| 1. Age? |
|---|
| Response Percent |
Response Total |
||
| <14 | 0.00% | 0 | |
| 14-21 | 1.54% | 1 | |
| 21-30 | 16.92% | 11 | |
| 31-40 | 9.23% | 6 | |
| 41-50 | 20.00% | 13 | |
| 51-60 | 35.38% | 23 | |
| 61-70 | 15.38% | 10 | |
| 71+ | 1.54% | 1 | |
| Total Respondents | 65 | ||
| (skipped this question) | 0 | ||
| 2. Sex |
|---|
| Response Percent |
Response Total |
||
| Male | 67.69% | 44 | |
| Female | 32.31% | 21 | |
| Total Respondents | 65 | ||
| (skipped this question) | 0 | ||
| 3. Annual family income: |
|---|
| Response Percent |
Response Total |
||
| 0-$10,000 | 15.00% | 9 | |
| $10-$20,000 | 3.33% | 2 | |
| $20-30,000 | 5.00% | 3 | |
| $30-$45,000 | 5.00% | 3 | |
| $45-$60,000 | 10.00% | 6 | |
| $60-$90,000 | 21.67% | 13 | |
| $90-$120,000 | 16.67% | 10 | |
| $120-$150,000 | 10.00% | 6 | |
| $150-$200,000 | 5.00% | 3 | |
| $200-$300,000 | 8.33% | 5 | |
| $300-$500,000 | 0.00% | 0 | |
| >$500,000 | 0.00% | 0 | |
| Total Respondents | 60 | ||
| (skipped this question) | 5 | ||
| 4. Household size: |
|---|
| Response Percent |
Response Total |
||
| 1 | 25.00% | 16 | |
| 2 | 39.06% | 25 | |
| 3 | 10.94% | 7 | |
| 4 | 17.19% | 11 | |
| 5 | 3.12% | 2 | |
| 6 | 3.12% | 2 | |
| 7 | 1.56% | 1 | |
| 8+ | 0.00% | 0 | |
| Total Respondents | 64 | ||
| (skipped this question) | 1 | ||
| 5. Job title: |
|---|
| Response Percent |
Response Total |
||
| Accountant/auditor | 0.00% | 0 | |
| Admin Assistant | 0.00% | 0 | |
| Analyst | 1.54% | 1 | |
| Artist/musician/entertainer | 3.08% | 2 | |
| Architect | 0.00% | 0 | |
| Associate | 0.00% | 0 | |
| Broker/trader/adviser | 0.00% | 0 | |
| CEO/Chairman/President | 1.54% | 1 | |
| CFO,COO,CTO,CIO | 0.00% | 0 | |
| Clergy | 0.00% | 0 | |
| Clerical worker | 1.54% | 1 | |
| Computer professional | 3.08% | 2 | |
| Consultant | 1.54% | 1 | |
| Director | 0.00% | 0 | |
| Doctor | 0.00% | 0 | |
| Educator | 12.31% | 8 | |
| Engineer | 3.08% | 2 | |
| Entrepreneur | 4.62% | 3 | |
| Government official | 1.54% | 1 | |
| Health care worker (other than Dr.) | 0.00% | 0 | |
| Homemaker | 1.54% | 1 | |
| Lawyer/Judge | 16.92% | 11 | |
| Manager | 0.00% | 0 | |
| Military officer | 0.00% | 0 | |
| Partner/principal/owner | 3.08% | 2 | |
| Researcher | 1.54% | 1 | |
| Sales | 0.00% | 0 | |
| Skilled labor | 1.54% | 1 | |
| Scientist | 3.08% | 2 | |
| Service provider | 3.08% | 2 | |
| Student | 10.77% | 7 | |
| Supervisor | 0.00% | 0 | |
| Technician | 0.00% | 0 | |
| Vice President | 0.00% | 0 | |
| Writer/editor | 0.00% | 0 | |
| Retired | 10.77% | 7 | |
| Other (please specify) | 13.85% | 9 | |
| Total Respondents | 65 | ||
| (skipped this question) | 0 | ||
| 6. Your education: |
|---|
| Response Percent |
Response Total |
||
| High school graduate | 1.54% | 1 | |
| Some college | 16.92% | 11 | |
| College graduate | 35.38% | 23 | |
