| 1. Age? |
|---|
| Response Percent |
Response Total |
||
| <14 | 0.62% | 4 | |
| 14-21 | 1.56% | 10 | |
| 21-30 | 12.62% | 81 | |
| 31-40 | 17.60% | 113 | |
| 41-50 | 25.08% | 161 | |
| 51-60 | 26.17% | 168 | |
| 61-70 | 12.46% | 80 | |
| 71+ | 3.89% | 25 | |
| Total Respondents | 642 | ||
| (skipped this question) | 0 | ||
| 2. Sex |
|---|
| Response Percent |
Response Total |
||
| Male | 77.73% | 499 | |
| Female | 22.27% | 143 | |
| Total Respondents | 642 | ||
| (skipped this question) | 0 | ||
| 3. Annual family income: |
|---|
| Response Percent |
Response Total |
||
| 0-$10,000 | 3.25% | 20 | |
| $10-$20,000 | 3.25% | 20 | |
| $20-30,000 | 6.34% | 39 | |
| $30-$45,000 | 12.85% | 79 | |
| $45-$60,000 | 11.71% | 72 | |
| $60-$90,000 | 17.24% | 106 | |
| $90-$120,000 | 16.75% | 103 | |
| $120-$150,000 | 9.76% | 60 | |
| $150-$200,000 | 8.78% | 54 | |
| $200-$300,000 | 4.88% | 30 | |
| $300-$500,000 | 2.28% | 14 | |
| >$500,000 | 2.93% | 18 | |
| Total Respondents | 615 | ||
| (skipped this question) | 27 | ||
| 4. Household size: |
|---|
| Response Percent |
Response Total |
||
| 1 | 23.22% | 147 | |
| 2 | 36.02% | 228 | |
| 3 | 14.69% | 93 | |
| 4 | 14.53% | 92 | |
| 5 | 5.21% | 33 | |
| 6 | 2.53% | 16 | |
| 7 | 0.95% | 6 | |
| 8+ | 2.84% | 18 | |
| Total Respondents | 633 | ||
| (skipped this question) | 9 | ||
| 5. Job title: |
|---|
| Response Percent |
Response Total |
||
| Accountant/auditor | 1.25% | 8 | |
| Admin Assistant | 2.80% | 18 | |
| Analyst | 1.71% | 11 | |
| Artist/musician/entertainer | 2.34% | 15 | |
| Architect | 0.47% | 3 | |
| Associate | 0.31% | 2 | |
| Broker/trader/adviser | 0.93% | 6 | |
| CEO/Chairman/President | 1.87% | 12 | |
| CFO,COO,CTO,CIO | 0.00% | 0 | |
| Clergy | 0.47% | 3 | |
| Clerical worker | 1.56% | 10 | |
| Computer professional | 8.26% | 53 | |
| Consultant | 2.80% | 18 | |
| Director | 1.40% | 9 | |
| Doctor | 1.09% | 7 | |
| Educator | 5.61% | 36 | |
| Engineer | 7.63% | 49 | |
| Entrepreneur | 1.87% | 12 | |
| Government official | 1.40% | 9 | |
| Health care worker (other than Dr.) | 0.93% | 6 | |
| Homemaker | 2.80% | 18 | |
| Lawyer/Judge | 2.18% | 14 | |
| Manager | 3.74% | 24 | |
| Military officer | 0.47% | 3 | |
| Partner/principal/owner | 2.80% | 18 | |
| Researcher | 1.87% | 12 | |
| Sales | 2.34% | 15 | |
| Skilled labor | 1.40% | 9 | |
| Scientist | 1.56% | 10 | |
| Service provider | 0.78% | 5 | |
| Student | 5.61% | 36 | |
| Supervisor | 1.09% | 7 | |
| Technician | 3.74% | 24 | |
| Vice President | 1.40% | 9 | |
| Writer/editor | 3.27% | 21 | |
| Retired | 11.37% | 73 | |
| Other (please specify) | 8.88% | 57 | |
| Total Respondents | 642 | ||
| (skipped this question) | 0 | ||
| 6. Your education: |
|---|
| Response Percent |
Response Total |
||
| High school graduate | 7.03% | 45 | |
| Some college | 23.91% | 153 | |
| College graduate | 36.25% | 232 | |
