| 1. Age? |
|---|
| Response Percent |
Response Total |
||
| <14 | 0.03% | 2 | |
| 14-21 | 1.90% | 134 | |
| 21-30 | 9.86% | 697 | |
| 31-40 | 18.35% | 1297 | |
| 41-50 | 27.31% | 1931 | |
| 51-60 | 25.54% | 1806 | |
| 61-70 | 12.90% | 912 | |
| 71+ | 4.12% | 291 | |
| Total Respondents | 7070 | ||
| (skipped this question) | 0 | ||
| 2. Sex |
|---|
| Response Percent |
Response Total |
||
| Male | 81.19% | 5740 | |
| Female | 18.81% | 1330 | |
| Total Respondents | 7070 | ||
| (skipped this question) | 0 | ||
| 3. Annual family income: |
|---|
| Response Percent |
Response Total |
||
| 0-$10,000 | 1.29% | 89 | |
| $10-$20,000 | 1.73% | 119 | |
| $20-30,000 | 3.83% | 264 | |
| $30-$45,000 | 8.02% | 552 | |
| $45-$60,000 | 12.16% | 837 | |
| $60-$90,000 | 20.73% | 1427 | |
| $90-$120,000 | 21.05% | 1449 | |
| $120-$150,000 | 10.94% | 753 | |
| $150-$200,000 | 9.14% | 629 | |
| $200-$300,000 | 6.01% | 414 | |
| $300-$500,000 | 2.75% | 189 | |
| >$500,000 | 2.37% | 163 | |
| Total Respondents | 6885 | ||
| (skipped this question) | 185 | ||
| 4. Household size: |
|---|
| Response Percent |
Response Total |
||
| 1 | 17.49% | 1212 | |
| 2 | 35.39% | 2453 | |
| 3 | 14.92% | 1034 | |
| 4 | 17.79% | 1233 | |
| 5 | 9.00% | 624 | |
| 6 | 3.32% | 230 | |
| 7 | 1.02% | 71 | |
| 8+ | 1.07% | 74 | |
| Total Respondents | 6931 | ||
| (skipped this question) | 139 | ||
| 5. Job title: |
|---|
| Response Percent |
Response Total |
||
| Accountant/auditor | 1.85% | 131 | |
| Admin Assistant | 1.29% | 91 | |
| Analyst | 2.11% | 149 | |
| Artist/musician/entertainer | 0.74% | 52 | |
| Architect | 0.31% | 22 | |
| Associate | 0.59% | 42 | |
| Broker/trader/adviser | 1.47% | 104 | |
| CEO/Chairman/President | 2.29% | 162 | |
| CFO,COO,CTO,CIO | 1.26% | 89 | |
| Clergy | 0.54% | 38 | |
| Clerical worker | 0.85% | 60 | |
| Computer professional | 7.45% | 527 | |
| Consultant | 3.39% | 240 | |
| Director | 1.99% | 141 | |
| Doctor | 1.77% | 125 | |
| Educator | 3.80% | 269 | |
| Engineer | 6.07% | 429 | |
| Entrepreneur | 2.80% | 198 | |
| Government official | 1.63% | 115 | |
| Health care worker (other than Dr.) | 1.20% | 85 | |
| Homemaker | 3.41% | 241 | |
| Lawyer/Judge | 5.02% | 355 | |
| Manager | 5.86% | 414 | |
| Military officer | 1.15% | 81 | |
| Partner/principal/owner | 2.33% | 165 | |
| Researcher | 0.78% | 55 | |
| Sales | 4.20% | 297 | |
| Skilled labor | 1.63% | 115 | |
| Scientist | 1.23% | 87 | |
| Service provider | 0.75% | 53 | |
| Student | 4.29% | 303 | |
| Supervisor | 0.74% | 52 | |
| Technician | 1.78% | 126 | |
| Vice President | 1.47% | 104 | |
| Writer/editor | 2.11% | 149 | |
| Retired | 12.09% | 855 | |
| Other (please specify) | 7.77% | 549 | |
| Total Respondents | 7070 | ||
| (skipped this question) | 0 | ||
| 6. Your education: |
|---|
| Response Percent |
Response Total |
||
| High school graduate | 3.95% | 278 | |
| Some college | 20.25% | 1425 | |
| College graduate | 39.90% | 2808 | |
| Post-graduate degree | 35.91% | 2527 | |
