Men's responses to blog reader survey May 17-19, 2004

To recap: here's the aggregate survey. Here's the breakout of women and men.


1. Age?
 Response PercentResponse Total
  <14
0.1%16
  14-18
1.4%195
  19-24
10.9%1481
  25-30
18%2443
  31-40
30.6%4142
  41-50
21.6%2934
  51-60
12.8%1740
  61-70
3.6%492
  71+
0.8%114
Total Respondents  13557
(filtered out)  3589
(skipped this question)  13
2. Sex
 Response PercentResponse Total
  Male
100%13557
  Female
0%0
Total Respondents  13557
(filtered out)  3589
(skipped this question)  13
3. Annual family income:
 Response PercentResponse Total
  0-$10,000
2.8%369
  $10-$20,000
4.2%544
  $20-30,000
6.5%852
  $30-$45,000
10.8%1408
  $45-$60,000
13.1%1703
  $60-$90,000
21.9%2844
  $90-$120,000
17.3%2245
  $120-$150,000
8.8%1143
  $150-$200,000
7%914
  $200-$300,000
4.1%535
  $300-$500,000
1.9%251
  >$500,000
1.6%204
Total Respondents  13012
(filtered out)  3382
(skipped this question)  765
4. Job title:
 Response PercentResponse Total
  Accountant/auditor
1.3%174
  Admin Assistant
1.1%144
  Analyst
3.4%459
  Artist/musician/entertainer
1.5%205
  Architect
0.5%71
  Associate
0.9%117
  Broker/trader/adviser
1%136
  CEO/Chairman/President
1.9%261
  CFO,COO,CTO,CIO
0.9%117
  Clergy
0.3%39
  Clerical worker
0.6%82
  Computer professional
12.4%1683
  Consultant
3.7%495
  Director
2.3%318
  Doctor
1.2%159
  Educator
4.9%664
  Engineer
6.5%886
  Entrepreneur
1.7%228
  Government official
1.5%210
  Health care worker (other than Dr.)
0.7%93
  Homemaker
0.4%50
  Lawyer/Judge
5.9%798
  Manager
4.5%613
  Military officer
0.6%86
  Partner/principal/owner
1.6%220
  Researcher
2.3%308
  Sales
2.2%293
  Skilled labor
1.1%147
  Scientist
2.2%302
  Service provider
0.6%86
  Student
10.3%1399
  Supervisor
0.7%101
  Technician
1.9%252
  Vice President
1.3%176
  Writer/editor
4.5%616
  Retired
3.4%460
  Other (please specify)
8.2%1109
Total Respondents  13557
(filtered out)  3589
(skipped this question)  13
5. Industry:
 Response PercentResponse Total
  Accounting
0.7%90
  Agriculture
0.5%69
  Architecture, Design
1.2%149
  Arts, Entertainment
4%513
  Computers, Software, Tech
15.1%1919
  Construction
1.6%208
  Consulting
3.7%471
  Education
14%1778
  Engineering
3.9%496
  Finance, Banking, Brokerage
5.7%729
  Government, Diplomacy
6.3%794
  Health care
4.4%553
  Homemaker
0.2%23
  Import, Export, Trade
0.3%43
  Information Management/Library
1.2%153
  Insurance
1.4%180
  Legal
7.6%970
  Manufacturing
3.8%479
  MarCom, Advertising, PR
2%252
  Media
5%639
  Military
1.6%200
  Non-profit/Associations
2.7%341
  Pharmaceuticals
1%126
  Real-estate
1.2%158
  Recruiting/HR
0.2%24
  Religious
0.4%47
  Retired
1.1%140
  R&D
1.8%225
  Retail
1.9%239
  Social Services
0.5%63
  Telecommunications
2.3%286
  Transport
1.4%177
  Travel, Hospitality
0.9%112
  Wholesale
0.4%55
Total Respondents  12701
(filtered out)  3178
(skipped this question)  1280
6. Friends would describe you as:
 Response PercentResponse Total
  One of the guys/gals
24.9%3236
  An opinion maker
42.9%5564
  A lone wolf
32.2%4180
Total Respondents  12980
(filtered out)  3417
(skipped this question)  762
7. Politically, you are:
 Response PercentResponse Total
  Apolitical
1.7%232
  Democrat
38.3%5085
  Republican
23.5%3125
  Libertarian
12.5%1659
  Independent
19.9%2639
  Green
4.1%544
Total Respondents  13284
(filtered out)  3503
(skipped this question)  372
8. Country of residence:
 Response PercentResponse Total
  US
91.2%12181
  Canada
3.1%416
  Mexico
0.2%28
  United Kingdom
1.7%228
  Brazil
0.2%27
  Germany
0.4%51
  France
0.3%38
  Spain
0.1%13
  Italy
0%5
  Other (please specify)
2.8%373
