Democrat responses to blog reader survey May 17-19, 2004

Here are more reader results from Blogads' survey of 17,159 blog readers May 17-19, 2004, this time broken out by party affiliation. This page contains the results for the Democrats, see this page for Republicans, this page for Independents, this page for Libertarians and this page for Greens.

To recap: here's the aggregate survey. Here's the breakout of women and men.


1. Age?
 Response PercentResponse Total
  <14
0.1%6
  14-18
1.5%98
  19-24
11.6%781
  25-30
17.4%1172
  31-40
28%1890
  41-50
22.9%1546
  51-60
14.1%949
  61-70
3.8%257
  71+
0.6%43
Total Respondents  6742
(filtered out)  10404
(skipped this question)  13
2. Sex
 Response PercentResponse Total
  Male
75.4%5085
  Female
24.6%1657
Total Respondents  6742
(filtered out)  10404
(skipped this question)  13
3. Annual family income:
 Response PercentResponse Total
  0-$10,000
2.5%165
  $10-$20,000
4.1%269
  $20-30,000
7%462
  $30-$45,000
11.7%774
  $45-$60,000
13.8%914
  $60-$90,000
21.5%1421
  $90-$120,000
16.6%1097
  $120-$150,000
8.5%559
  $150-$200,000
7.5%498
  $200-$300,000
3.8%249
  $300-$500,000
1.7%112
  >$500,000
1.2%80
Total Respondents  6600
(filtered out)  9794
(skipped this question)  765
4. Job title:
 Response PercentResponse Total
  Accountant/auditor
0.9%62
  Admin Assistant
2.4%163
  Analyst
3%205
  Artist/musician/entertainer
1.8%123
  Architect
0.5%35
  Associate
1%69
  Broker/trader/adviser
0.4%28
  CEO/Chairman/President
1.5%100
  CFO,COO,CTO,CIO
0.6%40
  Clergy
0.2%11
  Clerical worker
0.8%52
  Computer professional
9.5%640
  Consultant
3.5%238
  Director
2.5%167
  Doctor
1%69
  Educator
6.3%423
  Engineer
3.4%231
  Entrepreneur
1.1%77
  Government official
1.5%104
  Health care worker (other than Dr.)
0.7%50
  Homemaker
1.6%110
  Lawyer/Judge
7%470
  Manager
4.4%297
  Military officer
0.2%13
  Partner/principal/owner
1.7%113
  Researcher
2.8%188
  Sales
1.6%110
  Skilled labor
0.8%51
  Scientist
2.2%148
  Service provider
0.6%43
  Student
10.6%714
  Supervisor
0.5%36
  Technician
1.3%87
  Vice President
0.9%63
  Writer/editor
6.7%455
  Retired
3.9%260
  Other (please specify)
10.3%696
Total Respondents  6741
(filtered out)  10405
(skipped this question)  13
5. Industry:
 Response PercentResponse Total
  Accounting
0.5%33
  Agriculture
0.4%24
  Architecture, Design
1.4%89
  Arts, Entertainment
5.4%341
  Computers, Software, Tech
11.4%721
  Construction
1.1%70
  Consulting
3.3%211
  Education
18.2%1150
  Engineering
2.3%148
  Finance, Banking, Brokerage
3.6%229
  Government, Diplomacy
7.3%461
  Health care
4.9%311
  Homemaker
0.9%56
  Import, Export, Trade
0.2%12
  Information Management/Library
1.2%78
  Insurance
1.2%75
  Legal
8.8%554
  Manufacturing
2.2%140
  MarCom, Advertising, PR
2.6%163
  Media
5.7%363
  Military
0.5%33
  Non-profit/Associations
4.4%281
  Pharmaceuticals
0.9%54
  Real-estate
1.4%89
  Recruiting/HR
0.2%14
  Religious
0.4%24
  Retired
1.3%83
  R&D
1.6%99
  Retail
2.2%138
  Social Services
0.8%52
  Telecommunications
1.6%99
  Transport
0.8%52
  Travel, Hospitality
0.9%54
  Wholesale
0.3%18
Total Respondents  6319
(filtered out)  9560
(skipped this question)  1280
6. Friends would describe you as:
 Response PercentResponse Total
  One of the guys/gals
23.8%1560
  An opinion maker
49.2%3219
  A lone wolf
27%1765