| Post-graduate degree | 32.81% | 210 | |
| Total Respondents | 640 | ||
| (skipped this question) | 2 | ||
| 7. Industry: |
|---|
| Response Percent |
Response Total |
||
| Accounting | 1.45% | 9 | |
| Agriculture | 2.10% | 13 | |
| Architecture, Design | 0.65% | 4 | |
| Arts, Entertainment | 5.49% | 34 | |
| Computers, Software, Tech | 9.21% | 57 | |
| Construction | 3.07% | 19 | |
| Consulting | 4.20% | 26 | |
| Education | 12.76% | 79 | |
| Engineering | 4.52% | 28 | |
| Finance, Banking, Brokerage | 5.01% | 31 | |
| Government, Diplomacy | 5.01% | 31 | |
| Health care | 3.72% | 23 | |
| Homemaker | 2.26% | 14 | |
| Import, Export, Trade | 0.65% | 4 | |
| Information Management/Library | 1.29% | 8 | |
| Insurance | 1.62% | 10 | |
| Legal | 3.55% | 22 | |
| Manufacturing | 4.85% | 30 | |
| MarCom, Advertising, PR | 1.45% | 9 | |
| Media | 3.88% | 24 | |
| Military | 1.78% | 11 | |
| Non-profit/Associations | 2.10% | 13 | |
| Pharmaceuticals | 0.32% | 2 | |
| Politics | 0.48% | 3 | |
| Real-estate | 1.45% | 9 | |
| Recruiting/HR | 0.32% | 2 | |
| Religious | 0.48% | 3 | |
| Retired | 4.85% | 30 | |
| R&D | 1.45% | 9 | |
| Retail | 2.75% | 17 | |
| Social Services | 0.65% | 4 | |
| Telecommunications | 2.26% | 14 | |
| Transport | 1.62% | 10 | |
| Travel, Hospitality | 1.13% | 7 | |
| Wholesale | 1.62% | 10 | |
| Total Respondents | 619 | ||
| (skipped this question) | 23 | ||
| 8. Politically, you are: |
|---|
| Response Percent |
Response Total |
||
| Apolitical | 100.00% | 642 | |
| Democrat | 0.00% | 0 | |
| Republican | 0.00% | 0 | |
| Libertarian | 0.00% | 0 | |
| Independent | 0.00% | 0 | |
| Green | 0.00% | 0 | |
| Total Respondents | 642 | ||
| (skipped this question) | 0 | ||
| 9. In the last 6 months, how much money have you spent online in each of the following categories? |
|---|
| Spending range | ||||||||||
| 0 | $1-$100 | $100-$199 | $200-$499 | $500-$999 | $1000-$1499 | $1500-$2499 | $2500-$4999 | $5000+ | Response Total |
|
| Contributed to a cause/campaign | 43% (235) | 25% (137) | 9% (49) | 10% (55) | 4% (23) | 4% (20) | 2% (12) | 1% (5) | 1% (7) | 543 |
| Clothes | 41% (227) | 18% (100) | 12% (69) | 14% (76) | 9% (50) | 3% (14) | 2% (9) | 1% (6) | 1% (4) | 555 |
| Software | 45% (241) | 24% (129) | 14% (77) | 11% (58) | 3% (18) | 1% (6) | 1% (3) | 1% (7) | 0% (2) | 541 |
| Music | 47% (254) | 33% (178) | 10% (54) | 5% (28) | 3% (16) | 1% (3) | 1% (3) | 0% (2) | 1% (5) | 543 |
| Books | 22% (126) | 31% (178) | 21% (120) | 17% (101) | 6% (32) | 2% (9) | 1% (4) | 1% (4) | 1% (6) | 580 |
| Plane tickets | 45% (250) | 2% (11) | 1% (7) | 11% (61) | 17% (92) | 9% (51) | 7% (37) | 5% (28) | 3% (16) | 553 |
| Computer | 51% (274) | 10% (53) | 6% (33) | 10% (53) | 6% (34) | 7% (37) | 6% (30) | 3% (15) | 2% (10) | 539 |
| Consumer electronics | 47% (261) | 14% (78) | 11% (59) | 14% (79) | 8% (43) | 3% (15) | 1% (7) | 1% (7) | 1% (4) | 553 |