Total Respondents  13360
(filtered out)  3536
(skipped this question)  263
9. State of residence:
 Response PercentResponse Total
  AL
0.6%81
  AK
0.2%28
  AZ
1.6%201
  AR
0.4%46
  CA
15%1932
  CO
2.4%304
  CT
1.4%177
  DE
0.3%39
  DC
2%264
  FL
3%381
  GA
2.4%311
  GU
0%4
  HI
0.3%43
  ID
0.2%28
  IL
4.7%609
  IN
1.2%152
  IA
0.8%99
  KS
0.7%87
  KY
0.7%96
  LA
0.8%103
  ME
0.5%58
  MD
2.3%302
  MA
4.5%579
  MI
2.1%277
  MN
2.5%327
  MS
0.3%42
  MO
1.4%182
  MT
0.2%29
  NE
0.3%41
  NV
0.4%54
  NH
0.6%79
  NJ
2.6%341
  NM
0.5%69
  NY
7.9%1020
  NC
2.3%290
  ND
0.1%19
  OH
2.7%351
  OK
0.6%83
  OR
2%259
  PA
3.3%425
  PR
0.1%12
  RI
0.4%51
  SC
0.6%78
  SD
0.1%15
  TN
1.6%202
  TX
6.1%787
  UT
0.5%65
  VT
0.4%55
  VA
3.7%471
  WA
3.8%491
  WV
0.3%34
  WI
1.5%198
  WY
0.1%18
  Non-US
4.6%599
Total Respondents  12888
(filtered out)  3411
(skipped this question)  860
10. In the last 6 months, how much money have you spent online in each of the following categories?
 Spending range
0$1-$19$20-$49$50-$99$100-$199$200-$499$500-$999$1000-$1499$1500-$2499$2500-$4999$5000+Response Total
Contributed to a cause/campaign
39% (4673)3% (370)10% (1171)12% (1446)15% (1748)11% (1374)5% (637)2% (215)1% (153)1% (93)1% (69)11949
Software
40% (4699)2% (287)11% (1273)15% (1795)15% (1736)10% (1172)4% (466)2% (193)0% (53)0% (33)0% (45)11752
Music
36% (4267)7% (801)18% (2116)17% (2023)13% (1526)7% (793)2% (235)0% (43)0% (17)0% (5)0% (11)11837
Books
15% (1866)3% (323)13% (1665)20% (2512)23% (2921)18% (2242)5% (682)1% (177)1% (70)0% (22)0% (13)12493
Plane tickets
37% (4394)0% (6)0% (10)0% (34)2% (300)16% (1906)20% (2360)11% (1366)7% (841)4% (532)2% (286)12035
Computer
51% (5933)1% (91)3% (305)5% (555)7% (862)8% (887)7% (857)6% (753)6% (751)4% (460)1% (167)11621
Consumer electronics
48% (5502)1% (123)4% (441)8% (962)11% (1292)14% (1622)8% (949)3% (354)1% (157)1% (107)1% (66)11575
Subscription to a publication
48% (5519)7% (771)21% (2377)15% (1681)7% (849)3% (296)1% (58)0% (24)0% (7)0% (3)0% (7)11592
Total Respondents  12980
(filtered out)  3455
(skipped this question)  724
11. Magazines you subscribe to:
 Response PercentResponse Total
 New Yorker
19.3%1743
 The Nation
8.8%795
 Mother Jones
6.2%561
 Rolling Stone
4.4%395
 Atlantic Monthly
13.4%1209
 National Review
10.7%966
 The New Republic
7.4%667
 The American Prospect
4.2%383
 The Washington Monthly
3.3%298
 Reason Magazine
5.6%502
 The Week
1.4%125
 National Geographic
14.2%1285
 Forbes
5%452
 Fortune
3.5%316
 Harpers
9.4%853
 The Weekly Standard
5.6%507
 The New York Review of Books
5.2%468
 Time
10.8%975
 Newsweek
14.1%1274
 US News & World Reports
7.9%711
 Business Week
4.2%379
 Sports Illustrated
9.1%821
 People
1.7%151
 The Economist
16.9%1526
 Other (please specify)
47.7%4305
Total Respondents  9028
(filtered out)  2518
(skipped this question)  5613
12. What % of your news comes from:
 Response TotalResponse Average
  Television
13957512.55
  Radio
14738314.26
  Print newspapers
17008116.46
  Print magazines
8819510.25
  Internet sources
67243854.11
  Word-of-mouth
312284.72
Total Respondents  12489
(filtered out)  3339
(skipped this question)  1331
13. Please rate how well the following media provide you with news and opinion:
 Menu 1
NAWorthlessSomewhat usefulUsefulExtremely usefulResponse Total
Television
4% (500)37% (4730)45% (5709)12% (1567)2% (260)12766
Radio
9% (1211)14% (1771)40% (5073)29% (3639)8% (1072)12766
Newspapers (print)
7% (930)14% (1832)40% (5159)29% (3709)9% (1131)12761
Newspapers (online)
5% (594)4% (453)31% (3988)39% (4974)22% (2752)12761
Magazines (print)
12% (1497)13% (1614)41% (5273)28% (3548)6% (829)12761
Magazines (online)