Total Respondents  6544
(filtered out)  9853
(skipped this question)  762
7. Politically, you are:
 Response PercentResponse Total
  Apolitical
0%0
  Democrat
100%6742
  Republican
0%0
  Libertarian
0%0
  Independent
0%0
  Green
0%0
Total Respondents  6742
(filtered out)  10045
(skipped this question)  372
8. Country of residence:
 Response PercentResponse Total
  US
94.8%6367
  Canada
1.6%110
  Mexico
0.1%10
  United Kingdom
1.3%85
  Brazil
0.2%12
  Germany
0.3%20
  France
0.3%20
  Spain
0.1%5
  Italy
0%1
  Other (please specify)
1.3%86
Total Respondents  6716
(filtered out)  10180
(skipped this question)  263
9. State of residence:
 Response PercentResponse Total
  AL
0.5%33
  AK
0.2%12
  AZ
1.1%73
  AR
0.4%25
  CA
16.1%1058
  CO
1.7%111
  CT
1.3%85
  DE
0.4%24
  DC
2.9%192
  FL
2.9%193
  GA
1.7%111
  GU
0%2
  HI
0.3%19
  ID
0.2%14
  IL
5.2%343
  IN
1.2%76
  IA
0.9%57
  KS
0.6%38
  KY
0.7%49
  LA
0.7%46
  ME
0.5%30
  MD
2.7%176
  MA
5.4%352
  MI
1.9%127
  MN
2.6%172
  MS
0.3%22
  MO
1.5%99
  MT
0.2%11
  NE
0.3%18
  NV
0.3%20
  NH
0.5%30
  NJ
2.7%178
  NM
0.5%35
  NY
9.8%647
  NC
2.2%145
  ND
0.2%13
  OH
2.7%177
  OK
0.8%54
  OR
2.3%152
  PA
3.7%243
  PR
0%3
  RI
0.4%28
  SC
0.4%29
  SD
0.1%9
  TN
1.2%82
  TX
4.9%320
  UT
0.3%23
  VT
0.4%25
  VA
3.7%242
  WA
3.9%255
  WV
0.4%24
  WI
1.6%104
  WY
0.1%6
  Non-US
2.4%161
Total Respondents  6573
(filtered out)  9726
(skipped this question)  860
10. In the last 6 months, how much money have you spent online in each of the following categories?
 Spending range
0$1-$19$20-$49$50-$99$100-$199$200-$499$500-$999$1000-$1499$1500-$2499$2500-$4999$5000+Response Total
Contributed to a cause/campaign
24% (1482)3% (163)10% (625)14% (892)19% (1154)17% (1065)8% (476)3% (165)2% (100)1% (66)0% (26)6214
Software
44% (2546)3% (151)11% (643)15% (843)14% (787)9% (528)3% (182)1% (71)0% (18)0% (14)0% (14)5797
Music
30% (1817)7% (401)20% (1173)19% (1154)14% (853)7% (415)2% (114)0% (16)0% (10)0% (4)0% (4)5961
Books
11% (729)2% (155)14% (874)21% (1359)25% (1563)19% (1192)5% (347)1% (78)1% (32)0% (7)0% (4)6340
Plane tickets
33% (1983)0% (4)0% (4)0% (11)3% (164)18% (1073)22% (1369)11% (696)7% (451)4% (237)2% (103)6095
Computer
55% (3133)1% (53)3% (149)5% (296)7% (394)6% (372)6% (366)6% (357)6% (363)3% (199)1% (53)5735
Consumer electronics
49% (2817)1% (70)4% (232)8% (484)11% (643)14% (798)8% (433)2% (137)1% (61)1% (34)0% (20)5729
Subscription to a publication
42% (2456)7% (418)24% (1376)16% (948)8% (445)2% (144)0% (15)0% (9)0% (2)0% (1)0% (1)5815
Total Respondents  6581
(filtered out)  9854
(skipped this question)  724
11. Magazines you subscribe to:
 Response PercentResponse Total
 New Yorker
31.7%1555
 The Nation
15.1%743
 Mother Jones
10.4%511
 Rolling Stone
5.9%292
 Atlantic Monthly
15.3%753
 National Review
0.7%34
 The New Republic
9.4%462
 The American Prospect
8.1%397
 The Washington Monthly
6%294
 Reason Magazine
0.9%43
 The Week
1.5%76
 National Geographic
12.9%634
 Forbes
1.5%73
 Fortune
2.2%108
 Harpers
14.1%692
 The Weekly Standard
0.8%40
 The New York Review of Books
8.7%425
 Time
13.8%677
 Newsweek
20.3%997
 US News & World Reports
7.7%378
 Business Week
3.6%175
 Sports Illustrated
8.4%414
 People
2.1%101
 The Economist
13.8%677
 Other (please specify)
47%2310
Total Respondents  4911
(filtered out)  6635
(skipped this question)  5613
12. What % of your news comes from:
 Response TotalResponse Average
  Television
6835712.31
  Radio
7963315.36
  Print newspapers
10164918.91
  Print magazines
5028111.16
  Internet sources
31514050.24
  Word-of-mouth
148404.64
Total Respondents  6299
(filtered out)  9529
(skipped this question)  1331
13. Please rate how well the following media provide you with news and opinion:
 Menu 1
NAWorthlessSomewhat usefulUsefulExtremely usefulResponse Total
Television
4% (258)37% (2332)45% (2889)12% (781)2% (123)6383
Radio
9% (606)13% (843)37% (2342)29% (1861)11% (731)6383
Newspapers (print)
7% (476)6% (353)36% (2285)38% (2405)14% (864)6383
Newspapers (online)
3% (215)1% (72)22% (1389)42% (2701)31% (2006)6383
Magazines (print)
10% (644)5% (320)41% (2641)35% (2214)9% (564)6383
Magazines (online)
10% (650)3% (177)33% (2086)40% (2550)14% (920)6383
Blogs
1% (68)1% (71)12% (787)31% (1964)55% (3493)6383
Forums
40% (2574)18% (1135)27% (1740)11% (679)4% (255)6383
Total Respondents  6381
(filtered out)  9778
(skipped this question)  1000
14. How many blogs do you read daily?
 Response PercentResponse Total
  1
4.4%276
  2
6.4%402
  3
10.2%645
  4
11%693
  5
17%1074
  6
9.1%578
  7
4.6%292
  8
5.3%333
  9
1.2%77
  10
10.8%684
  11-15
11.7%739
  16-25
5.5%346
  26-50
1.9%120
  51-100
0.5%33
  101-200
0.3%21
  200+
0.1%8
Total Respondents  6321
(filtered out)  9629
(skipped this question)  1209
15. In an average week, roughly how many hours do you spend reading blogs?
 Response PercentResponse Total
  0
0.8%52
  1
2.5%160
  2
5.9%377
  3
5.8%373
  4
5.1%325
  5
9.3%596
  6
4.6%291
  7
7.5%481
  8
5.2%330
  9
1.2%77
  10
18.6%1187
  11
0.6%40
  12
4.4%280
  13
0.4%24
  14
5.6%357
  15
6.5%414
  16
0.9%57
  17
0.2%15
  18
1.4%90
  19-24
9.3%591
  24-30
2.2%139
  30-36
0.7%44
  36+
1.3%81
Total Respondents  6381
(filtered out)  9779
(skipped this question)  999
16. Do you have your own blog?
 Response PercentResponse Total
  Yes
20.1%1254
  No
79.9%4987
Total Respondents  6241
(filtered out)  9479
(skipped this question)  1439
17. I read blogs for:
 Response PercentResponse Total
 Faster news
66.6%4214
 Latest trends
38.3%2423
 Transparent biases
43.5%2753
 Better perspective
74.8%4738
 More personality
47.4%2998
 More honesty
55.9%3537
 News I can't find elsewhere
77.7%4921
 Other (please specify)
13.6%858
Total Respondents  6330
(filtered out)  9621
(skipped this question)  1208
19. Your favorite blog:
 Total Respondents  
5875
(filtered out)  8833
(skipped this question)  2451
20. Have you clicked on a blog ad?
 Response PercentResponse Total
  Yes
73.9%4474
  No
16.8%1017
  Can't recall
9.3%563
Total Respondents  6054
(filtered out)  9180
(skipped this question)  1925
21. Which of the following have you done because you clicked a blogad?
 Response PercentResponse Total
 changed opinion
7.7%388
 discussed ad with others
18.2%911
 forwarded link to others
25.7%1289
 contacted advertiser
10.5%526
 recommended product/service
8.8%443
 purchased product/service
22.7%1138
 donated money
51%2553
 volunteered
9.3%464
 joined mailing list
29.5%1477
 none of these
26.7%1337
Total Respondents  5009
(filtered out)  6754
(skipped this question)  5396
22. Referring blog:
 Total Respondents  
5239
(filtered out)  7975
(skipped this question)  3945

Aggregate data is published under the Creative Commons Attribution License by Pressflex LLC.