| Post-graduate degree | 46.15% | 30 | |
| Total Respondents | 65 | ||
| (skipped this question) | 0 | ||
| 7. Industry: |
|---|
| Response Percent |
Response Total |
||
| Accounting | 0.00% | 0 | |
| Agriculture | 0.00% | 0 | |
| Architecture, Design | 1.59% | 1 | |
| Arts, Entertainment | 6.35% | 4 | |
| Computers, Software, Tech | 7.94% | 5 | |
| Construction | 0.00% | 0 | |
| Consulting | 1.59% | 1 | |
| Education | 20.63% | 13 | |
| Engineering | 3.17% | 2 | |
| Finance, Banking, Brokerage | 1.59% | 1 | |
| Government, Diplomacy | 4.76% | 3 | |
| Health care | 0.00% | 0 | |
| Homemaker | 0.00% | 0 | |
| Import, Export, Trade | 0.00% | 0 | |
| Information Management/Library | 0.00% | 0 | |
| Insurance | 1.59% | 1 | |
| Legal | 23.81% | 15 | |
| Manufacturing | 1.59% | 1 | |
| MarCom, Advertising, PR | 3.17% | 2 | |
| Media | 1.59% | 1 | |
| Military | 0.00% | 0 | |
| Non-profit/Associations | 1.59% | 1 | |
| Pharmaceuticals | 0.00% | 0 | |
| Politics | 0.00% | 0 | |
| Real-estate | 0.00% | 0 | |
| Recruiting/HR | 0.00% | 0 | |
| Religious | 0.00% | 0 | |
| Retired | 3.17% | 2 | |
| R&D | 3.17% | 2 | |
| Retail | 3.17% | 2 | |
| Social Services | 4.76% | 3 | |
| Telecommunications | 1.59% | 1 | |
| Transport | 0.00% | 0 | |
| Travel, Hospitality | 3.17% | 2 | |
| Wholesale | 0.00% | 0 | |
| Total Respondents | 63 | ||
| (skipped this question) | 2 | ||
| 8. Politically, you are: |
|---|
| Response Percent |
Response Total |
||
| Apolitical | 0.00% | 0 | |
| Democrat | 69.23% | 45 | |
| Republican | 4.62% | 3 | |
| Libertarian | 3.08% | 2 | |
| Independent | 18.46% | 12 | |
| Green | 4.62% | 3 | |
| Total Respondents | 65 | ||
| (skipped this question) | 0 | ||
| 9. In the last 6 months, how much money have you spent online in each of the following categories? |
|---|
| Spending range | ||||||||||
| 0 | $1-$100 | $100-$199 | $200-$499 | $500-$999 | $1000-$1499 | $1500-$2499 | $2500-$4999 | $5000+ | Response Total |
|
| Contributed to a cause/campaign | 33% (20) | 30% (18) | 18% (11) | 10% (6) | 8% (5) | 0% (0) | 2% (1) | 0% (0) | 0% (0) | 61 |
| Clothes | 37% (22) | 12% (7) | 20% (12) | 17% (10) | 8% (5) | 3% (2) | 2% (1) | 2% (1) | 0% (0) | 60 |
| Software | 42% (25) | 27% (16) | 8% (5) | 13% (8) | 8% (5) | 2% (1) | 0% (0) | 0% (0) | 0% (0) | 60 |
| Music | 39% (22) | 39% (22) | 14% (8) | 7% (4) | 2% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 57 |
| Books | 15% (9) | 32% (20) | 29% (18) | 13% (8) | 6% (4) | 2% (1) | 2% (1) | 0% (0) | 2% (1) | 62 |
| Plane tickets | 31% (19) | 0% (0) | 5% (3) | 15% (9) | 16% (10) | 20% (12) | 10% (6) | 3% (2) | 0% (0) | 61 |
| Computer | 50% (29) | 10% (6) | 5% (3) | 7% (4) | 7% (4) | 5% (3) | 16% (9) | 0% (0) | 0% (0) | 58 |
| Consumer electronics | 58% (33) | 16% (9) | 7% (4) | 11% (6) | 7% (4) | 2% (1) | 0% (0) | 0% (0) | 0% (0) | 57 |
