Green responses to blog reader survey May 17-19, 2004

Here are more reader results from Blogads' survey of 17,159 blog readers May 17-19, 2004, this time broken out by party affiliation. This page contains the results for the Greens, see this page for Democrats, this page for Republicans, this page for Independents and this page for Libertarians.

To recap: here's the aggregate survey. Here's the breakout of women and men.


1. Age?
 Response PercentResponse Total
  <14
0.3%2
  14-18
1.5%10
  19-24
15.1%99
  25-30
20.7%136
  31-40
32.8%215
  41-50
16.3%107
  51-60
9.6%63
  61-70
2.7%18
  71+
0.9%6
Total Respondents  656
(filtered out)  16490
(skipped this question)  13
2. Sex
 Response PercentResponse Total
  Male
82.9%544
  Female
17.1%112
Total Respondents  656
(filtered out)  16490
(skipped this question)  13
3. Annual family income:
 Response PercentResponse Total
  0-$10,000
5.8%37
  $10-$20,000
9.5%60
  $20-30,000
10.7%68
  $30-$45,000
14%89
  $45-$60,000
16.2%103
  $60-$90,000
18.6%118
  $90-$120,000
13.1%83
  $120-$150,000
3.9%25
  $150-$200,000
4.3%27
  $200-$300,000
2.4%15
  $300-$500,000
0.5%3
  >$500,000
0.9%6
Total Respondents  634
(filtered out)  15760
(skipped this question)  765
4. Job title:
 Response PercentResponse Total
  Accountant/auditor
0.6%4
  Admin Assistant
2.3%15
  Analyst
2.1%14
  Artist/musician/entertainer
3.2%21
  Architect
0.6%4
  Associate
0.5%3
  Broker/trader/adviser
0.2%1
  CEO/Chairman/President
0.6%4
  CFO,COO,CTO,CIO
0.5%3
  Clergy
0.5%3
  Clerical worker
0.6%4
  Computer professional
12.8%84
  Consultant
2.1%14
  Director
1.2%8
  Doctor
1.7%11
  Educator
8.5%56
  Engineer
4.4%29
  Entrepreneur
1.8%12
  Government official
1.7%11
  Health care worker (other than Dr.)
1.1%7
  Homemaker
0.8%5
  Lawyer/Judge
2.4%16
  Manager
2.1%14
  Military officer
0%0
  Partner/principal/owner
0.5%3
  Researcher
3.4%22
  Sales
1.4%9
  Skilled labor
1.5%10
  Scientist
3.7%24
  Service provider
0.5%3
  Student
16.2%106
  Supervisor
0.6%4
  Technician
0.3%2
  Vice President
0%0
  Writer/editor
6.1%40
  Retired
2.4%16
  Other (please specify)
11.3%74
Total Respondents  656
(filtered out)  16490
(skipped this question)  13
5. Industry:
 Response PercentResponse Total
  Accounting
0%0
  Agriculture
1.2%7
  Architecture, Design
1%6
  Arts, Entertainment
6.6%40
  Computers, Software, Tech
14.8%89
  Construction
1.8%11
  Consulting
2.7%16
  Education
25.2%152
  Engineering
2.2%13
  Finance, Banking, Brokerage
3%18
  Government, Diplomacy
4.5%27
  Health care
4.3%26
  Homemaker
0.2%1
  Import, Export, Trade
0.2%1
  Information Management/Library
2.5%15
  Insurance
0.7%4
  Legal
3.6%22
  Manufacturing
1%6
  MarCom, Advertising, PR
1%6
  Media
6.1%37
  Military
1%6
  Non-profit/Associations
5.1%31
  Pharmaceuticals
0.7%4
  Real-estate
0.7%4
  Recruiting/HR
0%0
  Religious
0.2%1
  Retired
1.2%7
  R&D
2.5%15
  Retail
2%12
  Social Services
1%6
  Telecommunications
1%6
  Transport
0.8%5
  Travel, Hospitality
1.2%7
  Wholesale
0.3%2
Total Respondents  603
(filtered out)  15276
(skipped this question)  1280
6. Friends would describe you as:
 Response PercentResponse Total
  One of the guys/gals
14.8%94
  An opinion maker
45.2%286
  A lone wolf
