Women's responses to blog reader survey, May 21-23 2004

To recap: here's the aggregate survey. Here's the breakout of women and men.


1. Age?
 Response PercentResponse Total
  <14
0.2%7
  14-18
1%36
  19-24
7.7%278
  25-30
12%429
  31-40
25%898
  41-50
28.5%1023
  51-60
19%681
  61-70
5%181
  71+
1.6%56
Total Respondents  3589
(filtered out)  13557
(skipped this question)  13
2. Sex
 Response PercentResponse Total
  Male
0%0
  Female
100%3589
Total Respondents  3589
(filtered out)  13557
(skipped this question)  13
3. Annual family income:
 Response PercentResponse Total
  0-$10,000
2.4%81
  $10-$20,000
4.2%141
  $20-30,000
7%236
  $30-$45,000
13.6%459
  $45-$60,000
16.2%547
  $60-$90,000
20.5%695
  $90-$120,000
14.7%497
  $120-$150,000
7.6%257
  $150-$200,000
6.8%230
  $200-$300,000
4.1%137
  $300-$500,000
1.5%52
  >$500,000
1.5%50
Total Respondents  3382
(filtered out)  13012
(skipped this question)  765
4. Job title:
 Response PercentResponse Total
  Accountant/auditor
1.7%60
  Admin Assistant
6%215
  Analyst
2.3%81
  Artist/musician/entertainer
1.9%69
  Architect
0.3%9
  Associate
1%35
  Broker/trader/adviser
0.6%21
  CEO/Chairman/President
0.9%33
  CFO,COO,CTO,CIO
0.4%14
  Clergy
0.3%12
  Clerical worker
1.4%50
  Computer professional
5.5%197
  Consultant
2.7%96
  Director
1.9%67
  Doctor
0.8%30
  Educator
6.3%226
  Engineer
1.8%63
  Entrepreneur
1.6%57
  Government official
0.8%27
  Health care worker (other than Dr.)
2.1%76
  Homemaker
7.6%272
  Lawyer/Judge
4.2%149
  Manager
3.6%129
  Military officer
0.1%4
  Partner/principal/owner
1.3%45
  Researcher
2.5%90
  Sales
1.5%55
  Skilled labor
0.4%16
  Scientist
1.6%58
  Service provider
0.8%28
  Student
6.9%246
  Supervisor
0.6%23
  Technician
0.7%26
  Vice President
0.5%18
  Writer/editor
8.4%302
  Retired
5.8%209
  Other (please specify)
13.4%480
Total Respondents  3588
(filtered out)  13558
(skipped this question)  13
5. Industry:
 Response PercentResponse Total
  Accounting
1%31
  Agriculture
0.7%22
  Architecture, Design
1.3%41
  Arts, Entertainment
5.6%178
  Computers, Software, Tech
8.1%258
  Construction
1%31
  Consulting
2.7%86
  Education
17.3%551
  Engineering
1.7%53
  Finance, Banking, Brokerage
3%94
  Government, Diplomacy
5.9%186
  Health care
6.8%215
  Homemaker
4.7%148
  Import, Export, Trade
0.3%11
  Information Management/Library
1.7%54
  Insurance
1.7%54
  Legal
6.8%217
  Manufacturing
2.2%69
  MarCom, Advertising, PR
2.9%91
  Media
5.7%181
  Military
0.6%20
  Non-profit/Associations
4.9%155
  Pharmaceuticals
0.9%28
  Real-estate
1.7%53
  Recruiting/HR
0.2%7
  Religious
0.8%27
  Retired
2.1%66
  R&D
1.1%34
  Retail
2.4%75
  Social Services
1.2%37
  Telecommunications
1.4%43
  Transport
0.5%16
  Travel, Hospitality
1.1%34
  Wholesale
0.4%12
Total Respondents  3178
(filtered out)  12701
(skipped this question)  1280
6. Friends would describe you as:
 Response PercentResponse Total
  One of the guys/gals
25.8%882
  An opinion maker
45.4%1553
  A lone wolf
28.7%982
Total Respondents  3417
(filtered out)  12980
(skipped this question)  762
7. Politically, you are:
 Response PercentResponse Total
  Apolitical
2.1%73
  Democrat
47.3%1657
  Republican
19.1%669
  Libertarian
6.9%243
  Independent
21.4%749
  Green
3.2%112
Total Respondents  3503
(filtered out)  13284
(skipped this question)  372
8. Country of residence:
 Response PercentResponse Total
  US
92.5%3270
  Canada
2.7%97
  Mexico
0.2%7
  United Kingdom
1%37
  Brazil
0.6%22
  Germany
0.3%10
  France
0.3%11
  Spain
0.1%5
  Italy
0.1%5
  Other (please specify)
