Blogads

Political blogs reader survey 2006

Surveys overview page
1. Age?
    Response
Percent
Response
Total
<14
0.04% 14
14-21
1.79% 648
21-30
13.89% 5034
31-40
22.51% 8155
41-50
26.95% 9763
51-60
23.42% 8485
61-70
8.96% 3246
71+
2.44% 885
Total Respondents 36230
(skipped this question) 47
2. Sex
    Response
Percent
Response
Total
Male
72.42% 26237
Female
27.58% 9993
Total Respondents 36230
(skipped this question) 47
3. Annual family income:
    Response
Percent
Response
Total
0-$10,000
1.79% 629
$10-$20,000
3.18% 1116
$20-30,000
5.43% 1902
$30-$45,000
10.25% 3591
$45-$60,000
13.72% 4810
$60-$90,000
21.40% 7501
$90-$120,000
18.61% 6521
$120-$150,000
9.61% 3368
$150-$200,000
7.91% 2772
$200-$300,000
4.63% 1624
$300-$500,000
1.92% 674
>$500,000
1.54% 541
Total Respondents 35049
(skipped this question) 1228
4. Household size:
    Response
Percent
Response
Total
1
23.57% 8366
2
37.89% 13451
3
15.02% 5332
4
15.16% 5382
5
5.63% 2000
6
1.65% 585
7
0.49% 175
8+
0.59% 210
Total Respondents 35501
(skipped this question) 776
5. Job title:
    Response
Percent
Response
Total
Accountant/auditor
1.31% 474
Admin Assistant
1.97% 715
Analyst
2.12% 769
Artist/musician/entertainer
2.01% 730
Architect
0.46% 165
Associate
0.60% 218
Broker/trader/adviser
0.74% 269
CEO/Chairman/President
1.71% 619
CFO,COO,CTO,CIO
0.76% 275
Clergy
0.30% 109
Clerical worker
0.96% 346
Computer professional
8.70% 3153
Consultant
3.46% 1252
Director
2.11% 764
Doctor
1.24% 451
Educator
6.30% 2284
Engineer
4.73% 1715
Entrepreneur
2.12% 768
Government official
1.41% 511
Health care worker (other than Dr.)
1.60% 580
Homemaker
2.74% 992
Lawyer/Judge
4.95% 1793
Manager
4.70% 1702
Military officer
0.44% 159
Partner/principal/owner
1.67% 605
Researcher
2.01% 729
Sales
2.61% 946
Skilled labor
1.49% 541
Scientist
2.39% 866
Service provider
0.93% 337
Student
5.70% 2066
Supervisor
0.71% 256
Technician
1.77% 642
Vice President
1.10% 398
Writer/editor
4.50% 1630
Retired
8.80% 3187
Other (please specify)