40%253
Total Respondents  633
(filtered out)  15764
(skipped this question)  762
7. Politically, you are:
 Response PercentResponse Total
  Apolitical
0%0
  Democrat
0%0
  Republican
0%0
  Libertarian
0%0
  Independent
0%0
  Green
100%656
Total Respondents  656
(filtered out)  16131
(skipped this question)  372
8. Country of residence:
 Response PercentResponse Total
  US
83.2%541
  Canada
5.7%37
  Mexico
0.5%3
  United Kingdom
2.6%17
  Brazil
0.3%2
  Germany
0.8%5
  France
0.8%5
  Spain
0.3%2
  Italy
0.2%1
  Other (please specify)
5.7%37
Total Respondents  650
(filtered out)  16246
(skipped this question)  263
9. State of residence:
 Response PercentResponse Total
  AL
0.3%2
  AK
0%0
  AZ
1.1%7
  AR
0.3%2
  CA
20%122
  CO
2.9%18
  CT
1.3%8
  DE
0.2%1
  DC
1.6%10
  FL
2.3%14
  GA
1.3%8
  GU
0%0
  HI
0.3%2
  ID
0.5%3
  IL
5.1%31
  IN
1.1%7
  IA
0.5%3
  KS
0.7%4
  KY
0.7%4
  LA
0.7%4
  ME
0.2%1
  MD
2.8%17
  MA
4.6%28
  MI
2.5%15
  MN
3.9%24
  MS
0%0
  MO
1.8%11
  MT
0%0
  NE
0.3%2
  NV
0.2%1
  NH
0.7%4
  NJ
1.5%9
  NM
1.1%7
  NY
7.2%44
  NC
1.1%7
  ND
0%0
  OH
1.6%10
  OK
0.3%2
  OR
2.6%16
  PA
3.3%20
  PR
0.2%1
  RI
0.3%2
  SC
0.3%2
  SD
0%0
  TN
0.8%5
  TX
3.3%20
  UT
0.2%1
  VT
0.8%5
  VA
1.1%7
  WA
4.7%29
  WV
0.2%1
  WI
1.3%8
  WY
0.3%2
  Non-US
9.8%60
Total Respondents  611
(filtered out)  15688
(skipped this question)  860
10. In the last 6 months, how much money have you spent online in each of the following categories?
 Spending range
0$1-$19$20-$49$50-$99$100-$199$200-$499$500-$999$1000-$1499$1500-$2499$2500-$4999$5000+Response Total
Contributed to a cause/campaign
33% (196)7% (39)12% (70)15% (88)14% (81)13% (74)4% (26)0% (2)1% (4)0% (2)1% (6)588
Software
50% (274)4% (23)13% (73)12% (66)9% (52)6% (35)2% (10)1% (6)0% (2)0% (2)1% (7)550
Music
35% (200)9% (52)17% (98)15% (88)12% (70)7% (42)2% (12)0% (1)0% (1)0% (1)1% (3)568
Books
18% (106)4% (24)18% (110)18% (108)20% (119)16% (93)4% (24)1% (4)1% (4)0% (2)0% (2)596
Plane tickets
36% (212)0% (1)0% (1)1% (3)5% (27)19% (113)20% (116)10% (59)4% (25)3% (16)2% (11)584
Computer
58% (316)1% (7)3% (16)5% (28)8% (41)6% (30)6% (30)5% (25)5% (29)3% (14)1% (5)541
Consumer electronics
57% (314)1% (6)3% (19)8% (46)11% (58)11% (61)5% (26)2% (10)1% (3)0% (1)1% (4)548
Subscription to a publication
51% (279)7% (40)22% (121)12% (64)5% (28)2% (11)0% (0)0% (1)0% (1)0% (0)1% (3)548
Total Respondents  627
(filtered out)  15808
(skipped this question)  724
11. Magazines you subscribe to:
 Response PercentResponse Total
 New Yorker
24.9%106
 The Nation
25.6%109
 Mother Jones
14.8%63
 Rolling Stone
4.9%21
 Atlantic Monthly
11.5%49
 National Review
1.2%5
 The New Republic
2.8%12
 The American Prospect
4.7%20
 The Washington Monthly
1.9%8
 Reason Magazine
0.7%3
 The Week
1.4%6
 National Geographic
16.9%72
 Forbes
0.9%4
 Fortune
1.4%6
 Harpers
19.5%83
 The Weekly Standard
0.7%3
 The New York Review of Books
9.9%42
 Time
6.4%27
 Newsweek
8.9%38
 US News & World Reports
4.9%21
 Business Week
0.9%4
 Sports Illustrated
4.5%19
 People
1.2%5
 The Economist
10.6%45
 Other (please specify)
59.3%252
Total Respondents  425
(filtered out)  11121
(skipped this question)  5613
12. What % of your news comes from:
 Response TotalResponse Average
  Television
47569.44
  Radio
945617.81
  Print newspapers
801315.56
  Print magazines
43619.93
  Internet sources
3272253.29
  Word-of-mouth
24926.68
Total Respondents  618
(filtered out)  15210
(skipped this question)  1331
13. Please rate how well the following media provide you with news and opinion:
 Menu 1
NAWorthlessSomewhat usefulUsefulExtremely usefulResponse Total
Television
7% (43)47% (295)38% (239)7% (41)1% (7)625
Radio
7% (46)12% (72)36% (223)31% (195)14% (89)625
Newspapers (print)
8% (52)9% (56)44% (273)30% (186)9% (54)621
Newspapers (online)
5% (28)3% (16)24% (151)44% (275)24% (151)621
Magazines (print)
11% (69)10% (59)40% (246)33% (205)7% (42)621
Magazines (online)
13% (80)5% (33)35% (219)36% (223)11% (66)621
Blogs
1% (4)2% (10)11% (68)38% (235)49% (304)621
Forums
37% (227)16% (101)31% (192)12% (72)5% (29)621
Total Respondents  625
(filtered out)  15534
(skipped this question)  1000
14. How many blogs do you read daily?
 Response PercentResponse Total
  1
4%25
  2
6.9%43
  3
11.9%74
  4
10.8%67
  5
17.8%111
  6
6.7%42
  7
3.5%22
  8
5%31
  9
0.6%4
  10
10.4%65
  11-15
11.2%70
  16-25
5.9%37
  26-50
2.6%16
  51-100
1.3%8
  101-200
0.5%3
  200+
0.8%5
Total Respondents  623
(filtered out)  15327
(skipped this question)  1209
15. In an average week, roughly how many hours do you spend reading blogs?
 Response PercentResponse Total
  0
0.8%5
  1
1.8%11
  2
5.4%34
  3
5.9%37
  4
5.9%37
  5
8.6%54
  6
5.3%33
  7
7.5%47
  8
4.6%29
  9
1.1%7
  10
16.5%103
  11
0.5%3
  12
5.3%33
  13
0.3%2
  14
6.1%38
  15
7.2%45
  16
1.1%7
  17
0.2%1
  18
0.6%4
  19-24
9.8%61
  24-30
3.2%20
  30-36
0.5%3
  36+
1.8%11
Total Respondents  625
(filtered out)  15535
(skipped this question)  999
16. Do you have your own blog?
 Response PercentResponse Total
  Yes
28.9%177
  No
71.1%436
Total Respondents  613
(filtered out)  15107
(skipped this question)  1439
17. I read blogs for:
 Response PercentResponse Total
 Faster news
62.3%383
 Latest trends
35.1%216
 Transparent biases
54.6%336
 Better perspective
70.9%436
 More personality
49.8%306
 More honesty
55.8%343
 News I can't find elsewhere
77.4%476
 Other (please specify)
19.2%118
Total Respondents  615
(filtered out)  15336
(skipped this question)  1208
19. Your favorite blog:
 Total Respondents  
565
(filtered out)  14143
(skipped this question)  2451
20. Have you clicked on a blog ad?
 Response PercentResponse Total
  Yes
61.2%361
  No
23.4%138
  Can't recall
15.4%91
Total Respondents  590
(filtered out)  14644
(skipped this question)  1925
21. Which of the following have you done because you clicked a blogad?
 Response PercentResponse Total
 changed opinion
6.6%29
 discussed ad with others
14.5%64
 forwarded link to others
18.8%83
 contacted advertiser
9.5%42
 recommended product/service
9.3%41
 purchased product/service
14.3%63
 donated money
37.6%166
 volunteered
6.1%27
 joined mailing list
24.7%109
 none of these
40.1%177
Total Respondents  441
(filtered out)  11322
(skipped this question)  5396
22. Referring blog:
 Total Respondents  
509
(filtered out)  12705
(skipped this question)  3945

Aggregate data is published under the Creative Commons Attribution License by Pressflex LLC.