11% (1443)6% (719)36% (4609)35% (4530)11% (1460)12761
Blogs
1% (121)1% (172)12% (1469)32% (4140)54% (6859)12761
Forums
36% (4622)20% (2568)28% (3619)11% (1462)4% (490)12761
Total Respondents  12764
(filtered out)  3395
(skipped this question)  1000
14. How many blogs do you read daily?
 Response PercentResponse Total
  1
3.8%477
  2
6.2%779
  3
9.9%1240
  4
9.2%1162
  5
16.2%2037
  6
8.7%1093
  7
4.3%546
  8
4.7%586
  9
1%123
  10
11.6%1461
  11-15
13.3%1668
  16-25
6.8%859
  26-50
2.9%371
  51-100
0.9%109
  101-200
0.4%49
  200+
0.2%28
Total Respondents  12588
(filtered out)  3362
(skipped this question)  1209
15. In an average week, roughly how many hours do you spend reading blogs?
 Response PercentResponse Total
  0
0.7%93
  1
2.5%316
  2
5.3%679
  3
5.5%703
  4
5.4%686
  5
9.5%1210
  6
4.8%613
  7
6.7%849
  8
5.3%682
  9
1.4%181
  10
18.4%2349
  11
0.6%73
  12
4.7%594
  13
0.4%51
  14
5.3%675
  15
6.9%887
  16
1.1%139
  17
0.2%28
  18
1.2%157
  19-24
9.4%1202
  24-30
2.7%341
  30-36
0.7%93
  36+
1.3%164
Total Respondents  12765
(filtered out)  3395
(skipped this question)  999
16. Do you have your own blog?
 Response PercentResponse Total
  Yes
21.2%2626
  No
78.8%9783
Total Respondents  12409
(filtered out)  3311
(skipped this question)  1439
17. I read blogs for:
 Response PercentResponse Total
 Faster news
66.2%8331
 Latest trends
36.5%4598
 Transparent biases
52.3%6585
 Better perspective
78.3%9858
 More personality
47%5923
 More honesty
60.9%7666
 News I can't find elsewhere
79.4%9993
 Other (please specify)
12.2%1537
Total Respondents  12589
(filtered out)  3362
(skipped this question)  1208
18. What blogs do you read and how often? (We're studying overlap among blog readerships. Mostly blogs averaging >50,000 visits/week. Order randomized.)
 Menu 1
Twice daily or moreDailyWeeklyMonthlyRarelyNeverResponse Total
AndrewSullivan
8% (642)21% (1715)19% (1569)11% (899)19% (1582)22% (1755)8162
Talkingpointsmemo
27% (2168)24% (1891)11% (885)5% (439)11% (852)22% (1805)8040
Iwantmedia
0% (3)1% (30)1% (32)1% (37)4% (220)94% (5105)5427
Billmon
10% (665)16% (1051)12% (807)5% (343)9% (612)48% (3249)6727
Scriptingnews
1% (39)2% (105)2% (113)1% (80)7% (399)87% (4779)5515
Maxspeak
1% (73)5% (272)10% (565)6% (336)13% (769)66% (3854)5869
CrookedTimber
2% (103)5% (324)11% (663)8% (473)16% (949)57% (3390)5902
Volokh
5% (320)13% (895)21% (1479)11% (781)17% (1177)34% (2377)7029
Hit&Run
3% (165)4% (233)5% (309)3% (186)7% (421)77% (4396)5710
Poynter
1% (79)5% (264)5% (275)5% (258)10% (587)74% (4224)5687
Instapundit
31% (2652)18% (1550)10% (889)5% (471)16% (1356)20% (1705)8623
Littlegreenfootballs
16% (1172)13% (971)11% (818)7% (525)14% (1055)39% (2926)7467
Boingboing
5% (278)7% (406)5% (287)4% (255)12% (727)67% (3922)5875
Gawker
2% (100)3% (193)5% (283)4% (200)12% (692)74% (4200)5668
DrudgeRetort (Not Matt!)