8.87% 3214
Total Respondents 36230
(skipped this question) 47
6. Your education:
    Response
Percent
Response
Total
High school graduate
3.20% 1152
Some college
19.07% 6858
College graduate
39.00% 14022
Post-graduate degree
38.72% 13921
Total Respondents 35953
(skipped this question) 324
7. Industry:
    Response
Percent
Response
Total
Accounting
0.97% 335
Agriculture
0.70% 241
Architecture, Design
1.20% 415
Arts, Entertainment
4.71% 1628
Computers, Software, Tech
10.56% 3648
Construction
2.37% 820
Consulting
2.71% 937
Education
14.03% 4847
Engineering
3.78% 1307
Finance, Banking, Brokerage
4.43% 1531
Government, Diplomacy
4.76% 1643
Health care
6.20% 2140
Homemaker
1.67% 577
Import, Export, Trade
0.35% 122
Information Management/Library
1.26% 434
Insurance
1.48% 511
Legal
6.71% 2317
Manufacturing
4.18% 1445
MarCom, Advertising, PR
1.72% 595
Media
3.93% 1357
Military
1.41% 488
Non-profit/Associations
2.78% 961
Pharmaceuticals
0.97% 334
Politics
1.03% 356
Real-estate
1.62% 561
Recruiting/HR
0.21% 74
Religious
0.50% 173
Retired
3.08% 1065
R&D
1.65% 569
Retail
2.45% 847
Social Services
0.92% 319
Telecommunications
2.15% 742
Transport
1.53% 529
Travel, Hospitality
1.17% 403
Wholesale
0.78% 271
Total Respondents 34542
(skipped this question) 1735
8. Politically, you are:
    Response
Percent
Response
Total
Apolitical
1.82% 642
Democrat
48.92% 17251
Republican
20.05% 7070
Libertarian
5.77% 2036
Independent
19.43% 6852
Green
4.00% 1411
Total Respondents 35262
(skipped this question) 1015
9. In the last 6 months, how much money have you spent online in each of the following categories?
Spending range
  0 $1-$100 $100-$199 $200-$499 $500-$999 $1000-$1499 $1500-$2499 $2500-$4999 $5000+ Response
Total
Contributed to a cause/campaign 30% (9788) 32% (10447) 15% (4931) 13% (4276) 6% (1883) 2% (698) 1% (337) 1% (237) 1% (226) 32823
Clothes 34% (10796) 19% (6193) 15% (4870) 18% (5750) 9% (2735) 3% (982) 1% (412) 1% (191) 0% (80) 32009
Software 38% (12152) 30% (9460) 15% (4690) 10% (3279) 4% (1233) 1% (460) 0% (142) 0% (98) 0% (71) 31585
Music 31% (10078) 44% (14100) 15% (4718) 7% (2337) 2% (597) 1% (163) 0% (49) 0% (21) 0% (24) 32087
Books 13% (4322) 35% (11899) 24% (8260) 20% (6635) 6% (1965) 1% (499) 1% (189) 0% (64) 0% (51) 33884
Plane tickets 37% (12037) 1% (271) 2% (713) 13% (4269) 19% (6252) 12% (3909) 8% (2670) 5% (1555) 3% (920) 32596
Computer 50% (15594) 10% (3073) 7% (2071) 8% (2425) 8% (2457) 7% (2243) 6% (1990) 3% (1035) 1% (356) 31244
Consumer electronics 41% (12936) 15% (4773) 12% (3671) 16% (4917) 9% (2964) 4% (1187) 2% (552) 1% (372) 1% (190) 31562
Subscription to a publication 45% (14125) 42% (13142) 9% (2846) 3% (979) 1% (185) 0% (43) 0% (15) 0% (5) 0% (14) 31354
Total Respondents 35392
(skipped this question) 885
10. Which of the following have you done in the last twelve months:
    Response
Percent
Response
Total
Written or called any politician at the state, local, or national level
75.44% 24569
Attended a political rally, speech, or organized protest of any kind
37.85% 12327
Attended a public meeting on town or school affairs
35.81% 11664
Held or run for political office
1.74% 568
Served on a committee for some local organization
24.93% 8119
Served as an officer for some club or organization
21.99% 7162
Written a letter to the Editor of a newspaper or magazine or called a live radio or TV show to express an opinion
46.11% 15018
Signed a petition
76.09% 24782
Worked for a political party
19.48% 6346
Made a speech
12.21% 3978
Written an article for a magazine or newspaper
13.96% 4546
Been an active member of any group that tries to influence public policy or government
32.62% 10623
Total Respondents 32569
(skipped this question) 3708
11. In an average week, how many friends and colleagues do you e-mail, IM or talk with about political news or opinions? (Please exclude web postings.)
    Response
Percent
Response
Total
1-5
47.62% 16991
5-10
31.13% 11105
11-20
11.81% 4213
21-30
4.03% 1439
31-40
1.45% 516
41-50
1.25% 447
51-60
0.72% 257
61-70
0.19% 69
71-80
0.12% 42
81-100
0.35% 126
101-150
0.34% 121
151-200
0.13% 47
200+
0.85% 304
Total Respondents 35677
(skipped this question) 600
12. What newspapers do you read at least once a week?
  Print Online Respondents
Total
The New York Times 23% (4699) 87% (18152) 20759
USA Today 33% (1606) 70% (3400) 4877
The Washington Times 7% (362) 95% (4970) 5256
The Boston Globe 14% (671) 90% (4210) 4683
The Wall Street Journal 36% (3210) 73% (6549) 8988
The Financial Times 18% (463) 85% (2207) 2602