| Subscription to a publication | 57% (300) | 30% (160) | 9% (46) | 3% (14) | 1% (3) | 0% (2) | 0% (0) | 0% (0) | 1% (3) | 528 |
| Total Respondents | 614 | |||||||||
| (skipped this question) | 28 | |||||||||
| 10. Which of the following have you done in the last twelve months: |
|---|
| Response Percent |
Response Total |
||
| Written or called any politician at the state, local, or national level | 65.68% | 356 | |
| Attended a political rally, speech, or organized protest of any kind | 28.23% | 153 | |
| Attended a public meeting on town or school affairs | 31.18% | 169 | |
| Held or run for political office | 2.95% | 16 | |
| Served on a committee for some local organization | 20.66% | 112 | |
| Served as an officer for some club or organization | 19.00% | 103 | |
| Written a letter to the Editor of a newspaper or magazine or called a live radio or TV show to express an opinion | 40.96% | 222 | |
| Signed a petition | 70.30% | 381 | |
| Worked for a political party | 11.81% | 64 | |
| Made a speech | 12.55% | 68 | |
| Written an article for a magazine or newspaper | 12.92% | 70 | |
| Been an active member of any group that tries to influence public policy or government | 23.25% | 126 | |
| Total Respondents | 542 | ||
| (skipped this question) | 100 | ||
| 11. In an average week, how many friends and colleagues do you e-mail, IM or talk with about political news or opinions? (Please exclude web postings.) |
|---|
| Response Percent |
Response Total |
||
| 1-5 | 52.56% | 328 | |
| 5-10 | 30.29% | 189 | |
| 11-20 | 7.21% | 45 | |
| 21-30 | 3.69% | 23 | |
| 31-40 | 0.80% | 5 | |
| 41-50 | 0.48% | 3 | |
| 51-60 | 1.12% | 7 | |
| 61-70 | 0.32% | 2 | |
| 71-80 | 0.16% | 1 | |
| 81-100 | 0.48% | 3 | |
| 101-150 | 0.64% | 4 | |
| 151-200 | 0.16% | 1 | |
| 200+ | 2.08% | 13 | |
| Total Respondents | 624 | ||
| (skipped this question) | 18 | ||
| 12. What newspapers do you read at least once a week? |
|---|
| Online | Respondents Total |
||
| The New York Times | 18% (56) | 89% (277) | 311 |
| USA Today | 22% (22) | 79% (79) | 100 |
| The Washington Times | 10% (11) | 92% (102) | 111 |
| The Boston Globe | 9% (7) | 95% (75) | 79 |
| The Wall Street Journal | 28% (46) | 79% (131) | 165 |
| The Financial Times | 13% (8) | 90% (57) | 63 |
| The Guardian | 7% (10) | 95% (138) | 145 |
| The Washington Post | 6% (16) | 97% (263) | 272 |
| The Hill | 7% (4) | 95% (52) | 55 |
| The Los Angeles Times | 5% (7) | 96% (133) | 139 |
| The Philadelphia Inquirer | 21% (6) | 82% (23) | 28 |
| The Christian Science Monitor | 4% (4) | 96% (88) | 92 |
| Roll Call | 13% (6) | 89% (40) | 45 |
| National Journal | 8% (3) | 95% (36) | 38 |
| The Jerusalem Post | 3% (1) | 97% (37) | 38 |
| Total Respondents | 453 | ||
| (skipped this question) | 189 | ||
| 13. Magazines you read regularly: |
|---|
| Online | Respondents Total |
||
| The Advocate | 65% (11) | 41% (7) | 17 |