2%72
Total Respondents  3536
(filtered out)  13360
(skipped this question)  263
9. State of residence:
 Response PercentResponse Total
  AL
0.8%26
  AK
0.3%9
  AZ
1.8%60
  AR
0.3%10
  CA
14%479
  CO
1.5%51
  CT
1.4%49
  DE
0.4%12
  DC
2.2%74
  FL
2.8%95
  GA
2.2%75
  GU
0%0
  HI
0.4%15
  ID
0.4%12
  IL
4.9%166
  IN
1.3%46
  IA
0.8%28
  KS
0.5%18
  KY
0.9%32
  LA
0.9%29
  ME
0.4%14
  MD
2.8%97
  MA
4.7%161
  MI
2.4%83
  MN
2.4%81
  MS
0.3%10
  MO
1.6%55
  MT
0.3%9
  NE
0.4%13
  NV
0.2%7
  NH
0.4%15
  NJ
2.9%99
  NM
0.4%15
  NY
8.5%290
  NC
2.3%79
  ND
0.1%5
  OH
2.7%91
  OK
0.6%22
  OR
2%68
  PA
2.9%100
  PR
0%1
  RI
0.5%16
  SC
0.9%29
  SD
0.1%4
  TN
1.9%66
  TX
6.3%215
  UT
0.5%16
  VT
0.4%14
  VA
3.6%124
  WA
4.2%143
  WV
0.4%12
  WI
1.9%65
  WY
0.2%6
  Non-US
2.9%100
Total Respondents  3411
(filtered out)  12888
(skipped this question)  860
10. In the last 6 months, how much money have you spent online in each of the following categories?
 Spending range
0$1-$19$20-$49$50-$99$100-$199$200-$499$500-$999$1000-$1499$1500-$2499$2500-$4999$5000+Response Total
Contributed to a cause/campaign
28% (887)3% (101)11% (360)14% (439)17% (539)15% (477)7% (208)2% (76)1% (37)1% (23)0% (11)3158
Software
51% (1467)3% (83)11% (319)13% (365)11% (322)7% (208)3% (83)1% (30)0% (5)0% (5)0% (9)2896
Music
35% (1059)7% (220)21% (631)18% (531)12% (365)5% (152)1% (34)0% (4)0% (4)0% (5)0% (8)3013
Books
12% (407)3% (87)13% (434)19% (619)23% (778)21% (703)6% (205)2% (54)1% (17)0% (10)0% (7)3321
Plane tickets
38% (1177)0% (5)0% (3)0% (9)3% (78)17% (534)20% (611)11% (333)7% (202)3% (103)2% (47)3102
Computer
61% (1739)1% (33)3% (72)5% (138)5% (155)5% (130)6% (159)6% (157)5% (151)3% (82)1% (29)2845
Consumer electronics
57% (1620)1% (31)4% (122)7% (185)9% (248)12% (341)6% (176)2% (62)1% (27)0% (10)0% (7)2829
Subscription to a publication
46% (1352)7% (216)22% (653)15% (427)7% (193)2% (69)0% (10)0% (1)0% (2)0% (1)0% (6)2930
Total Respondents  3455
(filtered out)  12980
(skipped this question)  724
11. Magazines you subscribe to:
 Response PercentResponse Total
 New Yorker
25.1%630
 The Nation
11.1%279
 Mother Jones
8.2%206
 Rolling Stone
3.9%97
 Atlantic Monthly
15%376
 National Review
7.7%193
 The New Republic
6.5%164
 The American Prospect
5.1%129
 The Washington Monthly
4.5%113
 Reason Magazine
2.9%72
 The Week
1.7%42
 National Geographic
14.8%372
 Forbes
3%75
 Fortune
3.1%78
 Harpers
10.3%258
 The Weekly Standard
4.7%117
 The New York Review of Books
7.5%189
 Time
12.9%325
 Newsweek
17.4%437
 US News & World Reports
9.1%228
 Business Week
3.5%88
 Sports Illustrated
4.6%116
 People
2.9%74
 The Economist
10.1%254
 Other (please specify)
57.7%1448
Total Respondents  2510
(filtered out)  9036
(skipped this question)  5613
12. What % of your news comes from:
 Response TotalResponse Average
  Television
3899613.42
  Radio
4251116.08
  Print newspapers
4296016.52
  Print magazines
2201710.30
  Internet sources
17840853.88
  Word-of-mouth
79085.09
Total Respondents  3328
(filtered out)  12500
(skipped this question)  1331
13. Please rate how well the following media provide you with news and opinion:
 Menu 1
NAWorthlessSomewhat usefulUsefulExtremely usefulResponse Total
Television
5% (162)37% (1241)45% (1508)12% (410)2% (63)3384
Radio
13% (424)12% (390)38% (1282)27% (901)11% (387)3384
Newspapers (print)
10% (323)14% (462)41% (1378)27% (925)9% (291)3379
Newspapers (online)
5% (176)3% (100)30% (1010)38% (1271)24% (822)3379
Magazines (print)
13% (430)11% (380)43% (1465)27% (908)6% (196)3379
Magazines (online)
