| 1. Age? |
|---|
| Response Percent |
Response Total |
||
| <14 | 0.00% | 0 | |
| 14-21 | 3.00% | 61 | |
| 21-30 | 19.35% | 394 | |
| 31-40 | 26.42% | 538 | |
| 41-50 | 25.29% | 515 | |
| 51-60 | 17.58% | 358 | |
| 61-70 | 6.68% | 136 | |
| 71+ | 1.67% | 34 | |
| Total Respondents | 2036 | ||
| (skipped this question) | 0 | ||
| 2. Sex |
|---|
| Response Percent |
Response Total |
||
| Male | 88.16% | 1795 | |
| Female | 11.84% | 241 | |
| Total Respondents | 2036 | ||
| (skipped this question) | 0 | ||
| 3. Annual family income: |
|---|
| Response Percent |
Response Total |
||
| 0-$10,000 | 1.87% | 37 | |
| $10-$20,000 | 3.63% | 72 | |
| $20-30,000 | 4.99% | 99 | |
| $30-$45,000 | 9.68% | 192 | |
| $45-$60,000 | 11.75% | 233 | |
| $60-$90,000 | 19.62% | 389 | |
| $90-$120,000 | 19.47% | 386 | |
| $120-$150,000 | 9.98% | 198 | |
| $150-$200,000 | 8.42% | 167 | |
| $200-$300,000 | 4.89% | 97 | |
| $300-$500,000 | 3.13% | 62 | |
| >$500,000 | 2.57% | 51 | |
| Total Respondents | 1983 | ||
| (skipped this question) | 53 | ||
| 4. Household size: |
|---|
| Response Percent |
Response Total |
||
| 1 | 26.78% | 537 | |
| 2 | 34.91% | 700 | |
| 3 | 13.67% | 274 | |
| 4 | 15.16% | 304 | |
| 5 | 6.93% | 139 | |
| 6 | 1.60% | 32 | |
| 7 | 0.35% | 7 | |
| 8+ | 0.60% | 12 | |
| Total Respondents | 2005 | ||
| (skipped this question) | 31 | ||
| 5. Job title: |
|---|
| Response Percent |
Response Total |
||
| Accountant/auditor | 1.57% | 32 | |
| Admin Assistant | 1.08% | 22 | |
| Analyst | 3.39% | 69 | |
| Artist/musician/entertainer | 1.23% | 25 | |
| Architect | 0.49% | 10 | |
| Associate | 0.34% | 7 | |
| Broker/trader/adviser | 0.88% | 18 | |
| CEO/Chairman/President | 2.75% | 56 | |
| CFO,COO,CTO,CIO | 0.98% | 20 | |
| Clergy | 0.20% | 4 | |
| Clerical worker | 0.79% | 16 | |
| Computer professional | 12.08% | 246 | |
| Consultant | 3.98% | 81 | |
| Director | 1.82% | 37 | |
| Doctor | 1.18% | 24 | |
| Educator | 3.93% | 80 | |
| Engineer | 7.96% | 162 | |
| Entrepreneur | 2.60% | 53 | |
| Government official | 1.38% | 28 | |
| Health care worker (other than Dr.) | 1.03% | 21 | |
| Homemaker | 1.28% | 26 | |
| Lawyer/Judge | 4.96% | 101 | |
| Manager | 4.72% | 96 | |
| Military officer | 0.79% | 16 | |
| Partner/principal/owner | 2.36% | 48 | |
| Researcher | 1.62% | 33 | |
| Sales | 2.01% | 41 | |
| Skilled labor | 1.28% | 26 | |
| Scientist | 2.50% | 51 | |
| Service provider | 0.74% | 15 | |
| Student | 7.17% | 146 | |
| Supervisor | 0.74% | 15 | |
| Technician | 2.46% | 50 | |
| Vice President | 1.62% | 33 | |
| Writer/editor | 3.49% | 71 | |
| Retired | 6.53% | 133 | |
| Other (please specify) | 6.09% | 124 | |
| Total Respondents | 2036 | ||
| (skipped this question) | 0 | ||
| 6. Your education: |
|---|
| Response Percent |
Response Total |
||
| High school graduate | 2.67% | 54 | |
| Some college | 22.41% | 454 | |
| College graduate | 40.47% | 820 | |
| Post-graduate degree | 34.45% | 698 | |