| Total Respondents | 7038 | ||
| (skipped this question) | 32 | ||
| 7. Industry: |
|---|
| Response Percent |
Response Total |
||
| Accounting | 1.34% | 91 | |
| Agriculture | 0.96% | 65 | |
| Architecture, Design | 0.72% | 49 | |
| Arts, Entertainment | 1.59% | 108 | |
| Computers, Software, Tech | 9.95% | 675 | |
| Construction | 3.33% | 226 | |
| Consulting | 2.83% | 192 | |
| Education | 8.16% | 554 | |
| Engineering | 5.54% | 376 | |
| Finance, Banking, Brokerage | 6.50% | 441 | |
| Government, Diplomacy | 4.86% | 330 | |
| Health care | 6.17% | 419 | |
| Homemaker | 2.25% | 153 | |
| Import, Export, Trade | 0.34% | 23 | |
| Information Management/Library | 1.03% | 70 | |
| Insurance | 2.02% | 137 | |
| Legal | 6.53% | 443 | |
| Manufacturing | 6.79% | 461 | |
| MarCom, Advertising, PR | 1.44% | 98 | |
| Media | 2.48% | 168 | |
| Military | 3.55% | 241 | |
| Non-profit/Associations | 1.47% | 100 | |
| Pharmaceuticals | 0.97% | 66 | |
| Politics | 0.88% | 60 | |
| Real-estate | 2.76% | 187 | |
| Recruiting/HR | 0.18% | 12 | |
| Religious | 0.90% | 61 | |
| Retired | 4.16% | 282 | |
| R&D | 1.11% | 75 | |
| Retail | 2.30% | 156 | |
| Social Services | 0.40% | 27 | |
| Telecommunications | 2.39% | 162 | |
| Transport | 2.02% | 137 | |
| Travel, Hospitality | 0.97% | 66 | |
| Wholesale | 1.12% | 76 | |
| Total Respondents | 6787 | ||
| (skipped this question) | 283 | ||
| 8. Politically, you are: |
|---|
| Response Percent |
Response Total |
||
| Apolitical | 0.00% | 0 | |
| Democrat | 0.00% | 0 | |
| Republican | 100.00% | 7070 | |
| Libertarian | 0.00% | 0 | |
| Independent | 0.00% | 0 | |
| Green | 0.00% | 0 | |
| Total Respondents | 7070 | ||
| (skipped this question) | 0 | ||
| 9. In the last 6 months, how much money have you spent online in each of the following categories? |
|---|
| Spending range | ||||||||||
| 0 | $1-$100 | $100-$199 | $200-$499 | $500-$999 | $1000-$1499 | $1500-$2499 | $2500-$4999 | $5000+ | Response Total |
|
| Contributed to a cause/campaign | 43% (2687) | 25% (1553) | 11% (686) | 10% (645) | 5% (336) | 2% (132) | 1% (80) | 1% (52) | 1% (68) | 6239 |
| Clothes | 34% (2129) | 17% (1072) | 14% (875) | 19% (1213) | 9% (590) | 3% (213) | 2% (96) | 1% (50) | 0% (23) | 6261 |
| Software | 36% (2228) | 30% (1861) | 16% (1006) | 12% (723) | 4% (232) | 1% (92) | 0% (27) | 0% (20) | 0% (15) | 6204 |
| Music | 39% (2417) | 41% (2554) | 12% (741) | 6% (342) | 1% (78) | 0% (29) | 0% (6) | 0% (5) | 0% (5) | 6177 |
| Books | 15% (982) | 35% (2315) | 24% (1589) | 19% (1225) | 5% (346) | 1% (86) | 1% (42) | 0% (15) | 0% (15) | 6615 |
| Plane tickets | 39% (2491) | 1% (46) | 2% (116) | 12% (754) | 17% (1098) | 12% (767) | 8% (505) | 5% (350) | 4% (248) | 6375 |
| Computer | 50% (3060) | 9% (565) | 6% (371) | 7% (444) | 8% (509) | 8% (476) | 7% (407) | 3% (200) | 1% (73) | 6105 |
| Consumer electronics | 39% (2440) | 14% (895) | 13% (780) | 15% (929) | 10% (595) | 4% (269) | 2% (140) | 2% (95) | 1% (48) | 6191 |