| American Rifleman | 93% (25) | 7% (2) | 27 |
| The American Prospect | 14% (5) | 86% (31) | 36 |
| Atlantic Monthly | 71% (42) | 36% (21) | 59 |
| Barrons | 58% (7) | 50% (6) | 12 |
| Business 2.0 | 33% (3) | 89% (8) | 9 |
| Business Week | 48% (11) | 57% (13) | 23 |
| Christianity Today | 20% (2) | 90% (9) | 10 |
| Depatures | 100% (1) | 0% (0) | 1 |
| The Economist | 58% (55) | 53% (50) | 95 |
| Editor & Publisher | 2% (1) | 98% (49) | 50 |
| Esquire | 88% (15) | 12% (2) | 17 |
| Forbes | 47% (17) | 56% (20) | 36 |
| Foreign Policy | 38% (11) | 66% (19) | 29 |
| Fortune | 80% (8) | 30% (3) | 10 |
| Guidepost | 100% (6) | 0% (0) | 6 |
| Harpers | 78% (40) | 25% (13) | 51 |
| Harvard Business Review | 46% (6) | 62% (8) | 13 |
| Inc. | 100% (3) | 0% (0) | 3 |
| The Jerusalem report | 17% (1) | 83% (5) | 6 |
| Money | 72% (13) | 28% (5) | 18 |
| Mother Jones | 36% (21) | 68% (40) | 59 |
| National Geographic | 77% (72) | 29% (27) | 93 |
| The Nation | 41% (33) | 65% (52) | 80 |
| National Review | 28% (25) | 83% (75) | 90 |
| New York | 67% (4) | 50% (3) | 6 |
| The New Yorker | 60% (53) | 42% (37) | 88 |
| The New York Review of Books | 53% (19) | 56% (20) | 36 |
| The New Republic | 19% (6) | 81% (26) | 32 |
| New Scientist | 42% (15) | 67% (24) | 36 |
| Newsweek | 53% (49) | 54% (50) | 92 |
| NRA Rifleman | 96% (23) | 4% (1) | 24 |
| Onion | 16% (17) | 89% (94) | 106 |
| Popular Science | 66% (21) | 44% (14) | 32 |
| Reason Magazine | 38% (8) | 76% (16) | 21 |
| Rolling Stone | 51% (18) | 54% (19) | 35 |
| Scientific American | 73% (45) | 42% (26) | 62 |
| The Smithsonian | 81% (35) | 23% (10) | 43 |
| Salon | 5% (5) | 95% (94) | 99 |
| Slate | 4% (4) | 96% (85) | 89 |
| Smart Money | 70% (7) | 30% (3) | 10 |
| Soldier of Fortune | 100% (3) | 0% (0) | 3 |
| Time | 61% (49) | 44% (35) | 80 |
| The Week | 100% (7) | 14% (1) | 7 |
| Time | 44% (11) | 64% (16) | 25 |
| US News & World Reports | 49% (23) | 57% (27) | 47 |
| Utne Reader | 85% (11) | 31% (4) | 13 |
| Vanity Fair | 76% (28) | 24% (9) | 37 |
| The Washington Monthly | 13% (5) | 92% (36) | 39 |
| Weekly Standard | 26% (20) | 82% (63) | 77 |
| Wired | 28% (20) | 73% (52) | 71 |
| Total Respondents | 473 | ||
| (skipped this question) | 169 | ||
| 14. Please rate how well the following media provide you with news and opinion: |
|---|
| Usefulness | ||||||
| NA | Worthless | Somewhat useful | Useful | Extremely useful | Response Total |
|
| Word of mouth | 16% (83) | 17% (85) | 46% (236) | 17% (86) | 5% (25) | 515 |
| Television | 5% (29) | 40% (234) | 40% (235) | 12% (69) | 3% (15) | 582 |
| Radio | 11% (64) | 15% (85) | 33% (184) | 26% (143) | 15% (82) | 558 |
| Newspapers (print) | 12% (65) | 21% (117) | 43% (238) | 20% (109) | 5% (26) | 555 |
| Newspapers (online) | 8% (44) | 7% (37) | 43% (241) | 31% (171) | 11% (64) | 557 |