| Total Respondents | 2026 | ||
| (skipped this question) | 10 | ||
| 7. Industry: |
|---|
| Response Percent |
Response Total |
||
| Accounting | 1.18% | 23 | |
| Agriculture | 0.97% | 19 | |
| Architecture, Design | 0.97% | 19 | |
| Arts, Entertainment | 3.37% | 66 | |
| Computers, Software, Tech | 15.38% | 301 | |
| Construction | 2.76% | 54 | |
| Consulting | 3.17% | 62 | |
| Education | 9.45% | 185 | |
| Engineering | 5.21% | 102 | |
| Finance, Banking, Brokerage | 6.75% | 132 | |
| Government, Diplomacy | 3.93% | 77 | |
| Health care | 5.06% | 99 | |
| Homemaker | 0.82% | 16 | |
| Import, Export, Trade | 0.46% | 9 | |
| Information Management/Library | 1.53% | 30 | |
| Insurance | 1.48% | 29 | |
| Legal | 6.59% | 129 | |
| Manufacturing | 5.06% | 99 | |
| MarCom, Advertising, PR | 1.69% | 33 | |
| Media | 3.63% | 71 | |
| Military | 1.69% | 33 | |
| Non-profit/Associations | 1.84% | 36 | |
| Pharmaceuticals | 1.23% | 24 | |
| Politics | 0.66% | 13 | |
| Real-estate | 1.64% | 32 | |
| Recruiting/HR | 0.26% | 5 | |
| Religious | 0.26% | 5 | |
| Retired | 2.40% | 47 | |
| R&D | 1.84% | 36 | |
| Retail | 2.15% | 42 | |
| Social Services | 0.26% | 5 | |
| Telecommunications | 3.01% | 59 | |
| Transport | 1.64% | 32 | |
| Travel, Hospitality | 1.02% | 20 | |
| Wholesale | 0.66% | 13 | |
| Total Respondents | 1957 | ||
| (skipped this question) | 79 | ||
| 8. Politically, you are: |
|---|
| Response Percent |
Response Total |
||
| Apolitical | 0.00% | 0 | |
| Democrat | 0.00% | 0 | |
| Republican | 0.00% | 0 | |
| Libertarian | 100.00% | 2036 | |
| Independent | 0.00% | 0 | |
| Green | 0.00% | 0 | |
| Total Respondents | 2036 | ||
| (skipped this question) | 0 | ||
| 9. In the last 6 months, how much money have you spent online in each of the following categories? |
|---|
| Spending range | ||||||||||
| 0 | $1-$100 | $100-$199 | $200-$499 | $500-$999 | $1000-$1499 | $1500-$2499 | $2500-$4999 | $5000+ | Response Total |
|
| Contributed to a cause/campaign | 46% (842) | 25% (464) | 11% (192) | 9% (165) | 4% (71) | 2% (33) | 1% (20) | 1% (22) | 1% (15) | 1824 |
| Clothes | 38% (696) | 18% (326) | 14% (260) | 16% (294) | 9% (158) | 3% (52) | 2% (28) | 1% (12) | 0% (5) | 1831 |
| Software | 34% (626) | 30% (550) | 16% (298) | 10% (175) | 6% (102) | 2% (37) | 1% (12) | 1% (17) | 0% (4) | 1821 |
| Music | 35% (638) | 42% (770) | 13% (234) | 7% (129) | 3% (47) | 1% (13) | 0% (2) | 0% (1) | 0% (2) | 1836 |
| Books | 11% (213) | 34% (651) | 23% (446) | 21% (399) | 8% (150) | 3% (50) | 1% (20) | 0% (3) | 0% (3) | 1935 |
| Plane tickets | 37% (701) | 1% (18) | 2% (43) | 12% (218) | 17% (323) | 12% (223) | 8% (145) | 6% (118) | 4% (83) | 1872 |
| Computer | 46% (828) | 9% (156) | 7% (136) | 8% (146) | 10% (175) | 8% (148) | 7% (124) | 4% (72) | 2% (31) | 1816 |
| Consumer electronics | 40% (724) | 15% (264) | 11% (194) | 15% (273) | 11% (193) | 5% (84) | 2% (39) | 1% (27) | 1% (21) | 1819 |
