| 1. Age? |
|---|
| Response Percent |
Response Total |
||
| <14 | 0.14% | 2 | |
| 14-21 | 2.34% | 33 | |
| 21-30 | 19.14% | 270 | |
| 31-40 | 27.99% | 395 | |
| 41-50 | 22.68% | 320 | |
| 51-60 | 19.28% | 272 | |
| 61-70 | 6.73% | 95 | |
| 71+ | 1.70% | 24 | |
| Total Respondents | 1411 | ||
| (skipped this question) | 0 | ||
| 2. Sex |
|---|
| Response Percent |
Response Total |
||
| Male | 74.42% | 1050 | |
| Female | 25.58% | 361 | |
| Total Respondents | 1411 | ||
| (skipped this question) | 0 | ||
| 3. Annual family income: |
|---|
| Response Percent |
Response Total |
||
| 0-$10,000 | 2.98% | 41 | |
| $10-$20,000 | 7.63% | 105 | |
| $20-30,000 | 7.70% | 106 | |
| $30-$45,000 | 14.02% | 193 | |
| $45-$60,000 | 13.65% | 188 | |
| $60-$90,000 | 21.06% | 290 | |
| $90-$120,000 | 15.54% | 214 | |
| $120-$150,000 | 6.97% | 96 | |
| $150-$200,000 | 4.65% | 64 | |
| $200-$300,000 | 3.20% | 44 | |
| $300-$500,000 | 1.16% | 16 | |
| >$500,000 | 1.45% | 20 | |
| Total Respondents | 1377 | ||
| (skipped this question) | 34 | ||
| 4. Household size: |
|---|
| Response Percent |
Response Total |
||
| 1 | 27.38% | 379 | |
| 2 | 39.38% | 545 | |
| 3 | 14.09% | 195 | |
| 4 | 12.07% | 167 | |
| 5 | 4.05% | 56 | |
| 6 | 1.66% | 23 | |
| 7 | 0.58% | 8 | |
| 8+ | 0.79% | 11 | |
| Total Respondents | 1384 | ||
| (skipped this question) | 27 | ||
| 5. Job title: |
|---|
| Response Percent |
Response Total |
||
| Accountant/auditor | 0.57% | 8 | |
| Admin Assistant | 1.91% | 27 | |
| Analyst | 1.13% | 16 | |
| Artist/musician/entertainer | 3.69% | 52 | |
| Architect | 0.43% | 6 | |
| Associate | 0.57% | 8 | |
| Broker/trader/adviser | 0.78% | 11 | |
| CEO/Chairman/President | 0.64% | 9 | |
| CFO,COO,CTO,CIO | 0.64% | 9 | |
| Clergy | 0.14% | 2 | |
| Clerical worker | 1.49% | 21 | |
| Computer professional | 9.57% | 135 | |
| Consultant | 2.55% | 36 | |
| Director | 1.28% | 18 | |
| Doctor | 1.13% | 16 | |
| Educator | 8.86% | 125 | |
| Engineer | 3.90% | 55 | |
| Entrepreneur | 2.83% | 40 | |
| Government official | 1.56% | 22 | |
| Health care worker (other than Dr.) | 1.91% | 27 | |
| Homemaker | 1.49% | 21 | |
| Lawyer/Judge | 2.76% | 39 | |
| Manager | 3.97% | 56 | |
| Military officer | 0.07% | 1 | |
| Partner/principal/owner | 0.57% | 8 | |
| Researcher | 3.19% | 45 | |
| Sales | 1.63% | 23 | |
| Skilled labor | 1.49% | 21 | |
| Scientist | 3.40% | 48 | |
| Service provider | 1.35% | 19 | |
| Student | 8.58% | 121 | |
| Supervisor | 0.85% | 12 | |
| Technician | 2.34% | 33 | |
| Vice President | 0.64% | 9 | |
| Writer/editor | 5.88% | 83 | |
| Retired | 5.81% | 82 | |
| Other (please specify) | 10.42% | 147 | |
| Total Respondents | 1411 | ||
| (skipped this question) | 0 | ||
| 6. Your education: |
|---|
| Response Percent |
Response Total |
||
| High school graduate | 2.92% | 41 | |
| Some college | 19.50% | 274 | |
| College graduate | 36.87% | 518 | |
| Post-graduate degree | 40.71% | 572 | |