| Subscription to a publication | 48% (2925) | 38% (2350) | 9% (554) | 4% (214) | 1% (43) | 0% (10) | 0% (7) | 0% (2) | 0% (4) | 6109 |
| Total Respondents | 6921 | |||||||||
| (skipped this question) | 149 | |||||||||
| 10. Which of the following have you done in the last twelve months: |
|---|
| Response Percent |
Response Total |
||
| Written or called any politician at the state, local, or national level | 68.02% | 4093 | |
| Attended a political rally, speech, or organized protest of any kind | 21.49% | 1293 | |
| Attended a public meeting on town or school affairs | 32.34% | 1946 | |
| Held or run for political office | 2.11% | 127 | |
| Served on a committee for some local organization | 27.72% | 1668 | |
| Served as an officer for some club or organization | 26.06% | 1568 | |
| Written a letter to the Editor of a newspaper or magazine or called a live radio or TV show to express an opinion | 43.24% | 2602 | |
| Signed a petition | 60.38% | 3633 | |
| Worked for a political party | 16.77% | 1009 | |
| Made a speech | 14.44% | 869 | |
| Written an article for a magazine or newspaper | 11.58% | 697 | |
| Been an active member of any group that tries to influence public policy or government | 25.58% | 1539 | |
| Total Respondents | 6017 | ||
| (skipped this question) | 1053 | ||
| 11. In an average week, how many friends and colleagues do you e-mail, IM or talk with about political news or opinions? (Please exclude web postings.) |
|---|
| Response Percent |
Response Total |
||
| 1-5 | 54.25% | 3778 | |
| 5-10 | 28.50% | 1985 | |
| 11-20 | 9.76% | 680 | |
| 21-30 | 3.10% | 216 | |
| 31-40 | 1.34% | 93 | |
| 41-50 | 1.22% | 85 | |
| 51-60 | 0.62% | 43 | |
| 61-70 | 0.13% | 9 | |
| 71-80 | 0.01% | 1 | |
| 81-100 | 0.24% | 17 | |
| 101-150 | 0.22% | 15 | |
| 151-200 | 0.04% | 3 | |
| 200+ | 0.56% | 39 | |
| Total Respondents | 6964 | ||
| (skipped this question) | 106 | ||
| 12. What newspapers do you read at least once a week? |
|---|
| Online | Respondents Total |
||
| The New York Times | 17% (274) | 88% (1423) | 1622 |
| USA Today | 41% (354) | 62% (527) | 855 |
| The Washington Times | 9% (214) | 93% (2243) | 2416 |
| The Boston Globe | 10% (45) | 92% (397) | 431 |
| The Wall Street Journal | 33% (1180) | 78% (2802) | 3580 |
| The Financial Times | 12% (57) | 90% (435) | 485 |
| The Guardian | 2% (9) | 98% (404) | 411 |
| The Washington Post | 8% (162) | 94% (1846) | 1961 |
| The Hill | 5% (27) | 95% (482) | 505 |
| The Los Angeles Times | 17% (128) | 85% (638) | 755 |
| The Philadelphia Inquirer | 30% (49) | 79% (129) | 163 |
| The Christian Science Monitor | 5% (19) | 95% (373) | 391 |
| Roll Call | 6% (25) | 95% (414) | 434 |
| National Journal | 6% (20) | 96% (338) | 351 |
| The Jerusalem Post | 3% (19) | 98% (676) | 693 |
| Total Respondents | 4912 | ||
| (skipped this question) | 2158 | ||
| 13. Magazines you read regularly: |
|---|
| Online | Respondents Total |
||
| The Advocate | 43% (16) | 57% (21) | 37 |
| American Rifleman | 92% (629) | 9% (64) | 687 |