| Subscription to a publication | 46% (837) | 39% (699) | 10% (178) | 4% (70) | 1% (16) | 0% (5) | 0% (2) | 0% (2) | 0% (2) | 1811 |
| Total Respondents | 2003 | |||||||||
| (skipped this question) | 33 | |||||||||
| 10. Which of the following have you done in the last twelve months: |
|---|
| Response Percent |
Response Total |
||
| Written or called any politician at the state, local, or national level | 66.01% | 1107 | |
| Attended a political rally, speech, or organized protest of any kind | 25.22% | 423 | |
| Attended a public meeting on town or school affairs | 33.51% | 562 | |
| Held or run for political office | 1.67% | 28 | |
| Served on a committee for some local organization | 23.43% | 393 | |
| Served as an officer for some club or organization | 24.33% | 408 | |
| Written a letter to the Editor of a newspaper or magazine or called a live radio or TV show to express an opinion | 44.72% | 750 | |
| Signed a petition | 62.13% | 1042 | |
| Worked for a political party | 10.49% | 176 | |
| Made a speech | 15.74% | 264 | |
| Written an article for a magazine or newspaper | 16.16% | 271 | |
| Been an active member of any group that tries to influence public policy or government | 29.04% | 487 | |
| Total Respondents | 1677 | ||
| (skipped this question) | 359 | ||
| 11. In an average week, how many friends and colleagues do you e-mail, IM or talk with about political news or opinions? (Please exclude web postings.) |
|---|
| Response Percent |
Response Total |
||
| 1-5 | 49.03% | 982 | |
| 5-10 | 30.95% | 620 | |
| 11-20 | 10.73% | 215 | |
| 21-30 | 4.14% | 83 | |
| 31-40 | 1.50% | 30 | |
| 41-50 | 1.15% | 23 | |
| 51-60 | 0.85% | 17 | |
| 61-70 | 0.35% | 7 | |
| 71-80 | 0.15% | 3 | |
| 81-100 | 0.25% | 5 | |
| 101-150 | 0.35% | 7 | |
| 151-200 | 0.10% | 2 | |
| 200+ | 0.45% | 9 | |
| Total Respondents | 2003 | ||
| (skipped this question) | 33 | ||
| 12. What newspapers do you read at least once a week? |
|---|
| Online | Respondents Total |
||
| The New York Times | 16% (131) | 91% (735) | 811 |
| USA Today | 37% (95) | 67% (171) | 256 |
| The Washington Times | 7% (38) | 95% (483) | 511 |
| The Boston Globe | 13% (21) | 91% (148) | 162 |
| The Wall Street Journal | 32% (293) | 78% (713) | 910 |
| The Financial Times | 16% (31) | 86% (168) | 195 |
| The Guardian | 6% (17) | 97% (277) | 286 |
| The Washington Post | 8% (63) | 96% (762) | 797 |
| The Hill | 7% (7) | 93% (98) | 105 |
| The Los Angeles Times | 12% (39) | 92% (309) | 337 |
| The Philadelphia Inquirer | 25% (17) | 84% (58) | 69 |
| The Christian Science Monitor | 5% (9) | 97% (179) | 184 |
| Roll Call | 14% (12) | 88% (75) | 85 |
| National Journal | 7% (7) | 95% (102) | 107 |
| The Jerusalem Post | 2% (3) | 99% (162) | 164 |
| Total Respondents | 1482 | ||
| (skipped this question) | 554 | ||
| 13. Magazines you read regularly: |
|---|
| Online | Respondents Total |
||
| The Advocate | 49% (21) | 63% (27) | 43 |
| American Rifleman | 90% (200) | 12% (26) | 223 |