| Total Respondents | 1405 | ||
| (skipped this question) | 6 | ||
| 7. Industry: |
|---|
| Response Percent |
Response Total |
||
| Accounting | 0.30% | 4 | |
| Agriculture | 1.34% | 18 | |
| Architecture, Design | 1.42% | 19 | |
| Arts, Entertainment | 7.90% | 106 | |
| Computers, Software, Tech | 11.33% | 152 | |
| Construction | 1.79% | 24 | |
| Consulting | 1.71% | 23 | |
| Education | 20.72% | 278 | |
| Engineering | 2.53% | 34 | |
| Finance, Banking, Brokerage | 3.50% | 47 | |
| Government, Diplomacy | 4.69% | 63 | |
| Health care | 6.71% | 90 | |
| Homemaker | 0.89% | 12 | |
| Import, Export, Trade | 0.30% | 4 | |
| Information Management/Library | 1.34% | 18 | |
| Insurance | 1.42% | 19 | |
| Legal | 3.95% | 53 | |
| Manufacturing | 2.76% | 37 | |
| MarCom, Advertising, PR | 1.04% | 14 | |
| Media | 4.25% | 57 | |
| Military | 0.52% | 7 | |
| Non-profit/Associations | 4.40% | 59 | |
| Pharmaceuticals | 0.45% | 6 | |
| Politics | 0.45% | 6 | |
| Real-estate | 1.19% | 16 | |
| Recruiting/HR | 0.07% | 1 | |
| Religious | 0.52% | 7 | |
| Retired | 1.94% | 26 | |
| R&D | 2.46% | 33 | |
| Retail | 2.68% | 36 | |
| Social Services | 1.12% | 15 | |
| Telecommunications | 1.34% | 18 | |
| Transport | 1.27% | 17 | |
| Travel, Hospitality | 1.04% | 14 | |
| Wholesale | 0.67% | 9 | |
| Total Respondents | 1342 | ||
| (skipped this question) | 69 | ||
| 8. Politically, you are: |
|---|
| Response Percent |
Response Total |
||
| Apolitical | 0.00% | 0 | |
| Democrat | 0.00% | 0 | |
| Republican | 0.00% | 0 | |
| Libertarian | 0.00% | 0 | |
| Independent | 0.00% | 0 | |
| Green | 100.00% | 1411 | |
| Total Respondents | 1411 | ||
| (skipped this question) | 0 | ||
| 9. In the last 6 months, how much money have you spent online in each of the following categories? |
|---|
| Spending range | ||||||||||
| 0 | $1-$100 | $100-$199 | $200-$499 | $500-$999 | $1000-$1499 | $1500-$2499 | $2500-$4999 | $5000+ | Response Total |
|
| Contributed to a cause/campaign | 28% (357) | 36% (456) | 16% (199) | 12% (159) | 5% (67) | 1% (19) | 0% (6) | 1% (8) | 1% (10) | 1281 |
| Clothes | 40% (496) | 23% (287) | 15% (187) | 14% (176) | 5% (59) | 2% (25) | 1% (7) | 1% (9) | 0% (1) | 1247 |
| Software | 42% (508) | 30% (373) | 12% (151) | 10% (119) | 5% (57) | 1% (12) | 0% (0) | 0% (2) | 0% (2) | 1224 |
| Music | 30% (377) | 44% (566) | 15% (195) | 6% (79) | 3% (44) | 1% (10) | 0% (4) | 0% (0) | 0% (2) | 1277 |
| Books | 13% (179) | 37% (490) | 23% (307) | 19% (250) | 6% (78) | 1% (17) | 0% (5) | 0% (3) | 0% (4) | 1333 |
| Plane tickets | 39% (494) | 1% (14) | 4% (47) | 13% (166) | 19% (245) | 9% (120) | 9% (113) | 3% (43) | 2% (29) | 1271 |
| Computer | 50% (613) | 10% (127) | 7% (84) | 9% (111) | 7% (87) | 7% (83) | 5% (66) | 3% (36) | 1% (7) | 1214 |
| Consumer electronics | 47% (571) | 15% (188) | 11% (129) | 14% (174) | 8% (102) | 3% (31) | 1% (13) | 1% (15) | 0% (2) | 1225 |