| The American Prospect | 12% (19) | 89% (136) | 153 |
| Atlantic Monthly | 73% (273) | 32% (119) | 372 |
| Barrons | 63% (137) | 46% (100) | 218 |
| Business 2.0 | 73% (115) | 30% (47) | 157 |
| Business Week | 57% (252) | 47% (207) | 443 |
| Christianity Today | 40% (108) | 65% (175) | 270 |
| Depatures | 100% (17) | 0% (0) | 17 |
| The Economist | 62% (523) | 45% (385) | 848 |
| Editor & Publisher | 5% (12) | 95% (226) | 237 |
| Esquire | 84% (66) | 16% (13) | 79 |
| Forbes | 61% (443) | 44% (315) | 721 |
| Foreign Policy | 40% (103) | 63% (165) | 260 |
| Fortune | 68% (175) | 37% (95) | 257 |
| Guidepost | 87% (114) | 14% (18) | 131 |
| Harpers | 79% (41) | 27% (14) | 52 |
| Harvard Business Review | 62% (70) | 43% (49) | 113 |
| Inc. | 72% (60) | 33% (27) | 83 |
| The Jerusalem report | 13% (10) | 89% (68) | 76 |
| Money | 75% (229) | 27% (83) | 306 |
| Mother Jones | 36% (21) | 64% (38) | 59 |
| National Geographic | 87% (710) | 15% (125) | 814 |
| The Nation | 20% (29) | 83% (119) | 144 |
| National Review | 31% (1051) | 85% (2855) | 3364 |
| New York | 53% (27) | 49% (25) | 51 |
| The New Yorker | 66% (194) | 37% (107) | 292 |
| The New York Review of Books | 55% (65) | 51% (61) | 119 |
| The New Republic | 18% (69) | 87% (326) | 375 |
| New Scientist | 20% (27) | 82% (113) | 137 |
| Newsweek | 59% (308) | 45% (232) | 519 |
| NRA Rifleman | 84% (394) | 17% (80) | 468 |
| Onion | 10% (82) | 92% (755) | 820 |
| Popular Science | 74% (381) | 30% (156) | 518 |
| Reason Magazine | 23% (76) | 80% (268) | 337 |
| Rolling Stone | 72% (69) | 32% (31) | 96 |
| Scientific American | 71% (298) | 33% (139) | 422 |
| The Smithsonian | 89% (322) | 13% (49) | 363 |
| Salon | 3% (6) | 97% (201) | 207 |
| Slate | 2% (15) | 98% (669) | 683 |
| Smart Money | 63% (116) | 43% (78) | 183 |
| Soldier of Fortune | 78% (69) | 23% (20) | 88 |
| Time | 65% (315) | 38% (183) | 484 |
| The Week | 76% (57) | 25% (19) | 75 |
| Time | 57% (106) | 46% (86) | 186 |
| US News & World Reports | 63% (452) | 41% (291) | 717 |
| Utne Reader | 56% (9) | 44% (7) | 16 |
| Vanity Fair | 78% (111) | 22% (32) | 143 |
| The Washington Monthly | 21% (16) | 82% (64) | 78 |
| Weekly Standard | 26% (660) | 83% (2125) | 2573 |
| Wired | 48% (211) | 57% (250) | 437 |
| Total Respondents | 5534 | ||
| (skipped this question) | 1536 | ||
| 14. Please rate how well the following media provide you with news and opinion: |
|---|
| Usefulness | ||||||
| NA | Worthless | Somewhat useful | Useful | Extremely useful | Response Total |
|
| Word of mouth | 18% (982) | 21% (1174) | 47% (2630) | 12% (642) | 2% (137) | 5565 |
| Television | 3% (178) | 31% (2042) | 47% (3068) | 17% (1098) | 3% (182) | 6568 |
| Radio | 7% (455) | 6% (393) | 27% (1724) | 35% (2224) | 25% (1593) | 6389 |
| Newspapers (print) | 9% (581) | 35% (2158) | 40% (2470) | 13% (829) | 3% (171) | 6209 |
| Newspapers (online) | 9% (533) | 11% (683) | 49% (2971) | 25% (1513) | 7% (398) | 6098 |