| The American Prospect | 21% (11) | 83% (44) | 53 |
| Atlantic Monthly | 76% (140) | 31% (57) | 184 |
| Barrons | 55% (38) | 52% (36) | 69 |
| Business 2.0 | 53% (29) | 60% (33) | 55 |
| Business Week | 58% (69) | 52% (62) | 120 |
| Christianity Today | 38% (12) | 63% (20) | 32 |
| Depatures | 100% (1) | 0% (0) | 1 |
| The Economist | 64% (312) | 47% (232) | 490 |
| Editor & Publisher | 7% (8) | 95% (105) | 111 |
| Esquire | 92% (44) | 13% (6) | 48 |
| Forbes | 53% (112) | 54% (114) | 213 |
| Foreign Policy | 45% (42) | 61% (57) | 94 |
| Fortune | 63% (52) | 40% (33) | 82 |
| Guidepost | 100% (8) | 0% (0) | 8 |
| Harpers | 66% (43) | 35% (23) | 65 |
| Harvard Business Review | 64% (23) | 39% (14) | 36 |
| Inc. | 78% (18) | 22% (5) | 23 |
| The Jerusalem report | 14% (2) | 86% (12) | 14 |
| Money | 68% (44) | 35% (23) | 65 |
| Mother Jones | 45% (24) | 64% (34) | 53 |
| National Geographic | 86% (233) | 17% (47) | 272 |
| The Nation | 34% (41) | 70% (85) | 122 |
| National Review | 26% (150) | 85% (495) | 583 |
| New York | 69% (18) | 31% (8) | 26 |
| The New Yorker | 66% (129) | 35% (69) | 196 |
| The New York Review of Books | 61% (31) | 43% (22) | 51 |
| The New Republic | 19% (31) | 84% (138) | 164 |
| New Scientist | 31% (33) | 72% (76) | 105 |
| Newsweek | 64% (124) | 37% (72) | 193 |
| NRA Rifleman | 87% (109) | 14% (17) | 125 |
| Onion | 12% (57) | 90% (425) | 471 |
| Popular Science | 61% (103) | 41% (70) | 170 |
| Reason Magazine | 44% (197) | 71% (318) | 445 |
| Rolling Stone | 56% (45) | 47% (38) | 81 |
| Scientific American | 73% (160) | 33% (72) | 218 |
| The Smithsonian | 94% (102) | 9% (10) | 109 |
| Salon | 2% (4) | 99% (201) | 204 |
| Slate | 3% (10) | 97% (319) | 328 |
| Smart Money | 55% (24) | 48% (21) | 44 |
| Soldier of Fortune | 80% (16) | 20% (4) | 20 |
| Time | 64% (98) | 40% (61) | 152 |
| The Week | 73% (22) | 27% (8) | 30 |
| Time | 61% (42) | 43% (30) | 69 |
| US News & World Reports | 66% (86) | 40% (52) | 130 |
| Utne Reader | 74% (14) | 37% (7) | 19 |
| Vanity Fair | 76% (60) | 28% (22) | 79 |
| The Washington Monthly | 7% (4) | 95% (52) | 55 |
| Weekly Standard | 19% (69) | 86% (317) | 367 |
| Wired | 48% (164) | 62% (213) | 341 |
| Total Respondents | 1650 | ||
| (skipped this question) | 386 | ||
| 14. Please rate how well the following media provide you with news and opinion: |
|---|
| Usefulness | ||||||
| NA | Worthless | Somewhat useful | Useful | Extremely useful | Response Total |
|
| Word of mouth | 13% (214) | 20% (334) | 50% (862) | 14% (246) | 3% (54) | 1710 |
| Television | 5% (87) | 39% (729) | 43% (819) | 12% (230) | 1% (23) | 1888 |
| Radio | 11% (204) | 15% (272) | 36% (658) | 28% (500) | 10% (184) | 1818 |
| Newspapers (print) | 14% (256) | 25% (446) | 38% (679) | 19% (351) | 4% (77) | 1809 |
| Newspapers (online) | 6% (102) | 7% (135) | 43% (793) | 33% (607) | 10% (190) | 1827 |