1% (44)2% (97)3% (157)3% (144)10% (546)83% (4695)5683
ObscureStore
0% (27)2% (98)2% (100)1% (74)4% (246)90% (4924)5469
Gizmodo
2% (117)5% (281)5% (305)4% (252)11% (639)72% (4155)5749
DrudgeReport
22% (1913)19% (1613)13% (1078)7% (630)21% (1756)18% (1545)8535
JamesLileks
1% (64)25% (1782)17% (1183)7% (472)10% (712)41% (2870)7083
Talkleft
2% (127)7% (400)11% (669)8% (498)17% (1015)55% (3358)6067
TheAgonist
7% (458)7% (429)6% (366)5% (318)15% (919)59% (3649)6139
JuanCole
5% (305)15% (995)15% (1032)7% (461)12% (784)47% (3141)6718
PoliticalAnimal
17% (1099)14% (919)5% (338)2% (125)6% (409)55% (3466)6356
RealClearPolitics
3% (192)12% (748)8% (519)5% (313)11% (685)61% (3827)6284
PoliticalWire
7% (430)8% (481)5% (318)3% (210)10% (625)66% (3949)6013
Wonkette
6% (411)11% (810)20% (1423)11% (810)22% (1585)29% (2017)7056
DailyKos
27% (2238)21% (1709)12% (1010)5% (416)11% (904)24% (1935)8212
Atrios
38% (2990)18% (1418)6% (479)4% (294)9% (710)26% (2056)7947
Politics1
3% (142)4% (218)2% (108)2% (89)5% (263)85% (4797)5617
TimBlair
3% (177)10% (626)11% (691)6% (379)9% (562)60% (3650)6085
SmallVictory
2% (141)6% (323)10% (588)8% (445)11% (621)64% (3740)5858
Blogcritics
0% (15)1% (42)2% (112)3% (171)11% (597)83% (4464)5401
Allahisinthehouse
3% (155)8% (446)9% (536)5% (295)8% (450)68% (4024)5906
Rightwingnews
1% (77)6% (355)9% (542)6% (349)12% (687)66% (3943)5953
Pandagon
7% (419)9% (571)11% (684)6% (353)11% (679)56% (3383)6089
MatthewYglesias
5% (319)11% (739)17% (1098)9% (588)18% (1174)39% (2529)6447
RogerLSimon
3% (187)11% (698)15% (946)5% (334)10% (601)56% (3513)6279
Tapped
4% (251)11% (696)13% (774)7% (430)12% (753)52% (3192)6096
TheAgitator
1% (72)2% (92)2% (132)2% (113)8% (461)84% (4607)5477
OliverWillis
1% (66)4% (213)7% (394)6% (330)15% (855)67% (3846)5704
Wizbang
1% (34)2% (86)3% (172)3% (139)7% (401)85% (4592)5424
HughHewitt
2% (128)10% (586)11% (684)6% (375)10% (625)61% (3764)6162
CommandPost
4% (240)9% (573)14% (901)8% (478)9% (567)56% (3484)6243
Total Respondents  11997
(filtered out)  3193
(skipped this question)  1969
19. Your favorite blog:
 Total Respondents  
11610
(filtered out)  3098
(skipped this question)  2451
20. Have you clicked on a blog ad?
 Response PercentResponse Total
  Yes
67.2%8075
  No
22.2%2670
  Can't recall
10.6%1278
Total Respondents  12023
(filtered out)  3211
(skipped this question)  1925
21. Which of the following have you done because you clicked a blogad?
 Response PercentResponse Total
 changed opinion
7.9%733
 discussed ad with others
15.9%1476
 forwarded link to others
22.2%2055
 contacted advertiser
10.9%1005
 recommended product/service
9.5%882
 purchased product/service
22.6%2094
 donated money
37.9%3504
 volunteered
6.3%586
 joined mailing list
21.3%1972
 none of these
36.3%3357
Total Respondents  9254
(filtered out)  2509
(skipped this question)  5396
22. Referring blog:
 Total Respondents  
10422
(filtered out)  2792
(skipped this question)  3945

Aggregate data is published under the Creative Commons Attribution License by Pressflex LLC.