| Magazines (print) | 16% (929) | 22% (1283) | 38% (2190) | 19% (1092) | 5% (301) | 5795 |
| Magazines (online) | 18% (1000) | 10% (579) | 37% (2111) | 27% (1529) | 8% (460) | 5679 |
| Blogs | 0% (14) | 1% (42) | 7% (441) | 30% (2018) | 63% (4247) | 6762 |
| Forums | 47% (2376) | 14% (718) | 23% (1153) | 12% (602) | 5% (253) | 5102 |
| % of total media consumption | ||||||||||||
| 0 | 10 | 20 | 30 | 40 | 50 | 60 | 70 | 80 | 90 | 100 | Response Total |
|
| Word of mouth | 45% (1859) | 47% (1952) | 5% (217) | 1% (61) | 1% (22) | 1% (21) | 0% (6) | 0% (8) | 0% (4) | 0% (5) | 0% (5) | 4160 |
| Television | 22% (1242) | 44% (2554) | 20% (1156) | 8% (456) | 3% (166) | 2% (103) | 1% (34) | 0% (21) | 0% (14) | 0% (14) | 0% (1) | 5761 |
| Radio | 11% (614) | 33% (1888) | 23% (1327) | 16% (902) | 7% (416) | 5% (257) | 1% (79) | 1% (69) | 1% (47) | 1% (30) | 0% (18) | 5647 |
| Newspapers (print) | 35% (1783) | 43% (2209) | 14% (727) | 4% (217) | 2% (82) | 1% (55) | 0% (14) | 0% (5) | 0% (7) | 0% (6) | 0% (2) | 5107 |
| Newspapers (online) | 17% (900) | 53% (2736) | 18% (926) | 7% (373) | 2% (111) | 2% (81) | 1% (26) | 0% (8) | 0% (12) | 0% (11) | 0% (4) | 5188 |
| Magazines (print) | 36% (1618) | 46% (2079) | 12% (549) | 4% (162) | 1% (46) | 1% (27) | 0% (4) | 0% (5) | 0% (6) | 0% (2) | 0% (4) | 4502 |
| Magazines (online) | 25% (1117) | 52% (2275) | 15% (668) | 5% (223) | 1% (49) | 1% (43) | 0% (9) | 0% (13) | 0% (9) | 0% (5) | 0% (4) | 4415 |
| Blogs | 0% (31) | 9% (578) | 19% (1221) | 23% (1473) | 17% (1088) | 13% (838) | 7% (456) | 5% (342) | 3% (223) | 2% (111) | 1% (40) | 6401 |
| Forums | 60% (1998) | 28% (924) | 7% (233) | 3% (101) | 1% (35) | 1% (33) | 0% (8) | 0% (5) | 0% (10) | 0% (4) | 0% (4) | 3355 |
| Total Respondents | 6984 | |||||||||||
| (skipped this question) | 86 | |||||||||||
| 15. Do you have your own blog? |
|---|
| Response Percent |
Response Total |
||
| Yes | 14.89% | 1053 | |
| No | 85.11% | 6017 | |
| Total Respondents | 7070 | ||
| (skipped this question) | 0 | ||
| 16. Why do you blog? |
|---|
| Response Percent |
Response Total |
||
| To influence public opinion. | 39.51% | 405 | |
| To let off steam. | 49.27% | 505 | |
| For money. | 4.88% | 50 | |
| For fame. | 5.76% | 59 | |
| To meet new people. | 11.71% | 120 | |
| To formulate new ideas. | 46.83% | 480 | |
| To stay in touch with old friends. | 17.85% | 183 | |
| To keep track of my thoughts. | 51.51% | 528 | |
| I'm not sure, but I love it. | 22.24% | 228 | |
| To smite my enemies. | 16.00% | 164 | |
| To praise my friends. | 6.83% | 70 | |
| Other (please specify) | 19.22% | 197 | |
| Total Respondents | 1025 | ||
| (skipped this question) | 6045 | ||
| 17. When did you start blogging? |
|---|
| Response Percent |
Response Total |
||
| 1998 | 1.27% | 13 | |
| 1999 | 1.27% | 13 | |
| 2000 | 1.36% | 14 | |
| 2001 | 3.70% | 38 | |
| 2002 | 6.43% | 66 | |
| 2003 | 11.59% | 119 | |
| 2004 | 26.29% | 270 | |
| 2005 | 40.80% | 419 | |
| 2006 | 7.30% | 75 | |
| Total Respondents | 1027 | ||
