Independent responses to blog reader survey May 17-19, 2004

Here are more reader results from Blogads' survey of 17,159 blog readers May 17-19, 2004, this time broken out by party affiliation. This page contains the results for the Independents, see this page for Democrats, this page for Republicans, this page for Libertarians and this page for Greens.

To recap: here's the aggregate survey. Here's the breakout of women and men.


1. Age?
 Response PercentResponse Total
  <14
0%1
  14-18
0.7%25
  19-24
8.3%282
  25-30
17.1%578
  31-40
31.1%1052
  41-50
23%778
  51-60
15.2%514
  61-70
3.4%115
  71+
1.3%43
Total Respondents  3388
(filtered out)  13758
(skipped this question)  13
2. Sex
 Response PercentResponse Total
  Male
77.9%2639
  Female
22.1%749
Total Respondents  3388
(filtered out)  13758
(skipped this question)  13
3. Annual family income:
 Response PercentResponse Total
  0-$10,000
2.8%92
  $10-$20,000
4.6%148
  $20-30,000
7.4%239
  $30-$45,000
11.6%376
  $45-$60,000
14.2%460
  $60-$90,000
22.4%726
  $90-$120,000
17.1%554
  $120-$150,000
7.3%236
  $150-$200,000
5.9%192
  $200-$300,000
4%129
  $300-$500,000
1.5%47
  >$500,000
1.2%40
Total Respondents  3239
(filtered out)  13155
(skipped this question)  765
4. Job title:
 Response PercentResponse Total
  Accountant/auditor
1.1%37
  Admin Assistant
2.1%71
  Analyst
2.7%93
  Artist/musician/entertainer
2.2%74
  Architect
0.3%11
  Associate
0.9%29
  Broker/trader/adviser
0.7%25
  CEO/Chairman/President
1.9%64
  CFO,COO,CTO,CIO
0.8%27
  Clergy
0.2%8
  Clerical worker
0.7%25
  Computer professional
12.2%413
  Consultant
3.6%122
  Director
2%69
  Doctor
1%33
  Educator
5.3%178
  Engineer
6.8%229
  Entrepreneur
2.2%74
  Government official
1.1%38
  Health care worker (other than Dr.)
1.5%51
  Homemaker
1.6%55
  Lawyer/Judge
3.7%127
  Manager
4%135
  Military officer
0.7%23
  Partner/principal/owner
1.5%50
  Researcher
2.2%76
  Sales
2%69
  Skilled labor
1.2%40
  Scientist
2%69
  Service provider
0.7%24
  Student
8.1%275
  Supervisor
0.7%25
  Technician
1.9%64
  Vice President
1.1%37
  Writer/editor
6.1%207
  Retired
3.9%131
  Other (please specify)
9.1%310
Total Respondents  3388
(filtered out)  13758
(skipped this question)  13
5. Industry:
 Response PercentResponse Total
  Accounting
0.8%25
  Agriculture
0.5%17
  Architecture, Design
1.4%46
  Arts, Entertainment
5%159
  Computers, Software, Tech
15.5%493
  Construction
1.5%47
  Consulting
4.4%139
  Education
13%415
  Engineering
3.1%99
  Finance, Banking, Brokerage
4.9%155
  Government, Diplomacy
5.1%164
  Health care
5.1%162
  Homemaker
1.1%35
  Import, Export, Trade
0.5%15
  Information Management/Library
1.7%53
  Insurance
1.3%42
  Legal
6.1%193
  Manufacturing
3.5%111
  MarCom, Advertising, PR
2.2%71
  Media
6.1%195
  Military
1.6%50
  Non-profit/Associations
2.4%75
  Pharmaceuticals
1.1%35
  Real-estate
1%32
  Recruiting/HR
0.2%5
  Religious
0.4%14
  Retired
1.2%38
  R&D
1.8%58
  Retail
1.8%56
  Social Services
0.7%22
  Telecommunications
2.4%78
  Transport
1.3%42
  Travel, Hospitality
0.9%29
  Wholesale
0.5%16
Total Respondents  3186
(filtered out)  12693
(skipped this question)  1280
6. Friends would describe you as:
 Response PercentResponse Total
  One of the guys/gals
24.3%794
  An opinion maker
40.5%1323
  A lone wolf
35.2%1151