| Subscription to a publication | 46% (570) | 41% (513) | 9% (109) | 3% (36) | 1% (9) | 0% (0) | 0% (2) | 0% (0) | 0% (0) | 1239 |
| Total Respondents | 1386 | |||||||||
| (skipped this question) | 25 | |||||||||
| 10. Which of the following have you done in the last twelve months: |
|---|
| Response Percent |
Response Total |
||
| Written or called any politician at the state, local, or national level | 77.18% | 1018 | |
| Attended a political rally, speech, or organized protest of any kind | 55.80% | 736 | |
| Attended a public meeting on town or school affairs | 39.73% | 524 | |
| Held or run for political office | 1.29% | 17 | |
| Served on a committee for some local organization | 24.11% | 318 | |
| Served as an officer for some club or organization | 19.71% | 260 | |
| Written a letter to the Editor of a newspaper or magazine or called a live radio or TV show to express an opinion | 49.13% | 648 | |
| Signed a petition | 84.31% | 1112 | |
| Worked for a political party | 18.35% | 242 | |
| Made a speech | 15.16% | 200 | |
| Written an article for a magazine or newspaper | 19.26% | 254 | |
| Been an active member of any group that tries to influence public policy or government | 40.71% | 537 | |
| Total Respondents | 1319 | ||
| (skipped this question) | 92 | ||
| 11. In an average week, how many friends and colleagues do you e-mail, IM or talk with about political news or opinions? (Please exclude web postings.) |
|---|
| Response Percent |
Response Total |
||
| 1-5 | 45.55% | 634 | |
| 5-10 | 30.75% | 428 | |
| 11-20 | 12.64% | 176 | |
| 21-30 | 4.60% | 64 | |
| 31-40 | 1.72% | 24 | |
| 41-50 | 1.51% | 21 | |
| 51-60 | 0.79% | 11 | |
| 61-70 | 0.14% | 2 | |
| 71-80 | 0.07% | 1 | |
| 81-100 | 0.57% | 8 | |
| 101-150 | 0.22% | 3 | |
| 151-200 | 0.29% | 4 | |
| 200+ | 1.15% | 16 | |
| Total Respondents | 1392 | ||
| (skipped this question) | 19 | ||
| 12. What newspapers do you read at least once a week? |
|---|
| Online | Respondents Total |
||
| The New York Times | 21% (177) | 88% (750) | 856 |
| USA Today | 38% (52) | 63% (86) | 137 |
| The Washington Times | 7% (8) | 94% (102) | 109 |
| The Boston Globe | 15% (25) | 88% (146) | 166 |
| The Wall Street Journal | 40% (68) | 65% (111) | 170 |
| The Financial Times | 19% (21) | 85% (94) | 110 |
| The Guardian | 6% (34) | 96% (524) | 544 |
| The Washington Post | 7% (39) | 95% (568) | 597 |
| The Hill | 4% (3) | 96% (77) | 80 |
| The Los Angeles Times | 16% (64) | 88% (353) | 399 |
| The Philadelphia Inquirer | 18% (10) | 84% (47) | 56 |
| The Christian Science Monitor | 3% (6) | 97% (189) | 195 |
| Roll Call | 6% (3) | 94% (48) | 51 |
| National Journal | 10% (3) | 90% (26) | 29 |
| The Jerusalem Post | 3% (1) | 97% (34) | 35 |
| Total Respondents | 1090 | ||
| (skipped this question) | 321 | ||
| 13. Magazines you read regularly: |
|---|
| Online | Respondents Total |
||
| The Advocate | 59% (37) | 52% (33) | 63 |