15% (492)5% (158)35% (1177)33% (1109)13% (443)3379
Blogs
1% (27)1% (30)11% (367)28% (939)60% (2016)3379
Forums
44% (1503)12% (419)26% (879)12% (408)5% (170)3379
Total Respondents  3384
(filtered out)  12775
(skipped this question)  1000
14. How many blogs do you read daily?
 Response PercentResponse Total
  1
3.7%124
  2
6.5%217
  3
9.5%319
  4
10%335
  5
15.1%506
  6
8.4%280
  7
4.5%150
  8
4.5%150
  9
1.2%41
  10
11.5%386
  11-15
13.6%456
  16-25
7.1%238
  26-50
2.8%93
  51-100
0.9%31
  101-200
0.2%8
  200+
0.5%17
Total Respondents  3351
(filtered out)  12599
(skipped this question)  1209
15. In an average week, roughly how many hours do you spend reading blogs?
 Response PercentResponse Total
  0
0.6%21
  1
2.1%72
  2
5%170
  3
4.3%145
  4
4.8%162
  5
7.2%242
  6
3.6%122
  7
7.6%258
  8
4.9%167
  9
1.5%50
  10
17.8%604
  11
0.4%14
  12
5%168
  13
0.3%11
  14
6.5%219
  15
7.9%269
  16
1.1%38
  17
0.4%14
  18
2.3%77
  19-24
10.4%352
  24-30
3%102
  30-36
1.1%38
  36+
2%69
Total Respondents  3384
(filtered out)  12776
(skipped this question)  999
16. Do you have your own blog?
 Response PercentResponse Total
  Yes
20.1%662
  No
79.9%2638
Total Respondents  3300
(filtered out)  12420
(skipped this question)  1439
17. I read blogs for:
 Response PercentResponse Total
 Faster news
64.7%2168
 Latest trends
29.4%984
 Transparent biases
42.7%1431
 Better perspective
76.2%2554
 More personality
46.7%1565
 More honesty
63.2%2118
 News I can't find elsewhere
81.1%2716
 Other (please specify)
20.9%701
Total Respondents  3351
(filtered out)  12600
(skipped this question)  1208
18. What blogs do you read and how often? (We're studying overlap among blog readerships. Mostly blogs averaging >50,000 visits/week. Order randomized.)
 Menu 1
Twice daily or moreDailyWeeklyMonthlyRarelyNeverResponse Total
AndrewSullivan
5% (101)15% (315)18% (365)11% (228)23% (484)28% (580)2073
Talkingpointsmemo
25% (550)26% (589)11% (255)6% (128)8% (189)24% (528)2239
Iwantmedia
0% (5)1% (19)1% (15)1% (16)4% (54)93% (1419)1528
Billmon
11% (213)18% (347)12% (229)5% (88)8% (150)46% (874)1901
Scriptingnews
0% (5)1% (13)1% (18)1% (20)7% (101)90% (1382)1539
Maxspeak
1% (14)4% (59)8% (135)6% (94)13% (204)69% (1105)1611
CrookedTimber
1% (17)4% (71)11% (174)8% (130)17% (284)59% (964)1640
Volokh
2% (30)7% (129)15% (274)12% (209)17% (309)47% (847)1798
Hit&Run
1% (9)2% (37)3% (54)3% (41)7% (105)84% (1312)1558
Poynter
2% (27)7% (107)7% (108)4% (65)10% (171)71% (1158)1636
Instapundit
24% (533)16% (347)10% (230)6% (137)18% (388)26% (565)2200
Littlegreenfootballs
14% (280)10% (197)9% (179)7% (132)14% (278)46% (896)1962
Boingboing
2% (40)4% (70)5% (82)6% (94)14% (225)69% (1113)1624
Gawker
3% (42)5% (77)5% (86)4% (62)11% (173)73% (1183)1623
DrudgeRetort (Not Matt!)