| Subscription to a publication | 53% (31) | 33% (19) | 12% (7) | 2% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 58 |
| Total Respondents | 64 | |||||||||
| (skipped this question) | 1 | |||||||||
| 10. Which of the following have you done in the last twelve months: |
|---|
| Response Percent |
Response Total |
||
| Written or called any politician at the state, local, or national level | 85.00% | 51 | |
| Attended a political rally, speech, or organized protest of any kind | 46.67% | 28 | |
| Attended a public meeting on town or school affairs | 56.67% | 34 | |
| Held or run for political office | 5.00% | 3 | |
| Served on a committee for some local organization | 28.33% | 17 | |
| Served as an officer for some club or organization | 30.00% | 18 | |
| Written a letter to the Editor of a newspaper or magazine or called a live radio or TV show to express an opinion | 45.00% | 27 | |
| Signed a petition | 76.67% | 46 | |
| Worked for a political party | 30.00% | 18 | |
| Made a speech | 16.67% | 10 | |
| Written an article for a magazine or newspaper | 13.33% | 8 | |
| Been an active member of any group that tries to influence public policy or government | 46.67% | 28 | |
| Total Respondents | 60 | ||
| (skipped this question) | 5 | ||
| 11. In an average week, how many friends and colleagues do you e-mail, IM or talk with about political news or opinions? (Please exclude web postings.) |
|---|
| Response Percent |
Response Total |
||
| 1-5 | 40.00% | 26 | |
| 5-10 | 33.85% | 22 | |
| 11-20 | 9.23% | 6 | |
| 21-30 | 4.62% | 3 | |
| 31-40 | 4.62% | 3 | |
| 41-50 | 3.08% | 2 | |
| 51-60 | 3.08% | 2 | |
| 61-70 | 0.00% | 0 | |
| 71-80 | 0.00% | 0 | |
| 81-100 | 0.00% | 0 | |
| 101-150 | 1.54% | 1 | |
| 151-200 | 0.00% | 0 | |
| 200+ | 0.00% | 0 | |
| Total Respondents | 65 | ||
| (skipped this question) | 0 | ||
| 12. What newspapers do you read at least once a week? |
|---|
| Online | Respondents Total |
||
| The New York Times | 27% (13) | 82% (40) | 49 |
| USA Today | 33% (3) | 67% (6) | 9 |
| The Washington Times | 0% (0) | 100% (5) | 5 |
| The Boston Globe | 0% (0) | 100% (12) | 12 |
| The Wall Street Journal | 29% (2) | 86% (6) | 7 |
| The Financial Times | 0% (0) | 100% (3) | 3 |
| The Guardian | 0% (0) | 100% (15) | 15 |
| The Washington Post | 6% (2) | 100% (35) | 35 |
| The Hill | 0% (0) | 100% (2) | 2 |
| The Los Angeles Times | 12% (3) | 92% (23) | 25 |
| The Philadelphia Inquirer | 25% (1) | 75% (3) | 4 |
| The Christian Science Monitor | 0% (0) | 100% (12) | 12 |
| Roll Call | 0% (0) | 100% (2) | 2 |
| National Journal | 0% (0) | 100% (5) | 5 |
| The Jerusalem Post | 0% (0) | 100% (5) | 5 |
| Total Respondents | 56 | ||
| (skipped this question) | 9 | ||
| 13. Magazines you read regularly: |
|---|
| Online | Respondents Total |