| American Rifleman | 83% (5) | 17% (1) | 6 |
| The American Prospect | 28% (30) | 75% (79) | 106 |
| Atlantic Monthly | 73% (126) | 35% (60) | 172 |
| Barrons | 53% (8) | 47% (7) | 15 |
| Business 2.0 | 55% (6) | 55% (6) | 11 |
| Business Week | 48% (14) | 55% (16) | 29 |
| Christianity Today | 38% (3) | 75% (6) | 8 |
| Depatures | 0% (0) | 0% (0) | 0 |
| The Economist | 68% (127) | 43% (81) | 188 |
| Editor & Publisher | 5% (8) | 95% (141) | 149 |
| Esquire | 85% (17) | 15% (3) | 20 |
| Forbes | 44% (7) | 63% (10) | 16 |
| Foreign Policy | 49% (25) | 57% (29) | 51 |
| Fortune | 56% (5) | 56% (5) | 9 |
| Guidepost | 100% (2) | 0% (0) | 2 |
| Harpers | 80% (239) | 26% (76) | 297 |
| Harvard Business Review | 50% (5) | 60% (6) | 10 |
| Inc. | 67% (2) | 33% (1) | 3 |
| The Jerusalem report | 60% (3) | 40% (2) | 5 |
| Money | 56% (10) | 44% (8) | 18 |
| Mother Jones | 58% (192) | 49% (162) | 330 |
| National Geographic | 83% (173) | 19% (39) | 208 |
| The Nation | 55% (232) | 55% (232) | 424 |
| National Review | 15% (7) | 98% (46) | 47 |
| New York | 54% (13) | 58% (14) | 24 |
| The New Yorker | 70% (243) | 34% (119) | 348 |
| The New York Review of Books | 62% (99) | 45% (71) | 159 |
| The New Republic | 17% (10) | 85% (50) | 59 |
| New Scientist | 43% (37) | 68% (59) | 87 |
| Newsweek | 63% (89) | 42% (60) | 142 |
| NRA Rifleman | 86% (6) | 29% (2) | 7 |
| Onion | 19% (77) | 86% (340) | 395 |
| Popular Science | 74% (37) | 30% (15) | 50 |
| Reason Magazine | 26% (8) | 77% (24) | 31 |
| Rolling Stone | 69% (68) | 35% (35) | 99 |
| Scientific American | 66% (96) | 36% (52) | 145 |
| The Smithsonian | 84% (66) | 19% (15) | 79 |
| Salon | 2% (8) | 98% (355) | 363 |
| Slate | 3% (7) | 97% (212) | 219 |
| Smart Money | 89% (8) | 11% (1) | 9 |
| Soldier of Fortune | 60% (3) | 40% (2) | 5 |
| Time | 53% (61) | 49% (57) | 116 |
| The Week | 87% (26) | 13% (4) | 30 |
| Time | 49% (25) | 55% (28) | 51 |
| US News & World Reports | 44% (20) | 56% (25) | 45 |
| Utne Reader | 79% (124) | 25% (40) | 157 |
| Vanity Fair | 72% (72) | 31% (31) | 100 |
| The Washington Monthly | 18% (17) | 82% (77) | 94 |
| Weekly Standard | 29% (12) | 78% (32) | 41 |
| Wired | 58% (104) | 48% (87) | 180 |
| Total Respondents | 1112 | ||
| (skipped this question) | 299 | ||
| 14. Please rate how well the following media provide you with news and opinion: |
|---|
| Usefulness | ||||||
| NA | Worthless | Somewhat useful | Useful | Extremely useful | Response Total |
|
| Word of mouth | 10% (117) | 13% (153) | 50% (609) | 21% (255) | 7% (82) | 1216 |
| Television | 8% (103) | 50% (658) | 34% (437) | 7% (90) | 1% (16) | 1304 |
| Radio | 10% (132) | 14% (183) | 32% (415) | 28% (359) | 15% (195) | 1284 |
| Newspapers (print) | 12% (154) | 14% (178) | 43% (543) | 24% (300) | 6% (78) | 1253 |
| Newspapers (online) | 5% (60) | 3% (43) | 36% (459) | 40% (514) | 16% (203) | 1279 |
| Magazines (print) | 12% (144) | 10% (120) | 34% (414) | 33% (398) | 11% (138) | 1214 |