The Guardian 4% (315) 97% (7449) 7672
The Washington Post 8% (1447) 95% (16625) 17451
The Hill 5% (127) 96% (2457) 2558
The Los Angeles Times 12% (1076) 91% (8211) 9059
The Philadelphia Inquirer 25% (414) 81% (1334) 1638
The Christian Science Monitor 5% (183) 96% (3809) 3968
Roll Call 7% (130) 94% (1775) 1881
National Journal 6% (97) 95% (1420) 1493
The Jerusalem Post 3% (45) 98% (1567) 1606
Total Respondents 28594
(skipped this question) 7683
13. Magazines you read regularly:
  Print Online Respondents
Total
The Advocate 64% (743) 43% (505) 1163
American Rifleman 91% (1101) 10% (123) 1213
The American Prospect 28% (770) 77% (2123) 2750
Atlantic Monthly 77% (3046) 29% (1169) 3963
Barrons 64% (418) 41% (271) 655
Business 2.0 69% (418) 36% (217) 610
Business Week 62% (1015) 43% (706) 1644
Christianity Today 39% (190) 66% (325) 492
Depatures 84% (48) 18% (10) 57
The Economist 65% (3209) 42% (2088) 4925
Editor & Publisher 4% (135) 96% (3033) 3149
Esquire 88% (755) 14% (121) 861
Forbes 55% (976) 49% (860) 1762
Foreign Policy 46% (573) 58% (729) 1259
Fortune 68% (600) 35% (312) 880
Guidepost 89% (214) 12% (28) 241
Harpers 79% (2792) 25% (881) 3530
Harvard Business Review 64% (280) 40% (175) 436
Inc. 74% (179) 29% (69) 242
The Jerusalem report 25% (45) 78% (142) 183
Money 74% (743) 28% (277) 1005
Mother Jones 53% (1932) 52% (1882) 3641
National Geographic 86% (3980) 17% (766) 4628
The Nation 50% (2906) 58% (3374) 5815
National Review 28% (1470) 86% (4547) 5317
New York 67% (455) 37% (249) 682
The New Yorker 74% (5259) 30% (2100) 7061
The New York Review of Books 61% (1406) 44% (1026) 2317
The New Republic 27% (629) 80% (1878) 2362
New Scientist 36% (433) 69% (828) 1197
Newsweek 67% (3986) 38% (2234) 5938
NRA Rifleman 84% (668) 17% (136) 796
Onion 15% (1097) 89% (6530) 7359
Popular Science 72% (1191) 31% (515) 1653
Reason Magazine 32% (401) 76% (970) 1272
Rolling Stone 71% (1586) 33% (728) 2239
Scientific American 72% (2022) 33% (928) 2815
The Smithsonian 87% (1811) 14% (287) 2070
Salon 4% (273) 96% (6767) 7029
Slate 3% (209) 97% (6102) 6302
Smart Money 65% (322) 39% (195) 498
Soldier of Fortune 76% (134) 26% (46) 177
Time 62% (2685) 42% (1811) 4302
The Week 89% (608) 12% (85) 683
Time 60% (953) 45% (718) 1594
US News & World Reports 61% (1376) 42% (946) 2250
Utne Reader 75% (849) 27% (306) 1128
Vanity Fair 80% (2133) 21% (569) 2658
The Washington Monthly 20% (585) 84% (2452) 2908
Weekly Standard 23% (881) 84% (3248) 3861
Wired 57% (2198) 50% (1944) 3882
Total Respondents 28525
(skipped this question) 7752
14. Please rate how well the following media provide you with news and opinion:
Usefulness
  NA Worthless Somewhat useful Useful Extremely useful Response
Total
Word of mouth 14% (4168) 17% (5105) 50% (14513) 15% (4403) 4% (1119) 29308
Television 4% (1323) 37% (12397) 45% (14954) 12% (4039) 2% (585) 33298
Radio 10% (3124) 13% (4236) 31% (9944) 30% (9694) 16% (5250) 32248
Newspapers (print) 12% (3783) 17% (5401) 40% (12618) 25% (7817) 7% (2253) 31872
Newspapers (online) 5% (1744) 5% (1527) 38% (12376) 37% (11812) 15% (4756) 32215
Magazines (print) 14% (4337) 11% (3317) 38% (11580) 28% (8555) 8% (2522) 30311
Magazines (online) 17% (4881) 6% (1605) 39% (11209) 31% (9017) 8% (2391) 29103
Blogs 0% (172) 1% (213) 10% (3370) 31% (10816) 58% (19978) 34549
Forums 42% (11080) 12% (3230) 23% (6121) 14% (3648) 9% (2247) 26326
% of total media consumption
  0 10 20 30 40 50 60 70 80 90 100 Response
Total
Word of mouth 38% (8582) 51% (11470) 7% (1475) 2% (390) 1% (154) 1% (146) 0% (37) 0% (42) 0% (31) 0% (21) 0% (28) 22376
Television 26% (7553) 46% (13245) 17% (4898) 6% (1764) 2% (587) 1% (375) 0% (130) 0% (77) 0% (52) 0% (39) 0% (13) 28733
Radio 19% (5207) 38% (10312) 22% (5919) 11% (3101) 5% (1319) 3% (811) 1% (287) 1% (216) 1% (154) 0% (94) 0% (66) 27486
Newspapers (print) 26% (6869) 45% (11854) 17% (4594) 6% (1663) 2% (617) 2% (430) 0% (130) 0% (75) 0% (51) 0% (24) 0% (15) 26322
Newspapers (online) 9% (2646) 46% (13042) 24% (6879) 11% (3088) 4% (1131) 3% (725) 1% (266) 1% (162) 0% (114) 0% (64) 0% (34) 28151
Magazines (print) 26% (6356) 52% (12525) 15% (3647) 4% (1035) 1% (287) 1% (202) 0% (67) 0% (51) 0% (33) 0% (15) 0% (13) 24231
Magazines (online) 23% (5241) 56% (12780) 14% (3273) 4% (907) 1% (226) 1% (176) 0% (74) 0% (73) 0% (44) 0% (21) 0% (13) 22828
Blogs 1% (309) 12% (3884) 22% (7030) 22% (7131) 15% (4877) 12% (3843) 6% (1951) 4% (1439) 3% (1028) 2% (525) 1% (246) 32263
Forums 54% (9413) 28% (4877) 8% (1493) 4% (695) 2% (320) 2% (297) 1% (119) 1% (115) 1% (99) 0% (84) 0% (58) 17570