||
| The Advocate | 67% (4) | 33% (2) | 6 |
| American Rifleman | 0% (0) | 100% (1) | 1 |
| The American Prospect | 7% (1) | 93% (14) | 15 |
| Atlantic Monthly | 75% (9) | 25% (3) | 12 |
| Barrons | 100% (1) | 0% (0) | 1 |
| Business 2.0 | 0% (0) | 0% (0) | 0 |
| Business Week | 100% (3) | 0% (0) | 3 |
| Christianity Today | 0% (0) | 0% (0) | 0 |
| Depatures | 0% (0) | 0% (0) | 0 |
| The Economist | 60% (3) | 40% (2) | 5 |
| Editor & Publisher | 0% (0) | 100% (7) | 7 |
| Esquire | 100% (2) | 0% (0) | 2 |
| Forbes | 100% (3) | 0% (0) | 3 |
| Foreign Policy | 0% (0) | 100% (1) | 1 |
| Fortune | 100% (1) | 0% (0) | 1 |
| Guidepost | 100% (1) | 0% (0) | 1 |
| Harpers | 75% (9) | 33% (4) | 12 |
| Harvard Business Review | 0% (0) | 0% (0) | 0 |
| Inc. | 100% (2) | 0% (0) | 2 |
| The Jerusalem report | 0% (0) | 0% (0) | 0 |
| Money | 0% (0) | 0% (0) | 0 |
| Mother Jones | 36% (5) | 71% (10) | 14 |
| National Geographic | 79% (11) | 21% (3) | 14 |
| The Nation | 25% (5) | 85% (17) | 20 |
| National Review | 0% (0) | 100% (3) | 3 |
| New York | 0% (0) | 100% (2) | 2 |
| The New Yorker | 70% (16) | 35% (8) | 23 |
| The New York Review of Books | 44% (4) | 56% (5) | 9 |
| The New Republic | 17% (1) | 83% (5) | 6 |
| New Scientist | 0% (0) | 100% (2) | 2 |
| Newsweek | 47% (7) | 53% (8) | 15 |
| NRA Rifleman | 0% (0) | 0% (0) | 0 |
| Onion | 21% (4) | 79% (15) | 19 |
| Popular Science | 100% (2) | 0% (0) | 2 |
| Reason Magazine | 100% (1) | 0% (0) | 1 |
| Rolling Stone | 50% (2) | 50% (2) | 4 |
| Scientific American | 56% (5) | 44% (4) | 9 |
| The Smithsonian | 75% (3) | 25% (1) | 4 |
| Salon | 7% (1) | 93% (13) | 14 |
| Slate | 0% (0) | 100% (14) | 14 |
| Smart Money | 100% (1) | 0% (0) | 1 |
| Soldier of Fortune | 0% (0) | 0% (0) | 0 |
| Time | 45% (5) | 55% (6) | 11 |
| The Week | 67% (2) | 33% (1) | 3 |
| Time | 100% (2) | 0% (0) | 2 |
| US News & World Reports | 0% (0) | 0% (0) | 0 |
| Utne Reader | 100% (5) | 0% (0) | 5 |
| Vanity Fair | 100% (3) | 0% (0) | 3 |
| The Washington Monthly | 23% (3) | 77% (10) | 13 |
| Weekly Standard | 0% (0) | 100% (1) | 1 |
| Wired | 50% (3) | 50% (3) | 6 |
| Total Respondents | 57 | ||
| (skipped this question) | 8 | ||
| 14. Please rate how well the following media provide you with news and opinion: |
|---|
| Usefulness | ||||||
| NA | Worthless | Somewhat useful | Useful | Extremely useful | Response Total |
|
| Word of mouth | 19% (10) | 15% (8) | 54% (28) | 10% (5) | 2% (1) | 52 |
| Television | 7% (4) | 25% (15) | 52% (32) | 15% (9) | 2% (1) | 61 |
| Radio | 11% (7) | 15% (9) | 37% (23) | 31% (19) | 6% (4) | 62 |
| Newspapers (print) | 24% (13) | 7% (4) | 33% (18) | 33% (18) | 4% (2) | 55 |
| Newspapers (online) | 7% (4) | 2% (1) | 34% (20) | 36% (21) | 21% (12) | 58 |
| Magazines (print) | 20% (11) | 5% (3) | 31% (17) | 27% (15) | 16% (9) | 55 |