| Magazines (online) | 15% (175) | 5% (59) | 35% (414) | 35% (405) | 10% (116) | 1169 |
| Blogs | 1% (14) | 1% (12) | 13% (184) | 31% (419) | 54% (740) | 1369 |
| Forums | 35% (373) | 12% (128) | 27% (289) | 15% (155) | 11% (116) | 1061 |
| % of total media consumption | ||||||||||||
| 0 | 10 | 20 | 30 | 40 | 50 | 60 | 70 | 80 | 90 | 100 | Response Total |
|
| Word of mouth | 30% (294) | 56% (537) | 9% (90) | 3% (25) | 1% (9) | 1% (10) | 0% (0) | 0% (1) | 0% (0) | 0% (0) | 0% (1) | 967 |
| Television | 40% (443) | 42% (461) | 13% (145) | 3% (36) | 1% (6) | 0% (5) | 0% (4) | 0% (3) | 0% (1) | 0% (0) | 0% (0) | 1104 |
| Radio | 21% (230) | 36% (391) | 21% (233) | 11% (120) | 5% (58) | 3% (35) | 1% (11) | 1% (7) | 0% (5) | 0% (4) | 0% (2) | 1096 |
| Newspapers (print) | 27% (278) | 47% (486) | 15% (152) | 6% (58) | 3% (26) | 2% (19) | 0% (4) | 0% (4) | 0% (2) | 0% (0) | 0% (0) | 1029 |
| Newspapers (online) | 10% (108) | 43% (485) | 25% (279) | 12% (139) | 4% (44) | 3% (35) | 1% (16) | 1% (6) | 0% (4) | 0% (1) | 0% (0) | 1117 |
| Magazines (print) | 26% (258) | 50% (497) | 16% (161) | 4% (40) | 2% (16) | 1% (12) | 0% (4) | 0% (3) | 0% (0) | 0% (0) | 0% (1) | 992 |
| Magazines (online) | 23% (219) | 55% (518) | 15% (138) | 5% (45) | 1% (8) | 1% (7) | 0% (3) | 0% (3) | 0% (2) | 0% (1) | 0% (1) | 945 |
| Blogs | 1% (18) | 16% (203) | 23% (284) | 23% (283) | 14% (171) | 11% (132) | 5% (67) | 3% (32) | 3% (36) | 2% (22) | 1% (7) | 1255 |
| Forums | 51% (392) | 29% (227) | 10% (78) | 4% (30) | 2% (19) | 2% (12) | 0% (2) | 1% (5) | 1% (4) | 0% (1) | 0% (0) | 770 |
| Total Respondents | 1398 | |||||||||||
| (skipped this question) | 13 | |||||||||||
| 15. Do you have your own blog? |
|---|
| Response Percent |
Response Total |
||
| Yes | 27.00% | 381 | |
| No | 73.00% | 1030 | |
| Total Respondents | 1411 | ||
| (skipped this question) | 0 | ||
| 16. Why do you blog? |
|---|
| Response Percent |
Response Total |
||
| To influence public opinion. | 33.87% | 126 | |
| To let off steam. | 48.66% | 181 | |
| For money. | 2.42% | 9 | |
| For fame. | 6.72% | 25 | |
| To meet new people. | 15.32% | 57 | |
| To formulate new ideas. | 50.81% | 189 | |
| To stay in touch with old friends. | 26.88% | 100 | |
| To keep track of my thoughts. | 53.76% | 200 | |
| I'm not sure, but I love it. | 18.01% | 67 | |
| To smite my enemies. | 18.55% | 69 | |
| To praise my friends. | 9.14% | 34 | |
| Other (please specify) | 23.12% | 86 | |
| Total Respondents | 372 | ||
| (skipped this question) | 1039 | ||
| 17. When did you start blogging? |
|---|
| Response Percent |
Response Total |
||
| 1998 | 2.70% | 10 | |
| 1999 | 1.89% | 7 | |
| 2000 | 2.43% | 9 | |
| 2001 | 5.39% | 20 | |
| 2002 | 9.97% | 37 | |
| 2003 | 14.02% | 52 | |
| 2004 | 27.22% | 101 | |
| 2005 | 25.61% | 95 | |
| 2006 | 10.78% | 40 | |
| Total Respondents | 371 | ||
| (skipped this question) | 1040 | ||