Total Respondents 35661
(skipped this question) 616
15. Do you have your own blog?
    Response
Percent
Response
Total
Yes
17.94% 6500
No
82.06% 29730
Total Respondents 36230
(skipped this question) 47
16. Why do you blog?
    Response
Percent
Response
Total
To influence public opinion.
35.70% 2284
To let off steam.
50.23% 3214
For money.
3.53% 226
For fame.
5.25% 336
To meet new people.
13.68% 875
To formulate new ideas.
46.22% 2957
To stay in touch with old friends.
24.65% 1577
To keep track of my thoughts.
53.38% 3415
I'm not sure, but I love it.
21.05% 1347
To smite my enemies.
15.02% 961
To praise my friends.
8.16% 522
Other (please specify)
19.72% 1262
Total Respondents 6398
(skipped this question) 29879
17. When did you start blogging?
    Response
Percent
Response
Total
1998
2.26% 145
1999
1.67% 107
2000
2.92% 187
2001
5.11% 327
2002
8.23% 527
2003
13.96% 894
2004
24.55% 1572
2005
33.42% 2140
2006
7.87% 504
Total Respondents 6403
(skipped this question) 29874
18. How many blogs do you read daily?
    Response
Percent
Response
Total
1
4.16% 1444
2
7.40% 2565
3
11.26% 3904
4
9.86% 3418
5
16.64% 5770
6
8.22% 2852
7
4.25% 1473
8
4.69% 1628
9
1.07% 371
10
10.81% 3749
11-15
12.94% 4488
16-25
5.69% 1975
26-50
2.10% 727
51-100
0.58% 202
101-200
0.19% 66
200+
0.14% 48
Total Respondents 34680
(skipped this question) 1597
19. Do you leave comments in other people's blogs?
    Response
Percent
Response
Total
Yes
52.34% 17891
No
47.66% 16291
Total Respondents 34182
(skipped this question) 2095
20. In an average week, roughly how many hours do you spend reading blogs?
    Response
Percent
Response
Total
0
0.20% 71
1
1.83% 636
2
5.11% 1772
3
5.68% 1971
4
5.63% 1952
5
9.34% 3239
6
4.91% 1702
7
6.85% 2375
8
5.60% 1943
9
1.39% 481
10
18.37% 6370
11
0.61% 211
12
4.88% 1693
13
0.47% 163
14
5.47% 1896
15
6.94% 2407
16
1.18% 408
17
0.38% 132
18
1.28% 444
19-24
8.72% 3024
24-30
2.73% 948
30-36
0.77% 266
36+
1.66% 576
Total Respondents 34680
(skipped this question) 1597
21. You read blogs for:
    Response
Percent
Response
Total
Faster news
65.54% 22610
Latest trends
26.50% 9143
Transparent biases
41.91% 14457
Better perspective
79.56% 27446
More personality
37.76% 13028
More honesty
67.52% 23294
News I can't find elsewhere
83.86% 28929
Links
51.84% 17885
Humor
54.28% 18725
Other (please specify)
8.86% 3055
Total Respondents 34498
(skipped this question) 1779
22. List up to ten of your favorite blogs (to make this data parsable and useful for bloggers, please put each blog name on a new row and provide at least the first full word of blog's name):
23. Referring blog:
24. You read blogs via RSS:
    Response
Percent
Response
Total
Never
70.57% 21986
Occasionally
18.72% 5831
Often
6.73% 2098
Always
4.35% 1355
Total Respondents 31156
(skipped this question) 5121
25. You listen to how many podcasts each week:
    Response
Percent
Response
Total
Never
75.60% 25450
1
9.45% 3180
2
5.52% 1859
3
2.84% 957
4
1.35% 453
5
2.18% 735
6
0.46% 156
7
0.30% 102
8
0.20% 68
9
0.07% 24
10
0.78% 261
11-15
0.71% 238
16-25
0.26% 87
>25
0.28% 95
Total Respondents 33665
(skipped this question) 2612