| Magazines (online) | 17% (8) | 2% (1) | 32% (15) | 36% (17) | 13% (6) | 47 |
| Blogs | 2% (1) | 2% (1) | 10% (6) | 33% (21) | 54% (34) | 63 |
| Forums | 44% (18) | 20% (8) | 10% (4) | 24% (10) | 2% (1) | 41 |
| % of total media consumption | ||||||||||||
| 0 | 10 | 20 | 30 | 40 | 50 | 60 | 70 | 80 | 90 | 100 | Response Total |
|
| Word of mouth | 37% (15) | 51% (21) | 5% (2) | 7% (3) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 41 |
| Television | 20% (11) | 47% (26) | 22% (12) | 5% (3) | 2% (1) | 2% (1) | 2% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 55 |
| Radio | 19% (11) | 40% (23) | 18% (10) | 11% (6) | 4% (2) | 7% (4) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 2% (1) | 57 |
| Newspapers (print) | 28% (13) | 40% (19) | 17% (8) | 6% (3) | 4% (2) | 2% (1) | 0% (0) | 0% (0) | 2% (1) | 0% (0) | 0% (0) | 47 |
| Newspapers (online) | 7% (4) | 42% (23) | 31% (17) | 11% (6) | 2% (1) | 0% (0) | 4% (2) | 0% (0) | 2% (1) | 0% (0) | 2% (1) | 55 |
| Magazines (print) | 28% (13) | 46% (21) | 15% (7) | 7% (3) | 0% (0) | 2% (1) | 0% (0) | 0% (0) | 2% (1) | 0% (0) | 0% (0) | 46 |
| Magazines (online) | 18% (7) | 55% (21) | 13% (5) | 8% (3) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 3% (1) | 0% (0) | 3% (1) | 38 |
| Blogs | 0% (0) | 5% (3) | 19% (11) | 22% (13) | 22% (13) | 16% (9) | 3% (2) | 2% (1) | 7% (4) | 2% (1) | 2% (1) | 58 |
| Forums | 59% (20) | 35% (12) | 3% (1) | 0% (0) | 0% (0) | 0% (0) | 3% (1) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 34 |
| Total Respondents | 65 | |||||||||||
| (skipped this question) | 0 | |||||||||||
| 15. Do you have your own blog? |
|---|
| Response Percent |
Response Total |
||
| Yes | 23.08% | 15 | |
| No | 76.92% | 50 | |
| Total Respondents | 65 | ||
| (skipped this question) | 0 | ||
| 16. Why do you blog? |
|---|
| Response Percent |
Response Total |
||
| To influence public opinion. | 46.67% | 7 | |
| To let off steam. | 46.67% | 7 | |
| For money. | 0.00% | 0 | |
| For fame. | 6.67% | 1 | |
| To meet new people. | 20.00% | 3 | |
| To formulate new ideas. | 40.00% | 6 | |
| To stay in touch with old friends. | 33.33% | 5 | |
| To keep track of my thoughts. | 60.00% | 9 | |
| I'm not sure, but I love it. | 20.00% | 3 | |
| To smite my enemies. | 20.00% | 3 | |
| To praise my friends. | 20.00% | 3 | |
| Other (please specify) | 20.00% | 3 | |
| Total Respondents | 15 | ||
| (skipped this question) | 50 | ||
| 17. When did you start blogging? |
|---|
| Response Percent |
Response Total |
||
| 1998 | 0.00% | 0 | |
| 1999 | 0.00% | 0 | |
| 2000 | 6.67% | 1 | |
| 2001 | 0.00% | 0 | |
| 2002 | 20.00% | 3 | |
| 2003 | 26.67% | 4 | |
| 2004 | 6.67% | 1 | |
| 2005 | 40.00% | 6 | |
| 2006 | 0.00% | 0 | |
| Total Respondents | 15 | ||
| (skipped this question) | 50 | ||