| Magazines (print) | 15% (263) | 16% (279) | 38% (673) | 24% (422) | 6% (112) | 1749 |
| Magazines (online) | 15% (254) | 7% (113) | 42% (714) | 29% (497) | 8% (141) | 1719 |
| Blogs | 1% (15) | 1% (16) | 12% (234) | 35% (683) | 52% (1013) | 1961 |
| Forums | 35% (550) | 16% (248) | 26% (404) | 16% (249) | 7% (111) | 1562 |
| % of total media consumption | ||||||||||||
| 0 | 10 | 20 | 30 | 40 | 50 | 60 | 70 | 80 | 90 | 100 | Response Total |
|
| Word of mouth | 35% (479) | 55% (745) | 6% (87) | 2% (23) | 1% (8) | 1% (7) | 0% (2) | 0% (2) | 0% (1) | 0% (0) | 0% (1) | 1355 |
| Television | 29% (477) | 46% (742) | 16% (253) | 6% (95) | 2% (29) | 1% (20) | 0% (5) | 0% (2) | 0% (1) | 0% (1) | 0% (0) | 1625 |
| Radio | 23% (361) | 37% (575) | 22% (332) | 10% (155) | 3% (45) | 2% (38) | 1% (16) | 0% (6) | 1% (9) | 0% (0) | 0% (1) | 1538 |
| Newspapers (print) | 33% (481) | 45% (661) | 14% (210) | 5% (75) | 2% (24) | 1% (15) | 0% (4) | 0% (1) | 0% (2) | 0% (2) | 0% (0) | 1475 |
| Newspapers (online) | 11% (176) | 48% (770) | 24% (385) | 10% (163) | 4% (60) | 1% (22) | 0% (6) | 0% (6) | 0% (3) | 0% (3) | 0% (0) | 1594 |
| Magazines (print) | 31% (428) | 48% (661) | 14% (197) | 5% (69) | 1% (19) | 1% (10) | 0% (2) | 0% (2) | 0% (0) | 0% (0) | 0% (0) | 1388 |
| Magazines (online) | 21% (287) | 52% (723) | 18% (250) | 6% (85) | 1% (17) | 1% (13) | 0% (6) | 0% (2) | 0% (3) | 0% (1) | 0% (0) | 1387 |
| Blogs | 1% (19) | 11% (206) | 22% (396) | 22% (408) | 16% (291) | 12% (216) | 6% (115) | 5% (96) | 4% (65) | 1% (23) | 0% (6) | 1841 |
| Forums | 50% (558) | 33% (370) | 9% (102) | 4% (39) | 1% (15) | 1% (6) | 0% (3) | 0% (2) | 1% (8) | 0% (1) | 0% (3) | 1107 |
| Total Respondents | 2010 | |||||||||||
| (skipped this question) | 26 | |||||||||||
| 15. Do you have your own blog? |
|---|
| Response Percent |
Response Total |
||
| Yes | 22.99% | 468 | |
| No | 77.01% | 1568 | |
| Total Respondents | 2036 | ||
| (skipped this question) | 0 | ||
| 16. Why do you blog? |
|---|
| Response Percent |
Response Total |
||
| To influence public opinion. | 36.30% | 167 | |
| To let off steam. | 53.48% | 246 | |
| For money. | 5.00% | 23 | |
| For fame. | 6.96% | 32 | |
| To meet new people. | 14.57% | 67 | |
| To formulate new ideas. | 47.83% | 220 | |
| To stay in touch with old friends. | 23.70% | 109 | |
| To keep track of my thoughts. | 53.04% | 244 | |
| I'm not sure, but I love it. | 25.65% | 118 | |
| To smite my enemies. | 14.35% | 66 | |
| To praise my friends. | 7.17% | 33 | |
| Other (please specify) | 17.83% | 82 | |
| Total Respondents | 460 | ||
| (skipped this question) | 1576 | ||
| 17. When did you start blogging? |
|---|
| Response Percent |
Response Total |
||
| 1998 | 1.52% | 7 | |
| 1999 | 1.73% | 8 | |
| 2000 | 3.46% | 16 | |
| 2001 | 5.41% | 25 | |
| 2002 | 9.31% | 43 | |
| 2003 | 16.02% | 74 | |
| 2004 | 27.71% | 128 | |
| 2005 | 27.92% | 129 | |
| 2006 | 6.93% | 32 | |
| Total Respondents | 462 | ||
| (skipped this question) | 1574 | ||