| 18. How many blogs do you read daily? |
|---|
| Response Percent |
Response Total |
||
| 1 | 5.04% | 68 | |
| 2 | 10.16% | 137 | |
| 3 | 12.01% | 162 | |
| 4 | 9.56% | 129 | |
| 5 | 16.53% | 223 | |
| 6 | 8.60% | 116 | |
| 7 | 4.37% | 59 | |
| 8 | 3.48% | 47 | |
| 9 | 0.89% | 12 | |
| 10 | 8.90% | 120 | |
| 11-15 | 11.42% | 154 | |
| 16-25 | 5.63% | 76 | |
| 26-50 | 1.93% | 26 | |
| 51-100 | 1.19% | 16 | |
| 101-200 | 0.07% | 1 | |
| 200+ | 0.22% | 3 | |
| Total Respondents | 1349 | ||
| (skipped this question) | 62 | ||
| 19. Do you leave comments in other people's blogs? |
|---|
| Response Percent |
Response Total |
||
| Yes | 58.95% | 787 | |
| No | 41.05% | 548 | |
| Total Respondents | 1335 | ||
| (skipped this question) | 76 | ||
| 20. In an average week, roughly how many hours do you spend reading blogs? |
|---|
| Response Percent |
Response Total |
||
| 0 | 0.22% | 3 | |
| 1 | 3.19% | 43 | |
| 2 | 5.26% | 71 | |
| 3 | 8.38% | 113 | |
| 4 | 6.00% | 81 | |
| 5 | 8.90% | 120 | |
| 6 | 4.67% | 63 | |
| 7 | 6.67% | 90 | |
| 8 | 5.49% | 74 | |
| 9 | 1.19% | 16 | |
| 10 | 17.27% | 233 | |
| 11 | 0.44% | 6 | |
| 12 | 5.78% | 78 | |
| 13 | 0.37% | 5 | |
| 14 | 4.74% | 64 | |
| 15 | 5.71% | 77 | |
| 16 | 1.04% | 14 | |
| 17 | 0.59% | 8 | |
| 18 | 0.74% | 10 | |
| 19-24 | 7.64% | 103 | |
| 24-30 | 2.82% | 38 | |
| 30-36 | 0.89% | 12 | |
| 36+ | 2.00% | 27 | |
| Total Respondents | 1349 | ||
| (skipped this question) | 62 | ||
| 21. You read blogs for: |
|---|
| Response Percent |
Response Total |
||
| Faster news | 59.38% | 798 | |
| Latest trends | 25.07% | 337 | |
| Transparent biases | 42.63% | 573 | |
| Better perspective | 77.46% | 1041 | |
| More personality | 36.24% | 487 | |
| More honesty | 65.18% | 876 | |
| News I can't find elsewhere | 85.04% | 1143 | |
| Links | 51.71% | 695 | |
| Humor | 56.62% | 761 | |
| Other (please specify) | 10.34% | 139 | |
| Total Respondents | 1344 | ||
| (skipped this question) | 67 | ||
| 22. List up to ten of your favorite blogs (to make this data parsable and useful for bloggers, please put each blog name on a new row and provide at least the first full word of blog's name): |
|---|
| 23. Referring blog: |
|---|
| 24. You read blogs via RSS: |
|---|
| Response Percent |
Response Total |
||
| Never | 67.21% | 826 | |
| Occasionally | 20.50% | 252 | |
| Often | 7.00% | 86 | |
| Always | 5.70% | 70 | |
| Total Respondents | 1229 | ||
| (skipped this question) | 182 | ||
| 25. You listen to how many podcasts each week: |
|---|
| Response Percent |
Response Total |
||
| Never | 72.52% | 950 | |
| 1 | 9.92% | 130 | |
| 2 | 6.49% | 85 | |
| 3 | 2.75% | 36 | |
| 4 | 1.60% | 21 | |
| 5 | 2.60% | 34 | |
| 6 | 0.61% | 8 | |
| 7 | 0.15% | 2 | |
| 8 | 0.23% | 3 | |
| 9 | 0.08% | 1 | |
| 10 | 1.15% | 15 | |
| 11-15 | 1.07% | 14 | |
| 16-25 | 0.23% | 3 | |
| >25 | 0.61% | 8 | |
| Total Respondents | 1310 | ||
| (skipped this question) | 101 | ||