| (skipped this question) | 6043 | ||
| 18. How many blogs do you read daily? |
|---|
| Response Percent |
Response Total |
||
| 1 | 3.55% | 239 | |
| 2 | 6.99% | 470 | |
| 3 | 10.34% | 696 | |
| 4 | 9.97% | 671 | |
| 5 | 16.54% | 1113 | |
| 6 | 8.65% | 582 | |
| 7 | 4.34% | 292 | |
| 8 | 5.13% | 345 | |
| 9 | 0.95% | 64 | |
| 10 | 10.69% | 719 | |
| 11-15 | 13.85% | 932 | |
| 16-25 | 6.03% | 406 | |
| 26-50 | 2.14% | 144 | |
| 51-100 | 0.43% | 29 | |
| 101-200 | 0.24% | 16 | |
| 200+ | 0.15% | 10 | |
| Total Respondents | 6728 | ||
| (skipped this question) | 342 | ||
| 19. Do you leave comments in other people's blogs? |
|---|
| Response Percent |
Response Total |
||
| Yes | 42.29% | 2803 | |
| No | 57.71% | 3825 | |
| Total Respondents | 6628 | ||
| (skipped this question) | 442 | ||
| 20. In an average week, roughly how many hours do you spend reading blogs? |
|---|
| Response Percent |
Response Total |
||
| 0 | 0.10% | 7 | |
| 1 | 1.78% | 120 | |
| 2 | 5.22% | 351 | |
| 3 | 5.37% | 361 | |
| 4 | 5.74% | 386 | |
| 5 | 9.20% | 619 | |
| 6 | 5.10% | 343 | |
| 7 | 6.81% | 458 | |
| 8 | 5.83% | 392 | |
| 9 | 1.26% | 85 | |
| 10 | 18.94% | 1274 | |
| 11 | 0.73% | 49 | |
| 12 | 5.20% | 350 | |
| 13 | 0.45% | 30 | |
| 14 | 5.65% | 380 | |
| 15 | 7.05% | 474 | |
| 16 | 1.16% | 78 | |
| 17 | 0.37% | 25 | |
| 18 | 1.19% | 80 | |
| 19-24 | 8.03% | 540 | |
| 24-30 | 2.51% | 169 | |
| 30-36 | 0.83% | 56 | |
| 36+ | 1.50% | 101 | |
| Total Respondents | 6728 | ||
| (skipped this question) | 342 | ||
| 21. You read blogs for: |
|---|
| Response Percent |
Response Total |
||
| Faster news | 68.49% | 4591 | |
| Latest trends | 24.66% | 1653 | |
| Transparent biases | 48.96% | 3282 | |
| Better perspective | 85.05% | 5701 | |
| More personality | 35.15% | 2356 | |
| More honesty | 74.07% | 4965 | |
| News I can't find elsewhere | 84.45% | 5661 | |
| Links | 50.87% | 3410 | |
| Humor | 51.13% | 3427 | |
| Other (please specify) | 7.86% | 527 | |
| Total Respondents | 6703 | ||
| (skipped this question) | 367 | ||
| 22. List up to ten of your favorite blogs (to make this data parsable and useful for bloggers, please put each blog name on a new row and provide at least the first full word of blog's name): |
|---|
| 23. Referring blog: |
|---|
| 24. You read blogs via RSS: |
|---|
| Response Percent |
Response Total |
||
| Never | 72.04% | 4266 | |
| Occasionally | 18.88% | 1118 | |
| Often | 5.74% | 340 | |
| Always | 3.65% | 216 | |
| Total Respondents | 5922 | ||
| (skipped this question) | 1148 | ||
| 25. You listen to how many podcasts each week: |
|---|
| Response Percent |
Response Total |
||
| Never | 76.03% | 4960 | |
| 1 | 10.48% | 684 | |
| 2 | 5.70% | 372 | |
| 3 | 2.45% | 160 | |
| 4 | 1.53% | 100 | |
| 5 | 1.89% | 123 | |
| 6 | 0.28% | 18 | |
| 7 | 0.29% | 19 | |
| 8 | 0.15% | 10 | |
| 9 | 0.05% | 3 | |
| 10 | 0.38% | 25 | |
| 11-15 | 0.49% | 32 | |
| 16-25 | 0.14% | 9 | |
| >25 | 0.14% | 9 | |
| Total Respondents | 6524 | ||
| (skipped this question) | 546 | ||