Total Respondents  3268
(filtered out)  13129
(skipped this question)  762
7. Politically, you are:
 Response PercentResponse Total
  Apolitical
0%0
  Democrat
0%0
  Republican
0%0
  Libertarian
0%0
  Independent
100%3388
  Green
0%0
Total Respondents  3388
(filtered out)  13399
(skipped this question)  372
8. Country of residence:
 Response PercentResponse Total
  US
90%3031
  Canada
3.4%113
  Mexico
0.2%8
  United Kingdom
1.7%56
  Brazil
0.4%15
  Germany
0.5%18
  France
0.3%11
  Spain
0.1%5
  Italy
0.1%3
  Other (please specify)
3.1%106
Total Respondents  3366
(filtered out)  13530
(skipped this question)  263
9. State of residence:
 Response PercentResponse Total
  AL
0.7%23
  AK
0.3%10
  AZ
1.9%61
  AR
0.5%15
  CA
12.8%414
  CO
2.1%67
  CT
1.7%54
  DE
0.4%13
  DC
1.6%52
  FL
2.8%89
  GA
2.5%80
  GU
0%0
  HI
0.5%17
  ID
0.2%8
  IL
4.4%143
  IN
0.8%27
  IA
0.7%23
  KS
0.7%21
  KY
0.6%19
  LA
0.8%25
  ME
0.4%13
  MD
2.2%72
  MA
5.8%186
  MI
2.7%86
  MN
2.4%78
  MS
0.3%9
  MO
1.4%45
  MT
0.3%11
  NE
0.4%13
  NV
0.4%12
  NH
0.6%20
  NJ
2.5%79
  NM
0.5%16
  NY
7.8%250
  NC
2.5%80
  ND
0.1%2
  OH
2.5%79
  OK
0.5%15
  OR
2.1%68
  PA
2.5%79
  PR
0.2%5
  RI
0.5%15
  SC
0.8%26
  SD
0%0
  TN
1.8%58
  TX
6.6%214
  UT
0.5%17
  VT
0.7%24
  VA
3.4%108
  WA
4.7%150
  WV
0.1%4
  WI
2%63
  WY
0.2%5
  Non-US
5%160
Total Respondents  3223
(filtered out)  13076
(skipped this question)  860
10. In the last 6 months, how much money have you spent online in each of the following categories?
 Spending range
0$1-$19$20-$49$50-$99$100-$199$200-$499$500-$999$1000-$1499$1500-$2499$2500-$4999$5000+Response Total
Contributed to a cause/campaign
44% (1310)3% (88)11% (329)11% (341)13% (395)9% (270)5% (144)2% (48)1% (28)0% (13)1% (15)2981
Software
41% (1210)2% (68)11% (333)14% (404)14% (426)10% (291)5% (134)2% (52)0% (11)0% (8)0% (12)2949
Music
36% (1083)7% (212)18% (545)17% (493)12% (364)7% (211)2% (49)0% (11)0% (2)0% (1)0% (4)2975
Books
15% (470)3% (79)13% (399)20% (632)24% (741)18% (555)5% (170)2% (60)1% (16)0% (4)0% (4)3130
Plane tickets
39% (1160)0% (1)0% (2)0% (9)3% (83)15% (465)18% (554)11% (327)7% (197)5% (139)2% (69)3006
Computer
51% (1483)1% (26)3% (75)5% (140)7% (210)8% (219)8% (219)7% (198)6% (172)4% (128)1% (43)2913
Consumer electronics
49% (1411)1% (30)5% (130)8% (220)10% (287)14% (401)7% (209)3% (88)2% (46)1% (31)1% (19)2872
Subscription to a publication
50% (1461)6% (187)19% (565)14% (405)6% (186)3% (74)1% (17)0% (6)0% (0)0% (0)0% (3)2904
Total Respondents  3258
(filtered out)  13177
(skipped this question)  724
11. Magazines you subscribe to:
 Response PercentResponse Total
 New Yorker
18.6%412
 The Nation
7.7%171
 Mother Jones
6.4%141
 Rolling Stone
3.6%80
 Atlantic Monthly
14.6%322
 National Review
6.1%135
 The New Republic
6.5%143
 The American Prospect
2.9%65
 The Washington Monthly
3.4%76
 Reason Magazine
4.5%99
 The Week
1.8%40
 National Geographic
15.2%336
 Forbes
4.7%103
 Fortune
3.5%77
 Harpers
10.5%232
 The Weekly Standard
4.1%90
 The New York Review of Books
5.5%121
 Time
10.8%239
 Newsweek
13%288
 US News & World Reports
7.8%172
 Business Week
3.9%87
 Sports Illustrated
6.6%145
 People
1.4%31
 The Economist
18.6%412
 Other (please specify)
52.9%1171
Total Respondents  2212
(filtered out)  9334
(skipped this question)  5613
12. What % of your news comes from:
 Response TotalResponse Average
  Television
3461212.40
  Radio
3494813.55
  Print newspapers
4056215.92
  Print magazines
2172510.12
  Internet sources
17357055.70
  Word-of-mouth
79834.79
Total Respondents  3134
(filtered out)  12694
(skipped this question)  1331
13. Please rate how well the following media provide you with news and opinion:
 Menu 1
NAWorthlessSomewhat usefulUsefulExtremely usefulResponse Total
Television
4% (140)38% (1206)44% (1415)11% (359)2% (61)3181
Radio
11% (336)15% (466)42% (1335)26% (838)6% (206)3181
Newspapers (print)
8% (256)13% (421)44% (1392)27% (872)7% (235)3176
Newspapers (online)
4% (134)3% (107)33% (1042)40% (1259)20% (634)3176
Magazines (print)
13% (415)12% (388)43% (1377)26% (814)6% (182)3176
Magazines (online)
12% (372)5% (158)39% (1242)34% (1064)11% (340)3176
Blogs
1% (23)1% (33)13% (402)32% (1030)53% (1688)3176
Forums
36% (1130)18% (577)30% (943)12% (385)4% (141)3176
Total Respondents  3181
(filtered out)  12978
(skipped this question)  1000
14. How many blogs do you read daily?
 Response PercentResponse Total
  1
2.8%89
  2
6.5%204
  3
10.8%341
  4
8.9%280
  5
15.8%498
  6
8.7%273
  7
4.5%142
  8
3.6%114
  9
1%33
  10
11.1%351
  11-15
14%440
  16-25
7.1%225
  26-50
3.1%98
  51-100
1%32
  101-200
0.5%16
  200+
0.5%17
Total Respondents  3153
(filtered out)  12797
(skipped this question)  1209
15. In an average week, roughly how many hours do you spend reading blogs?
 Response PercentResponse Total
  0
0.4%14
  1
2.5%78
  2
4.7%148
  3
5.2%167
  4
5.4%173
  5
8.8%281
  6
4.2%133
  7
6.3%199
  8
5.6%177
  9
1.8%56
  10
17.9%570
  11
0.4%14
  12
4.8%154
  13
0.3%11
  14
5.4%173
  15
7.4%235
  16
1.2%39
  17
0.2%5
  18
1.5%48
  19-24
10.4%330
  24-30
3.1%100
  30-36
1%31
  36+
1.4%45
Total Respondents  3181
(filtered out)  12979
(skipped this question)  999
16. Do you have your own blog?
 Response PercentResponse Total
  Yes
22.5%696
  No
77.5%2397
Total Respondents  3093
(filtered out)  12627
(skipped this question)  1439
17. I read blogs for:
 Response PercentResponse Total
 Faster news
64.3%2025
 Latest trends
33.6%1057
 Transparent biases
52.2%1645
 Better perspective
79.2%2493
 More personality
46%1449
 More honesty
61.8%1946
 News I can't find elsewhere
80.5%2535
 Other (please specify)
15.9%501
Total Respondents  3149
(filtered out)  12802
(skipped this question)  1208
19. Your favorite blog:
 Total Respondents  
2856
(filtered out)  11852
(skipped this question)  2451
20. Have you clicked on a blog ad?
 Response PercentResponse Total
  Yes
63.7%1915
  No
23.8%714
  Can't recall
12.5%375
Total Respondents  3004
(filtered out)  12230
(skipped this question)  1925
21. Which of the following have you done because you clicked a blogad?
 Response PercentResponse Total
 changed opinion
8.3%190
 discussed ad with others
16.4%377
 forwarded link to others
22.7%522
 contacted advertiser
10.1%231
 recommended product/service
9.7%223
 purchased product/service
22.4%514
 donated money
34.2%785
 volunteered
6%138
 joined mailing list
20.5%471
 none of these
38.9%893
Total Respondents  2296
(filtered out)  9467
(skipped this question)  5396
22. Referring blog:
 Total Respondents  
2577
(filtered out)  10637
(skipped this question)  3945

Aggregate data is published under the Creative Commons Attribution License by Pressflex LLC.