| 18. How many blogs do you read daily? |
|---|
| Response Percent |
Response Total |
||
| 1 | 1.54% | 1 | |
| 2 | 3.08% | 2 | |
| 3 | 10.77% | 7 | |
| 4 | 3.08% | 2 | |
| 5 | 9.23% | 6 | |
| 6 | 12.31% | 8 | |
| 7 | 0.00% | 0 | |
| 8 | 7.69% | 5 | |
| 9 | 3.08% | 2 | |
| 10 | 18.46% | 12 | |
| 11-15 | 12.31% | 8 | |
| 16-25 | 12.31% | 8 | |
| 26-50 | 1.54% | 1 | |
| 51-100 | 3.08% | 2 | |
| 101-200 | 1.54% | 1 | |
| 200+ | 0.00% | 0 | |
| Total Respondents | 65 | ||
| (skipped this question) | 0 | ||
| 19. Do you leave comments in other people's blogs? |
|---|
| Response Percent |
Response Total |
||
| Yes | 57.14% | 36 | |
| No | 42.86% | 27 | |
| Total Respondents | 63 | ||
| (skipped this question) | 2 | ||
| 20. In an average week, roughly how many hours do you spend reading blogs? |
|---|
| Response Percent |
Response Total |
||
| 0 | 0.00% | 0 | |
| 1 | 1.54% | 1 | |
| 2 | 1.54% | 1 | |
| 3 | 3.08% | 2 | |
| 4 | 1.54% | 1 | |
| 5 | 7.69% | 5 | |
| 6 | 3.08% | 2 | |
| 7 | 4.62% | 3 | |
| 8 | 12.31% | 8 | |
| 9 | 0.00% | 0 | |
| 10 | 21.54% | 14 | |
| 11 | 4.62% | 3 | |
| 12 | 1.54% | 1 | |
| 13 | 0.00% | 0 | |
| 14 | 4.62% | 3 | |
| 15 | 6.15% | 4 | |
| 16 | 1.54% | 1 | |
| 17 | 3.08% | 2 | |
| 18 | 1.54% | 1 | |
| 19-24 | 9.23% | 6 | |
| 24-30 | 7.69% | 5 | |
| 30-36 | 0.00% | 0 | |
| 36+ | 3.08% | 2 | |
| Total Respondents | 65 | ||
| (skipped this question) | 0 | ||
| 21. You read blogs for: |
|---|
| Response Percent |
Response Total |
||
| Faster news | 76.92% | 50 | |
| Latest trends | 29.23% | 19 | |
| Transparent biases | 36.92% | 24 | |
| Better perspective | 78.46% | 51 | |
| More personality | 32.31% | 21 | |
| More honesty | 61.54% | 40 | |
| News I can't find elsewhere | 84.62% | 55 | |
| Links | 58.46% | 38 | |
| Humor | 41.54% | 27 | |
| Other (please specify) | 9.23% | 6 | |
| Total Respondents | 65 | ||
| (skipped this question) | 0 | ||
| 22. List up to ten of your favorite blogs (to make this data parsable and useful for bloggers, please put each blog name on a new row and provide at least the first full word of blog's name): |
|---|
| 23. Referring blog: |
|---|
| 24. You read blogs via RSS: |
|---|
| Response Percent |
Response Total |
||
| Never | 70.00% | 42 | |
| Occasionally | 20.00% | 12 | |
| Often | 8.33% | 5 | |
| Always | 3.33% | 2 | |
| Total Respondents | 60 | ||
| (skipped this question) | 5 | ||
| 25. You listen to how many podcasts each week: |
|---|
| Response Percent |
Response Total |
||
| Never | 83.87% | 52 | |
| 1 | 11.29% | 7 | |
| 2 | 1.61% | 1 | |
| 3 | 0.00% | 0 | |
| 4 | 0.00% | 0 | |
| 5 | 1.61% | 1 | |
| 6 | 0.00% | 0 | |
| 7 | 0.00% | 0 | |
| 8 | 0.00% | 0 | |
| 9 | 0.00% | 0 | |
| 10 | 0.00% | 0 | |
| 11-15 | 0.00% | 0 | |
| 16-25 | 0.00% | 0 | |
| >25 | 1.61% | 1 | |
| Total Respondents | 62 | ||
| (skipped this question) | 3 | ||