| 18. How many blogs do you read daily? |
|---|
| Response Percent |
Response Total |
||
| 1 | 3.59% | 70 | |
| 2 | 6.30% | 123 | |
| 3 | 11.07% | 216 | |
| 4 | 8.45% | 165 | |
| 5 | 14.96% | 292 | |
| 6 | 6.81% | 133 | |
| 7 | 4.46% | 87 | |
| 8 | 4.66% | 91 | |
| 9 | 1.33% | 26 | |
| 10 | 11.12% | 217 | |
| 11-15 | 14.75% | 288 | |
| 16-25 | 7.43% | 145 | |
| 26-50 | 3.74% | 73 | |
| 51-100 | 0.77% | 15 | |
| 101-200 | 0.41% | 8 | |
| 200+ | 0.15% | 3 | |
| Total Respondents | 1952 | ||
| (skipped this question) | 84 | ||
| 19. Do you leave comments in other people's blogs? |
|---|
| Response Percent |
Response Total |
||
| Yes | 55.94% | 1078 | |
| No | 44.06% | 849 | |
| Total Respondents | 1927 | ||
| (skipped this question) | 109 | ||
| 20. In an average week, roughly how many hours do you spend reading blogs? |
|---|
| Response Percent |
Response Total |
||
| 0 | 0.20% | 4 | |
| 1 | 1.13% | 22 | |
| 2 | 4.61% | 90 | |
| 3 | 6.10% | 119 | |
| 4 | 6.20% | 121 | |
| 5 | 8.30% | 162 | |
| 6 | 4.51% | 88 | |
| 7 | 5.53% | 108 | |
| 8 | 5.48% | 107 | |
| 9 | 1.54% | 30 | |
| 10 | 19.26% | 376 | |
| 11 | 0.51% | 10 | |
| 12 | 4.76% | 93 | |
| 13 | 0.41% | 8 | |
| 14 | 5.74% | 112 | |
| 15 | 7.17% | 140 | |
| 16 | 1.33% | 26 | |
| 17 | 0.41% | 8 | |
| 18 | 1.69% | 33 | |
| 19-24 | 10.30% | 201 | |
| 24-30 | 2.66% | 52 | |
| 30-36 | 0.61% | 12 | |
| 36+ | 1.54% | 30 | |
| Total Respondents | 1952 | ||
| (skipped this question) | 84 | ||
| 21. You read blogs for: |
|---|
| Response Percent |
Response Total |
||
| Faster news | 67.18% | 1306 | |
| Latest trends | 30.81% | 599 | |
| Transparent biases | 55.50% | 1079 | |
| Better perspective | 80.97% | 1574 | |
| More personality | 48.25% | 938 | |
| More honesty | 69.03% | 1342 | |
| News I can't find elsewhere | 83.18% | 1617 | |
| Links | 56.58% | 1100 | |
| Humor | 61.27% | 1191 | |
| Other (please specify) | 8.69% | 169 | |
| Total Respondents | 1944 | ||
| (skipped this question) | 92 | ||
| 22. List up to ten of your favorite blogs (to make this data parsable and useful for bloggers, please put each blog name on a new row and provide at least the first full word of blog's name): |
|---|
| 23. Referring blog: |
|---|
| 24. You read blogs via RSS: |
|---|
| Response Percent |
Response Total |
||
| Never | 68.30% | 1239 | |
| Occasionally | 18.63% | 338 | |
| Often | 7.22% | 131 | |
| Always | 6.12% | 111 | |
| Total Respondents | 1814 | ||
| (skipped this question) | 222 | ||
| 25. You listen to how many podcasts each week: |
|---|
| Response Percent |
Response Total |
||
| Never | 71.00% | 1354 | |
| 1 | 12.90% | 246 | |
| 2 | 6.24% | 119 | |
| 3 | 3.09% | 59 | |
| 4 | 1.89% | 36 | |
| 5 | 2.46% | 47 | |
| 6 | 0.42% | 8 | |
| 7 | 0.26% | 5 | |
| 8 | 0.26% | 5 | |
| 9 | 0.05% | 1 | |
| 10 | 0.58% | 11 | |
| 11-15 | 0.47% | 9 | |
| 16-25 | 0.16% | 3 | |
| >25 | 0.21% | 4 | |
| Total Respondents | 1907 | ||
| (skipped this question) | 129 | ||