| Magazines (print) | 18% (91) | 15% (78) | 40% (204) | 22% (114) | 6% (29) | 516 |
| Magazines (online) | 17% (87) | 9% (43) | 44% (220) | 25% (127) | 5% (27) | 504 |
| Blogs | 0% (1) | 1% (6) | 14% (86) | 32% (189) | 53% (318) | 600 |
| Forums | 35% (169) | 13% (63) | 27% (130) | 16% (75) | 8% (40) | 477 |
| % of total media consumption | ||||||||||||
| 0 | 10 | 20 | 30 | 40 | 50 | 60 | 70 | 80 | 90 | 100 | Response Total |
|
| Word of mouth | 32% (113) | 51% (182) | 7% (24) | 3% (12) | 3% (12) | 2% (7) | 1% (2) | 1% (2) | 0% (1) | 0% (0) | 0% (1) | 356 |
| Television | 27% (125) | 45% (212) | 15% (69) | 7% (31) | 3% (14) | 2% (10) | 1% (4) | 1% (3) | 0% (2) | 0% (0) | 0% (0) | 470 |
| Radio | 21% (92) | 35% (153) | 21% (93) | 11% (48) | 5% (20) | 4% (17) | 1% (5) | 1% (4) | 0% (2) | 1% (6) | 0% (1) | 441 |
| Newspapers (print) | 30% (127) | 46% (194) | 13% (57) | 7% (28) | 2% (9) | 2% (7) | 0% (0) | 0% (2) | 0% (0) | 0% (0) | 0% (1) | 425 |
| Newspapers (online) | 13% (57) | 42% (191) | 22% (97) | 13% (58) | 6% (27) | 3% (13) | 0% (2) | 0% (1) | 1% (4) | 0% (0) | 0% (1) | 451 |
| Magazines (print) | 30% (116) | 47% (180) | 15% (59) | 4% (16) | 2% (9) | 1% (2) | 1% (2) | 0% (0) | 0% (0) | 0% (0) | 0% (0) | 384 |
| Magazines (online) | 26% (96) | 52% (195) | 14% (54) | 5% (18) | 1% (2) | 1% (5) | 0% (1) | 0% (0) | 1% (3) | 0% (0) | 0% (0) | 374 |
| Blogs | 1% (6) | 12% (65) | 23% (121) | 18% (94) | 14% (76) | 13% (71) | 5% (28) | 6% (34) | 4% (21) | 2% (12) | 1% (5) | 533 |
| Forums | 45% (140) | 32% (99) | 9% (28) | 7% (22) | 2% (5) | 1% (3) | 1% (4) | 1% (3) | 1% (2) | 1% (2) | 0% (1) | 309 |
| Total Respondents | 624 | |||||||||||
| (skipped this question) | 18 | |||||||||||
| 15. Do you have your own blog? |
|---|
| Response Percent |
Response Total |
||
| Yes | 13.08% | 84 | |
| No | 86.92% | 558 | |
| Total Respondents | 642 | ||
| (skipped this question) | 0 | ||
| 16. Why do you blog? |
|---|
| Response Percent |
Response Total |
||
| To influence public opinion. | 25.30% | 21 | |
| To let off steam. | 50.60% | 42 | |
| For money. | 3.61% | 3 | |
| For fame. | 8.43% | 7 | |
| To meet new people. | 19.28% | 16 | |
| To formulate new ideas. | 45.78% | 38 | |
| To stay in touch with old friends. | 25.30% | 21 | |
| To keep track of my thoughts. | 62.65% | 52 | |
| I'm not sure, but I love it. | 21.69% | 18 | |
| To smite my enemies. | 13.25% | 11 | |
| To praise my friends. | 12.05% | 10 | |
| Other (please specify) | 25.30% | 21 | |
| Total Respondents | 83 | ||
| (skipped this question) | 559 | ||
| 17. When did you start blogging? |
|---|
| Response Percent |
Response Total |
||
| 1998 | 3.66% | 3 | |
| 1999 | 2.44% | 2 | |
| 2000 | 4.88% | 4 | |
| 2001 | 9.76% | 8 | |
| 2002 | 6.10% | 5 | |
| 2003 | 12.20% | 10 | |
| 2004 | 17.07% | 14 | |
| 2005 | 35.37% | 29 | |
| 2006 | 8.54% | 7 | |
| Total Respondents | 82 | ||
| (skipped this question) | 560 | ||
