favorite blogs (to make this data parsable and useful for bloggers, please put each blog name on a new row and provide at least the first full word of blog's name): |
|---|
| 23. Referring blog: |
|---|
| 24. You read blogs via RSS: |
|---|
| Response Percent |
Response Total |
||
| Never | 59.21% | 45 | |
| Occasionally | 18.42% | 14 | |
| Often | 9.21% | 7 | |
| Always | 13.16% | 10 | |
| Total Respondents | 76 | ||
| (skipped this question) | 8 | ||
| 25. You listen to how many podcasts each week: |
|---|
| Response Percent |
Response Total |
||
| Never | 53.57% | 45 | |
| 1 | 16.67% | 14 | |
| 2 | 9.52% | 8 | |
| 3 | 3.57% | 3 | |
| 4 | 4.76% | 4 | |
| 5 | 2.38% | 2 | |
| 6 | 1.19% | 1 | |
| 7 | 3.57% | 3 | |
| 8 | 0.00% | 0 | |
| 9 | 0.00% | 0 | |
| 10 | 1.19% | 1 | |
| 11-15 | 2.38% | 2 | |
| 16-25 | 0.00% | 0 | |
| >25 | 1.19% | 1 | |
| Total Respondents | 84 | ||
| (skipped this question) | 0 | ||