0% (5)1% (20)4% (55)2% (36)11% (177)81% (1274)1567
ObscureStore
1% (8)2% (30)2% (25)2% (24)4% (63)90% (1378)1528
Gizmodo
0% (5)1% (22)2% (32)3% (53)10% (148)83% (1290)1550
DrudgeReport
15% (331)15% (324)13% (269)8% (164)26% (556)23% (505)2149
JamesLileks
1% (17)23% (439)12% (235)6% (121)12% (226)45% (864)1902
Talkleft
3% (49)8% (144)13% (229)10% (180)16% (271)50% (856)1729
TheAgonist
7% (127)8% (137)7% (119)7% (114)16% (271)56% (975)1743
JuanCole
5% (95)15% (289)17% (321)8% (154)11% (212)44% (852)1923
PoliticalAnimal
14% (253)14% (254)7% (117)3% (47)8% (141)54% (960)1772
RealClearPolitics
2% (41)9% (145)8% (129)4% (62)9% (147)69% (1165)1689
PoliticalWire
3% (49)6% (95)7% (121)4% (65)13% (214)67% (1114)1658
Wonkette
4% (86)12% (226)19% (357)11% (221)26% (495)28% (543)1928
DailyKos
28% (656)22% (507)13% (294)5% (126)11% (250)21% (487)2320
Atrios
40% (912)19% (430)7% (169)3% (65)8% (180)24% (548)2304
Politics1
1% (9)1% (12)1% (15)1% (20)4% (64)92% (1409)1529
TimBlair
3% (45)8% (141)9% (157)5% (90)9% (152)65% (1102)1687
SmallVictory
3% (53)5% (76)9% (144)6% (103)11% (173)66% (1086)1635
Blogcritics
0% (0)1% (10)2% (31)3% (48)12% (184)82% (1250)1523
Allahisinthehouse
3% (45)6% (103)9% (146)6% (103)8% (138)68% (1137)1672
Rightwingnews
1% (14)4% (72)7% (109)6% (90)10% (163)72% (1177)1625
Pandagon
5% (92)11% (183)13% (219)6% (110)13% (216)52% (891)1711
MatthewYglesias
3% (54)10% (177)17% (306)11% (200)18% (315)41% (741)1793
RogerLSimon
4% (69)11% (184)12% (209)5% (79)8% (140)61% (1053)1734
Tapped
3% (47)12% (203)14% (248)7% (125)12% (213)52% (901)1737
TheAgitator
1% (12)1% (19)2% (27)2% (29)9% (131)86% (1322)1540
OliverWillis
0% (6)3% (46)5% (78)6% (87)15% (228)72% (1119)1564
Wizbang
0% (7)1% (18)4% (59)3% (48)9% (136)83% (1271)1539
HughHewitt
2% (37)8% (137)9% (149)5% (86)9% (152)67% (1144)1705
CommandPost
2% (41)9% (147)12% (212)7% (120)10% (169)60% (1034)1723
Total Respondents  3182
(filtered out)  12008
(skipped this question)  1969
19. Your favorite blog:
 Total Respondents  
3087
(filtered out)  11621
(skipped this question)  2451
20. Have you clicked on a blog ad?
 Response PercentResponse Total
  Yes
65%2079
  No
23.1%739
  Can't recall
11.9%382
Total Respondents  3200
(filtered out)  12034
(skipped this question)  1925
21. Which of the following have you done because you clicked a blogad?
 Response PercentResponse Total
 changed opinion
5.5%138
 discussed ad with others
17.9%448
 forwarded link to others
25%625
 contacted advertiser
8.2%205
 recommended product/service
8.8%221
 purchased product/service
21.1%527
 donated money
45.1%1129
 volunteered
8.8%221
 joined mailing list
27.6%691
 none of these
30.7%769
Total Respondents  2501
(filtered out)  9262
(skipped this question)  5396
22. Referring blog:
 Total Respondents  
2783
(filtered out)  10431
(skipped this question)  3945

Aggregate data is published under the Creative Commons Attribution License by Pressflex LLC.