| 18. How many blogs do you read daily? |
|---|
| Response Percent |
Response Total |
||
| 1 | 3.65% | 22 | |
| 2 | 6.30% | 38 | |
| 3 | 9.45% | 57 | |
| 4 | 9.12% | 55 | |
| 5 | 17.25% | 104 | |
| 6 | 9.29% | 56 | |
| 7 | 4.48% | 27 | |
| 8 | 6.97% | 42 | |
| 9 | 0.83% | 5 | |
| 10 | 10.78% | 65 | |
| 11-15 | 12.11% | 73 | |
| 16-25 | 5.80% | 35 | |
| 26-50 | 2.49% | 15 | |
| 51-100 | 1.16% | 7 | |
| 101-200 | 0.17% | 1 | |
| 200+ | 0.17% | 1 | |
| Total Respondents | 603 | ||
| (skipped this question) | 39 | ||
| 19. Do you leave comments in other people's blogs? |
|---|
| Response Percent |
Response Total |
||
| Yes | 49.41% | 293 | |
| No | 50.59% | 300 | |
| Total Respondents | 593 | ||
| (skipped this question) | 49 | ||
| 20. In an average week, roughly how many hours do you spend reading blogs? |
|---|
| Response Percent |
Response Total |
||
| 0 | 0.50% | 3 | |
| 1 | 0.66% | 4 | |
| 2 | 6.30% | 38 | |
| 3 | 4.48% | 27 | |
| 4 | 6.47% | 39 | |
| 5 | 8.79% | 53 | |
| 6 | 5.47% | 33 | |
| 7 | 6.14% | 37 | |
| 8 | 5.97% | 36 | |
| 9 | 1.82% | 11 | |
| 10 | 11.77% | 71 | |
| 11 | 2.16% | 13 | |
| 12 | 6.14% | 37 | |
| 13 | 1.66% | 10 | |
| 14 | 6.47% | 39 | |
| 15 | 5.80% | 35 | |
| 16 | 1.99% | 12 | |
| 17 | 1.33% | 8 | |
| 18 | 1.16% | 7 | |
| 19-24 | 7.30% | 44 | |
| 24-30 | 3.48% | 21 | |
| 30-36 | 1.66% | 10 | |
| 36+ | 2.49% | 15 | |
| Total Respondents | 603 | ||
| (skipped this question) | 39 | ||
| 21. You read blogs for: |
|---|
| Response Percent |
Response Total |
||
| Faster news | 62.56% | 376 | |
| Latest trends | 24.29% | 146 | |
| Transparent biases | 37.10% | 223 | |
| Better perspective | 80.20% | 482 | |
| More personality | 33.44% | 201 | |
| More honesty | 66.72% | 401 | |
| News I can't find elsewhere | 81.36% | 489 | |
| Links | 48.75% | 293 | |
| Humor | 52.08% | 313 | |
| Other (please specify) | 8.65% | 52 | |
| Total Respondents | 601 | ||
| (skipped this question) | 41 | ||
| 22. List up to ten of your favorite blogs (to make this data parsable and useful for bloggers, please put each blog name on a new row and provide at least the first full word of blog's name): |
|---|
| 23. Referring blog: |
|---|
| 24. You read blogs via RSS: |
|---|
| Response Percent |
Response Total |
||
| Never | 69.22% | 362 | |
| Occasionally | 17.21% | 90 | |
| Often | 7.65% | 40 | |
| Always | 6.31% | 33 | |
| Total Respondents | 523 | ||
| (skipped this question) | 119 | ||
| 25. You listen to how many podcasts each week: |
|---|
| Response Percent |
Response Total |
||
| Never | 78.55% | 454 | |
| 1 | 8.82% | 51 | |
| 2 | 5.36% | 31 | |
| 3 | 2.25% | 13 | |
| 4 | 0.87% | 5 | |
| 5 | 1.21% | 7 | |
| 6 | 0.17% | 1 | |
| 7 | 0.35% | 2 | |
| 8 | 0.17% | 1 | |
| 9 | 0.35% | 2 | |
| 10 | 0.87% | 5 | |
| 11-15 | 0.52% | 3 | |
| 16-25 | 0.17% | 1 | |
| >25 | 0.35% | 2 | |
| Total Respondents | 578 | ||
| (skipped this question) | 64 | ||